Where do you want to go today?

Where do you want to go today?” was the title of Microsoft’s 2nd global image advertising campaign. The broadcast, print and outdoor advertising campaign was launched in November 1994 through the advertising agency Wieden+Kennedy, the firm best known for its work on behalf of Nike, Inc. The campaign, which The New York Times described as taking “a winsome, humanistic approach to demystifying technology”, had Microsoft spending $100 million through July 1995, of which $25 million would be spent during the holiday shopping season ending in December 1994.[1]

Tony Kaye directed a series of television ads filmed in Hong Kong, Prague and New York City that showed a broad range of people using their PCs. The television ads were first broadcast in Australia on November 13, the following day in both the United States and Canada, with Britain, France and Germany seeing the spots in subsequent days. An eight-page print ad described the personal computer as “an open opportunity for everybody” that “[facilitates] the flow of information so that good ideas —wherever they come from— can be shared”, and was placed in mass-market magazines including National Geographic, Newsweek, People, Rolling Stone and Sports Illustrated.[1]

In August 1995, the Times reported that the response to Microsoft’s campaign in the advertising trade press had been “lukewarm” and quoted Brad Johnson of Advertising Age as stating that “Microsoft is on version 1.0 in advertising. Microsoft is not standing still. It will improve its advertising.” Microsoft’s Steve Ballmer, then the firm’s executive vice president, acknowledged that the response to the campaign had been “chilly”.[2]

In June 1999, Microsoft announced that it would be ending its nearly five-year-long relationship with Wieden+Kennedy, shifting $100 million in billings to McCann Erickson Worldwide Advertising in a split that was described by The New York Times as mutual. Dan Wieden, president and chief creative officer of the advertising agency, characterized the relationship with Microsoft as “intense” and said that it had “run its course”.[3]

Microsoft logo (1987) + slogan (1994)
The "Where do you want to go today?" logo

External links

References

  1. ^ a b Eliott, Stuart. " THE MEDIA BUSINESS: Advertising; Microsoft takes a user-friendly approach to selling its image in a new global campaign", The New York Times, November 11, 1994. Retrieved September 23, 2008.
  2. ^ Staff. "THE MEDIA BUSINESS; Microsoft Throws Stones Into Its Windows 95 Ads", The New York Times, August 18, 1995. Retrieved September 23, 2008.
  3. ^ Elliott, Stuart. " THE MEDIA BUSINESS: ADVERTISING; After five years of high points and low, Microsoft drops Wieden & Kennedy for McCann-Erickson.", The New York Times, June 18, 1999. Retrieved September 23, 2008.
Alison Faith Levy

Alison Faith Levy is a San Francisco-based musician and songwriter, known as a pop and jazz performer on keyboards and vocals, most notably as a member of power pop group The Loud Family, as well as for her later work as a children's musician in The Sippy Cups and as a solo artist.

AutoCollage 2008

AutoCollage 2008 is a Microsoft photomontage desktop application. The software creates a collage of representative elements from a set of images. It is able to detect faces and recognize objects.The software was developed by Microsoft Research labs in Cambridge, England and launched on September 4, 2008.

An update, named Microsoft Research AutoCollage 2008 version 1.1, was released on February, 2009. The software update adds the ability to select images for the AutoCollage, a richer integration with Windows Live Photo Gallery, support for network folders and the ability to define custom output sizes.

A new version, named Microsoft Research AutoCollage Touch 2009, was released on September 2009, and included by some OEMs on machines with Windows 7.

Ben Frost (artist)

Ben Frost (born Brisbane) is an Australian visual artist whose work seeks to challenge contemporary norms and values of Western culture and society. Frost's visual work places common iconic images from advertising, entertainment, and politics into startling juxtapositions that are often confrontational and controversial. He currently lives and works in Melbourne, Australia, and exhibits locally and internationally.

Bing Audio

Bing Audio (also known as Bing Music) is a music recognition application created by Microsoft which is installed on Windows Phones running version 7.5 and above, including Windows Phone 8. On Windows Phone 8.1, and in regions where the Microsoft Cortana voice assistant is available, Bing Music is integrated with Cortana and the music search history is a part of Cortana's "Notebook". The service is only designed to recognize recorded songs, not live performances or humming. Xbox Music Pass subscribers can immediately add the songs to their playlists. A unique feature compared to similar services is that Bing Audio continuously listens and analyzes music while most other services can only listen for a fixed amount of time. Bing Research developed a fingerprinting algorithm to identify songs.On March 30, 2016 Microsoft announced that they'll create bots based on Bing features in Skype of which Bing Music was one.

