Wonga.com, also known as Wonga, is a British payday loan provider of "short-term, high-cost credit"[1] that was founded in 2006 and has operations in the United Kingdom, Spain, Poland and South Africa.[2] It is a trading name used by Wonga Group Limited, operating through WDFC UK Limited (in the UK) and Wonga Worldwide Limited (in the rest of the world).

It formerly operated in Canada having withdrawn in May 2016[3] and had also operated in Germany, Switzerland, Austria and the Netherlands through its German payments business, BillPay that it had acquired in October 2013[2][4][5] but was sold to Klarna in February 2017.[6][7][8] The company invented fully automated risk processing technology[9] to provide short-term, unsecured personal loans online, including via tablet and mobile app. The service was launched in October 2007.[10] The firm was the first to provide an instant lending application on Apple mobile phones.[11]

The interest charged by the lender, which can equate to an annual percentage rate (APR) of 1,509%, has been widely criticised.[12] Wonga have said they believe APR is a poor measure of the true cost of short-term loans. As of April 2016, a loan of £100 over seventeen days (Wonga's average loan term) required £113.60 to repay.[13] On 30 August 2018, the company went into administration following a surge in customer compensation claims[14] and on the following day, Grant Thornton had been appointed as administrators who will conduct a wind down of the business that will involve the sale of assets and identifying creditors.[15]

Wonga Group Limited
IndustryTechnology finance
United Kingdom
Areas served
Key people
Tara Kneafsey (CEO)
ProductsShort-term credit
SubsidiariesBillPay (2013-2017)


Wonga was co-founded by Errol Damelin and Jonty Hurwitz in October 2006.[16][17] The name "Wonga" is a slang term of Romany origin for money, used in some parts of Britain since the 1980s.[18]

Both Damelin and Hurwitz had previous internet start-up experience; neither had any experience of retail banking.[19] When the company first started looking for funding, potential investors saw the short-term, small-loans business as an unprofitable, risky backwater.[20] After being denied funding by UK banks, Wonga secured venture capital through Balderton Capital.[21] The first place of business was in a shared office space in St. John's Wood, London.[22] After a year of software development a beta website was launched in 2007.[23] In interviews, Damelin has said that the goal was to disrupt the short-term credit industry by providing transparency, exact control of amount and payment date, immediate access to funds, and no faxing or emailing documents.[20] The business model of lending only to those who could pay back reliably, as opposed to the much wider catchment practice of payday loans required an algorithm that could fully determine risk in an automated manner – something they had difficulty developing in the early stages. To get funds directly to customer's bank accounts as quickly as possible, co-operation from leading banks was required. Banks were reportedly dismissive of Wonga's plan saying they would not be totally satisfied with customer identity without physical documentation.[20]

Within five minutes of launch, the first loan application was processed, and within a week the first loan default occurred.[20] The subsequent months of operation showed increased demand, but traditional methods of credit risk assessment proved inadequate and the company experienced default rates of around 50%.[9] The company used this period to gather data on customer behaviour and began developing their own proprietary risk technology. The full market launch of Wonga.com was July 2008 and 100,000 loans were reached by June 2009.[24] Through the experience of processing these loans, the company developed technologies which began to dramatically reduce the percentage of defaults. In July 2009 Wonga raised a further £13.9m of funding in a Round B led by Accel Partners, Greylock Partners and Dawn Capital[25] which improved the technology and the launch in December 2009 of the first end-to-end iPhone credit app.[11] In 2009 the company was already profitable and default rates were below 10%, less than the average for credit cards.[25] A third round of funding was completed in 2011, for £73m led by Oak Investment Partners including additional investors Meritech Capital Partners and the Wellcome Trust.[26] By the end of 2011, Wonga's technology could reliably reject two-thirds of applications and predict to 93% accuracy the ability of a customer to repay a loan.[27] In May 2012, they opened a business in South Africa offering consumer loans.[28][29] The Daily Telegraph reported in November 2012 that Wonga were also testing their technology in Canada.[30]

