The World's Work

The World's Work (1900–1932) was a monthly magazine that covered national affairs from a pro-business point of view. It was produced by the publishing house Doubleday, Page and Company, which provided the first editor, Walter Hines Page. The first issue appeared in November 1900, with an initial press run of 35,000.[1]

With the backing of the mail order department at Doubleday, Page, the magazine climbed to a circulation of 100,000. In 1913, Page's son Arthur became the editor.[2]

The World's Work cost 25 cents an issue and was a physically attractive product; there were photo essays, some of which after 1916 contained color images. The magazine tracked closely with Page's ideas: the feature articles worried about immigration from non-English-speaking countries and the declining birth rate among more educated Americans. Concerns about the spread of labor unions and socialism also played out in the magazine. But the overarching editorial purpose of World's Work was to defend the integrity of big business, even as other magazines were beginning the muckraking tradition.[3] There were sections each issue highlighting industries' contributions to society. The more people knew about how business operated, World's Work argued, the more they would approve. The spirit of that message was captured in a multipart article from 1911 by Arthur Wallace Dunn, "How a Business Man Would Run the Government: The Specific Items in Which He Would Save 300 Millions a Year".[4]

In 1932, The World's Work was purchased by and merged into the journal Review of Reviews.[5] But its vision lived on in Arthur, who later became a vice president and director at AT&T, where he is credited as the "father of corporate public relations."

The World's Work
Former editorsWalter Hines Page, Arthur W. Page
Year founded1900
Final issue1932
CountryUnited States
Based inNew York City

See also


  1. ^ Noel Griese (2001). Arthur W. Page: Publisher, Public Relations Pioneer, Patriot. Anvil Publishers, Inc. pp. 21–22.
  2. ^ The Press: End of World's Work. Time July 25, 1932.
  3. ^ Lora, Ronald; Longton, William Henry (1999). The Conservative Press in Twentieth-century America. Greenwood Publishing Group. pp. 47–50.
  4. ^
  5. ^ Edward M. Block. "The Legacy of Public Relations Excellence Behind The Name". Arthur W. Page Society. Retrieved December 19, 2015.

External links

1900s (decade)

The 1900s (pronounced "nineteen-hundreds") was a decade of the Gregorian calendar that began on January 1, 1900, and ended on December 31, 1909. The term "nineteen-hundreds" can also mean the entire century 1900–1999 years beginning with a 19 (see 1900s). The Edwardian era (1901–1910) covers a similar span of time.

Arthur W. Page

Arthur Wilson Page (September 10, 1883 – September 5, 1960) was a vice president and director of AT&T from 1927 to 1947. He is sometimes referred to as "the father of corporate public relations" for his work at AT&T. The company was experiencing resistance from the public to its monopolization efforts. Page is said to have established a series of public relations heuristics generally referred to as the Page Principles. In fact, they were composed by Jack Koten, Larry Foster and Ed Block, founding members of the eponymous Arthur W. Page Society, which acknowledges that the Page Principles are derived from Mr. Page's works. No words or phrases from Mr. Page's writings appear in the principles and none of the Page Principles authors worked with or for Arthur Page. It is unclear if any knew or met Mr. Page or that a bibliography or notes survive.

Arthur was born 10 September 1883 to Walter Hines Page and his wife Willa A. Page of Aberdeen, North Carolina. For his secondary education, Arthur studied at Lawrenceville School. He then attended Harvard College, graduating in 1905. He went to work at Doubleday, Page & Co., his father’s company, editing magazines, in particular The World's Work. "He wrote many powerful editorials describing and explaining the special obligations of corporations in a democratic society."In 1927 Walter S. Gifford hired Page to become vice-president for public relations at AT&T. One of his first assignments was to prepare a speech for President Gifford to present in October that year to the National Association of Railroad and Utilities Commissioners meeting in Dallas, Texas.In the early 1900s, AT&T had assessed that 90 percent of its press coverage was negative, which was reduced to 60 percent by changing its business practices and disseminating information to the press. According to business historian John Brooks, Page positioned the company as a public utility and increased the public's appreciation for its contributions to society. On the other hand, Stuart Ewen wrote that AT&T used its advertising dollars with newspapers to manipulate its coverage and had their public relations team write feature stories that were published as if they were written by independent journalists.In 1941, when the book The Bell Telephone System by A.W. Page was published, the Dallas speech was quoted in chapter 2: "Responsibility for such a large part of the entire telephone service of the country...imposes on the management an unusual obligation to the public..."Arthur lived until September, 1960.

