Maggie Simpson in "The Longest Daycare" or simply The Longest Daycare, is a 2012 American traditionally animated 3D comedy short film based on the animated television series The Simpsons. In the film, Maggie Simpson is enrolled at a new daycare facility where she squares off with the foul-tempered Baby Gerald when she befriends a caterpillar. The short originated with Simpsons producer James L. Brooks, who enlisted long-time veteran of the series David Silverman to direct the film. The picture was written by producers Brooks, Al Jean, David Mirkin, writers Michael Price and Joel H. Cohen, as well as show creator Matt Groening.
The film premiered on July 13, 2012, where it was attached to screenings of the 20th Century Fox release Ice Age: Continental Drift. The film is the second Simpsons theatrical release. The short was re-released on February 15, 2013 and played before the film Life of Pi in selected theaters in USA. Reception has been positive, praising the storytelling and animation. The film was nominated for an Academy Award for Best Animated Short Film in 2013, losing to Paperman.
|The Longest Daycare|
Poster for the short film
|Directed by||David Silverman|
|Produced by||James L. Brooks|
|Written by||James L. Brooks|
Joel H. Cohen
|Based on||The Simpsons|
by Matt Groening
|Music by||Hans Zimmer|
James Dooley (additional music)
|Distributed by||20th Century Fox|
Marge Simpson drops off Maggie at the Ayn Rand School for Tots, where, after going through a security screening, she is classified as being of "average intelligence", by a machine manufactured by "Often-Wrong Technologies". A guard then carries her past the "Room for Gifted Babies" and puts her in the "Nothing Special" dreary corner. The playtime items are either taken away or eaten by the other babies. A butterfly then makes its way into the room as Maggie's nemesis, Baby Gerald, squashes and kills it on the wall with a mallet and draws a box around it with a crayon. A second butterfly also meets the same fate. Maggie finds a caterpillar and a pop-up book about the life cycle of the butterfly. Realizing that the caterpillar could also meet the fate of the first two butterflies, she tries to protect it from Gerald. The caterpillar later encases itself in a chrysalis and starts to transform. Once the newly formed butterfly emerges, Maggie tries to help it fly out of the window, but Gerald seemingly kills it by shutting the blinds on it as it attempts to pass through. Maggie dramatically mourns as she falls to the floor. Marge then arrives to pick her up, when it is revealed Maggie's scene was only a ruse to cover the truth: she had slipped her hair bow onto the windowsill and wore the butterfly on her forehead in its place. She then sets the butterfly free as Marge drives her home.
The origins of The Longest Daycare came about when The Simpsons executive producer James L. Brooks proposed the idea of making a short film and releasing it in cinemas in front of a feature film—similar to how animation film studio Pixar creates shorts to play before their feature films. He wanted the short to be a fun gift for the fans of The Simpsons, and according to the series' showrunner Al Jean, "We [the staff] just wanted to do this as a way of saying, 'We appreciate how much people have stayed with the show and watched it for 25 years.'" Brooks picked David Silverman, long-time veteran of the series and director of The Simpsons Movie (2007) to oversee the film. Silverman gave credit to Richard Sakai for the idea to produce the film in stereoscopic 3-D. He considered the reasoning for employing 3-D "hard to describe," noting that was largely an experiment and its genesis was born out of "having fun."
The group first gathered in March 2011—consisting of Brooks, Silverman, Al Jean, David Mirkin, writers Joel Cohen and Michael Price, and Simpsons creator Matt Groening via phone—to pitch ideas for a short. Early on, it was decided to keep it entirely silent and employ Maggie as the lead character, and the setting of a daycare was decided upon. Jean wrote the treatment for the film, and Silverman completed an animatic of early story reels in June 2011. By the following February, the team regrouped to structure the story and formulate more ideas. With the help of Brad Ableson, Erick Tran and Ben Lane, the storyboards and animatic for the short were approved and the film entered production. Silverman himself animated two shots present in the final film.
