TweenTribune

TweenTribune is a free, not-for-profit online newspaper for kids, aged 8–15. It is updated daily with stories from the Associated Press that are chosen based on relevancy to pre-adolescents. Tweens can post comments to the stories which are moderated by their teachers, and teachers can use the site as a resource for meeting No Child Left Behind requirements for reading, writing and computer skills. The site first appeared on Nov 21, 2008.

TweenTribune has been featured in articles in the Los Angeles Times,[1] Good Housekeeping[2] and Family Circle[3] magazine (December 2009).

Financial model

TweenTribune.com is a proof-of-concept model for new ways to fund journalism online. The site employs a series of previously untried methods for building audience and revenue. These strategies grew audience and revenue in a matter of weeks, but it remains too soon to tell whether these strategies are the "silver bullet" that media companies seek to funding journalism[4] in the digital age.

Quoted on Dec. 15, 2009, James Rainey of the Los Angeles Times said founder Alan Jacobson's "ebullient innovation[5] opens a door for an underserved audience and provides the kind of incremental revenue that, strand by strand, eventually just might rope journalism back to a financial mooring."[6]

Business model

To achieve sustainability, the site uses a group of strategies to reduce cost:

1. As of January 2010, all content is provided by outside sources. Stories come from the Associated Press, while comments are generated by children in the form of user-generated content (UGC).

2. Editing of comments is provided by teachers, so editing is distributed among users as a means of reducing cost rather than centralizing editing with a paid staff. This is an example of distributive editing (DE).

3. Primary source code is provided by Drupal, a free, open-source code content management system. The site also depends upon other open-source applications, such as Linux, Apache, PHP and MySQL.

4. All custom source code was written by Ebizon Netinfo of Noida, India which was more economical than developing the code in the US.

Revenue streams

Four diversified revenue streams form a previously untested business model for online news:

1. Local and national advertising is targeted demographically, based on the appeal of the content to a youth audience, and geographically, with specific local ads served up based on the IP address of the user. The user's location determines which ads they see.

2. Sponsorships by national advertisers are targeted demographically, based on the appeal of the adjacent news content. Sponsorships can also be targeted topically, on such subjects as Animals, Technology, Fashion, etc.

3. License fees are paid by local media companies for permission to post their local content as a means of promoting their local brands and creating the next generation of news consumers. In addition, local media companies can sell advertising which is targeted geographically. Newspapers using this model include The Valdosta Daily Times, The Traverse City Record-Eagle and the Brainerd Dispatch. Other newspapers using TweenTribune include the Bakersfield Californian, The Virginian-Pilot and the Free Lance-Star in Fredericksburg, VA.

4."Freemium" model, in which basic features are provided to teachers and students at no cost, with specific value-added features that are provided at an additional, nominal cost.[7]

History

Alan Jacobson,[8] president of BrassTacksDesign, created TweenTribune as a way of helping his 10-year-old daughter with her homework.

Launched on Nov 21, 2008, the site showed little traffic in its first year of existence. But in October 2009 page views began to jump dramatically after a new promotional campaign was launched that marketed the site directly to teachers — a strategy that hadn't been tried before.

Based on traffic recorded in May 2010, the site now has 3.4 million page views per month, and 26,000 teachers are registered. TweenTribune is used in 50,000 classrooms in the U.S., Australia, Canada and Japan.

References

  1. ^ News website pins its hopes on tweens by James Rainey of the Los Angeles Times
  2. ^ Web sites with news for tweens By Jen Singer of Goodhousekeeping.com
  3. ^ Reference to story in Family Circle magazine, December 2009 by Nina Elias, Family Circle
  4. ^ Are tweens the solution to the newspaper crisis? by Brian Reich of Wemedia.com
  5. ^ Newspaper epitaph: ‘Who else is doing it?’ by Alan Mutter, former editor at the San Francisco Chronicle, media consultant and instructor at the Graduate School of Journalism at the University of California- Berkeley
  6. ^ News website pins its hopes on tweens by James Rainey of the Los Angeles Times
  7. ^ Chris Anderson's Free: The Future of a Radical Price published July 7, 2009
  8. ^ Jacobson's bio on BrassTacksDesign.com

External links

Official website

Associated Press

The Associated Press (AP) is a U.S.-based not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. Its members are U.S. newspapers and broadcasters. Its Statement of News Values and Principles spells out its standards and practices.The AP has earned 52 Pulitzer Prizes, including 31 for photography, since the award was established in 1917.

The AP has counted the vote in U.S. elections since 1848, including national, state and local races down to the legislative level in all 50 states, along with key ballot measures. AP collects and verifies returns in every county, parish, city and town across the U.S., and declares winners in over 5,000 contests.

The AP news report, distributed to its members and customers, is produced in English, Spanish and Arabic. AP content is also available on the agency's app, AP News. A 2017 study by NewsWhip revealed that AP content was more engaged with on Facebook than content from any individual English-language publisher.As of 2016, news collected by the AP was published and republished by more than 1,300 newspapers and broadcasters. The AP operates 263 news bureaus in 106 countries. It also operates the AP Radio Network, which provides newscasts twice hourly for broadcast and satellite radio and television stations. Many newspapers and broadcasters outside the United States are AP subscribers, paying a fee to use AP material without being contributing members of the cooperative. As part of their cooperative agreement with the AP, most member news organizations grant automatic permission for the AP to distribute their local news reports. The AP employs the "inverted pyramid" formula for writing which enables the news outlets to edit a story to fit its available publication area without losing the story's essentials.

Cutbacks at rival United Press International in 1993 left the AP as the United States' primary news service, although UPI still produces and distributes stories and photos daily. Other English-language news services, such as the BBC, Reuters and the English-language service of Agence France-Presse, are based outside the United States.

Food and drink prohibitions

Some people do not eat various specific foods and beverages in conformity with various religious, cultural, legal or other societal prohibitions. Many of these prohibitions constitute taboos. Many food taboos and other prohibitions forbid the meat of a particular animal, including mammals, rodents, reptiles, amphibians, fish, molluscs, crustaceans and insects, which may relate to a disgust response being more often associated with meats than plant-based foods. Some prohibitions are specific to a particular part or excretion of an animal, while others forgo the consumption of plants or fungi.

Some food prohibitions can be defined as rules, codified by religion or otherwise, about which foods, or combinations of foods, may not be eaten and how animals are to be slaughtered or prepared. The origins of these prohibitions are varied. In some cases, they are thought to be a result of health considerations or other practical reasons; in others, they relate to human symbolic systems.Some foods may be prohibited during certain religious periods (e.g., Lent), at certain stages of life (e.g., pregnancy), or to certain classes of people (e.g., priests), even though the food is otherwise permitted. On a comparative basis, what may be declared unfit for one group may be perfectly acceptable to another within the same culture or across different cultures. Food taboos usually seem to be intended to protect the human individual from harm, spiritually or physically, but there are numerous other reasons given within cultures for their existence. An ecological or medical background is apparent in many, including some that are seen as religious or spiritual in origin. Food taboos can help utilizing a resource more efficiently, but when applied to only a subsection of the community, a food taboo can also lead to the monopolization of a food item by those exempted. A food taboo acknowledged by a particular group or tribe as part of their ways, aids in the cohesion of the group, helps that particular group to stand out and maintain its identity in the face of others and therefore creates a feeling of "belonging".

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