WWLP is an NBC/CW+-affiliated television station licensed to Springfield, Massachusetts, United States, serving the Pioneer Valley of Western Massachusetts. It broadcasts a high definition digital signal on VHF channel 11 (or virtual channel 22 via PSIP) from a transmitter on Provin Mountain in the Feeding Hills section of Agawam. Owned by Nexstar Media Group, WWLP has studios at Broadcast Center in the Sandy Hill section of Chicopee at the northwest corner of the I-391/MA 116/Chicopee Street interchange.
WWLP operates a full-time low-power digital repeater, WFXQ-CD (channel 28), that has a transmitter at the top of the old Mount Tom Ski Area in Holyoke. WFXQ-CD allows viewers in the core of the Springfield market UHF access to WWLP's signal, as VHF antennas have some issues with reception in the digital age, and with all other Springfield stations carried on UHF channels, it allows those viewers to use one type of antenna rather than two.
Due to the close proximity of the Springfield–Holyoke and Hartford–New Haven markets, many stations in Connecticut can be viewed in the Southern Pioneer Valley. Since WWLP's transmitter on Provin Mountain is not far from the state line, this can be picked up in northern areas of the state. WVIT (channel 30), which serves as the NBC affiliate for all of Connecticut except Fairfield County, is currently the only Hartford–New Haven big three station offered on Comcast Xfinity's basic tier. Charter Spectrum customers in the Pioneer Valley have access to WVIT, but only with a digital set top box.
The CW Springfield (on DT2)
|Slogan||Working for You|
Dare to Defy (on DT2)
|Channels||Digital: 11 (VHF)|
Virtual: 22 (PSIP)
22.3 Ion Television
|Translators||28 WFXQ-CD (UHF)|
|Owner||Nexstar Media Group|
(Nexstar Broadcasting, Inc.)
|First air date||March 17, 1953|
|Call letters' meaning||William L. Putnam|
(the station's founder and longtime owner)
|Former channel number(s)||Analog:|
61 (UHF, 1953–1955)
22 (UHF, 1955–2009)
32 WRLP Greenfield (1957–1978)
14 WWOR-TV/WJZB-TV Worcester (1958–1969)
|Transmitter power||15.8 kW|
|Height||247 m (810 ft)|
|Public license information:||Profile|
WWLP began broadcasting on March 17, 1953 one month before rival WGGB-TV (then known as WHYN-TV). The station aired an analog signal on UHF channel 61 and was an NBC affiliate from the start. At its sign-on, WWLP had the distinction of being one of the first UHF television stations in the United States after the Federal Communications Commission (FCC) opened the UHF band as well as Massachusetts' oldest station outside of Boston. It was founded by William L. Putnam and his company, Springfield Television. WWLP's original studios were at the transmitter site on Provin Mountain in Feeding Hills.
It switched frequencies to UHF channel 22 on July 2, 1955. The previous analog allotment would remain unused until the second WTIC-TV signed-on from Hartford in 1984. From its beginnings, the Springfield–Holyoke market was designated as a "UHF island" because it was too close to Boston, Hartford–New Haven, and the Capital District of New York State for VHF analog service. As a result of technical limitations UHF stations faced in the 1950s, WWLP's signal was not viewable in much of the northern portion of the market (which at the time included Brattleboro, Vermont and Keene, New Hampshire). The station would sign-on two full-time satellites to solve that problem and extend its broadcasting radius (see below). From 1975 until 1979, the station aired nationally syndicated National Hockey League games from The NHL Network.
After three decades, Putnam retired from broadcasting in 1984 by selling his company and its three stations (WWLP, KSTU-TV, and WKEF) to Adams Communications. Adams ran into financial trouble and began breaking up the Springfield Television group in 1987 with the sale of KSTU to MWT Ltd. Adams sold WKEF to KT Communications in 1989 before selling WWLP to Brisette Broadcasting in 1991. However, Brisette himself ran into trouble and merged his group with Benedek Broadcasting at the end of 1995. Former owner LIN TV Corporation acquired WWLP in 2000  by swapping KAKE-TV in Wichita, Kansas and WOWT-TV in Omaha, Nebraska to Benedek. This was a result of Chronicle Broadcasting, which owned the latter two, being liquidated. The sale could be seen as the ultimate undoing for Benedek which in 2002 declared bankruptcy and sold most of their stations (including WOWT and KAKE) to Gray Television.
