Paramount did not use anamorphic processes such as CinemaScope but refined the quality of their flat widescreen system by orienting the 35 mm negative horizontally in the camera gate and shooting onto a larger area, which yielded a finer-grained projection print.
As finer-grained film stocks appeared on the market, VistaVision became obsolete. Paramount dropped the format after only seven years, although for another forty years the format was used by some European and Japanese producers for feature films, and by American films such as the first three Star Wars movies for high resolution special effects sequences.
In many ways, Vistavision was a testing ground for cinematography ideas that evolved into 70 mm IMAX and OMNIMAX film formats in the 1970s. Both IMAX and OMNIMAX are oriented sideways, like Vistavision.
As a response to an industry recession brought about by the popularity of television, the Hollywood studios turned to large format movies in order to regain audience attendance. The first of these, Cinerama, debuted in September 1952, and consisted of three strips of 35 mm film projected side-by-side onto a giant, curved screen, augmented by seven channels of stereophonic sound.
Five months later, in February of the following year, Twentieth Century-Fox announced that they would soon be introducing a simpler version of Cinerama using anamorphic lenses instead of multiple film strips; a widescreen process that soon became known to the public as CinemaScope.
As a response, Paramount Pictures devised their own system the following month to augment their 3-D process known as Paravision. This process utilized a screen size that yielded an aspect ratio of 5 units wide by 3 units high, or 1.66:1. By using a different sized aperture plate and wider lens, a normal Academy ratio film could be soft matted to this or any other aspect ratio. Shortly thereafter, it was announced that all of their productions would be shot in this ratio.
This "flat" widescreen process was adopted by other studios and by the end of 1953, more than half of the theatres in America had installed wide screens. However, there were drawbacks: because a smaller portion of the image was being used and magnification was increased, excessive grain and soft images plagued early widescreen presentations. Some studios sought to compensate for this by shooting their color pictures with a full aperture gate (rather than the Academy aperture), and then reducing the image in Technicolor's optical printer. This process is a predecessor of today's Super 35 format which also uses a 1.85:1 ratio, but uses one-third more frame area than a standard 1.85:1 matted into a 4:3.
Paramount took this concept a step further, using old Stein cameras from the 1930s which used a two-frame color format that was itself adopted from a 1902 three-frame color film process developed by Edward Raymond Turner. For the aborted early 1930s color process, instead of an image four perforations high, the camera exposed eight perforations (essentially two frames) consisting of one 4-perf image through a red filter and one 4-perf image through a green filter.
In shooting VistaVision, the film was run horizontally rather than vertically, and instead of exposing two simultaneous 4-perf frames, the entire eight perforations were used for one image. This format is identical to the 135 Film Format used by 35 mm still cameras.
Because of its peculiar horizontal orientation on the negative, VistaVision was sometimes called Lazy 8 by film professionals. This gave a wider aspect ratio of 1.5:1 versus the conventional 1.37:1 Academy ratio, and a much larger image area. In order to satisfy all theaters with all screen sizes, VistaVision films were shot in such a way that they could be shown in one of three recommended aspect ratios: 1.66:1, 1.85:1 and 2.00:1.
The negative was "scribed" with a new form of cue mark, made at the start of each 2000-foot (610 m) reel. Similar in shape to an F, the cue mark contained staffs that directed the projectionist to the top of the frame for the three recommended aspect ratios. The projectionist racked his framing so that the staff touched the top of his screen (at the appropriate ratio) and the framing was set for the rest of the reel. On many home video releases these cue marks have been digitally erased.
Loren L. Ryder, chief engineer at Paramount, expressed four general reasons he thought Paramount's VistaVision would be the forerunner of widescreen projection in most theaters:
White Christmas, Strategic Air Command, To Catch a Thief, Richard III, and The Battle of the River Plate had very limited (two or three) prints struck in the 8-perf VistaVision format in which they were shot. Although the clarity of these 8-perf prints was striking, they were used only for premiere or preview engagements between 1954 and 1956 and required special projection equipment. This exhibition process was impractical because for the footage to travel through a projector at the normal 24 frames per second, the film had to roll at 3 feet per second, double the speed of 35 mm film and causing many technical and mechanical problems. Aside from these prints all other VistaVision films were shown in the conventional 4-perf format, as planned.
Alfred Hitchcock used VistaVision for many of his films in the 1950s. However, by the late 1950s with the introduction of finer-grained color stocks and the disadvantage of shooting twice as much negative stock, VistaVision became obsolete. Less expensive anamorphic systems such as Ultra Panavision and the more expensive 70 mm format became standard during the later 1950s and 1960s.