On 30 September 2014, Wonga announced that its profits for the year to the end of December 2013 had fallen by 53% to £39.7 million. The company blamed "remediation costs" – compensation paid to customers – which in total cost the company £18.8m. Wonga also said it expects to be "smaller and less profitable" in future, in part due to new controls set by the regulator, the Financial Conduct Authority (FCA). Since July 2014, all payday loan companies have had to conform to new rules, which limit roll-overs of loans and force them to increase affordability checks. From January 2015, they were also to have their charges capped.[31]

Wonga saw losses more than double in 2015 as tougher regulation of the payday loan sector led to a sharp fall in the number of loans taken out by UK consumers; the business reported a pre-tax loss of £80.2m for the year – up from £38.1m the year before. After tax, the company lost £76.5m, versus £43.6m in 2014. The UK remained a core part of the business – as of 2013 customers in the UK accounted for 3.8m of the 4m loans it granted. The drop in revenues was driven primarily by a new price cap and stricter criteria set by UK regulators.[32]

In April 2017, Wonga suffered a data breach which may have affected up to 245,000 customers in the UK. The range of information stolen may also include the last four digits of customers' bank cards – information used by some banks as part of the login process for online accounts.[33]

Ownership and corporate structure

Over 180 million shares of the company are owned by venture capital firms, around 77.1%.[34] The balance of the company is owned by staff, board members and founders with Errol Damelin owning 26.5m shares through Castle Bridge Ventures, an offshore trust based in the British Virgin Islands, while Jonty Hurwitz owns 12.6m shares (around 5.5%) through a BVI company.[35] Damelin resigned as Chief Executive in November 2013 to become part-time chairman and non-executive director. He resigned entirely as a Director in June 2014.[36] Hurwitz resigned from the company in November 2011 and left the board of Wonga in November 2013.[36]

Wonga is a trading name of WDFC UK Limited. Also incorporated is Wonga.com Limited and Wonga Group Limited. All are companies incorporated in the United Kingdom but not quoted on the stock market. Also associated with the group is a Swiss registered firm, WDFC SA (formerly known as Wonga International AG), which processes credit applications on behalf of Wonga and owns the trademark to the Wonga name.

By 2011, Wonga had refined its business model to such an extent that it started to make significant profits and in September 2012 it reported profits of £45.8m for 2011 from revenue of £185m, up from a profit of £12.4m in 2010.[37]


  • December 2006 to November 2013 – Errol Damelin.[38]
  • November 2013 to May 2014 – Neil Wass.[39][40]
  • May 2014 to November 2014 – Tim Weller.[41]
  • November 2014 – Tara Kneafsey – Managing Director.[42]

Customer profile

Wonga claims that its customers are "tech-savvy young professionals who previously used the banks to borrow money".[43] It accepts that its APR is "not cheap" but claims that its typical customer is on a mid-level salary and is temporarily short of cash because of an unexpected bill, for example to buy a new central heating boiler or tickets to a music festival.[44]

Dr Gathergood of the University of Nottingham described payday loan users as falling into two groups, those who have had a financial shock but can repay the money and those who were unable to control their expenditure, though he said lenders preferentially associated their clients with the first group.[45] The committee also looked at credit unions.[45] Mark Lyonette of Association of British Credit Unions said that although credit unions now provided 90 million loans in the United States, they were not able to match the "sophisticated automation and credit scoring behind the scenes" of the "high-tech, payday-lending Wonga model" though he welcomed the possibility of using post offices as a vehicle to expand the Credit Union market in the UK.[45]

Wonga has said that most applicants are not credit-worthy enough to obtain a loan from the firm and it only lends to those with a good credit record. Some commentators, however, have warned that taking a loan from a payday lender can damage the customer's credit record and their ability to obtain a mortgage, even where the loan was repaid years ago. Ray Boulger of John Charcol, for instance, told BBC Newsnight that "Our experience is that mortgage lenders will often turn down requests for people who have had a payday loan...",[46] and Robert Sinclair, Chief Executive of the Association of Mortgage Intermediaries, said "From a consumer perspective, anybody who takes out a payday loan is clearly showing some financial distress and existing lenders will think these consumers may be maxed out."[47]

Defaults and renewal of loans

Wonga.com screenprint 3 February 2014
Screenshot from Wonga.com, 3 February 2014, showing the costs of a loan.