Silverman and his crew began animation work on the short in March 2012, completing in May after just under ten weeks of production. He considered his crew "very experienced", noting that he worked with stereographer Eric Kurland for the 3-D shots. It was animated with The Simpsons's usual production pipeline, which involved sending shots to AKOM in South Korea, but with an amplified focus on the 3-D. The team would attempt to complete ten scenes to send to AKOM per week, which would be returned in a cleaned-up form after two weeks. Shots were then composited together at Film Roman out of necessity as the backgrounds relied on the 3-D. Most stereo elements for 3-D were picked out after shots were cleaned up, while others were manipulated in post-production with After Effects. The short was more costly than the average episode of the television show.
The Longest Daycare was first announced to the public in a title card at the end of the series' twenty-third-season finale "Lisa Goes Gaga" that aired on May 20, 2012. It was revealed that the short would be shown in theaters in the United States prior to screenings of the film Ice Age: Continental Drift, starting on July 13, 2012. Like The Simpsons, Ice Age: Continental Drift was produced by 20th Century Fox. A teaser trailer for The Longest Daycare, lasting approximately five seconds, was released on July 3, 2012. This was the second time that characters from The Simpsons appeared on the big screen, as The Simpsons Movie was released in 2007. Coincidentally, the trailer for that film was first attached to screenings of the Continental Drift predecessor Ice Age: The Meltdown.
It had its world television premiere on Network Ten in Australia on February 17, 2013 at 6.25pm, 5 hours before it premieres on Fox in the USA but 16 hours later in real time due to time zone differences, right after The Simpsons episode "Hardly Kirk-ing". It was also aired in the UK on the same day on Sky 1 at 9.55am, 12 noon and 7.30pm and on Channel 4 at 1.30pm GMT. It also premiered on the same day, at 7.55pm on Prima COOL, in the Czech Republic and on FOX Brasil at 8.30pm.
The Longest Daycare has received critical acclaim. Many film critics have said that the short was better than Ice Age: Continental Drift. Claudia Puig of USA Today argued that "the brief tale is far more clever and whimsical than any sequence in Ice Age." Similarly, Sun Herald critic Leigh Paatsch said the short "displays all the wit and creativity missing from Continental Drift." San Francisco Chronicle writer Amy Biancolli commented that the short is "only a few minutes long, but those few minutes boast more imagination, pathos and suspense than the entire film that follows." Joe Williams of the St. Louis Post-Dispatch wrote that while the short takes place in a daycare, it ironically features more "artistic maturity" than Continental Drift.
The Longest Daycare has been praised for being both humorous and emotional. Puig and Biancolli described the short as "hilarious". Bill Goodykoontz of The Arizona Republic stated that the film is "terrific—sweet, sad, funny, surprising," and Kristian Lin of Fort Worth Weekly said it is "clever" and "surprisingly moving". Writing for Pioneer Press, Chris Hewitt noted that Maggie's interaction with Gerald "is hilarious and, ultimately, poignant in an animated film that covers more territory, all without dialogue, than most full-length movies." He went on to call the short a "triumph of storytelling, pacing and big-hearted humor."
A. O. Scott of The New York Times called the short a "charming 3-D cartoon" that is "witty and touching and marvelously concise". He added that it "cleverly blends the bright-colored flatness of the television show with the gimmickry of 3-D. It also upholds (more than the TV series itself) one of the golden rules of animation: no talking." Tim Martain of The Mercury has also described the short as "touching". The Boston Globe's Tom Russo thought the short was "a welcome throwback to the days when The Simpsons had more sentiment at its core, and wasn’t so much about the latest batch of newbie Ivy League writers taking their cues from Family Guy." In a joint review of the episode "Hardly Kirk-ing", Teresa Lopez of TV fanatic said "The Longest Daycare was a beautiful piece of animation showcasing a tender story of hope in an otherwise bleak environment. I feel like the only time The Simpsons can really exercise some creativity and depth is in these shorts and during the show's opening sequence."
