WTAQ (1360 AM) and WTAQ-FM (97.5 FM) are conservative news/talk-formatted radio stations, licensed to Green Bay, Wisconsin (AM) and Glenmore, Wisconsin (FM), that serve the Green Bay and Appleton-Oshkosh areas. The stations are owned by Midwest Communications.
WTAQ's studios and newsroom are located on Bellevue St. in the Green Bay suburb of Bellevue. The station's AM transmitter is located on Lost Dauphin Road, near the Fox River in De Pere. WTAQ-FM's transmitter is located at the former WFRV-TV analog transmitter site on Scray's Hill, also in De Pere.
|City||WTAQ: Green Bay, Wisconsin|
WTAQ-FM: Glenmore, Wisconsin
|Broadcast area||Green Bay-Appleton-Oshkosh|
|Branding||NewsTalk WTAQ 1360 AM/97.5 FM|
|Frequency||WTAQ: 1360 kHz|
WTAQ-FM: 97.5 MHz
|First air date||WTAQ: September 4, 1923 (at 1180 AM)|
WTAQ-FM: February 5, 2010
|Power||WTAQ: 10,000 watts (daytime)|
5,000 watts (nighttime)
|ERP||WTAQ-FM: 3,000 watts|
|HAAT||WTAQ-FM: 143 meters (469 ft)|
|Facility ID||WTAQ: 42086|
|Transmitter coordinates||WTAQ: Coordinates: |
|Callsign meaning||Randomly assigned (1923)|
1930 backronym: Where Tires Are Quality
Modern backronym: W-TAlk(Q) (for talk format)
WTRW (2006-2009, CP)
1180 kHz (1923-1930)
1330 kHz (1930-1941)
|Affiliations||Fox News Radio|
Green Bay Packers
|Sister stations||WDKF, WGEE, WIXX, WNCY-FM, WNFL, WYDR|
WTAQ was originally licensed to Osseo, Wisconsin, on September 4, 1923 on the 1180 frequency to Mr. C.S. Van Gorden. In February 1926, he announced intentions to move the station from Osseo to Eau Claire and place it inside the plant of the Gillette Safety Tire Company (Gilette Rubber Company) in that city. The studio was located in the plant's cafeteria. The new station, a part-timer, went online from inside the plant on March 1, 1926; Van Gorden stayed on as station manager. The Norbertine Fathers of St. Norbert College in De Pere, then-owners of WHBY, bought the station in January 1935, and changed its city of license to Green Bay. The FCC granted the Green Bay-based WTAQ unlimited broadcast hours, which the Gillette company was never able to acquire in Eau Claire, and this was a major reason quoted by the company for its sale to St. Norbert's. WTAQ was off the air for several months as new facilities were built. The opening of the Green Bay station, on 1330 kHz, occurred on February 9, 1936. Its frequency was later moved to 1360 on March 29, 1941, as part of a massive set of AM station frequency shifts mandated by the FCC and contemporarily called "Radio Movin' Day". On June 20, 1949, the call letters were changed to WBAY, corresponding with their television station and FM station, with the WTAQ calls moving to a station launched in 1950 in La Grange, Illinois. WBAY was an early affiliate of the CBS Radio Network, as was WBAY-TV with the CBS Television Network.
In the mid-1970s, the Norbertine Fathers sold their broadcast properties including WBAY, WBAY-FM (now WIXX), WHBY and WBAY-TV. WHBY and WBAY-TV would go to unrelated owners, while WBAY-AM and WBAY-FM were sold to Midwest Communications. On September 1, 1975, WBAY's call letters were changed to WGEE and the FM station's call became WIXX. Midwest also changed the station's network news affiliation to ABC.
For many years after the sale, WGEE played country music as well as local news, ABC network news, and agriculture reports. Due to the declining popularity of music on the AM band, the station began a gradual move towards News/Talk programming in 1996. The station's moniker became "News Radio 1360 WGEE". Music programming, apart from WGEE's Sunday morning polka programs, was completely gone from the station by the end of 1998.
In the year 2000, the nationally syndicated Rush Limbaugh Show moved to WGEE from sister station WNFL, which switched to a hot talk format. WNFL now carries a sports format. WNFL's affiliation with CBS also moved back to WGEE. The CBS affiliation would go back to WNFL, once again, when WTAQ picked up Fox News Radio on April 1, 2009.
In 2003, the historic WTAQ calls became available and WGEE decided to bring them back. The official change took place on March 17. Midwest Communications gave the WGEE calls to their ESPN Radio affiliate in Duluth, Minnesota, and would in 2014 apply them to its station in New London, Wisconsin when it converted to a classic country format (as WGEE-FM, dropping the -FM suffix in 2015).