In early 2000, the station's studios and offices moved to their current home in the Sandy Hill area of Chicopee. However, its transmitter remained in Feeding Hills. Shortly after the change, then-pending owner LIN TV constructed an addition at WWLP's new facilities which would serve as a master control hub for company-owned stations in the Northeast. At this location, room for future expansion was made in the event LIN TV expanded their Northeast properties. That eventually became the case with sister stations WTNH, WCTX, WPRI-TV (LIN TV flagship), and WNAC-TV having master control and some internal operations currently located at the Chicopee studios.
WWLP was well known for producing As Schools Match Wits, one of American television's earliest and longest-running high school quiz programs. The program first aired in October 1961. In September 2006, the show was canceled because of the costs associated with new FCC regulations requiring all over-the-air television programming in the United States to be closed-captioned for the deaf and hard of hearing. The show returned to the air in January 2007 but on the area's PBS member station WGBY-TV (channel 57) and based at Westfield State College.
On May 18, 2007, LIN TV announced that it was exploring strategic alternatives including the sale of the company. On March 21, 2014, Media General announced that it would purchase LIN Media and its stations, including WWLP and WFXQ-CD, in a $1.6 billion merger. The merger was completed on December 19.
On September 8, 2015, Media General announced that it would acquire the Meredith Corporation for $2.4 billion, with the combined group to be renamed Meredith Media General once the sale was finalized. Because Meredith already owns WGGB-TV, and the Springfield–Holyoke market does not have enough full-power television stations to legally allow a duopoly in any event (WGGB-TV and WWLP are the only full-power licenses assigned to the market), the companies would have been required to sell either WGGB-TV or WWLP to comply with FCC ownership rules as well as recent changes to those rules regarding same-market television stations that restrict sharing agreements had the sale gone through. Meredith-owned CBS affiliate WSHM-LD (channel 3) was the only one of the three stations affected by the merger that could legally be acquired by Meredith Media General, as FCC rules permit common ownership of full-power and low-power stations regardless of the number of stations within a single market. On January 27, 2016, however, Nexstar Broadcasting Group announced that it had reached an agreement to acquire Media General, who subsequently abandoned its plans to purchase Meredith.
In 1957, WRLP in Greenfield signed-on as a full-time satellite of WWLP. WRLP served the northern portion of the Pioneer Valley market, where WWLP's signal was marginal at best due to the area's rugged and mountainous terrain. From a transmitter on Gunn Mountain in Winchester, New Hampshire (one of the highest points in the region), WRLP could also be seen in Springfield as well, creating a strong combined signal with over 50 percent overlap.
In 1958, Putnam purchased a defunct station in Worcester, WWOR-TV (no relation to the current Secaucus, New Jersey/Tri-State station with the same calls), and returned it to the air as a second full-time satellite of WWLP. However, Worcester is part of the Boston market, and WWLP was forced to limit WWOR's broadcast day to only six hours in order to protect the interests of WBZ-TV, then Boston's NBC affiliate. In 1964, WWOR changed its calls to WJZB-TV and became an independent station while continuing to simulcast some programming from WWLP.
WRLP and WJZB eventually went off the air due to financial difficulties, with WJZB going dark in 1969 followed by WRLP in 1978. Almost immediately after WRLP left the air, its transmitter was shipped to Salt Lake City, Utah in order to launch KSTU, an independent sister station on UHF channel 20. That station eventually became a Fox affiliate on analog VHF channel 13 operating under a different owner.