He is today recognized in the name of two organizations, the Arthur W. Page Society, an organization for senior public relations executives, and the Arthur W. Page Center for Integrity in Public Communication, a research center dedicated to the study and advancement of ethics and responsibility in corporate communication.

Baker's Chocolate

Baker's Chocolate is a brand name for the line of baking chocolates owned by Mondelez International. Products include a variety of bulk chocolates, including white and unsweetened, and sweetened coconut flakes. It is one of the largest national brands of chocolate in the United States. The company was originally named Walter Baker & Company.


A blueprint is a reproduction of a technical drawing using a contact print process on light-sensitive sheets. Introduced by Sir John Herschel in 1842, the process allowed rapid, and accurate, production of an unlimited number of copies. It was widely used for over a century for the reproduction of specification drawings used in construction and industry. The blueprint process was characterised by white lines on a blue background, a negative of the original. The process was not able to reproduce colour or shades of grey.

The term blueprint is also used less formally to refer to any floor plan (and even less formally, any type of plan).

Booker T. Washington

Booker Taliaferro Washington (c. 1856 – November 14, 1915) was an American educator, author, orator, and advisor to presidents of the United States. Between 1890 and 1915, Washington was the dominant leader in the African-American community.

Washington was from the last generation of black American leaders born into slavery and became the leading voice of the former slaves and their descendants. They were newly oppressed in the South by disenfranchisement and the Jim Crow discriminatory laws enacted in the post-Reconstruction Southern states in the late 19th and early 20th centuries.

Washington was a key proponent of African-American businesses and one of the founders of the National Negro Business League. His base was the Tuskegee Institute, a historically black college in Tuskegee, Alabama. As lynchings in the South reached a peak in 1895, Washington gave a speech, known as the "Atlanta compromise", which brought him national fame. He called for black progress through education and entrepreneurship, rather than trying to challenge directly the Jim Crow segregation and the disenfranchisement of black voters in the South.

Washington mobilized a nationwide coalition of middle-class blacks, church leaders, and white philanthropists and politicians, with a long-term goal of building the community's economic strength and pride by a focus on self-help and schooling. But, secretly, he also supported court challenges to segregation and restrictions on voter registration.Black militants in the North, led by W. E. B. Du Bois, at first supported the Atlanta compromise, but later disagreed and opted to set up the National Association for the Advancement of Colored People (NAACP) to work for political change. They tried with limited success to challenge Washington's political machine for leadership in the black community, but built wider networks among white allies in the North. Decades after Washington's death in 1915, the civil rights movement of the 1950s took a more active and militant approach, which was also based on new grassroots organizations based in the South, such as Congress of Racial Equality (CORE), the Student Nonviolent Coordinating Committee (SNCC) and Southern Christian Leadership Conference (SCLC).

Washington mastered the nuances of the political arena in the late 19th century, which enabled him to manipulate the media, raise money, develop strategy, network, push, reward friends, and distribute funds, while punishing those who opposed his plans for uplifting blacks. His long-term goal was to end the disenfranchisement of the vast majority of African Americans, who then still lived in the South.


Chautauqua ( shə-TAW-kwə) was an adult education movement in the United States, highly popular in the late 19th and early 20th centuries. Chautauqua assemblies expanded and spread throughout rural America until the mid-1920s. The Chautauqua brought entertainment and culture for the whole community, with speakers, teachers, musicians, showmen, preachers, and specialists of the day. Former U.S. President Theodore Roosevelt was quoted as saying that Chautauqua is "the most American thing in America."

