Cineplex Entertainment

This page was last edited on 16 February 2018, at 19:31.

Cineplex Inc. (formerly known as Cineplex Galaxy Income Fund and Galaxy Entertainment Inc.) is a Canadian entertainment company headquartered in Toronto, Ontario.

Through its operating subsidiary Cineplex Entertainment LP, Cineplex operates 162 theatres across Canada. The company operates theatres under numerous brands, including Cineplex Cinemas, Cineplex Odeon, SilverCity, Galaxy Cinemas, Cinema City, Famous Players, Scotiabank Theatres and Cineplex VIP Cinemas. Cineplex also owns and operates multiple brands for entertainment (such as UltraAVX, Xscape Entertainment Centre, Cineplex Starburst and Brady Starburst) and restaurants (such as OutTakes and Poptopia). It is also a joint partner in the Scene loyalty program with Scotiabank.

Cineplex Inc.
Formerly called
  • Galaxy Entertainment
  • Cineplex Galaxy Income Fund (2003-2011)
  • Cineplex Galaxy (2003-2005)
Traded as
Founded 1999
Founder Ellis Jacob and Stephen Brown
Number of locations
Area served
Revenue Increase CAD$ 1.487 Billion (2016)[1]
Decrease CAD$ 109.3 Million (2016)
Decrease CAD$ 77.91 Million (2016)[1]
Total assets Increase CAD$ 1.751 Billion (Q3 2017)[2]
Number of employees
Over 10,000[3]
  • Cineplex Starburst Inc.
  • Famous Players LP
  • Cineplex Media


1912-1979: Predecessors

Cineplex stakes a partial claim to the history of the Famous Players Film Company (later Paramount Pictures), founded in 1912, as its earliest predecessor, though that company did not have any operations in Canada until 1920, when it bought Nathan Nathanson's Paramount Theatre chain, which Nathanson had established four years earlier.[4][nb 1] Nathanson, along with being the 5th richest person in the world, became the first president of the resulting entity, Famous Player Canadian Corporation.[5] In 1923, Famous Players bought out rival Allen Theatres, acquiring many buildings in the process .[6]

In 1979, Garth Drabinsky and Nat Taylor opened its first "Cineplex" theatre complex, Toronto Eaton Centre.

1999-2005: Early years

Galaxy Entertainment Inc. was established in 1999 by Ellis Jacob, a former Chief Operating Officer of Loews Cineplex Entertainment, and Stephen Brown, a former Cineplex Chief Financial Officer. With investments from Onex Corporation and Famous Players, the new company focused on smaller markets that were usually served by smaller theatres and old equipment, opening large, major chain-style locations under the Galaxy Cinemas banner.In October 2003, Loews Cineplex Entertainment, which was a merger of Cineplex Odeon and Sony's Loews Theatres in 1998, who went bankrupt in 2001 due to the economic recession of the early 2000s,[7] consolidated its Canadian operations with Galaxy Cinemas, forming Cineplex Galaxy Income Fund. Jacob became the chief executive of Cineplex Galaxy Cinemas and Brown became the CFO.

2005-2013: Growth

Famous Players Pickering
Famous Players Pickering remains in operation as of 2017.

On June 13, 2005, Cineplex Galaxy announced its acquisition of Famous Players from Viacom for $500 million (about US$397 million). This deal was completed on July 22, 2005. To satisfy antitrust concerns, on August 22, 2005 the group announced the sale of 27 locations in Ontario and western Canada to Empire Theatres.

Eight days after Cineplex Galaxy announced its purchase of Famous Players Theatres, Loews Cineplex Theatres and AMC Theatres announced a merger. While AMC Theatres also operated in Canada and was ranked third behind Cineplex Galaxy Income Fund and the enlarged Empire Theatres, Cineplex Odeon and AMC Theatres remained competitors. In 2012, AMC sold 4 of its theatres to Cineplex Entertainment, in an effort to divest their Canadian operations and focus on their U.S. assets.[8]

Cineplex Galaxy Income Fund, the owners of the chain, renamed Cineplex Galaxy LP to Cineplex Entertainment on October 3, 2005.[9] In 2011, Cineplex Galaxy became Cineplex Inc.

Cineplex Entertainment announced on March 31, 2006 that it had sold seven more theatres in Quebec to Chelsea-based Fortune Cinemas Inc. On June 29, 2007, Cineplex Entertainment announced its purchase of three Cinema City theatres in western Canada. Two theatres in Winnipeg and one in Edmonton were acquired.[10]

With the bankruptcy of Fortune Cinemas, Cineplex Entertainment acquired (or in this case, re-acquired) some of Fortune Cinemas theatres. The Starcité Gatineau (Starcité Hull) and the Cavendish theaters were reopened as Cineplex Entertainment theatres.

