Milton Glaser (born June 26, 1929) is an American graphic designer. His designs include the I ❤ NY logo, the psychedelic Bob Dylan poster, and the Brooklyn Brewery logo. In 1954, he also co-founded Push Pin Studios, founded New York Magazine with Clay Felker, and established Milton Glaser, Inc. in 1974. His artwork has been featured in exhibits, and placed in permanent collections in many museums worldwide. Throughout his long career, he has designed many posters, publications and architectural designs. He has received many awards for his work, including the National Medal of the Arts award from President Barack Obama in 2009, and was the first graphic designer to receive this award.
Glaser in 2003
|Born|| June 26, 1929
New York City, New York, U.S.
|Known for||Graphic design|
|Spouse(s)||Shirley Girton Glaser (1957 – present)|
|Awards||Cooper-Hewitt National Design Award Lifetime Achievement, 2004
National Medal of Arts, 2009
Glaser was born in New York City to Hungarian Jewish immigrants. He attended The High School of Music & Art, and graduated from Cooper Union in New York City. By a fulbright scholarship, he also studied graphic design at the Academy of Fine Arts in Bologna, Italy. 1954 he co-founded Push Pin Studios, along with fellow Cooper grads Edward Sorel, Seymour Chwast, and Reynold Ruffins. Glaser and Chwast directed Push Pin for twenty years, while it became a guiding reference in the world of graphic design. In 1983, Glaser teamed up with Walter Bernard and started a publication design firm called WBMG in New York City. WBMG has designed more than 50 magazines, newspapers and periodicals around the world.
Over his career, Glaser has personally designed and illustrated more than 300 posters. His work is displayed in the Cooper Hewitt National Design Museum, New York; the Victoria and Albert Museum, London; and the Israel Museum, Jerusalem. His work has also been featured in exhibits all over the world. He has also done one-man shows at the Centre Georges Pompidou in Paris and the Museum of Modern Art in New York City.
After graduating at the Cooper Union in New York City, Reynold Ruffins, Seymour Chwast, Edward Sorel and Glaser, founded Push Pin Studios in 1954. Glaser joined after his return in Italy. In 1957, the "Push Pin Monthly Graphic," was sent out to friends and clients. They rejected tradition and favored “reinvigorated interpretations of historical styles.” The studio “redefined and expanded the imprimatur of the designer, illustrator, and visual culture at large.”
In 1966, Glaser designed a poster for Bob Dylan’s “Greatest Hits” LP. It was one of Glaser’s first posters. The poster depicts the profile of Bob’s face with psychedelic, swirly hair, with “Dylan” written at the bottom in one of Glaser’s typefaces. His inspiration for the poster was Marcel Duchamp’s 1957 Self-Portrait; and Art Nouveau, “That was an influence for the colors and shapes in the picture.” 6 million posters have been printed and distributed, and sells for hundreds of dollars, and has become a huge collectable.
One of Glaser's most recognizable works is his I Heart New York logo. In the mid-1970s, New York City's crime rate was up and the city was widely perceived to be dangerous and was on the verge of bankruptcy. In 1977, the city hired advertising agency Wells Rich Greene and Milton Glaser to design a logo to increase tourism and boost morale. It was Glaser who came up with the design in the back of a taxi cab on the way to the meeting. The logo consist of the capital "I" and a red heart, stacked on top of "NY," symbolizing New York in American Typewriter typeface. His inspiration for the logo was Robert Indiana's LOVE design, with the four letters stacked on top of each other. "Glaser loved New York so much that he gave his work to the city for free, hoping it would become public property."
Today, the logo has earned the New York state $30 million each year and has become a pop culture icon and has been reproduced on T-shirts and hats, and can be seen everywhere in New York. Imitations have been made, for example "I Heart Radio." The state has been filling nearly 3,000 objections against them.
After the September 11 Terrorist attacks, the logo has become even more of a symbol, creating unity between the public. Glaser had even designed a modified version saying, "I Love New York More than Ever," in response to the attacks. The Heart had a little black spot to symbolize the attack on the World Trade Center site.
In 1968, Glaser and Clay Felker teamed up and started New York magazine. Through the magazine, Glaser reinvented service journalism. The magazine was about being on the reader's side, “it was about what was happening in New York city at the time.” One example of this is “The Underground Gourmet.” It was about cheap restaurants in New York. Glaser wrote the article for seven years with Jerome Snyder. It was one of the most popular columns in the magazine. The New York magazine, “became the model for the city magazines, and stimulated a host of imitations.” Glaser left the magazine in 1977.
In 2004, Glaser won a National Design Award Lifetime Achievement from the Cooper-Hewitt National Design Museum for his profound and meaningful long-term contributions to the contemporary practice of design.
In 2009, he was awarded the National Medal of Arts by President Barack Obama and Mrs. Michelle Obama at the White House. The award is managed by the National Endowment for the Arts, or NEA. Each year the NEA presents the award to ten recipients for their outstanding achievements and support of the arts. “These individual and organizations show us how many ways art works every day. They represent the breadth and depth of American architecture, design, film, music, performance, theatre, and visual art.” Glaser is the first graphic designer to receive this award.
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