Bing Vision

Bing Vision is an image recognition application created by Microsoft which is installed on Windows Phones running version 7.5 and above, including Windows Phone 8. It is a part of the Bing Mobile suite of services, and on most devices can be accessed using the search button. On Windows Phone 8.1 devices where Microsoft Cortana is available, it is only available through the lenses of the Camera app (as the search button now activates Cortana). Bing Vision can scan barcodes, QR codes, Microsoft Tags, books, CDs, and DVDs. Books, CDs, and DVDs are offered through Bing Shopping.

Encarta

Microsoft Encarta was a digital multimedia encyclopedia published by Microsoft Corporation from 1993 to 2009. Originally sold on CD-ROM or DVD, it was also later available on the World Wide Web via an annual subscription – although later many articles could also be viewed free online with advertisements. By 2008, the complete English version, Encarta Premium, consisted of more than 62,000 articles, numerous photos and illustrations, music clips, videos, interactive content, timelines, maps, atlases and homework tools.

Microsoft published similar encyclopedias under the Encarta trademark in various languages, including German, French, Spanish, Dutch, Italian, Portuguese and Japanese. Localized versions contained contents licensed from national sources and more or less content than the full English version. For example, the Dutch version had content from the Dutch Winkler Prins encyclopedia.

In March 2009, Microsoft announced it was discontinuing both the Encarta disc and online versions. The MSN Encarta site was closed on October 31, 2009 in all countries except Japan, where it was closed on December 31, 2009. Microsoft continued to operate the Encarta online dictionary until 2011.

High Capacity Color Barcode

High Capacity Color Barcode (HCCB) is a technology developed by Microsoft for encoding data in a 2D "barcode" using clusters of colored triangles instead of the square pixels conventionally associated with 2D barcodes or QR codes. Data density is increased by using a palette of 4 or 8 colors for the triangles, although HCCB also permits the use of black and white when necessary. It has been licensed by the ISAN International Agency for use in its International Standard Audiovisual Number standard, and serves as the basis for the Microsoft Tag mobile tagging application.

The technology was created by Gavin Jancke, an engineering director at Microsoft Research. Quoted by BBC News in 2007, he said that HCCB was not intended to replace conventional barcodes. "'It's more of a 'partner' barcode', he said. 'The UPC barcodes will always be there. Ours is more of a niche barcode where you want to put a lot of information in a small space.'"

ILoo

The iLoo (short for Internet loo) was a cancelled Microsoft project to develop a Wi-Fi Internet-enabled portable toilet. The iLoo, which was to debut at British summer festivals, was described as being a portable toilet with wireless broadband Internet, an adjustable plasma screen, a membrane wireless keyboard, a six-channel speaker system, and toilet paper embossed with popular web site addresses. The iLoo was also to have an extra screen and keyboard on the outside, and was to be guarded. It was intended as the next in a series of successful initiatives by MSN UK which sought to introduce the internet in unusual locations, including MSN Street, MSN Park Bench and MSN Deckchair.

The project was announced by MSN UK on April 30, 2003, and was widely ridiculed before being declared a hoax by Microsoft on May 12. On May 13, another Microsoft press release stated that although the project had not been a hoax, it had been cancelled because it would do little to promote the MSN brand. There has since been speculation as to whether the project was cancelled for fear of being sued by Andrew Cubitt, who had invented the similarly named product "i-Loo". The iLoo was described as a public relations "debacle" by Online Journalism Review.

Ilja Reijngoud

Ilja Reijngoud (born 5 July 1972) is a Dutch jazz trombonist, composer, arranger and educator who has played with many renowned artists.

He won the Thelonious Monk Award in 2003.

Indigo Internet

Indigo Internet was established in late 1995 as an Internet service provider in Dublin, Ireland. Founded by Macky Moyna, Indigo was believed to be one of the most popular ISPs in Ireland with over 16,000 subscribers, though others question the validity and accuracy of these users.Their sudden appearance as a new company that would provide internet services caused a stir amongst the small number of communications companies and individuals who were active in Ireland at that time. This raised many questions when Bill O'Herlihy's public relations company announced when questioned by the media about their client that Indigo expected to invest approximately a 4 million punt (Irish pounds) into their internet service. When asked about the sources of their investment, it was stated that this was derived from repatriated profits from investments in Cuba and was in the region of approximately 4 million Irish Punts (Pounds).

