Live 8 was a string of benefit concerts that took place on 2 July 2005, in the G8 states and in South Africa. They were timed to precede the G8 conference and summit held at the Gleneagles Hotel in Auchterarder, Scotland from 6–8 July 2005. Both events also coincided with the 20th anniversary of Live Aid. Run in support of the aims of the UK's Make Poverty History campaign and the Global Call for Action Against Poverty, ten simultaneous concerts were held on 2 July and one on 6 July. On 7 July, the G8 leaders pledged to double 2004 levels of aid to poor nations from US$25 billion to US$50 billion by the year 2010. Half of the money was to go to Africa.
More than 1,000 musicians performed at the concerts, which were broadcast on 182 television networks and 2,000 radio networks.
Live Aid organiser Bob Geldof announced the event on 31 May. Many former Live Aid acts offered their services to the cause. Prior to the official announcement of the event, many news sources referred to the event as Live Aid 2. However, Geldof and co-organiser Midge Ure have since explicitly said they don't think of the event as the same as Live Aid. On an episode of BBC Two music-based comedy panel show Never Mind the Buzzcocks, which aired on 2 March 2006, The Cribs frontman Ryan Jarman revealed he had texted Geldof to suggest that a "Live Aid 2" would be a good idea. However, after organising the event, Geldof said "This is not Live Aid 2. These concerts are the start point for The Long Walk To Justice, the one way we can all make our voices heard in unison.". Many of the Live 8 backers were also involved in the largely forgotten NetAid concerts, including Executive Producer Jeff Pollack.
Organisers of Live 8 presented the "Live 8 List" to the world leaders at the Live 8 call that politicians take action to "Make Poverty History". Names from the list also appeared on the giant televisions at each concert during the broadcast.
An official Live 8 DVD set was released on 7 November 2005 internationally and 8 November 2005 in the United States. It was released almost a year to the day after the release of the DVD of Live Aid on 8 November 2004.
Broadcaster Jonathan Ross opened the European Live 8 concerts with the words:
|“||It's two o'clock in London on July the 2nd 2005. Hyde Park welcomes the world to Live 8.||”|
There were ten concerts held on 2 July 2005, most of them simultaneously. The first to begin was held at the Makuhari Messe in Japan, with Rize being the first of all the Live 8 performers. During the opening of the Philadelphia concert outside the city's Museum of Art, actor Will Smith led the combined audiences of London, Philadelphia, Berlin, Rome, Paris and Barrie in a synchronised finger snap, meant to represent the death of a child every three seconds in Africa.
Bob Geldof hosted the event at Hyde Park in London, England where he also performed "I Don't Like Mondays". Special guests appeared throughout the concerts. Then-Secretary-General of the United Nations Kofi Annan and Microsoft co-founder Bill Gates made speeches at the London show, while former South African President Nelson Mandela addressed the crowd in the Johannesburg venue. Guest presenters, ranging from sports stars to comedians, also introduced acts.
Included in the all-star line-up were Pink Floyd, reunited with former bassist/vocalist/lyricist Roger Waters for the first time in over 24 years. With the death of pianist/keyboardist/backing vocalist Richard Wright in 2008, Live 8 became the final time the four members of the band's best known, "classic" lineup performed together in concert. Attempts to lure former member Syd Barrett to perform prove fruitless. The band dedicated "Wish You Were Here" to the absent Barrett, who died in 2006.
The final event called Edinburgh 50,000 - The Final Push was held at Murrayfield Stadium in Edinburgh, Scotland on 6 July 2005. It featured further performances from some of the artists from the other concerts, and was the closest of the eleven to the actual location of the G8 summit.
Although the concerts were free, 66,500 pairs of tickets for the Hyde Park concert were allocated from 13 to 15 June 2005, to winners of a mobile phone text message competition that began on Monday, 6 June 2005. Entry involved sending the answer to a multiple choice question via a text message costing £1.50. Winners were drawn at random from those who correctly answered the question. Over two million messages were sent during the competition, raising £3 million. The first £1.6 million raised was given to the Prince's Trust, which had to cancel its own annual Party in the Park concert in Hyde Park that year to make way for Live 8. According to the Live 8 website, funds raised beyond the £1.6 million "will go to pay for the costs of Live 8, as it is a free event".
Some ticket-winners placed their tickets for sale on internet auction site eBay, and were heavily criticised by the organisers of the event, including Bob Geldof. Initially, eBay defended its decision to allow the auctions to go ahead, stating that there were no laws against the resale of charity concert tickets. The site also offered to make a donation to Live 8 at least equivalent to the fees it would make from the ticket sales. Some people, angered by others seemingly using Live 8 to make money, placed fake bids for millions of pounds for such auctions in an attempt to force the sellers to take them off sale. It was later announced that eBay, under pressure from the British government, the public, as well as Geldof himself, would withdraw all auctions of the tickets.
