Neue Deutsche Welle (NDW, pronounced [ˈnɔʏə ˈdɔʏtʃə ˈvɛlə]; "New German Wave") is a genre of German rock music originally derived from post-punk and new wave music with electronic influences. The term "Neue Deutsche Welle" was first used in a record shop advertisement by Burkhardt Seiler in the German magazine Sounds in August 1979, and then coined by journalist Alfred Hilsberg whose article about the movement titled "Neue Deutsche Welle — Aus grauer Städte Mauern" ("New German Wave — From Grey Cities' Walls") was published in Sounds in October 1979.
The history of the Neue Deutsche Welle consists of two major parts. From its beginnings to 1981, the Neue Deutsche Welle was mostly an underground movement with roots in British punk and new wave music; it quickly developed into an original and distinct style, influenced in no small part by the different sound and rhythm of the German language which many of the bands had adapted from early on. Whilst some of the lyrics of artists like Nena and Ideal epitomized the Zeitgeist of urban West Germany during the Cold War, others used the language in a surreal way, merely playing with the sound or graphic quality of the language rather than using it to express meaning, as done by bands and artists like Spliff, Joachim Witt and Trio.
The main centers of the NDW movement during these years were Berlin, Düsseldorf, Hamburg, Hannover and Hagen as well as, to a lesser extent, the Frankfurt Rhein-Main Region, Limburg an der Lahn and Vienna (Austria).
From about 1980 on, the music industry began noticing the Neue Deutsche Welle; however, due to the idiosyncratic nature of the music, the focus shifted to creating new bands more compatible with the mainstream, rather than promoting existing bands. Many one-hit wonders and short-lived bands appeared and were forgotten again in rapid succession, and the overly broad application of the "NDW" label to these bands as well as to almost any German musicians not using English lyrics, even if their music was apparently not influenced at all by the 'original' NDW (including pure rock bands like BAP or even Udo Lindenberg) quickly led to the decay of the entire genre when many of the original musicians turned their backs in frustration.
A revival of interest in the style in the Anglophone world occurred in 2003, with the release of DJ Hell's compilation New Deutsch. The NDW has come to be acknowledged as a forerunner to later developments in dance-punk, electronic body music, and electroclash.
In the 2000s, the term is being used by the Berlin-based rap label Aggro Berlin to describe a supposed new German rap movement that they claim to be a part of. This was the subject of Aggro-signed Fler in his 2005 single Neue Deutsche Welle.
Note: Many of the underground groups were commercially successful; the dichotomy between underground and commercial NDW-groups has more to do with differences in sound, presentation and attitude.