What is now WWLP-DT2 began its life in September 1998 as WBQT, a cable-only affiliate of The WB through the national WB 100+ service. Since it was only available on cable, the call sign was fictional in nature and thus not officially recognized by the FCC. As a WB 100+ station, it was one of the few in the group that was not aligned with an established over-the-air station in the market. WBQT did not initially replace out-of-market WB affiliates (such as WPIX from New York City, WBNE from Hartford, which was later replaced with WTXX, and WLVI from Boston) on local cable systems.
In 1999, WBQT was taken off of AT&T Broadband systems serving the majority of the Springfield–Holyoke market. When Comcast took over AT&T's cable system in 2001, the company began a push to expand WBQT's reach. In late 2001, it replaced out-of-market WB affiliates on most systems with near total replacement taking place by 2003 (mainly taking the cable channel positions formerly held by WTXX, following a pattern where WSHM-LP replaced Hartford CBS affiliate WFSB on channel 3 and new Fox affiliate WGGB-DT2 replaced WTIC-TV on channel 6 in the Springfield market upon their launches). Throughout the station's affiliation with The WB, it was known on-air as Pioneer Valley's WB 16 (named after its channel location) and had its own logo.
On January 24, 2006, The WB and UPN announced the two networks would shut down and merge. The new combined service would be called The CW. The letters would represent the first initial of corporate parents: CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner. During months of confusion, it was unknown what would happen to WBQT. Some WB 100+ stations in the United States were being shut down as a result of over-the-air stations adding The CW as a secondary affiliation or on a new digital subchannel. There was no over-the-air UPN affiliate in the Springfield–Holyoke market that would have most likely taken the CW affiliation as a result of WBQT being cable exclusive. By then, WBNE (now WCTX) had been serving the Pioneer Valley as the default UPN affiliate on cable.
There was an early-2006 sign-on of low-powered W28CT broadcasting from the summit of the old Mount Tom Ski Area in Holyoke. After a short period of time, the station's call letters were changed to WXCW-CA in anticipation of it becoming an affiliate of that network. In August 2006, the call letters changed again to WFXQ-CA after it was announced WBQT would become Springfield's CW affiliate. The station (now WFXQ-CD) eventually became a full-time repeater of WWLP. As it joined The CW, WBQT also became part of The CW Plus, a similar operation to The WB 100+. The station began airing promotions of the new network with WBQT's branding becoming Pioneer Valley CW.
The official merge of The WB and UPN occurred on September 18. By this point, the new CW logo was airing on all on-air promos and WBQT started using its new branding. As a result of joining The CW, a new web address was created for the station. As a WB affiliate, it did not have a website. The new web address is formatted in a generic website for CW Plus stations featuring a programming grid with WBQT's updated logo being present. Although its two cable channel locations (Charter channel 13 and Comcast channel 16) are seen in one version of its logo, the station does not identify them as part of its branding.
During its cable-exclusive period with The WB and The CW, the station did not have an actual owner and had a signal provided to cable companies through a closed circuit satellite feed.
WWLP-DT2 originally signed on in 2007, airing a live feed of its weather radar, with no background audio. As a byproduct of an affiliation agreement between LIN TV and TheCoolTV to carry the music video network on LIN's stations, WWLP affiliated with the network on its second digital subchannel in 2010. The network was dropped on July 15, 2013, with the subchannel remaining dark for the next 20 months.
On December 23, 2014, as part of a long-term affiliation renewal with the network, Media General announced that WWLP and WFXQ-CD would affiliate their respective second digital subchannels with The CW, allowing the former cable-exclusive "WBQT" channel serving the market to have an over-the-air presence. On January 1, 2015, WWLP took over promotional and advertising responsibilities of WBQT from the area's cable companies. As a result, the service was added to the second subchannel of WWLP in order to offer over-the-air viewers access to The CW for the first time. The main station launched a prime time newscast at 10:00 p.m. on this CW subchannel on April 13, 2015. It also started replaying WWLP's weekday morning lifestyle show, Mass Appeal, at 1:00 p.m., and as of April 1, WBQT Pioneer Valley CW was re-branded as The CW Springfield as well.