Similar touting situations arose for the Edinburgh and Canadian shows, and eBay halted sales of those tickets as well. In fact, the 35,000 free tickets for the Canadian show were all distributed in just 20 minutes on 23 June 2005, Ticketmaster reported.
Deep Purple made an appearance and performed "Highway Star", "Smoke on the Water" and "Hush". The Tragically Hip played a set, just before Neil Young finished off Live 8 in Barrie with "4 Strong Winds", "Rockin' in the Free World" and "O Canada".
Some of the highlights of the Berlin show included Brian Wilson who played a set with his band, doing "Our Prayer"/"Gee", "God Only Knows", "California Girls", "Good Vibrations", and "Fun Fun Fun", as well as Green Day, having released their political rock opera "American Idiot" the previous year.
On 2 July, the same day as the Live 8 concerts, a rally and protest march was held in central Edinburgh, the nearest major city to the Gleneagles venue for the G8 conference later that week. This protest was organised by the Make Poverty History coalition as part of a series of events ahead of the G8 conference, and had already been planned before the announcement of Live 8.
An estimated 225,000 people took part, making it the largest ever protest in Scotland and the largest ever anti-poverty protest in the UK.
The marchers had been asked to wear white to make a symbolic ring of white through the city, matching the Make Poverty History white wristband. Marchers were addressed by coalition and other activists, celebrities and religious leaders who support the campaign for political action on world poverty.
Assistant Chief Constable Ian Dickinson, who led the policing of the event, said:
|“||I want to pay tribute to the crowd of 225,000 who came and cooperated with the police to make this a successful and memorable occasion. I also want to pay tribute to the organisers of the march who have achieved their objectives through meticulous planning and cooperation.||”|
In the weeks leading up to Live 8, British newspaper Daily Mirror began a petition, garnering support for British rock band Status Quo to play at the event. Originally offered a 6pm slot, the band already had commitments in Ireland and therefore requested an earlier slot. Their request was rejected by the organisers as there were no available slots.
There were speculations by the press that English girl group the Spice Girls would reunite for a Live 8 performance, in what would have been their first appearance as a five-piece since May 1998. At the Live 8 launch in May, Bob Geldof confirmed that organisers were trying to get the group to reform for the event. Ultimately, the Live 8 reunion did not materialise due to a holdout by Spice Girl Mel B. During the Hyde Park concert, British comedian Peter Kay jokingly introduced the Spice Girls while he was introducing The Who.
English rock band Oasis also declined to participate in the concerts as they were performing at the City of Manchester Stadium the same evening and the day after. Noel Gallagher later expressed disapproval that musicians were expected to rally at the convenience of Geldof, and was quoted as saying:
|“||It's the general thing that rock stars should be doing something to fucking sort [the worldwide poverty issue] out. And it's like, 'Well, all right, that's what Bono and Chris Martin are for. I don't like the way that somebody suddenly decides that all the bands in Britain are going to fucking play and everybody jumps to attention.||”|
Gallagher was also vocally sceptical about the impact of Live 8, citing his belief that rock stars did not have as much influence over world leaders as the Live 8 organisers may believe.
The original lineup for the Hyde Park concert faced criticism for having only one ethnic minority artist – Mariah Carey. Blur and Gorillaz frontman Damon Albarn called the lack of black performers the organisers' "greatest oversight", while Senegalese musician Baaba Maal wrote in The Independent: "I do feel it's very patronising as an African artist that more of us aren't involved."
Live 8 organisers subsequently added British R&B singer Ms. Dynamite, US rapper Snoop Dogg and Senegalese singer Youssou N'Dour to the Hyde Park lineup in response to the criticism. N'Dour was the only major African artist scheduled to perform at any of the five main concerts. A Live 8 spokesman said that a number of black performers had been approached but were not available to participate and that the event would nonetheless feature a "large urban element". Organisers also argued that there were few black British artists who could attract a large global audience, stating that Geldof's intention was to aim for the biggest global stars to ensure media attention and a large television audience. A Live 8 concert in Johannesburg and an "Africa Calling" concert featuring an entirely African lineup at the Eden Project in Cornwall, were organised following the criticisms.
Later, feeling that his criticisms had been addressed, Albarn told a reporter on 21 June: "I have said certain things in relation to the density of African performers. In some way that's been addressed and that's really good. Live 8 will make a difference. It's already created a debate that we're all involved in."
Live 8 has been dismissed by some as a "public relations stunt" for G8 leaders and multinational corporations, due to the disparity between the rhetoric of the events and the actual efforts made after the events in reducing poverty.