In July 2012, Cineplex Entertainment purchased four of AMC's Canadian theaters, including the Yonge Dundas 24 at 10 Dundas East, adjacent to the Toronto Eaton Centre, and the Forum in Montreal. The purchase of the Yonge Dundas 24, presently Canada's largest multiplex cinema, brought Cineplex Entertainment full circle, as the original Cineplex at Eaton Centre was the namesake for the present company. The company also earlier acquired the Tinseltown Movies 12 theatre from another American chain, Cinemark, in the Gastown neighbourhood of Vancouver.

In December 2012, Cineplex Entertainment opened its first VIP cinema outside Ontario, and the first Cineplex built from the start as a VIP cinema was in Edmonton, Alberta, in the SW neighborhood of Windermere in the Windermere (area). It was also the first Cineplex to be 18+ VIP. Cineplex reopened a theater in Coquitlam, B.C that had been renovated to host 19+ VIP, shortly after.

2013-present: Expansion

Cineplex Cinemas Lansdowne %26 VIP
Cineplex Cinemas Lansdowne & VIP, Ottawa

On June 27, 2013, Empire Company Ltd. announced that it would be focusing on its retail and real estate operations (including Sobeys, which earlier in the month had agreed to purchase Safeway's Canadian operations). To that end, Empire Theatres wound down its operations and sold or closed all of its theatres.[11] Cineplex Entertainment announced the purchase of 24 Empire Theatres locations in Atlantic Canada that same day.The sale also included 2 IMAX screens in Halifax, NS and St. John's, NL. and 2 Empire Extra screens in Dartmouth, NS and Dieppe, NB. The acquired Empire Extra screens were rebranded as UltraAVX.[12] Cineplex Entertainment received Competition Bureau Approval to buy 24 Empire Theatres in Atlantic Canada for approximately C$194 million on October 10, 2013.

The Empire Theatres in Atlantic Canada closed on October 22, 2013 after the evening shows[13][14] and the sale was completed on October 24, 2013.[15] On October 24 & 25, 2013, the theatres reopened as Cineplex Cinemas. Following the sale of Empire Theatres operations to Cineplex and Landmark Cinemas, Cineplex became the only significant chain in Atlantic Canada, a role previously held by Empire only. Orginally,the Empire Kanata and Whitby Theatres were to be sold to Cineplex, but were sold to Landmark Cinemas instead.In lieu of the Kanata location, Cineplex later acquired the rights to Empire's planned 10-screen Lansdowne Park location in Ottawa.

On November 1, 2013, Empire Company Ltd. announced the completion of the sale of Empire Theatres to Cineplex & Landmark.[16]

On August 15, 2014, Cineplex Entertainment opened Cineplex VIP Cinemas Don Mills, located at Shops at Don Mills. While several Cineplex Entertainment locations have spaces within them dedicated to the 19+ VIP Experience, this was the first location of its kind, designed exclusively for the 19+ VIP Experience, complete with valet parking, 5 VIP screens, and all the other amenities that typically come with the Cineplex VIP Experience.

In January 2015, Cineplex Entertainment announced an entertainment restaurant chain known as The Rec Room, with locations initially planned in Calgary, Edmonton, and Toronto.[17] The first location opened in South Edmonton Common in 2016. Another Edmonton location opened in West Edmonton in June 2017 along with the Toronto location.[18][19]


Theatre chains

Cineplex operates cinemas using the following banners: Cineplex Cinemas (known as Cineplex Odeon Cinemas for many pre-2013 locations), Cineplex VIP Cinemas, Scotiabank Theatre, SilverCity (French: StarCité), Galaxy, Famous Players, and Cinema City. The Coliseum (French: Colisée) and Colossus banners have been phased out in favour of the Cineplex Cinemas banner, but the unique architectural features of these theatres has been preserved.

Premium screens

Cineplex Entertainment features 206 premium screens: 109 large format screens, 41 D-Box screens (of which nine are combined with one of the aforementioned large format screens) and 56 VIP Cinemas screens. These require more Scene points or an additional cost compared to a regular admission, but offer both the option of a larger screen and a motion theatre where available.