The original WTAQ-FM began broadcasting August 16, 1948, on 102.5 MHz with 14 W power.
A construction permit was granted in 2008 to Radioactive, LLC to build a class A FM facility, licensed to Two Rivers as WTRW. The station was on the air briefly, mainly for testing. Its frequency was to be 97.1 MHz, but Radioactive applied to have the city of license changed to the Town of Glenmore, with it moving to 97.5 MHz. A deal was struck with WHDG in Rhinelander, which moved to 97.3 MHz, freeing up the 97.5 frequency for use in Glenmore in July 2009.
In Fall 2008 Midwest Communications began negotiations with Radioactive about buying the construction permit. The sale was finalized on July 29, 2009, with Midwest paying $1.55 million for the station. The WTAQ-FM call letters were applied to the station on August 5, 2009.
In the August 3, 2009 edition of the Green Bay Press-Gazette, Midwest Communications President Duke Wright announced that 97.5 would change its call letters to WTAQ-FM and primarily simulcast WTAQ, once it signed on.
WTAQ-FM officially signed on at 4:10 p.m. on February 5, 2010, with Sean Hannity being the first voice on the station.
WTAQ airs mainly conservative talk shows including Rush Limbaugh, Sean Hannity, Michael Savage, Mark Levin, and Glenn Beck (weekends). The station also has a local "friendly" morning show, hosted by Mike Austin and Matt Zee, called "Mike, Matt, and the Morning News", along with a mid-morning local conservative talk show hosted by John Muir (of no relation to the 1800s naturalist) that is also carried by WSAU and WHBL. During football season, The Fifth Quarter, hosted by Mark Daniels and Nick Vitrano airs on the next evening after each Packers game. Other programs that air on the station include Coast to Coast AM with George Noory, First Light with Dirk Van, The Kim Komando Computer Show, Moneytalk with Bob Brinker, and The Allen Hunt Show.
WTAQ is an affiliate of Fox News Radio, airing their national newscasts as well as audio from Fox within WTAQ's locally originated casts. Business news from The Wall Street Journal can be heard weekday mornings and afternoons on the station. Green Bay formerly had no traffic reporting presence to speak of, but as traffic tracking technology was built up in the area by WISDot and other private companies, Midwest's stations, including WTAQ carry traffic reports several times an hour through rush hour, usually through scripts read by on-air personalities.
WTAQ has a news-sharing agreement with Green Bay's WLUK-TV (and airs their local weather forecasts) and radio stations WTMJ in Milwaukee, WHBL in Sheboygan, and WSAU in Wausau. These stations collaborate to provide statewide news coverage and share audio and other resources.
In addition to WTAQ's news and talk programming, the station is an affiliate of Green Bay Packers and Milwaukee Brewers play-by-play broadcasts, which are produced by WTMJ, along with sister station WIXX, providing the team two broadcast homes in Green Bay on FM (Appleton's WAPL also broadcasts from south of Green Bay and carries Packer games, but is not considered a 'primary' station and has to carry national Westwood One coverage of the conference championship and Super Bowl). Brewers day games during the work week are aired on WTAQ's sister station, WNFL.
In 2004, the station added a mid-morning local issues-based talk show hosted by Jerry Bader, who had come from new sister station, WHBL in Sheboygan, where he had been news director through the 1980s and most of the '90s until the 2000 purchase of WHBL by Midwest. Under new management, WHBL went from a full-service format to a conservative talk format matching that of WTAQ, and Bader was groomed into a political talk show host. WHBL continued to carry the WTAQ version of the show live, along with WSAU in Wausau, and Bader also had the title of program director for WTAQ. Bader was let go from the station after his February 8, 2018 program, claiming that his "never Trump" political stance had caused friction with station management. John Muir was named the new host of the program in April 2018.
The Wisconsin Supreme Court election of 2011 took place on Tuesday, April 5, 2011. Unlike past elections for the Wisconsin Supreme Court, the race between 12-year incumbent David Prosser, Jr. and challenger Assistant Attorney General JoAnne Kloppenburg gained significant nationwide publicity as it was widely seen as a referendum on Governor Scott Walker's proposed budget reforms in Wisconsin, and a part of the 2011 Wisconsin protests.List of Chicago Bulls broadcasters
Broadcasters for the Chicago Bulls National Basketball Association team.List of Green Bay Packers broadcasters
The Packers are unique in having their market area cover two media markets, both Green Bay and Milwaukee, and blackout policies for the team apply within both areas, though they rarely come into effect due to strong home attendance and popularity.