Wonga states that if the money is not available on the day a customer has nominated to pay it back, a £30 fee will be charged and interest will accrue for a maximum of 60 days and does not allow automatic "rolling over" of loans, limiting to specific requests and to a maximum of three instances in accordance with the Finance and Leasing Association lending code.[48][49]

On 28 November 2012, following concerns that small loans, intended to be short-term, could become prohibitively expensive, the government announced it would give the Financial Conduct Authority powers to prevent indefinite rolling over of loans and effectively limit charges.[50]

In August 2018, the company announced that it will not be offering more loans because of the critical financial situation of the company. However, it decided to only entertain their existing clients.[51]

Sponsorship and public relations

Papiss Cisse
Footballer Papiss Cissé of Newcastle United in a Wonga sponsored shirt.

Wonga sponsored free travel on the London Underground on New Year's Eve in 2010, and posters were put up on the network advertising the website with the slogan "sometimes you need some extra cash". A member of the London Assembly said that it was 'shameful' that the Mayor of London had allowed such sponsorship at a time of year when people are most vulnerable financially.[52] Media Week noted that the deal was "highly criticised" and that Transport for London later banned payday loan companies from sponsoring their services.[53]

In August 2012 the company launched OpenWonga, an online "digital platform that aims to 'inform the debate' around the brand".[54]

In October 2012 Wonga announced that they were sponsoring the football team Newcastle United for £8 million a year.[55][56] Several MPs spoke out against the deal and the leader of Newcastle City Council told The Guardian he was "appalled and sickened" that the club had signed a deal with "a legal loan shark"[57] and in July 2013 Papiss Cissé refused to wear the kit,[58] citing religious reasons as a practising Muslim despite "pictures ..of him gambling in a casino".[59] The sponsorship was not renewed after the 2016–17 season.[60]

In 2012, Wonga.com sponsored ITV's Red or Black, which received wide criticism.[61]

The Guardian reported, in November 2012, that a computer in the Wonga offices appeared to have been used to remove from the company's Wikipedia page a reference to controversy over its sponsorship of Newcastle United Football Club and to delete the category of "usury" under the See Also section.[62]

Wonga sponsored Blackpool Football Club from 2010 to the end of the 2014/15 season.[63] Wonga's sponsorship of Heart of Midlothian Football Club ended prematurely in 2014 after the club cancelled the deal.[64]


  • Alternative Lender of the Year, Credit Today Magazine 2010.[65]
  • Winner, The Guardian Digital Innovation Digital Entrepreneur Award 2011.[66]
  • Number 1, The Sunday Times Tech Track 100 2011.[67][68]
  • Fastest Growing Company, Media Momentum Awards 2012.[69]


Alleged tax avoidance

The involvement of the Swiss company and the transfer of the trademark to it in 2012 have been seen by Corporate Watch as part of a scheme by the firm designed to avoid tax. According to Accountancy Age, in 2012, a net amount of £35 million was paid to WDFC SA, the profit on which will only be taxed in Switzerland.[70][71] Several Wonga executives, are now believed to be based in Geneva in connection with the business of WDFC SA.[72]

In 2013, an Irish subsidiary of Wonga patented "user authentication software", telling Corporate Watch that "it is common practice for international groups to consolidate their IP holdings in a location where the substantial activity relating to the IP is performed." Richard Murphy from Tax Research UK commented that "the transfer of key business processes – especially those that are technology based and that can be protected by patents and copyrights – is a classic way in which companies try to move their profits between countries."[71][73]

