Producers basically manage the relationship with the artist. They find the talent, work out product deals, get contracts signed, manage them, and bring them to their conclusion. The producers do most of the things that a product manager does. They don't do the marketing, which in some cases product managers do. They don't make decisions about packaging and merchandising, but they do get involved ... they're a little like book editors, a little bit like film producers, and a lot like product managers.
Sierra On-Line's 1982 computer game Time Zone may be the first to list credits for "Producer" and "Executive Producer". As of late 1983 Electronic Arts had five producers: A product marketer and two others from Hawkins' former employer Apple ("good at working with engineering people"), one former IBM salesman and executive recruiter, and one product marketer from Automated Simulations; it popularized the use of the title in the industry. Hawkins' vision—influenced by his relationship with Jerry Moss—was that producers would manage artists and repertoire in the same way as in the music business, and Hawkins brought in record producers from A&M Records to help train those first producers. Activision made Brad Fregger their first producer in April 1983.
Although the term is an industry standard today, it was dismissed as "imitation Hollywood" by many game executives and press members at the time. Over its entire history, the role of the video game producer has been defined in a wide range of ways by different companies and different teams, and there are a variety of positions within the industry referred to as producer.
There are relatively few superstars of game production that parallel those in film, in part because top producers are usually employed by publishers who choose to play down publicizing their contributions. Unlike many of their counterparts in film or music, these producers do not run their own independent companies.
Most video and computer games are developed by third-party developers. In these cases, there may be external and internal producers. External producers may act as "executive producers" and are employed by the game's publisher. Internal producers work for the developer itself and have more of a hands-on role. Some game developers may have no internal producers, however, and may rely solely on the publisher's producer.
For an internal producer, associate producers tend to specialize in an area of expertise depending on the team they are producing for and what skills they have a background in. These specializations include but are not limited to: programming, design, art, sound, and quality assurance. A normal producer is usually the project manager and is in charge of delivering the product to the publisher on time and on budget. An executive producer will be managing all of the products in the company and making sure that the games are on track to meet their goals and stay within the company's goals and direction.
For an external producer, their job responsibilities may focus mainly on overseeing several projects being worked on by a number of developers. While keeping updated on the progress of the games being developed externally, they inform the upper management of the publisher of the status of the pending projects and any problems they may be experiencing. If a publisher's producer is overseeing a game being developed internally, their role is more akin to that of an internal producer and will generally only work on one game or a few small games.
As games have grown larger and more expensive, line producers have become part of some teams. Based on filmmaking traditions, line producers focus on project scheduling and costing to ensure titles are completed on time and on budget.
An internal producer is heavily involved in the development of, usually, a single game. Responsibilities for this position vary from company to company, but in general, the person in this position has the following duties:
In short, the internal producer is ultimately responsible for timely delivery and final quality of the game.
For small games, the producer may interact directly with the programming and creative staff. For larger games, the producer will seek the assistance of the lead programmer, art lead, game designer and testing lead. While it is customary for the producer to meet with the entire development staff from time to time, for larger games, they will only meet with the leads on a regular basis to keep updated on the development status. In smaller studios, a producer may fill any slack in the production team by doing the odd job of writing the game manual or producing game assets.
For most games, the producer does not have a large role but does have some influence on the development of the video game design. While not a game designer, the producer has to weave the wishes of the publisher or upper management into the design. They usually seek the assistance of the game designer in this effort. So the final game design is a result the effort of the designer and some influence of the producer.
In general, the producer is not the "boss" of the people on the game development team, but the "boss" of the game. So while a programmer may answer to a programming director, where matters of the game are involved, they answer to the producer. Producers may issue reprimands or issue accolades, but usually the fate of the developer's employment is not in the hands of the producer. So while they may suggest termination or promotions of certain employees, the producer normally cannot fire or promote team members single-handedly.
In general, video game producers earn the third most out of game development positions, behind business (marketing/management) and programmers. According to an annual survey of salaries in the industry, producers earn an average of USD$75,000 annually. A video game producer with less than 3 years of experience makes, on average, around $55,000 annually. A video game producer with more than 6 years of experience makes, on average, over $125,000 annually. The salaries of a video game producer will vary depending on the region and the studio.