Approximately 3 months after their launch in early 1996, Indigo were subject to an article in Computimes, a special section on computing run once a week by the Irish Times, about a security breach in their system. This story, due to the interest in the development of the internet, made the front page of the Irish Times. They, Indigo, had placed a file containing what was believed to be most if not all of their users usernames and passwords into a public file download area. The file was acquired by Computimes staff and opened to expose the security content. Some of their competitors referred this incident as the "Who do you want to be today" incident, reflecting on the then popular Microsoft advert "Where do you want to go today."

Indigo's admission that they benefited from a result of trading with Cuba is believed to be the real cause of their withdrawal from Indigo as the source of their internet connection was carried via a United States company which could not legally trade with Cuban connected interests at that time. This, after allegations of ties with the Irish Republican Army and questions regarding Indigo's investment sources, led to the company being initially sold off to one of the amusement companies in Bray (would this be an obvious choice of diversification) and then some months later, resold to a consortium of investors headed by Shay Moran and supported by Davy Stockbrokers.

It was subsequently sold to Telecom Éireann, the incumbent Irish telephone and state monopoly who had received additional monies from a decision of government allowing them to minimise their tax liability and so maximise cash flow giving them an ability to expand. The Department of Communication requested a second audit by Stokes Kennedy Crowley of Telecom Eireann's first annual statement prepared by independent audit on a private company basis by Price Waterhouse was being questioned. This stated that there was an under report between 80 and 90 million pounds in tax. (estimated to be about 140 - 160 millions today)

This second report has never been made public or discussed in any public arena. Some believe this bounty from government should be considered to be an undisclosed payment for ensuring Ireland's Internet future had apparently no hidden issues and no attached rumour of criminality of corruption. This benefit also was that Telecom Eireann showed financial results well beyond expectations and these were used by promoters to hype Eircom shares sales which initially climbed to a high level after launch and their take up by many Irish citizens, being presented as the most successful public company launch in Ireland. Indigo was retained for some years as a separate internet company unit and had some key Eircom staff "dropped" into this. These key staff later returned to Eircom. After its absorption some years later into Eircom, it disappeared as a working entity except for some users who retained their email addresses.

Questions into the original start up by Donal Moyna were highlighted by incidents such as the news that a man who Federal officials say was a member of the Irish Republican Army was being held on charges of carrying $13,500 in counterfeit $50 bills at LaGuardia Airport, when arrested. The suspect, Donal Patrick Moyna, then 29 years old, of Dublin, was about to board a plane for Providence, R.I., when he was stopped by agents of the U.S. Secret Service and the Federal Bureau of Investigation, said Andrew J. Maloney, the United States Attorney for the Eastern District of New York.

Strangely, even though he was caught "red" handed, he was quickly released by the U.S. authorities and allowed to leave their country. It is believed that the investigators were not happy with this turn of events.

In 1998, it was announced that the national telephone company, Telecom Éireann, saw an opportunity to enter the ISP market and made an offer for Indigo which was accepted by the consortium of investors, including Shay Moran.Indigo was purchased by Eircom Indigo effectively no longer exists as all of its activities have been subsumed into Eir

(formerly Eircom and, before that, Telecom Éireann). It is now impossible to sign up for a new account and the Indigo website now simply points to Eircom services.

Lisa Nakamura

Lisa Nakamura is an American professor. She teaches at the University of Michigan, Ann Arbor.

Microsoft

Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and related services. Its best known software products are the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge Web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. As of 2016, it is the world's largest software maker by revenue, and one of the world's most valuable companies. The word "Microsoft" is a portmanteau of "microcomputer" and "software". Microsoft is ranked No. 30 in the 2018 Fortune 500 rankings of the largest United States corporations by total revenue.Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Microsoft Windows. The company's 1986 initial public offering (IPO), and subsequent rise in its share price, created three billionaires and an estimated 12,000 millionaires among Microsoft employees. Since the 1990s, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions, their largest being the acquisition of LinkedIn for $26.2 billion in December 2016, followed by their acquisition of Skype Technologies for $8.5 billion in May 2011.As of 2015, Microsoft is market-dominant in the IBM PC compatible operating system market and the office software suite market, although it has lost the majority of the overall operating system market to Android. The company also produces a wide range of other consumer and enterprise software for desktops and servers, including Internet search (with Bing), the digital services market (through MSN), mixed reality (HoloLens), cloud computing (Azure) and software development (Visual Studio).

Steve Ballmer replaced Gates as CEO in 2000, and later envisioned a "devices and services" strategy. This began with the acquisition of Danger Inc. in 2008, entering the personal computer production market for the first time in June 2012 with the launch of the Microsoft Surface line of tablet computers; and later forming Microsoft Mobile through the acquisition of Nokia's devices and services division. Since Satya Nadella took over as CEO in 2014, the company has scaled back on hardware and has instead focused on cloud computing, a move that helped the company's shares reach its highest value since December 1999.In 2018, Microsoft surpassed Apple Inc. as the most valuable publicly traded company in the world after being dethroned by the tech giant in 2010 and in April 2019, Microsoft became the third U.S. public company to be valued at over $1 trillion after Apple and Amazon respectively, reached the trillion-dollar market cap in 2018.