E. H. Harriman

Edward Henry Harriman (February 20, 1848 – September 9, 1909) was an American railroad executive.

Elihu Vedder

Elihu Vedder (February 26, 1836 – January 29, 1923) was an American symbolist painter, book illustrator, and poet, born in New York City. He is best known for his fifty-five illustrations for Edward FitzGerald's translation of The Rubaiyat of Omar Khayyam (deluxe edition, published by Houghton Mifflin).

Frank Norris

Benjamin Franklin "Frank" Norris Jr. (March 5, 1870 – October 25, 1902) was an American journalist and novelist during the Progressive Era, whose fiction was predominantly in the naturalist genre. His notable works include McTeague (1899), The Octopus: A Story of California (1901), and The Pit (1903).

George Charles Beresford

George Charles Beresford (10 July 1864 – 21 February 1938) was a British studio photographer, originally from Drumlease, Dromahair, County Leitrim.A member of the Beresford family headed by the Marquess of Waterford and the third of five children, he was the son of Major Henry Marcus Beresford (1835–1895) and Julia Ellen Maunsell (d. 1923). His paternal grandfather was the Most Reverend Marcus Beresford, Archbishop of Armagh, youngest son of the Right Reverend George Beresford, Bishop of Kilmore, second son of John Beresford, second son of Marcus Beresford, 1st Earl of Tyrone.Beresford was sent to Westward Ho! in 1877 and attended the United Services College. On leaving in 1882 he enrolled at the Royal Indian Engineering College at Cooper's Hill, and from there went to India in 1882 as a civil engineer in the Public Works Department. After four years he contracted malaria and returned to England to study art, eventually exhibiting at the Royal Academy.

Between 1902 and 1932 he worked from a studio in Knightsbridge at 20 Yeoman's Row, Brompton Road. Here he produced platinotype portraits of writers, artists and politicians who were celebrities of the time. His images were used in publications such as The World's Work, The Sketch, The Tatler and The Illustrated London News. He donated substantially to the Red Cross in World War I. In his later years he became an antique dealer. In 1943 the National Portrait Gallery acquired some of his negatives and prints from his former secretary.

Beresford was a close friend of Augustus John and Sir William Orpen, another Irishman – they produced a number of images of each other.Kipling's character M'Turk in Stalky & Co. was based on Beresford, whose autobiography Schooldays with Kipling appeared in 1936.

Good Roads Movement

The Good Roads Movement occurred in the United States between the late 1870s and the 1920s. Advocates for improved roads led by bicyclists turned local agitation into a national political movement.

Outside cities, roads were dirt or gravel; mud in the winter and dust in the summer. Early organizers cited Europe where road construction and maintenance was supported by national and local governments. In its early years, the main goal of the movement was education for road building in rural areas between cities and to help rural populations gain the social and economic benefits enjoyed by cities where citizens benefited from railroads, trolleys and paved streets. Even more than traditional vehicles, the newly invented bicycles could benefit from good country roads.

History of firefighting

The history of organized firefighting began in ancient Rome while under the rule of Augustus. Prior to that, there is evidence of fire-fighting machinery in use in Ancient Egypt, including a water pump invented by Ctesibius of Alexandria in the third century BC which was later improved upon in a design by Hero of Alexandria in the first century BC.

History of the telephone

This history of the telephone chronicles the development of the electrical telephone, and includes a brief review of its predecessors.

Pan-American Exposition

The Pan-American Exposition was a World's Fair held in Buffalo, New York, United States, from May 1 through November 2, 1901. The fair occupied 350 acres (0.55 sq mi) of land on the western edge of what is now Delaware Park, extending from Delaware Avenue to Elmwood Avenue and northward to Great Arrow Avenue. It is remembered today primarily for being the location of the assassination of President William McKinley. The exposition was illuminated at night. Thomas A. Edison, Inc. filmed it during the day and a pan of it at night.