Most video game producers complete a bachelor's degree program in game design, computer science, digital media or business. Popular computer programming languages for video game development include C, C++, Assembly, C# and Java. Some common courses are communications, mathematics, accounting, art, digital modeling and animation.
Employers typically require three plus years of experience, since a producer has to have gone through the development cycle several times to really understand how unpredictable the business is. The most common path to becoming a video game producer begins by first working as a game tester, then moving up the quality assurance ladder, and then eventually on to production. This is easier to accomplish if one stays with the same studio, reaping the benefits of having built relationships with the production department.
Atsushi Inaba (稲葉 敦志, Inaba Atsushi, born August 28, 1971) is a Japanese video game producer and businessman. He was the former CEO and producer of the Capcom subsidiary Clover Studio, who developed the games Viewtiful Joe, Ōkami, and God Hand. He is currently the head producer at the development division at PlatinumGames.Aventura
Aventura may refer to:
Aventura (band), a bachata music group from the Bronx, New York
Aventura (telenovela), a 1970 Mexican telenovela
Aventura, Florida, a city on the Florida coast in Miami
Aventura Mall, an upscale super-regional shopping mall in Aventura, Florida
Aero Adventure Aventura, a home-built aircraft design
Aventura (manga), a manga series by Shin Midorikawa
Aventuras AD, a Spanish video game producer, active from 1987 to 1992
Aventura Stakes, a Thoroughbred horse race held in Florida
Uma Aventura (TV series), a Portuguese TV series, aired from 2000 to 2007Bill Roper (video game producer)
Bill Roper (born March 27, 1965 in Concord, California) is Chief Creative Officer at Improbable. Previously, he was Vice President/GM at Disney Interactive Studios since June 2011, and headed video game studios and creative and development departments for two decades, including divisions at Blizzard Entertainment, Flagship Studios, and Cryptic Studios. He is also an accomplished musician, and a founding member of the folk band The Poxy Boggards.Dan Houser
Dan Houser is an English video game producer as well as the co-founder (along with his brother Sam) and vice president of creativity for Rockstar Games. As well as producing video games, Houser is the head writer for Rockstar Games, being the lead for Bully, Red Dead Redemption and Max Payne 3. He has also written, or co-written, almost all of the titles in the Grand Theft Auto series.Game developer
Game developer may refer to:
Video game developer, an individual or company working on video game production
Video game publisher, a company funding video game developer(s)
Video game producer, a manager of game development team
Game designer, a member of game development team, responsible for game's design
Game programmer, a member of game development team, responsible for game's codebase
Game Developer (magazine), a defunct monthly trade periodical for the video game industryGeorge Broussard
George Broussard is an American video game producer and designer, one of the creators of the Duke Nukem series (Todd Replogle, Allen Blum, and Scott Miller being the others).Broussard released his early games under the name Micro F/X. In 1991, Broussard partnered with Scott Miller as co-owner of Apogee Software and 3D Realms. Broussard is perhaps best known for his 12+ year development with many hurdles of Duke Nukem Forever, before he asked Gearbox Software to take over, which ultimately finished the project. The 3D Realms website notes that he is probably the only person in the industry to have misspelled his own name (as "Broussad") on a shareware title he created on his own, Pharaoh's Tomb.In 2013, Broussard competed in the indie game competition Ludum Dare with The Road, a side-scrolling browser game that reflects on the futility of existence.Broussard suffered a minor stroke in May 2014 and recovered quickly.Jace Hall
Jace Hall (born May 20, 1971 in Buffalo, New York) is an American film, television and video game producer, best known for being a founder of Monolith Productions Inc, and CEO of record keeping platform Twin Galaxies, His music video 'I Play W.O.W'was featured on IGN's YouTube Channel,with over 16 million views.He is also the star, producer, and writer of the online reality series The Jace Hall Show and currently serves as the executive producer of web series The Morning After, having previously done so on ABC's TV series V.Jade Raymond
