Rupert Hoogewerf (born 1970 in Luxembourg), also known by his Chinese name Hu Run (Chinese: 胡润; pinyin: Hú Rùn), is the Chairman and Chief Researcher of Hurun Report, a research, media and investments business, best known for its "Hurun China Rich List", a ranking of the wealthiest individuals in China. A qualified chartered accountant, Hoogewerf worked for seven years at Arthur Andersen, before launching Hurun Report.
Hoogewerf founded the China Rich List in 1999 as an independent researcher. Other key lists produced by Hurun Report include the "Hurun Philanthropy List" (est. 2004), a ranking of the most generous individuals in China, and the "Hurun Art List" (est. 2008), a ranking of the top Chinese artists alive today, ranked according to their sales of art at public auction in the past year. The "Hurun Best of the Best Awards" (est 2005) are the annual awards held in January for brands targeting China's richest.
"Hurun Report" launched the "Hurun Global Rich List", a ranking of the richest individuals in the world in 2012. "Hurun India" was launched in 2012 with the "Hurun India Rich List", the "Hurun India Philanthropy List" and the "Hurun Most Respected Indian Entrepreneurs Awards".
Hoogewerf was awarded the 'Person of the Year Award' in 2002 by Neweekly magazine and in September 2009 was presented with the Magnolia Award. Named after Shanghai's official flower, the Magnolia Award is the highest honor bestowed by the city on foreigners.