Willow (TV channel)

WILLOW (Willow Cricket and Willow Extra) is an American pay television sports channel which is completely devoted to airing overseas cricket events, including live and recorded matches and other cricket-related programming in English, with the majority of its advertising targeted towards the Indian subcontinent diaspora in North America. The network is carried both as a traditional subscription-television channel which airs on pay-TV providers, and a paid streaming service available online.

The network was launched on September 21, 2010 and broadcasts cricket matches and several cricket-based programs and coverage from around the world. The channel merged with NEO Cricket's American network in February 2013 as that provider drew down their American operations with the Willow name remaining.[1]

Willow has operated an Internet portal for live streaming of cricket events at willow.tv since 2010 for a monthly subscription fee. Willow has driven various innovations in the coverage of cricket, like video-based live scorecards and editorials. The website provides subscribers with video streams available on mobile apps and a streaming feed. A dedicated app for Willow was added for Apple TV on June 24, 2014.[2] TV Everywhere access to the network's live feed on most devices was added for subscribers to pay-TV services, in time for IPL 11.

Willow Cricket
LaunchedSeptember 21, 2010
Owned byTimes Internet 70%
NBC Sports Group 30%
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
SloganThe home for cricket in North America
CountryUnited States
HeadquartersPalo Alto, California (studios office)
Stamford, Connecticut (main office)
Dish NetworkChannel 712
Verizon FiOSChannel 806 (HD)
Apple TV & Roku"Willow TV" channel (subscription required)
Streaming media
YouTubeWillow TV
Sling TVInternet Protocol television

Match rights

Willow holds the rights to some of the matches of the following teams and leagues:

National teams

ICC Events

ICC Events 2015-2023

ICC major global events
ICC qualifying events
Other ICC events

League and other competitions

Former rights

  • New Zealand cricket (home match rights until 2013; home match rights now held by WatchESPN)


  1. ^ "Neo sells broadcasting biz in US to Willow TV". IndianTelevision.com. 13 February 2013. Retrieved 6 July 2014.
  2. ^ Kahn, Jordan (24 June 2014). "Apple TV adds ABC News, AOL On, PBS Kids, Willow TV, and redesigned Flickr app". 9to5Mac. Retrieved 25 June 2014.

External links

List of 2011 Cricket World Cup broadcasting rights

International Cricket Council sold its rights of broadcasting for 2011 Cricket World Cup for around US$2 Billion to ESPN Star Sports. It would be broadcasting all around the world in about 220 countries.For the first time, the Cricket World Cup will be broadcast in High Definition (HD) format. Live matches will also be shown by 3G mobile streaming for the first time.Each and every match will be covered by 27 cameras including features like movable slips cameras and new low 45-degree field cameras. The broadcast production will also have a mid-wicket camera position for live running between wickets.In United States, the official broadcaster Willow TV will broadcast the matches on Dish Network and DirecTV on the Willow Cricket HD channel. Using IPTV technology, Willow TV will broadcast matches to users of Roku, Google TV, PlayStation 3, DishworldIPTV, Boxee Box, Samsung Internet@TV, and Netgear Push2TV HD devices. The matches are also available on multiple tablet or mobile devices.

Occasional coverage

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