Jade Raymond (born 28 August 1975) is a Canadian video game producer and executive, and the founder of Ubisoft Toronto and Motive Studios.Jeff Braun
Jeff Braun is an American video game producer and co-founder of the video game developer Maxis.Jeff Spangenberg
Jeff Spangenberg is a video game producer and entrepreneur who founded video game developers Iguana Entertainment, Retro Studios, and Topheavy Studios (the developer of The Guy Game).Kouji Okada
Kouji "Cozy" Okada (岡田耕始, Okada Kouji) (born February 22, 1964) is a Japanese video game producer and director. Beginning his career in the early 1980s with stints at Universal Technos and Tecmo, Okada went on to become one of the founders of Atlus in 1986, as well as co-creating the Megami Tensei and Persona series of role-playing games. After leaving Atlus in 2003, Okada formed the studio Gaia, which he led until its dissolution in 2010.Leslie Benzies
Leslie Peter Benzies (born 17 January 1971) is a Scottish video game producer and the former president of Rockstar North, a subsidiary of Rockstar Games. He was the lead developer on the Grand Theft Auto series, taking responsibility from Grand Theft Auto III to Grand Theft Auto V (including Grand Theft Auto Online). Benzies is no longer working for Rockstar, and is in a lawsuit with its parent company, Take-Two Interactive, over unpaid royalties.Lucy Bradshaw (game developer)
Lucy Bradshaw is an American video game producer. She is the former senior vice president and general manager of Maxis, a subsidiary of Electronic Arts.Bradshaw worked at LucasArts and Activision before moving to Electronic Arts in 1997. Shortly afterward, Electronic Arts acquired Maxis, and Bradshaw became an executive producer on SimCity 3000.Bradshaw became senior vice president of Maxis in 2013, after serving as the studio's general manager. Bradshaw oversaw development of SimCity, The Sims, and Spore. She encountered controversy due to technical issues with the 2013 reboot of SimCity.In 2010, Fast Company named Bradshaw as one of the most influential women in technology. In 2013, Fortune named Bradshaw one of the 10 most powerful women in gaming.Bradshaw left Electronic Arts in 2015. Following her departure, she joined the Social VR team at Facebook. Her former co-worker Rachel Franklin, who had taken over Bradshaw's position at Maxis, became head of the Social VR team in 2016.Mark Skaggs
Mark Skaggs is an American video game producer and executive. Skaggs is known for leading the team that created the Facebook game FarmVille for Zynga, leading the team that created CityVille, and serving as Executive Producer and product lead for the PC real-time strategy games Command & Conquer: Red Alert 2, Command & Conquer: Generals, and The Lord of the Rings: The Battle for Middle-earth.Robb Alvey
Robb Alvey (born Robert Lee) is a roller coaster reviewer, known roller coaster enthusiast, and video game producer for various companies, including Gray Matter Interactive and WayForward Technologies. Raised in southern California, Alvey has been on over 1400 coasters all across the world and has documented his travels and those of others on his roller coaster website Themeparkreview.com. He and his wife Elissa have been featured on theme park documentaries for Discovery Channel, Travel Channel, TLC, and have done television commercials and promotional interviews for theme parks and rides manufacturers. They have also been interviewed by major publications such as The Wall Street Journal, The New York Times, and many theme park industry periodicals.
He has been featured in the television series Insane Coaster Wars as a roller coaster expert and was a registered member of the American Coaster Enthusiasts organization in 1999.Rod Fergusson
Rod Fergusson is a Canadian video game producer, former director of production for the game development company Epic Games. He is currently the studio head at The Coalition, which has been tasked with the Gears of War franchise.Steve Reid (video game producer)
Steve Reid is an American video game producer, managing director of game developer Red Storm Entertainment. He serves on the Visual Arts Advisory Board of the Game Developers Conference. Next Generation Magazine listed Reid as #14 on its "Hot 100 Game Developers for 2007".Takashi Tezuka
Takashi Tezuka (手塚 卓志, Tezuka Takashi, born November 17, 1960) is a video game producer and executive officer working for Nintendo.Yoshinori Ono (game producer)
Yoshinori Ono (小野義徳, Ono Yoshinori) is a Japanese video game producer for Capcom. He was the producer of the Street Fighter IV sub-series.