  • The company currently operates 24 digital IMAX screens. Only one of these, Cineplex Cinemas Markham and VIP, was built by Cineplex rather than acquired from another theatre chain.[20] The screen size is from about 73[21] to 119[22] feet, depending on the venue. As of July 2017, five Cineplex locations offer IMAX 70 mm film playback: both Scotiabank Theatre locations in Alberta, plus the Langley location (former Colossus) in Metro Vancouver, and the Mississauga and Vaughan locations (former Coliseum and Colossus, respectively) in the Greater Toronto Area.[23]
  • UltraAVX is a large screen theatre concept created by Cineplex. It premiered on June 30, 2010 at two Toronto and Calgary locations. Today, this technology is available at 72 Cineplex locations in all Canadian provinces, with the exception of Newfoundland and Labrador and Prince Edward Island.[24] UltraAVX screens are 66 feet wide,[25][26] considerably larger than Cineplex's traditional ones. UltraAVX was initially powered by Christie Solaria 2230 DLP Cinema projectors but later upgraded to Solaria 4230 4K projectors. The theatres also feature a Dolby Digital 7.1 or a Dolby Atmos surround sound system, and in the case of the latter, "ATMOS" is annotated to presentations that feature it. Guests can reserve seats, which are extra wide rocking seats with high backs.[27] Among the UltraAVX locations, there are 11 that feature two UltraAVX screens instead of only one.
  • D-Box is a motion theatre offered at 73 locations in six provinces.[28]
    • Combining the two latter technologies is the D-Box UltraAVX option available at a dozen theatres: three with Dolby Digital 7.1 audio[29] and nine with Dolby Atmos.[30] It is the most expensive premium option for the general public. As the name implies, these consist of motion-enabled seats located within premium UltraAVX theatres. Some locations charge a premium for 3D movies, while others such as Lansdowne do not.
  • VIP Cinemas is a brand used for adults-only movie screens. The minimum age of admission is determined by the province's legal drinking age. Cineplex offers this format at 16 locations in six provinces, and although most of these host three VIP Cinemas, three locations have four screens and another four locations have five screens. With the exception of the Varsity location, all VIP Cinemas offer reserved seating.[31]
  • Unwind and Recline consists of the same recliners found in VIP Cinemas, but without a cover charge or VIP amenities. It was created in response to Reserve Recline Relax auditoriums at Landmark Cinemas.[32]

Virtual Reality

Xscape at Scotiabank Theatre Ottawa
D-Box VR theatre at Xscape in Scotiabank Theatre Ottawa

Cineplex introduced several virtual reality (VR) technologies to Canada:

Entertainment centres

Most Cineplex locations feature arcade areas under various brands. In June 2009, Cineplex began to deploy a new concept known as Xscape Entertainment Centre, incorporating it into new locations or refurbishing existing locations to utilize the format. There are 28 locations as of September 30, 2017.[36] Xscape feature both redemption games and traditional games, with some locations also including a licensed lounge and party rooms. The centres utilize card systems to store credits and points for prizes, and offers for Scene rewards users.[37] About 77 other Cineplex locations continue to have a Cinescape arcade, replacing the TechTown brand previously deployed by Famous Players and Playdium.[38]

In January 2015, Cineplex announced a new entertainment restaurant chain known as The Rec Room. Comparable to Dave & Buster's, which operates two locations in the province of Ontario, The Rec Room features restaurant and bar areas, recreational game areas, simulators, and an auditorium equipped with a cinema-style screen.[17] Cineplex CEO Ellis Jacob explained that the chain is meant to help the company diversify beyond its core cinema business in the wake of the growing streaming industry,[39] The first location opened in South Edmonton Common in 2016. A second location in Toronto's Roundhouse Park opened in June 2017, along with a second Edmonton location at West Edmonton Mall.[18][19] Further locations are under development at Deerfoot City in Calgary (delayed from 2016), and Masonville Place in London. Cineplex aims to open 10-15 locations of The Rec Room nationally, ranging in size from 30,000 to 60,000 square feet.[17][40][41][42]

Cineplex owns Playdium, a major arcade and family entertainment centre in Mississauga, Ontario.[43] On October 2, 2017, Cineplex announced that it would re-launch the Playdium brand as a new entertainment restaurant chain.[44]


Launched in 2007, Scene is the entertainment rewards program jointly owned by Scotiabank and Cineplex Entertainment.


Cineplex has an Outtakes restaurant in 94 theatres, some which replace previous restaurant partners (Burger King, KFC and New York Fries) and others which introduce restaurants at locations which did not previously feature one. VIP Cinemas and some Xscape locations feature a licensed lounge with more premium offerings compared to Outtakes. Poptopia is a flavoured popcorn restaurant offered in a full-service format at 22 locations. Other Cineplex theatres may feature Poptopia at the concession stand, but only in the caramel corn and/or kettle corn flavours.