WWLP-DT2 is available on Xfinity channel 16 and Spectrum channel 13 (both in standard definition) to viewers in Hampden, Hampshire, and Franklin counties. Xfinity began carrying the subchannel's high definition feed on digital channel 820 on April 1, 2015, with Charter adding the feed on digital channel 788 in mid-April 2015 (for viewers in Hampden, Hampshire, and Franklin counties), making CW programming available in HD in the Pioneer Valley for the first time.
On November 5, 2015, WWLP soft-launched a standard definition feed of Ion Television's main signal over subchannel 22.3 as part of Media General's carriage agreement of the network in markets without a dedicated Ion affiliate. New London, Connecticut-based WHPX-TV has served as the market's nominal affiliate for years with some cable coverage, though over-the-air coverage of that station is generally poor in the Pioneer Valley and the national feed has mainly been offered by local providers who carry the network.
The station's digital signal is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|22.1||1080i||16:9||WWLP-DT||Main WWLP programming / NBC|
|22.2||720p||WWLP-D1||The CW Springfield|
WWLP discontinued regular programming on its analog signal, over UHF channel 22, on February 17, 2009, the original target date in which full-power television stations in the United States were to transition from analog to digital broadcasts under federal mandate (but was ordered by the FCC to continue transmitting emergency bulletins, local news broadcasts, and information on digital transition on its analog channel for an additional sixty days as part of the "nightlighting" service). The station's digital signal remained on its pre-transition VHF channel 11, using PSIP to display the station's virtual channel as its former UHF analog channel 22.
Syndicated programming on the station includes: Jeopardy!, Wheel of Fortune, Dr. Phil and Judge Judy. WWLP also serves as the Western Massachusetts affiliate for the New England Patriots' preseason television network, carrying the team's games not nationally broadcast.
Ever since its sign-on, WWLP has consistently had the most watched newscasts in the Pioneer Valley. This has been achieved (most of the time) by beating rival ABC affiliate WGGB-TV (channel 40) in the local Nielsen ratings since both stations went on-the-air. There have been some brief periods when WGGB-TV was on top and there have also been extended times where the stations were basically neck-and-neck with WWLP having a slight edge. However, WWLP consistently outpaced WGGB-TV after the Sinclair Broadcast Group acquired that station in 1998 with a sizable margin in this channel's favor for most shows.
While operating as full-time satellites of WWLP, WRLP and WWOR/WJZB simulcasted local news from this station. However, when WRLP converted to a separate Independent channel in 1974, its own newscasts were established tailored toward the Northern Pioneer Valley as well as Brattleboro and Keene.
After WGGB-TV recently became locally owned (bought by John J. Gormally who publishes the Business West magazine), there was a chance the ratings could change. However, as of the July 2008 sweeps period, WWLP continues its longtime dominance with WGGB-TV stabilizing to a strong second. Although low-powered CBS affiliate WSHM-LP established its own news department in October 2005, it initially did not compete on the same level as WWLP and WGGB-TV. However, its ratings grew substantially across the board during the May 2009 sweeps period to within decimal points of WGGB-TV in several key demographics.
In addition to their main studios, WWLP operates a Hampshire County Bureau on Main Street/MA 9/MA 10 in downtown Northampton as part of Thornes Market (location established in November 2010), and a Franklin County Bureau in Greenfield. NBC O&O WBTS-LD, along with NECN in Boston, share their resources with WWLP for news coverage of Eastern Massachusetts. In turn, WWLP does the same for events from western areas of the state. Although it operates its own weather radar at the transmitter site on Provin Mountain, it is not seen on-air or online. During weather segments, the station does feature live NOAA National Weather Service radar data from several regional sites presented on-screen in a system known as "ESP: Live Doppler" (with "ESP" meaning Exclusive Storm Prediction). The station uses the "Tower V.4" news music package from 615 Music. The station's anchors dually serve as field reporters outside of their anchoring assignments.
On January 8, 2012, WWLP became the second station in the Springfield/Holyoke market to broadcast local news in high definition. Rival station WGGB-TV was the first to broadcast in HD in September 2011.