The Packers' flagship radio station is Milwaukee-based WTMJ-AM (620), with the games airing in Green Bay on WTAQ (1360) and WIXX-FM (101.1). Wayne Larrivee is the play-by-play announcer and Larry McCarren is the color analyst. Larrivee joined the team after many years as the Chicago Bears' announcer. Jim Irwin and Max McGee were the longtime radio announcers before Larrivee and McCarren.
The preseason rights for games not nationally broadcast and Packer Shows like The Mike McCarthy show are held by WGBA (Channel 26) in Green Bay and WTMJ (Channel 4) in Milwaukee, WAOW 9 in Wausau, WQOW 18 Eau Claire, WXOW 19 in LA Crosse, WKOW 27 in Madison, KQDS 27 in Dulth/Superior, NBC 6/Fox UP in Escanaba/Marquette, MI. Also, on various stations in Iowa, Northwest IL, Nebraska, SE South Dakota and Alaska. The previous preseason rights for games in Green Bay belonged to WFRV (Channel 5), which was previously owned by CBS Corporation until April 2007, when the station was purchased by Liberty Media.
Preseason coverage was produced by CBS, using the NFL on CBS graphics package with the CBS eyemark replaced by the Packers logo. The graphics are currently used from NBC Sunday Night Football, with the Packers TV Network logo. The TV play-by-play announcer, Kevin Harlan , is the son of former Packers president Bob Harlan. In the 2008 pre-season, all of the Packers preseason games on the statewide network were produced and aired in high definition, while two games on WTMJ instead aired over WVTV (Channel 18) due to Channel 4's obligations to 2008 Summer Olympics coverage in Milwaukee.
ESPN Monday Night Football games, both pre-season and season, are broadcast over the air on ABC affiliates WBAY (Channel 2) in Green Bay and WISN (Channel 12) in Milwaukee, while the stations airing Packers games in the NFL Network Run to the Playoffs package have varied.
The team's intra-squad Lambeau scrimmage at the beginning of the season, which is marketed as Packers Family Night, is broadcast by WITI (Channel 6) in Milwaukee, and produced by WLUK (Channel 11) in Green Bay, both Fox affiliates which broadcast the bulk of the team's regular season games. The scrimmage is also broadcast by the state's other Fox affiliates.Midwest Communications
Midwest Communications is a Wausau, Wisconsin-based radio broadcasting company. It owns 72 radio stations located primarily within the Midwest United States, in Indiana, Michigan, Minnesota, North Dakota, South Dakota, Tennessee, and Wisconsin. The company is a family-owned business and is headed by Duke Wright.Packers Radio Network
The Packers Radio Network is a broadcast radio network and the official radio broadcaster of the Green Bay Packers football team. The network's flagship is the Good Karma Brands's WTMJ in Milwaukee, Wisconsin, which has broadcast the games since November 24, 1929, and was the former flagship station of Journal Communications until the E. W. Scripps Company and Journal completed their broadcast merger and publishing spin-off on April 1, 2015 (Good Karma took over WTMJ's operations on November 1, 2018 upon Scripps' second withdrawal from radio). This is one of the few arrangements where a team's flagship radio station is not based in their home market and the local station serves as a network affiliate only, as WTMJ's signal to Green Bay and most of Wisconsin's population centers is city-grade; the rights for Packers games in the Green Bay area have bounced between Midwest Communications and Cumulus Media throughout the last few years, while stations carrying the games owned by Woodward Communications which nominally serve the Fox Cities exclusively have equally heavy listenership in Green Bay.
An internal Part 15 radio station featuring the Packers Radio Network play-by-play, along with public address and scoreboard announcements, serves the area surrounding Lambeau Field during Packers home games to provide the game call to those in attendance without the delay experienced by the uploading of the network feed via satellite. The feed is on a non-standard FM frequency which requires purchase of a special radio tuner from the team's pro shop to listen to that signal clearly, though it is audible with cross-channel interference from Wisconsin Public Radio's WPNE at 87.5 FM on regular tuners.
The Green Bay stations designated below in the table are considered additional "primary" stations in the network. This designation only truly comes to use in the later stages of the NFL Playoffs if the Packers make it to the NFC Championship Game and the Super Bowl, where those primary stations can carry the Packers Radio Network local call. All other network stations, including those licensed to communities in the Fox Cities, must carry the national Westwood One call instead in line with NFL rules.