Debt collection practices

In May 2012, the company was required by the Office of Fair Trading (OFT) to improve its debt collection practices, after it was found that it had sent letters to customers in 2010 accusing them of committing fraud and saying that the police might be informed. Telephone scripts used by Wonga warned borrowers working in the public or financial sectors that their terms of employment said they should not be in debt. Wonga appealed the decision and said it believed it had grounds for suspecting dishonest conduct by the specific customers to whom letters had been sent, and that they had been sent on isolated occasions more than 18 months previously and had not been sent since. It stated that it had put in place procedures to make sure similar problems did not occur in future, and that since then it referred cases of suspected fraud to an in-house team to investigate. The phone scripts had not been used since January 2010, it said.[74] In November 2013, after being challenged repeatedly by members of Parliament in a Business, Innovation and Skills select committee hearing on pay day lenders, Wonga said that they had not been censured by the OFT, but had been asked to make various changes, and that criticism by the OFT was "an open issue"; the company could not say more on an ongoing process. The practice of allowing debtors to "roll on" an existing loan was also called into question by the MPs.[75] Regulation for the consumer credit industry passed from the OFT to the new Financial Conduct Authority (FCA) from April 2014.

In June 2014, the FCA found that Wonga's debt collection practices were unfair and ordered that they compensate affected customers.[76] The FCA found that between October 2008 and November 2010, Wonga had sent their customers letters purporting to be from non-existent law firms "Chainey, D'Amato & Shannon" and "Barker and Lowe Legal Recoveries", described as "fake" in reports, to collect money from them. In some cases, customers were charged for the supposed lawyers' fees for these letters; Labour MP Stella Creasy asked why the police were not investigating.[77] This practice had been uncovered by the OFT in 2011, after Wonga was asked to disclose information about its debt collection practices.[78] "Wonga's misconduct was very serious because it had the effect of exacerbating an already difficult situation for customers in arrears," said Clive Adamson, director of supervision at the FCA. He added: "The FCA expects firms to pay particular attention to fair treatment of those who have difficulty in meeting their loan repayments".[77] Richard Lloyd of Which? described the findings as "a shocking new low for the payday industry that is already dogged by bad practice and Wonga deserves to have the book thrown at it."[77] Wonga UK managing director, Tessa Cook, said: "Today is not a proud day for Wonga and I'd like to apologise".[77] As the misconduct happened before the FCA took over the regulation of payday lenders, it is unable to fine Wonga. It also said there would be no criminal investigation as it wanted to set up a compensation scheme (of about £2.6 million) as quickly as possible and a criminal probe would take time.[77] However, the issue was later passed onto the police for potential criminal investigation.[79] The head of The Law Society, Desmond Hudson said that Wonga's activity, which he qualified as dishonest, could amount to blackmail, deception, and other breaches of the law. The City of London Police began reassessing the case for an investigation,[80] but announced the following year that after a thorough review of all the material gathered, there was insufficient evidence to progress an investigation.[81]

Consequent to discussions with the FCA, on 2 October 2014 Wonga agreed to write off the debts – thought to total £220m – of 330,000 customers who are in arrears of thirty days or more.[82][83]

Church of England

Justin Welby at Seoul Cathedral
Justin Welby has been critical of Wonga.

In May 2012, Justin Welby (then the Bishop of Durham) called Wonga.com's high interest rates "shocking" and "usurious". Wonga declined to comment.[84]

By July 2013, Welby was Archbishop of Canterbury and had been a member of the Parliamentary Commission on Banking Standards. He announced that he had had a "good conversation" with Errol Damelin and told him that he wanted to see competition, not legislation, put Wonga out of business.[85] According to the BBC the church would help credit unions by providing premises and expertise.[85] However Welby was reported to be furious when the Financial Times pointed out that, despite denying involvement in payday lending, the Church Pension fund invested in venture capitalists Accel Partners which raised funds for Wonga in 2009.[86]

In a November 2013 interview for ITV, Niall Wass defended the firm's practices and challenged critics to "go use the service, see if you think it is fair and transparent, take out £30 for ten days, pay it back after a week, look at the price, tell me if that is fair and transparent."[87]

By July 2014, The Church of England had severed its ties with the payday lender.[88]


An all-party Early Day Motion tabled in November 2011 highlighted Wonga's "high APR" and sought to restrict the level of interest that can be charged on all loans by financial institutions.[89] British MP Stella Creasy has also proposed legislation for interest rate caps.[90] A Policis report on proposed interest rate capping said it would cause an exit from the market and those with access to the credit mainstream would be diverted to products such as overdrafts and revolving credit that could be higher cost than high APR products and those without access to credit would be diverted to the black credit market.[91] The Times said capping will further limit the availability of credit to people from regulated entities.[92]