The 40th Annual Annie Awards honoring the best in animation of 2012 were held on February 2, 2013 at Royce Hall in Los Angeles, California.AKOM
AKOM Production, Ltd. (Animation KOrea Movie) is a South Korean animation studio in Songpa-gu, Seoul that has provided much work since its conception in 1985 by Nelson Shin. Its biggest claim to fame is the overseas animation of more than 200 episodes of The Simpsons, a total which continues to increase. In fact, they animated the first two seasons of the series exclusively. The studio also produced a portion of the overseas animation for The Simpsons Movie.
Other well-known series that AKOM has been involved in include X-Men, The Tick, Tiny Toon Adventures, Animaniacs, Batman: The Animated Series, The Transformers, and five of The Land Before Time films.A Streetcar Named Marge
"A Streetcar Named Marge" is the second episode of The Simpsons' fourth season. It first aired on the Fox network in the United States on October 1, 1992. In the episode, Marge wins the role of Blanche DuBois in a community theatre musical version of Tennessee Williams' A Streetcar Named Desire. Homer offers little support for his wife's acting pursuits, and Marge begins to see parallels between him and Stanley Kowalski, the play's boorish lead male character. The episode contains a subplot in which Maggie Simpson attempts to retrieve her pacifier from a strict daycare owner.
Jeff Martin wrote the episode, and Rich Moore served as director. Jon Lovitz made his fourth guest appearance on The Simpsons, this time as musical director Llewellyn Sinclair, as well as Llewellyn's sister, who runs the daycare. The episode generated controversy for its original song about New Orleans, which contains several unflattering lyrics about the city. One New Orleans newspaper published the lyrics before the episode aired, prompting numerous complaints to the local Fox affiliate; in response, the president of Fox Broadcasting issued an apology to anyone who was offended.
Despite the controversial song, the episode was well received by many fans, and show creator Matt Groening has named it one of his favorite episodes.Academy Award for Best Animated Short Film
The Academy Award for Best Animated Short Film is an award given by the Academy of Motion Picture Arts and Sciences (AMPAS) as part of the Academy Awards annually since the 5th Academy Awards, covering the year 1931–32, to the present.
This category was known as "Short Subjects, Cartoons" from 1932 until 1970, and as "Short Subjects, Animated Films" from 1971 to 1973. The present title began with the 1974 awards. In the listings below, the title shown in boldface was the winner of the award, followed by the other nominees for that year. Only American films were nominated for the award until 1952 with NFB's The Romance of Transportation in Canada.
MGM's Tom and Jerry are the category's most lauded animated series, winning seven Oscars and being nominated for a total of 13. Among international studios, the National Film Board of Canada has the most wins in this category, with six Oscars. The biggest showing from Britain in this category is Nick Park, with three wins (for Creature Comforts and two for the Wallace and Gromit series.)
Awards were presented to the shorts' producers during the first five decades of the award's existence. Current Academy rules call for the award to be presented to "the individual person most directly responsible for the concept and the creative execution of the film. In the event that more than one individual has been directly and importantly involved in creative decisions, a second statuette may be awarded". The Academy defines short as being "not more than 40 minutes, including all credits".Annie Award for Best Animated Short Subject
The Annie Award for Best Animated Short Subject is an Annie Award given annually to the best animated short film. It was introduced in 1995. In 1998, the award was renamed to Outstanding Achievement in an Animated Short Subject, and renamed again to Outstanding Individual Achievement in Animated Short Subject in 1999, but went back to its second title in 2000. In 2005, it was again reverted to its original title, and has remained so ever since.David Mirkin
David Mirkin (born September 18, 1955) is an American feature film and television director, writer and producer. Mirkin grew up in Philadelphia and intended to become an electrical engineer, but abandoned this career path in favor of studying film at Loyola Marymount University. After graduating, he became a stand-up comedian, and then moved into television writing. He wrote for the sitcoms Three's Company, It's Garry Shandling's Show and The Larry Sanders Show and served as showrunner on the series Newhart. After an unsuccessful attempt to remake the British series The Young Ones, Mirkin created Get a Life in 1990. The series starred comedian Chris Elliott and ran for two seasons, despite a lack of support from many Fox network executives, who disliked the show's dark and surreal humor. He moved on to create the sketch show The Edge starring his then-partner, actress Julie Brown.