Ice cream at Cineplex locations debuted with Baskin-Robbins and TCBY. Beginning in December 2007, Yogen Früz became the preferred partner.[45] On January 1, 2014, Cineplex acquired a 50% stake in Yoyo's Yogurt Café.[46] As of January 2017, 77 Cineplex theatres feature Yoyo's restaurants, while Yogen Fruz is still available in 23 Cineplex theatres while TCBY is available in 16 locations.[47]

Beverages are available in both cold and hot formats. Cold beverages include the Coca-Cola lineup, which replaced the Pepsi lineup used at locations formerly owned by Famous Players. 12 locations feature Coca-Cola Freestyle.[48] Hot beverages include Starbucks as the incumbent provider with 105 locations,[49] all which offer Pike Place Roast coffee (regular or decaf) and Tazo tea. Select locations also offer premium drinks such as caffè mocha or caramel macchiato. Tim Hortons is available as a full-service restaurant in five locations,[50] with Brossard being the only location to offer both Tim Hortons and Starbucks.[51] The previous incumbent provider was Van Houtte, which is now phased out at all but two locations.[52]

Other current partners include Panago and Pizza Pizza (replacing Pizza Hut). Chocolates and candies from Mars is available throughout the chain, replacing the previous supplier, Hershey. M&M's Mini are available as candies in kids' combos used to promote a kids' movie. Taco Bell was previously available at some Cineplex locations acquired by Famous Players.

Corporate governance

The current Chief Executive Officer and President of Cineplex Entertainment is Ellis Jacob. Alongside with Jacob are Jordan Banks who serves as a Facebook executive, Robert Bruce, Joan Dea, Ian Greenberg, the founder of Astral Media, Sarabjit S. Marwah, Anthony Munk, Edward Sonshine, Robert J. Steacy and Phyllis Yaffe, who serves as its chair.

Logo history

Cineplex Galaxy Income Fund

The first logo used from 2005-2009, under the "Go Big" campaign. This was Cineplex Entertainment's first logo.

Cineplex Entertainment logo (2009-2015)

Logo used from 2009-2015, under the "Escape With Us" branding.

Cineplex logo

Logo used since 2015, under the "See the Big Picture" slogan. Its similar to the previous logo, but colors brightened.

See also


  1. ^ The Canadian "Paramount Theatre" chain was not affiliated with the American chain with the same name.