Geldof's motives for organising Live 8 were also questioned. TV and radio presenter Andy Kershaw directed criticisms at Geldof and the motives for Live 8, saying: "I am coming, reluctantly, to the conclusion that Live 8 is as much to do with Geldof showing off his ability to push around presidents and prime ministers as with pointing out the potential of Africa. Indeed, Geldof appears not to be interested in Africa's strengths, only in an Africa on its knees." Rashod Ollison of The Baltimore Sun echoed Kershaw's criticisms, calling the event a "ravenous orgy of celebrity ego trips".
The organisers were criticised for using Africa as a "catwalk", more about reviving the careers of ageing rock stars than about helping the poor in Africa. The lineup for the Canada Live 8 concert in particular, was criticised for being "out of touch" and filled with "musical has-beens". Furthermore, the Live 8 concert's timing, coinciding with the long planned Make Poverty History march in Edinburgh, drew criticism from organisers of the march. Benedict Southworth of Make Poverty History claimed that the timing of the concert on the same day of the march diluted the political message and had the effect of leading the media to cover the concert rather than the march. He says 'What should have been a political concert was very much kind of watered down and frittered away by the way the media covered it.'
Critics also pointed out the hypocrisy that many of the performing artists had tens (if not hundreds) of millions of dollars of "spare cash" lying in their bank accounts while wanting to "Make Poverty History". Damon Albarn also suggested that the performers should put pressure on their record labels to pay "some kind of tariff" from the increased record sales that would come from playing at the event, so as to "genuinely show this is an altruistic act and that there is no self-gain in it". Pink Floyd's guitarist David Gilmour announced that he would donate the profits from the increased sales in Pink Floyd's Echoes album to charity, stating: "Though the main objective has been to raise consciousness and put pressure on the G8 leaders, I will not profit from the concert. This is money that should be used to save lives."
Criticism was levelled at the Philadelphia Live 8 concert, when it was revealed that while the performers received no monetary compensation for their participation, they were given gift bags containing designer gifts worth about $12,000. The gifts included $2,000 Gibson guitars, $3,000 Hugo Boss suits and $6,000 Bertolucci watches.
Despite the show being broadcast before the watershed in the United Kingdom, there was no attempt at censorship by the BBC. The network came under fire for its coverage of the Live 8 concerts due to the amount of live swearing by several performers that was broadcast before the watershed. Madonna, Snoop Dogg, Razorlight, Green Day, U2 and Velvet Revolver were also criticised for their use of strong language during their performances. An investigation by the UK media regulator Ofcom ruled that television audiences were subjected to "the most offensive language" and demanded that the BBC issue an on-air apology.
In the United States, ABC drew criticism from the Parents Television Council when its delayed airing of the Hyde Park concert highlights failed to censor The Who's performance of "Who Are You" which contained the lyric, "Who the fuck are you?". ABC responded: "Unfortunately, one inappropriate phrase sung by one performer was initially missed and made it into the East Coast network feed. It was subsequently edited out of the West Coast feed."
MTV and VH1 were criticised for their coverage of the Live 8 concerts. Media critics and viewers complained that the networks focused too little on the actual musical performances, pointing to the frequent switching between artists and concerts, and cutting to commercials, interviews or "educational segments" while bands were still performing. The VJs also received criticism for frequently talking over the performances. The following weekend, MTV and VH1 re-aired ten commercial-free hours of music performances from the Live 8 concerts in response to the criticism.
The London concert also received criticism when alcohol was outlawed for concertgoers, but made available for the VIPs.
On 2 July 2006, BBC One, CTV and MTV broadcast Live 8: What a Difference a Day Makes. In the UK, the special was 60 minutes as compared to the US version on MTV running at 90 minutes. The special was aired on MTV at 07:30 Eastern time, giving nearly no chance for viewers to be made aware of the broadcast. Instead of airing the special late at night, MTV aired their normal broadcasting schedule for Sundays, again adding to the criticism of MTV's lack of interest in Live 8.
In a report issued in June 2006 the G8 have reportedly not lived up to their promises set in 2005. According to DATA, the US has increased its development-assistance pledges but is increasingly off-track in meeting them and, in general, the G8 is moving slowly in the effort to meet its promises.
Some consider Live 8 to be a success, including Bob Geldof himself. Chris Martin of Coldplay described Live 8 as "the greatest thing that's probably been organised ever in the history of the world". However, others believe it was a publicity stunt and a failure as the G8 have already forgotten their pledges. Geldof also believes that public attention was quickly diverted by the London bombings on 7 July, the day after Live 8 Edinburgh which was the final concert in the series.
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