Mirkin left The Edge during its run and became the executive producer and showrunner of The Simpsons for its fifth and sixth seasons. Mirkin has been cited as introducing a more surreal element to the show's humor, as shown by his first writing credit for the show, "Deep Space Homer", which sees Homer Simpson go to space as part of a NASA program to restore interest in space exploration. He won four Primetime Emmy Awards and a Peabody Award for his work on The Simpsons. Mirkin stood down as showrunner after season six, but produced several subsequent episodes, co-wrote The Simpsons Movie (2007) and in 2013 remains on the show as a consultant. Mirkin has also moved into feature film direction: he directed the films Romy and Michele's High School Reunion (1997) and Heartbreakers (2001).David Silverman (animator)
David Silverman (born March 15, 1957) is an American animator best known for directing numerous episodes of the animated TV series The Simpsons, as well as The Simpsons Movie. Silverman was involved with the series from the very beginning, animating all of the original short Simpsons cartoons that aired on The Tracey Ullman Show. He went on to serve as director of animation for several years. He also did the animation for the 2016 film, The Edge of Seventeen, which was produced by Gracie Films.Gracie Films
Gracie Films is an American independent film and television production company created by James L. Brooks in 1986. The company is primarily responsible for producing the long-running animated series The Simpsons, as well as the films Big, Broadcast News, and Jerry Maguire.Hardly Kirk-ing
"Hardly Kirk-ing" is the thirteenth episode of the 24th season The Simpsons and the 521st episode overall. It originally aired on the Fox network in the United States on February 17, 2013.The first time the episode aired in the USA, the opening was shortened to allow time for Fox to air Maggie Simpson in: The Longest Daycare; there was no chalkboard gag, and the couch gag consisted only of the knight cutting off Homer's head.
The main plot is a parody of the 2008 movie Harold.James L. Brooks
James Lawrence Brooks (born May 9, 1940) is an American director, producer and screenwriter. While growing up in North Bergen, New Jersey, Brooks endured a fractured family life and passed the time by reading and writing. After dropping out of New York University, he got a job as an usher at CBS, going on to write for the CBS News broadcasts. He moved to Los Angeles in 1965 to work on David L. Wolper's documentaries. After being laid off he met producer Allan Burns who secured him a job as a writer on the series My Mother the Car.
Brooks wrote for several shows before being hired as a story editor on My Friend Tony and later created the series Room 222. Grant Tinker hired Brooks and Burns at MTM Productions to create The Mary Tyler Moore Show in 1970. The show, one of the first to feature an independent working woman as its lead character, was critically acclaimed and won Brooks several Primetime Emmy Awards. Brooks and Burns then created two successful spin-offs from Mary Tyler Moore: Rhoda (a comedy) and Lou Grant (a drama). Brooks left MTM Productions in 1978 to co-create the sitcom Taxi which, despite winning multiple Emmys, suffered from low ratings and was canceled twice.
Brooks moved into feature film work when he wrote and co-produced the 1979 film Starting Over. His next project was the critically acclaimed film Terms of Endearment, which he produced, directed and wrote, winning an Academy Award for all three roles. Basing his next film, Broadcast News, on his journalistic experiences, the film earned him a further two Academy Award nominations. Although his 1994 work I'll Do Anything was hampered by negative press attention due to the cutting of all of its recorded musical numbers, As Good as It Gets (co-written with Mark Andrus) earned further praise. It was seven years until his next film, 2004's Spanglish. His sixth film, How Do You Know, was released in 2010. Brooks also produced and mentored Cameron Crowe on Say Anything... (1989) and Wes Anderson and Owen Wilson on Bottle Rocket (1996).
