Bread and Butter tradeshow

Last updated on 20 October 2017

Bread and Butter (shortened to B&B) is a trade and fashion show in Germany for everyday clothing and streetwear.[1] It was established in 2001 and until was held annually in January and July during Berlin Fashion Week until 2015, since then it is held in September. It is a leading trade fair for ready-to-wear fashion.[2][3][4]

Karl-Heinz Mueller BB by foto-di-matti 5090.jpg
Karl-Heinz Müller, initiator of B&B, at Berlin Tempelhof Airport, the location of the fashion show since 2009.

History

The show was initiated by German entrepreneur Karl-Heinz Müller and premiered in July 2001 in Cologne-Deutz.[5] It was initially conceived as a bi-annual event "for the progressive, contemporary clothing culture", targeted to a German audience, as a parallel event to the jeanswear show Interjeans.[6][7] From 2003 until 2007 it was held at Gartenfeld in Berlin. It had a spin-off in Barcelona since 2005 and completely relocated there in 2007.[8] Since summer 2009 the B & B tradeshow is back in Berlin and located at the historical hangars of Tempelhof Airport.[9]

The first Bread & Butter spinoff in Seoul, South Korea started in 2015.[10] In June 2015, the trade fair was acquired by Berlin-based fashion company Zalando, which opened the event for a broader audience as a "fashion festival".[11]

List of B&B shows

Schedule of Bread & Butter shows, their locations and mottos:[12]

Date Location Motto
July 13–15, 2001 Cologne
January 31 – February 2, 2002 Cologne
August 01 – 03 2002 Cologne
January 17–19, 2003 Berlin-Spandau
July 18–20, 2003 Berlin-Spandau Berlinlove
January 16–18, 2004 Berlin-Spandau Next Move
July 16–18, 2004 Berlin-Spandau Berlingold
January 21–23, 2005 Berlin-Spandau Selected
July 08-10 2005 Barcelona Eurovision
July 22–24, 2005 Berlin-Spandau Eurovision
January 18–20, 2006 Barcelona Eurovision
January 27–29, 2006 Berlin-Spandau Eurovision
July 05-7 2006 Barcelona Eurovision
July 14–16, 2006 Berlin-Spandau Eurovision
January 17–19, 2007 Barcelona Active
January 26–27, 2007 Berlin-Spandau Active
July 04–06 2007 Barcelona Fly BBB
January 16–18, 2008 Barcelona King Size
July 02–04 2008 Barcelona New Order
January 21–23, 2009 Barcelona United Nations
July 01–03 2009 Berlin-Tempelhof Berlin, Berlin
January 20–22, 2010 Berlin-Tempelhof The Original
July 07–09 2010 Berlin-Tempelhof Premier League
January 19–21, 2011 Berlin-Tempelhof Absolute
July 06–08 2011 Berlin-Tempelhof Supershow
January 18–20, 2012 Berlin-Tempelhof High Fidelity
July 04–06 2012 Berlin-Tempelhof The Rock
January 15–17, 2013 Berlin-Tempelhof Big Time
July 02-04 2013 Berlin-Tempelhof Connect
January 14–16, 2014 Berlin-Tempelhof Ich bin ein Berliner.
July 08-10 2014 Berlin-Tempelhof Carnaval do Brasil
January 19–21, 2015 Berlin-Tempelhof
July 07-09 2015 Berlin-Tempelhof
September 3-5 2015 Seoul
September 2–4 2016 Arena Berlin NOW
September 1–3 2017 Arena Berlin Bold

References

  1. ^ Williams, Gisela. "In Berlin, Rocking the Fashion Trade Fair". New York Times. Retrieved 24 May 2014.
  2. ^ "Berlin as a fashion capital: the improbable rise". Fashion United UK. Retrieved 24 May 2014. Bread & Butter returned from Barcelona where it succeeded in establishing its status as the world’s most important fashion show in its segment.
  3. ^ "Bread & Butter Berlin". 10times. Retrieved 31 October 2014. Bread & Butter Berlin(BBB) confirms its position as the leading international trade fair and trademark.
  4. ^ "Bread & Butter Berlin". TheGild. Retrieved 31 October 2014. (BBB), the leading international trade event for progressive, contemporary clothing brands
  5. ^ "Karl-Heinz Müller: "Mein Herz hängt an der Stadt"". Tagesspiegel (German). Retrieved 24 May 2014.
  6. ^ Ingram, Susan (2014). "Euro Chic:Fashion's Bread & Butter". In David B. MacDonald; Mary-Michelle DeCoste. Europe in Its Own Eyes, Europe in the Eyes of the Other. Wilfrid Laurier University Press. p. 25.
  7. ^ Miguel, Jordi (15 January 2008). "Arranca el Bread & Butter 2008". El Pais (in Spanish). Retrieved 31 October 2014.
  8. ^ "B&B History since Cologne 2001". Official website. Archived from the original on 18 January 2016. Retrieved 24 May 2014.
  9. ^ "History of B&B Berlin". Bread and Butter website. Archived from the original on 25 May 2014. Retrieved 24 May 2014.
  10. ^ Bread & Butter Seoul announcement Archived October 27, 2014, at the Wayback Machine.
  11. ^ Zalando kauft Berliner Modemesse Bread & Butter (German), Berliner Zeitung, 8 June 2015
  12. ^ Bread & Butter History Archived October 27, 2014, at the Wayback Machine., including all show posters

External links

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