Pure Food and Drug Act

The Pure Food and Drug Act of 1906 was the first of a series of significant consumer protection laws which was enacted by Congress in the 20th century and led to the creation of the Food and Drug Administration. Its main purpose was to ban foreign and interstate traffic in adulterated or mislabeled food and drug products, and it directed the U.S. Bureau of Chemistry to inspect products and refer offenders to prosecutors. It required that active ingredients be placed on the label of a drug’s packaging and that drugs could not fall below purity levels established by the United States Pharmacopeia or the National Formulary. The Jungle by Upton Sinclair with its graphic and revolting descriptions of unsanitary conditions and unscrupulous practices rampant in the meatpacking industry, was an inspirational piece that kept the public's attention on the important issue of unhygienic meat processing plants that later led to food inspection legislation. Sinclair quipped, "I aimed at the public's heart and by accident I hit it in the stomach," as outraged readers demanded and got the pure food law.

Robert Russa Moton

Robert Russa Moton (August 26, 1867 – May 31, 1940) was an African-American educator and author. He served as an administrator at Hampton Institute. In 1915 he was named principal of Tuskegee Institute, after the death of founder Booker T. Washington, a position he held for 20 years until retirement in 1935.

Tales of Wonder (magazine)

Tales of Wonder is a British science fiction magazine published from 1937 to 1942, with Walter Gillings as editor. It was published by The World's Work, a subsidiary of William Heinemann, as part of a series of genre titles that included Tales of Mystery and Detection and Tales of the Uncanny. Gillings was able to attract some good material, despite the low payment rates he was able to offer; he also included many reprints from U.S. science fiction magazines. The magazine was apparently more successful than the other genre titles issued by The World's Work, since Tales of Wonder was the only one to publish more than a single issue.

Arthur C. Clarke made his first professional sale to Tales of Wonder, with two science articles. Gillings also published William F. Temple's first story, some early material by John Wyndham, and "The Prr-r-eet" by Eric Frank Russell. American writers who appeared in the magazine included Murray Leinster and Jack Williamson; these were both reprints, but some new material from the U.S. did appear, including Lloyd A. Eshbach's "Out of the Past", and S.P. Meek's "The Mentality Machine". With the advent of World War II, paper shortages and Gillings' call up into the army made it increasingly difficult to continue, and the sixteenth issue, dated Spring 1942, was the last. Tales of Wonder was not the first British science fiction magazine, but it was the first one aimed at an adult market, and its success made it apparent that a science fiction magazine could survive in the UK.

United States Public Health Service

The United States Public Health Service (USPHS) is a division of the Department of Health and Human Services concerned with public health. It contains eight out of the department's eleven operating divisions. The Assistant Secretary for Health (ASH) oversees the PHS. The Public Health Service Commissioned Corps (PHSCC) is the federal uniformed service of the USPHS, and is one of the seven uniformed services of the United States.

Its origins can be traced to the establishment in 1798 of a system of marine hospitals. In 1870 these were consolidated into the Marine Hospital Service, and the position of Surgeon General was established. In 1889, the PHSCC was established. As the system's scope grew, it was renamed the Public Health Service in 1912. The Public Health Service Act of 1944 consolidated and revised previous laws and is the current legal basis for the PHS. It became part of the Federal Security Agency and later the Department of Health, Education and Welfare, which became the Department of Health and Human Services in 1979.


Volcanology (also spelled vulcanology) is the study of volcanoes, lava, magma, and related geological, geophysical and geochemical phenomena (volcanism). The term volcanology is derived from the Latin word vulcan. Vulcan was the ancient Roman god of fire.

A volcanologist is a geologist who studies the eruptive activity and formation of volcanoes, and their current and historic eruptions. Volcanologists frequently visit volcanoes, especially active ones, to observe volcanic eruptions, collect eruptive products including tephra (such as ash or pumice), rock and lava samples. One major focus of enquiry is the prediction of eruptions; there is currently no accurate way to do this, but predicting eruptions, like predicting earthquakes, could save many lives.

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