On 20 November 2012, Creasy demanded an apology from the company after The Guardian reported that abusive tweets were sent to her by Wonga employees. Further investigation of the Creasy case showed that computers registered to Wonga.com's London office were used to abuse Creasy over Twitter, and delete criticism, as well as the reference to "usury" from the English Wikipedia's Wonga.com page. Wonga.com admitted that a "junior employee" may have sent the tweets and defended what it regards as its right to correct "inaccurate" Wikipedia articles, though Wikipedia policy on conflict of interest says such edits are "strongly discouraged."[93] Wonga.com later apologised to Creasy and condemned the Twitter comments, saying they were posted without the knowledge of the company and disciplinary action would be taken.[94]

In June 2013, the consumer minister called payday lenders to a summit to discuss "widespread irresponsible lending."[95] The article quoted the APR of Wonga -the largest lender as 5835%.[95] Wonga's pre-tax profits were quoted as £62.4m.[96]

In November 2013, Labour Party leader Ed Miliband criticised payday lenders for creating a "Wonga economy" and "a quiet crisis of thousands of families trapped in unpayable debt."[97] He also called for Wonga's cartoon-type ads aired during children's programmes to be banned, and promised to introduce legislation to that effect. He accused Wonga and other payday lenders of 'targeting children'.[98]

In 2018, once the company had gone into administration, chairman of the Commons Work and Pensions Committee Frank Field wrote to the Archbishop of Canterbury, Justin Welby, in a letter urging the Archbishop to lead a consortium with Wonga's administrators and for the Church of England to purchase the company's loans, preventing the company from selling its loans on to debt recovery businesses at "knockdown rates".[99]

APR and the cost of a loan

Cost of borrowing £100 from Wonga.com for 30 days 17 Nov 2013
Screenshot from Wonga.com showing the cost of borrowing £100 for 30 days as at 17 November 2013.

The firm claims its loans are often cheaper than unauthorised bank charges[100] and although APR disclosure is mandatory, it is a poor comparison measure for short term loans.[43] The Business, Innovation and Skills Committee heard evidence from consumer money expert Martin Lewis that the total cost of a payday loan was more useful than APR.[45] Lewis calculated in his blog that at a compounding interest rate of 4,212%, a £100 loan that is not repaid would in seven years amount to more than the USA's entire national debt, however, he explained that his calculation "bears little resemblance to reality", because Wonga does not charge compound interest. He also explained that he had performed this calculation purely to raise awareness of the risks of payday loans and concluded by expressing the hope that his example would make people "think twice before getting payday borrowing".[101] Wonga have stated that they stop charging interest altogether once a loan becomes more than 60 days overdue.[102]

Wonga argue that their rates may be high but the amount charged is transparent and without lenders like them, borrowers would be forced to use illegal lenders. In April 2014, a loan shark in Manchester was jailed for illegal money lending and other offences despite claiming that his rates were lower than Wonga. His lawyer said: "Within his community there are large numbers of people who because of their debt history are very limited in terms of the places they can go, other than companies such as Wonga."[103]

In October 2014, the UK’s Advertising Standards Authority (ASA) banned Wonga from using a TV advert that it said breached its code because of a claim that customers would save money. The authority said this was likely to be interpreted as a statement that Wonga’s loans were cheaper than those of other lenders and was therefore a price comparison. It ruled that Wonga should consequently have informed consumers of its 5,853% annual interest rate.[104][105] The ruling was in response to a complaint from the charity Citizens Advice, whose chief executive Gillian Guy, said: "Adverts must be clear about what taking out a loan means and how much it will cost. The consequences are really serious when payday lending goes wrong. High interest rates and fees can mean that a small loan balloons into a huge debt… both the advertising and payday loan industries need to look at why so many adverts are not meeting the grade and change their ways".[106] It was the third Wonga advert to be banned by the ASA in 2014.[107]

See also


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