Bread and Butter (shortened to B&B) is a trade and fashion show in Germany for everyday clothing and streetwear. It was established in 2001 and until was held annually in January and July during Berlin Fashion Week until 2015, since then it is held in September. It is a leading trade fair for ready-to-wear fashion.
The show was initiated by German entrepreneur Karl-Heinz Müller together with Christian Geyr and Wolfgang Ahlers and premiered in July 2001 in Cologne-Deutz. It was initially conceived as a bi-annual event "for the progressive, contemporary clothing culture", targeted to a German audience, as a parallel event to the jeanswear show Interjeans. From 2003 until 2007 it was held at Gartenfeld in Berlin. It had a spin-off in Barcelona since 2005 and completely relocated there in 2007. Since summer 2009 the B & B tradeshow is back in Berlin and located at the historical hangars of Tempelhof Airport.
The first Bread & Butter spinoff in Seoul, South Korea started in 2015. In June 2015, the trade fair was acquired by Berlin-based fashion company Zalando, which opened the event for a broader audience as a "fashion festival".
Schedule of Bread & Butter shows, their locations and mottos:
|July 13–15, 2001||Cologne||–|
|January 31 – February 2, 2002||Cologne||–|
|August1 – 3 2002||Cologne||–|
|January 17–19, 2003||Berlin-Spandau||–|
|July 18–20, 2003||Berlin-Spandau||Berlinlove|
|January 16–18, 2004||Berlin-Spandau||Next Move|
|July 16–18, 2004||Berlin-Spandau||Berlingold|
|January 21–23, 2005||Berlin-Spandau||Selected|
|July 22–24, 2005||Berlin-Spandau||Eurovision|
|January 18–20, 2006||Barcelona||Eurovision|
|January 27–29, 2006||Berlin-Spandau||Eurovision|
|July 14–16, 2006||Berlin-Spandau||COMMUNITY|
|January 17–19, 2007||Barcelona||Active|
|January 26–27, 2007||Berlin-Spandau||Active|
|July4– 6 2007||Barcelona||Fly BBB|
|January 16–18, 2008||Barcelona||King Size|
|July2– 4 2008||Barcelona||New Order|
|January 21–23, 2009||Barcelona||United Nations|
|July1– 3 2009||Berlin-Tempelhof||Berlin, Berlin|
|January 20–22, 2010||Berlin-Tempelhof||The Original|
|July7– 9 2010||Berlin-Tempelhof||Premier League|
|January 19–21, 2011||Berlin-Tempelhof||Absolute|
|July6– 8 2011||Berlin-Tempelhof||Supershow|
|January 18–20, 2012||Berlin-Tempelhof||High Fidelity|
|July4– 6 2012||Berlin-Tempelhof||The Rock|
|January 15–17, 2013||Berlin-Tempelhof||Big Time|
|July2- 4 2013||Berlin-Tempelhof||Connect|
|January 14–16, 2014||Berlin-Tempelhof||Ich bin ein Berliner.|
|July8-10 2014||Berlin-Tempelhof||Carnaval do Brasil|
|January 19–21, 2015||Berlin-Tempelhof|
|July7- 9 2015||Berlin-Tempelhof|
|September 3-5 2015||Seoul|
|September 2–4 2016||Arena Berlin||NOW|
|September 1–3 2017||Arena Berlin||Bold|
Bread & Butter returned from Barcelona where it succeeded in establishing its status as the world’s most important fashion show in its segment.
Bread & Butter Berlin(BBB) confirms its position as the leading international trade fair and trademark.
(BBB), the leading international trade event for progressive, contemporary clothing brands