Since the last American VistaVision picture, One-Eyed Jacks in 1961, the format has not been used as a primary imaging system for American feature films. However, VistaVision's high resolution made it attractive for some special effects work within some later feature films. Many VistaVision cameras were sold off internationally beginning in the early 1960s, which led to a significant number of VistaVision-format productions (which did not use the trade name) in countries such as Italy and Japan from the 1960s to 1980s. The format was used infrequently for lesser-known Japanese films until at least 2000.
In 1975 a small group of artists and technicians (including Richard Edlund who was to receive two Academy Awards for his work), revived the long-dormant format to create the special effects shots for George Lucas's space epic Star Wars. A retooled VistaVision camera dubbed the Dykstraflex was used by the group (later called Industrial Light & Magic) in complex process shots. For more than two decades after this VistaVision was often used as an originating and intermediate format for shooting special effects since a larger negative area compensates against the increased grain created when shots are optically composited. By the early 21st century computer-generated imagery, advanced film scanning, digital intermediate methods and film stocks with higher resolutions optimized for special effects work had together rendered VistaVision mostly obsolete even for special effects work. Nevertheless, in 2008 ILM was still using the format in some production steps, such as for Indiana Jones and the Kingdom of the Crystal Skull and a VistaVision camera was used in the semi-trailer flip scene in The Dark Knight when there were not enough IMAX cameras to cover all the angles needed for the shot. More recently, certain key sequences of the film Inception were shot in VistaVision, and in the film Scott Pilgrim vs. the World, shots that needed to be optically enlarged were shot in VistaVision.
The camera numbered VistaVision #1, used on Cecil B. DeMille's The Ten Commandments, films by Alfred Hitchcock, and others, was offered at auction on September 30, 2015 by Profiles in History with an estimated value of US$30,000 to $50,000, with a winning bid of US$65,000.
Also offered at the same auction was VistaVision High Speed #1 (VVHS1), which was used to film the parting of the Red Sea in The Ten Commandments (1956) and special effects on Star Wars (winning bid US$60,000.)
Lot 1217. Historic Ten Commandments VistaVision #1 (VV1) motion picture camera. . . . VistaVision #1 (VV1) was the very first Mitchell VistaVision camera ever built, having started its service project, Cecil B. DeMille's 1956 epic The Ten Commandments and ten additional years of very difficult production as Hollywood moved out of the safety of sound stages into the rugged extremes of spectacular distant location productions. According to very limited surviving camera reports VV1 was one of six cameras on Alfred Hitchcock's Vertigo. Included with the camera are: VV1 blimp in case (hand-built by studio craftsmen), lens shade kit for blimp with case, VV1 motor with case, a removable through-the-lens viewfinder system, VistaVision Mitchell geared head, Cooke Panchro lens and bellows, (2) vintage camera cases, (2) 1000-ft. magazine sets, lens shade kit with accessories, external viewfinder and Fearless camera dolly. Comes with a letter of provenance by Roy H. Wagner, ASC, who states, "The camera worked its way through every picture that Paramount ever did in VistaVision, and went on to do substantial visual effects work on films in the 1960s and 70s. . . . In the last 35 years I've never seen a VistaVision camera this complete." From the collection of Debbie Reynolds. EST US$30,000–$50,000 (winning bid US$65,000).(Auction took place September 30, 2015. Catalog 83MB PDF and Prices Realized List PDF available at ProfilesinHistory.com.)
Lot 1542. Mitchell VistaVision High Speed #1 (VVHS1) used on Star Wars. Quite possibly the most influential and important motion picture camera in history, VistaVision High Speed #1's first project started with one of Hollywood's grandest illusions: the parting of the Red Sea in Cecil B. DeMille's The Ten Commandments (1956) (only two Mitchell VistaVision High Speed cameras were ever made). When 20th Century Fox was faced with the visual effects challenges of Star Wars, the experts concurred that the VistaVision process was the best system available. Having not been properly maintained for over ten years, Paramount sent a large shipment of cameras for the visual effects team to sort through, of which VVHS1 played a very important part. George Lucas tasked Richard Edlund and his future-ILM effects wizards to use VVHS1 to photograph a great number of high-speed miniature effects shots, including the explosion of the Death Star, according to their own camera reports. Measures 31 in. long × 17 in. tall × 18 in. wide. Accompanied with original Mitchell geared head, original case (and spare VVHS2 case), lens shade kit with case, (2) 2,000-ft. magazines sets, external viewfinder with case, high speed motor in original case, backup high speed motor with original case, VistaVision studio power unit with original case and an additional original case with accessories. This camera started the VistaVision renaissance for using its unique capabilities for special effects that continued for two decades. . . . Comes with a letter of provenance from Roy H. Wagner, ASC. US$60,000–$80,000 (winning bid US$60,000).(Auction took place September 30, 2015. Catalog 83MB PDF and Prices Realized List PDF available at ProfilesinHistory.com.)