In situations where Milwaukee Brewers baseball playoff games conflict with Packers games (WTMJ and Good Karma Brands also originate that team's broadcasts as the Brewers Radio Network) in September and October, WTMJ's FM sister station WKTI (94.5) originates the games in Milwaukee, with other stations in the Packers Radio Network making their own determinations about carriage of both games depending on whether they have a sister station to broadcast both games. WTMJ is simulcast on HD Radio over WKTI-HD2, in addition to the main AM signal's HD broadcast. Despite the NFL's Game Pass service nominally restricting WTMJ from streaming PRN coverage over the Internet, the station has streamed the team's games since the 2011 season, outside playoff games, though the streaming has been limited to desktop computers as of the 2015 NFL season due to both the new Game Pass package and TuneIn's premium service holding streaming rights for NFL play-by-play on mobile devices.
Its primary programming consists of broadcasts of Packer home and away games to a network of 56 stations in Wisconsin, the U.P., Iowa, North Dakota, and South Dakota, along with a two-hour pre-game show and three-hour postgame show which allows listeners to call, email, or text in a sports talk format about the finished game. Wayne Larrivee has been the play-by-play announcer since 1999, while former Packer center Larry McCarren has worked as the color commentator since 1995. Both Larrivee and McCarren contribute to the team's television programs, in addition to work with WTMJ's television sister station WTMJ-TV in Milwaukee and WGBA-TV in Green Bay, where McCarren was sports director from 2013 until 2015 when he began to focus exclusively on his Packers network duties.
Though its broadcasts began in 1929, WTMJ did not begin paying the Packers for broadcast rights until 1943; it paid the team $7500 to broadcast the season. In the early 1930s, there was no exclusive right given to broadcast games, and WHBY, then based in Green Bay, often sent its own announcers to call the game. From 1933 to 1936, three additional stations carried WTMJ's radio broadcasts of Packer games: WLBL in Stevens Point (a non-commercial station owned by the state commerce department decades before the creation of Wisconsin Public Radio), WTAQ in Green Bay and WKBH in La Crosse. WSAW in Wausau and WJMS in Ironwood, Michigan started carrying the feed in 1937.WAPL
WAPL (105.7 FM) is a classic rock formatted radio station licensed to Appleton, Wisconsin, that serves the Green Bay and Appleton-Oshkosh areas. The station is owned by Woodward Communications, and has studios on College Avenue in Appleton, with transmitting facilities located near the WGBA Tower west of unincorporated Shirley in the Town of Glenmore in southeastern Brown County.WAUN-FM
WAUN-FM (92.7 FM, "La Mas Grande") is a Regional Mexican formatted radio station licensed to Kewaunee, Wisconsin, that serves the Green Bay area. The station is owned by Magnum Broadcasting.
WAUN's main signal can be heard from Sturgeon Bay, where the station's main office is located, south to Manitowoc and west to the Green Bay metro area. WAUN also broadcasts over two translator stations, W245BS 96.9 FM in Green Bay and W255AQ 98.9 FM in Sturgeon Bay. Both translators are owned by Del Reynolds. The Green Bay translator formerly aired on 97.3 as W247AC but was pushed to 96.9 after WTAQ-FM signed on at 97.5.WDKF
WDKF (99.7 FM) is a radio station licensed to Sturgeon Bay, Wisconsin, United States. The station serves the Green Bay area simulcasting co-owned WGEE with a classic country format as Duke FM. The station is currently owned by Midwest Communications, with studios in Bellevue, and its main transmitter located near the town of Lincoln in Kewaunee County.WGEE (FM)
WGEE (93.5 FM, "93.5 Duke FM") a classic country radio station owned and operated by Midwest Communications, licensed to New London, Wisconsin, and serving the Northeast Wisconsin area, including Appleton, Oshkosh, and Green Bay (the latter city aided by a repeater at 93.1 FM, W226BD), and is repeated on full-powered station WDKF (99.7 FM), which is licensed to Sturgeon Bay. WGEE's studios are located on Bellevue Street in Green Bay, while its main transmitter is located in Maine Township in Outagamie County, Wisconsin.WHBL
WHBL (1330 AM) is a radio station in Sheboygan, Wisconsin with a news/talk format. The station is owned by Wausau-based Midwest Communications, along with three sister FM stations in the market.