  1. ^ a b
  2. ^
  3. ^ "Company Profile for Cineplex Galaxy Income Fund (CA;CGX.UN)". Retrieved 2008-10-14.
  4. ^ Cineplex Entertainment (2012-01-18). "Cineplex Celebrates 100 Years of Movie Memories". Retrieved 2013-06-27.
  5. ^ Moore, Paul S. (Fall 2003). "Nathan L. Nathanson Introduces Canadian Odeon: Producing national competition in film exhibition" (PDF). Canadian Journal of Film Studies. 12 (2): 22–45. Retrieved 2010-11-11.
  6. ^ "The Allen Family". Silent Cinema in Quebec.
  7. ^ Wise, Wyndham (May 2001). "From The Editor". Take One. Canadian Independent Film & Television Publishing Association. 10 (32): 7. ISSN 1192-5507. Retrieved 2010-11-11.
  8. ^ Cineplex buys 4 AMC theatres in Canada, including Yonge-Dundas location | Toronto Star. (2012-06-22). Retrieved on 2013-12-09.
  9. ^ "Introducing Cineplex Entertainment A New Name for Cineplex Galaxy LP" (Press release). Cineplex Entertainment. 2005-10-03. Retrieved 2010-11-11.
  10. ^ "Cineplex adds to theatres portfolio". Toronto Star. Toronto: Toronto Star. Canadian Press. 2007-06-29. Retrieved 2010-08-31.
  11. ^
  12. ^ Empire Company Limited | Empire Company Announces Sale of Empire Theatres. (2013-06-27). Retrieved on 2013-12-09.
  13. ^
  14. ^ Concerns Result in Changes to Proposed Movie Theatre Merger. Competition Bureau (2013-10-10). Retrieved on 2013-12-09.
  15. ^
  16. ^
  17. ^ a b c "Roundhouse to get Cineplex 'social destination' for dining, entertainment". Toronto Star. Retrieved 20 April 2016.
  18. ^ a b "Second Rec Room location almost ready to go in West Edmonton Mall". Edmonton Journal. 2017-07-06. Retrieved 2017-08-29.
  19. ^ a b "Be a virtual Ghostbuster at Toronto's new Cineplex Rec Room". Toronto Star. Retrieved 2017-07-03.
  20. ^ Cineplex (December 19, 2014). "IMAX Locations". Retrieved December 19, 2014.
  21. ^ "SilverCity Windsor Cinemas & IMAX". LF Examiner. Cinergetics, LLC. Retrieved March 6, 2016.
  22. ^ "Cinema Cineplex IMAX aux Galeries de la Capitale". LF Examiner. Cinergetics, LLC. Retrieved March 6, 2016.
  23. ^ "EXPERIENCE DUNKIRK IN IMAX 70MM FILM AND IMAX WITH LASER". June 27, 2017. Retrieved December 7, 2017.
  24. ^ Cineplex (December 19, 2014). "UltraAVX Locations". Retrieved December 19, 2014.
  25. ^ "Cineplex Entertainment Coliseum - clean-up". CTV News Ottawa. February 13, 2012.
  26. ^ Siebert, Amanda (February 9, 2016). "Photos: Eat, drink, and recline at the new Cineplex Cinemas at Marine Gateway, the city's first VIP movie theatre". The Georgia Straight. Retrieved December 17, 2017.
  27. ^ "Cineplex Entertainment Expands UltraAVXTM in British Columbia" (Press release). Cineplex Entertainment. 2010-04-26. Retrieved 2011-07-20.
  28. ^ D-Box Technologies Inc. (October 21, 2017). "Movie Theatres". Retrieved October 21, 2017.
  29. ^ "Star Wars: The Force Awakens in UltraAVX (3D) (DBOX)". Cineplex Entertainment. Retrieved December 22, 2015.
  30. ^ "Star Wars: The Force Awakens in UltraAVX (3D) (DBOX)". Cineplex Entertainment. Retrieved December 22, 2015.
  31. ^ "Cineplex Cinemas Varsity & VIP". Cineplex Entertainment. Retrieved December 22, 2015.
  32. ^ Daniszewski, Hank (June 27, 2017). "Cineplex plays catch-up with Landmark". The London Free Press. Retrieved December 19, 2017.
  33. ^ Wilner, Norman (November 4, 2016). "I survived Canada's first 4DX movie screening". NOW Magazine.
  34. ^ Webster, Andrew (November 17, 2017). "Toronto's new IMAX VR arcade shows how virtual reality can shape your local theater". The Verge. Retrieved December 17, 2017.
  35. ^ "New virtual reality experience comes to Ottawa movie theatre". CTV Ottawa. December 6, 2017. Retrieved December 17, 2017.
  36. ^ Marshall, Pat (September 30, 2017). "2017 Third Quarter" (PDF). Cineplex. p. 45. Retrieved December 6, 2017.
  37. ^ "The XSCAPE factor: Cineplex offers even more fun with entertaining centres". Film Journal International. Retrieved 27 March 2017.
  38. ^ "Cinescape Games". Cineplex. December 6, 2017. Retrieved December 6, 2017.
  39. ^ "Entertainment and eats emporium the Rec Room opens in Toronto". Toronto Star. July 1, 2017. Retrieved July 1, 2017.
  40. ^ "Cineplex at Edmonton's South Edmonton Common opening The Rec Room". Edmonton Sun. Retrieved 20 April 2016.
  41. ^ "Cineplex unveils big plans for Deerfoot City". NewsTalk770. Corus Radio. Retrieved 20 April 2016.
  42. ^ "Cineplex's 'Rec Room' opening slated for summer 2017". Calgary Herald. Retrieved 3 March 2017.
  43. ^ "Player One Amusement Group". Replay Magazine. Retrieved 2017-10-03.
  44. ^ "Cineplex's New Playdium Concept Caters To Canadian Teens And Families; First Will Open In Late 2018 In Ontario". VendingTimes. Retrieved 2017-10-03.
  45. ^ Yogen Fruz Goes to the Movies
  46. ^ Cineplex (January 9, 2014). "Cineplex acquires 50 per cent stake in YoYo's Yogurt Cafe" (PDF). Retrieved January 3, 2014.
  47. ^ Yoyo's Yogurt Cafe. "Locations". Retrieved January 5, 2015.
  48. ^ Li, Anita (July 20, 2012). "Building a better movie theatre". Toronto Star. Retrieved January 24, 2016.
  49. ^ "Starbucks". Cineplex Entertainment. Retrieved January 24, 2015.
  50. ^ "Tim Hortons". Cineplex Entertainment. Retrieved January 24, 2016.
  51. ^ "Cinéma Cineplex Odeon Brossard et VIP". Cineplex Entertainment. Retrieved January 24, 2016.
  52. ^ "Van Houtte". Cineplex Entertainment. Retrieved January 24, 2016.

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