Microsoft Store

Microsoft Store is a chain of retail stores and an online shopping site, owned and operated by Microsoft and dealing in computers, computer software and consumer electronics.

The Microsoft Store offers Signature PCs and tablets like the Microsoft Surface and from third parties such as HP, Acer, Dell, Lenovo, and VAIO without demos or trialware (pre-installed free trials of certain third-party software that expire after a limited time). It also offers Windows (most retail versions), Microsoft Office and Xbox One game consoles, games and services including on-site Xbox diagnostics. The Answers Desk helps to answer questions related to Windows, Office, and other Microsoft products. The stores also offer class sessions as well as individual appointments.

The first two Microsoft Stores opened within a week of the Windows 7 launch, in Scottsdale, Arizona and Mission Viejo, California. Additional stores have since opened in California, Colorado, Georgia, Illinois, Minnesota, Missouri, Texas and Washington. At the 2011 Professional Developers Conference, Microsoft announced that they intend to open 75 new stores in the next three years.The first store outside the U.S. (and the first of eight stores in Canada) opened in Toronto on November 16, 2012 while the first store outside North America (and first store in Asia-Pacific and second flagship store) opened in Sydney, Australia on November 12, 2015 In September 2017, the company announced a store on Regent Street in London, United Kingdom .

Microsoft Student

Microsoft Student is a discontinued application from Microsoft designed to help students in schoolwork and homework. It included Encarta, as well as several student-exclusive tools such as additional Microsoft Office templates (called Learning Essentials) and integration with other Microsoft applications, like Microsoft Word. An example of that is data citations, Encarta dictionary and research Encarta features, which are available in a toolbar in Word.

The product also included Microsoft Math, language and literature resources (book summaries), and research tools (such as access to an online version of Encarta). Student 2006 was the first version of the product and a new version was produced by Microsoft every year until 2009.

Microsoft announced in March 2009 that they will cease to sell Microsoft Student and all editions of the Encarta encyclopedia by June 2009, citing changes in the way people seek information and in the traditional encyclopedia and reference material market as the key reasons behind the termination. Encarta's closing is widely attributed to competition from the larger online encyclopedia Wikipedia.

Microsoft Teams

Microsoft Teams is a unified communications platform that combines persistent workplace chat, video meetings, file storage (including collaboration on files), and application integration. The service integrates with the company's Office 365 subscription office productivity suite and features extensions that can integrate with non-Microsoft products. Microsoft Teams is a competitor to services such as Slack and is the evolution and upgrade path from Microsoft Skype for Business.

Microsoft announced Teams at an event in New York, and launched the service worldwide on 14 March 2017. It was created, and is currently led, by Brian MacDonald, Corporate Vice President at Microsoft.

Satya Nadella

Satya Narayana Nadella (; born 19 August 1967) is an Indian-American business executive. He currently serves as the Chief Executive Officer (CEO) of Microsoft, succeeding Steve Ballmer in 2014. Before becoming chief executive, he was Executive Vice President of Microsoft's Cloud and Enterprise Group, responsible for building and running the company's computing platforms.

Surface Studio

The Surface Studio is an all-in-one PC, designed and produced by Microsoft as part of its Surface series of Windows-based personal computing devices. It was announced at the Windows 10 Devices Event on October 26, 2016, with pre-orders beginning that day.The first desktop computer to be manufactured entirely by Microsoft, the Surface Studio uses the Windows 10 operating system with the Anniversary Update preinstalled. However, it is optimized for the Windows 10 Creators Update, which was released on April 11, 2017. The product, starting at $2,999, is aimed primarily at people in creative professions such as graphic artists and designers.

Surface Studio 2

The Surface Studio 2 is an all-in-one PC, designed and produced by Microsoft as part of its Surface series of Windows-based personal computing devices. It was announced at the Windows 10 Devices Event on October 2, 2018, with pre-orders beginning that day.The second desktop computer to be manufactured entirely by Microsoft, the Surface Studio uses the Windows 10 operating system with the October 2018 update preinstalled. The product, starting at $3,499, is aimed primarily at people in creative professions such as graphic artists and designers.

This page is based on a Wikipedia article written by authors (here).
Text is available under the CC BY-SA 3.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.