WHBL's programming is also carried on an FM translator station in the immediate Sheboygan area, W268BR, 101.5 FM, which like WHBL transmits from the Midwest tower site on Sheboygan's south side. W268BR launched operations on April 16, 2016.WHDG
WHDG (97.3 FM) is a radio station broadcasting a Country music format. Licensed to Rhinelander, Wisconsin, United States, the station is currently owned by NRG Media through licensee Raven License Sub, LLC and features programming from Fox News Radio and Jones Radio Network.WIXX
WIXX (101.1 FM) is a Top 40 (CHR) radio station licensed to and serving Green Bay, Wisconsin, along with Appleton, Oshkosh, and much of Northeast Wisconsin. The station is owned and operated by Wausau, Wisconsin-based Midwest Communications, and is part of a Midwest-owned cluster of 8 stations in the market. WIXX broadcasts from studios located on Bellevue Street in the Green Bay suburb of Bellevue, and transmits from a tower on Scray's Hill in the Brown County town of Ledgeview, sharing a site with WBAY-TV, WPNE-TV, and WPNE radio.WLTL
WLTL Radio ("WLTL-FM"), and formerly known as "Rock88" is a nonprofit high school educational radio station located in LaGrange, Illinois, and run out of Lyons Township High School. WLTL has won several national and local awards.WNCY-FM
WNCY-FM (100.3 FM, "Y100") is a country music formatted radio station licensed to Neenah-Menasha, Wisconsin, that serves the Green Bay and Appleton-Oshkosh areas.
WNCY is owned and operated by Midwest Communications, which owns six other radio stations in Northeast Wisconsin. WNCY's studios are located at 1420 Bellevue Street in Bellevue, while its transmitter is located in a rural area east of the city of Kaukauna.
On July 18, 2006, Midwest Communications broke ground on their new, $4.725 million facility in Bellevue, and WNCY moved into the new broadcast center in January 2008. The facility is located on the WNFL tower site on Bellevue Street. WNCY and the six other Midwest Communications stations in Northeast Wisconsin are now located in the new facility.WNDZ
WNDZ (750 AM) is a radio station broadcasting a brokered programming format. Licensed to Portage, Indiana, United States, it serves the Chicago area. The station is owned by Newsweb Corporation. WNDZ operates as a daytime-only station.WNFL
WNFL (1440 AM) is an American all-sports radio station located in Green Bay, Wisconsin. The station is locally owned and operated by Midwest Communications, which owns six other stations in Northeast Wisconsin. WNFL is an affiliate of Fox Sports Radio, carrying much of their line-up. It airs one minute news updates from CBS at approximately 45 minutes past the hour. In addition to the station's sports-talk offerings, WNFL airs Milwaukee Bucks basketball play-by-play and local high school football and basketball games. Milwaukee Brewers baseball games during the work week are also on WNFL, with night and weekend games on sister station WTAQ.
Former programming on the station included The Steve Czaban Show and the station's local Maino & Nick (John Maino and Nick Vitrano) show.
WNFL's studios and transmitter are located on Bellevue Street in the Green Bay suburb of Bellevue. Weather updates are provided by the "FOX 11 Severe Weather Lab" at WLUK-TV.WPJX
WPJX (1500 AM) is a radio station, licensed to Zion, Illinois, that has aired a Spanish format from February 2011 to October 2018. The station is owned by Polnet Communications, who also owns WKTA Evanston, WNVR Vernon Hills, and WEEF Highland Park-Deerfield. The station transmits with a directional 250 watts of power from 3 towers located on the corner of Delany Road and 21st Street near Wadsworth, Illinois. The station's daytime signal serves northern Lake County, Illinois and Kenosha County, Wisconsin. WPJX was licensed to operate during daytime hours only until May 2009 when it began broadcasting 24 hours a day with a power of 250 watts daytime and 2 watts nighttime.WRDZ (AM)
WRDZ (1300 AM) is a Polish language broadcast radio station licensed to La Grange, Illinois, serving the Chicago metropolitan area. The station, which began broadcasting in 1950, is owned and operated by Walter Kotaba's Polnet Communications.In a complaint filed with the Federal Communications Commission in 2017 WCFL claims that its signal has been subjected to co-channel interference from translator W284DA, which relays WRDZ.WYDR
WYDR (94.3 FM) is a radio station broadcasting a variety hits music format, licensed to both Neenah and Menasha (giving it and sister station WNCY-FM a rare dual cities of license situation) and transmitting from High Cliff State Park in Northwestern Calumet County, Wisconsin. Jack FM has its studios at Midwest Communications' facilities at 1420 Bellevue St in the Green Bay suburb of Bellevue, Wisconsin, adjacent to the tower site of sister station WNFL.
(see also: Appleton-Oshkosh)
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