In 1984, Brooks founded the television and film company, Gracie Films. Although he did not intend to do so, Brooks returned to television in 1987 as the producer of The Tracey Ullman Show. He hired cartoonist Matt Groening to create a series of shorts for the show, which eventually led to The Simpsons in 1989. The Simpsons won numerous awards and is still running. Brooks also co-produced and co-wrote the 2007 film adaptation of the show, The Simpsons Movie. In total, Brooks has received 47 Emmy nominations, winning 20 of them.Lisa Goes Gaga
"Lisa Goes Gaga" is the twenty-second and final episode of the twenty-third season of the American animated sitcom The Simpsons. It originally aired on the Fox network in the United States on May 20, 2012. In the episode, American singer-songwriter Lady Gaga makes a visit to Springfield, where all of its residents are in a state of depression. Main character Lisa Simpson is arguably the most depressed person in the city, prompting Gaga to go out of her way to teach Lisa the meaning of happiness.
The episode was written by Tim Long and directed by Matthew Schofield. Gaga guest-starred in the episode, portraying an animated version of herself. A fan of the show, she was brought on by showrunner Al Jean, who wrote a script after James L. Brooks saw an interview of her on 60 Minutes. The design team conceived eighteen outfits to complement Gaga's eccentric persona, which satirized several of her outfits including her meat dress. Recording sessions for "Lisa Goes Gaga" took place in Los Angeles, California over four days in August 2011.
Critical responses to the episode were mixed to negative; critics praised Lady Gaga's performance, while they looked down upon the episode's concept and general execution. According to the Nielsen ratings, the installment attained 4.79 million American viewers upon its original airing.List of The Simpsons episodes
The Simpsons is an American animated television sitcom created by Matt Groening for the Fox Broadcasting Company. It is a satirical depiction of a middle class American lifestyle epitomized by its eponymous family, which consists of Homer, Marge, Bart, Lisa, and Maggie. The show is set in the town of Springfield, and lampoons American culture, society, and television, as well as many aspects of the human condition. The family was conceived by Groening shortly before a pitch for a series of animated shorts with producer James L. Brooks. Groening created a dysfunctional family and named the characters after members of his own family, substituting Bart for his own name. The shorts became a part of the Fox series The Tracey Ullman Show on April 19, 1987. After a three-season run, the sketch was developed into a half-hour prime-time show that was an early hit for Fox.Since its debut on December 17, 1989, The Simpsons has broadcast 665 episodes. The show holds several American television longevity records. It is the longest-running prime-time animated series and longest-running sitcom in the United States. On February 19, 2012, The Simpsons reached its 500th episode in the twenty-third season. With its twenty-first season (2009–10), the series surpassed Gunsmoke in seasons to claim the spot as the longest-running American prime-time scripted television series, and later also surpassed Gunsmoke in episode count with the episode "Forgive and Regret" on April 29, 2018.Episodes of The Simpsons have won dozens of awards, including 31 Emmy Awards (with ten for Outstanding Animated Program), 30 Annie Awards, and a Peabody Award. The Simpsons Movie, a feature-length film, was released in theaters worldwide on July 26 and 27, 2007 and grossed US$526.2 million worldwide. The first eighteen seasons are available on DVD in regions 1, 2, and 4, with the twentieth season released on both DVD and Blu-ray in 2010 to celebrate the 20th anniversary of the series. On April 8, 2015, show runner Al Jean announced that there would be no more DVD or Blu-ray releases, shifting focus to digital distribution, although this was later reversed on July 22, 2017. Another two years later, on July 20, 2019, it was announced that Season 19 will be released on December 3, 2019, on DVD.On November 4, 2016, The Simpsons was renewed for seasons 29 and 30. It reached its 600th episode on October 16, 2016, in its twenty-eighth season. The thirtieth season ended on May 12, 2019. On February 6, 2019, The Simpsons was renewed for seasons 31 and 32, in which the latter will contain the 700th episode.Season 31 premiered on September 29, 2019.List of The Simpsons writers
The following is a list of writers who have worked on the Fox animated television series The Simpsons in the order of first credited episode (by broadcast). As of October 13, 2019, 137 people have been credited with writing or co-writing at least one episode of The Simpsons.List of awards and nominations received by The Simpsons
The Simpsons is an American animated sitcom that debuted on December 17, 1989 on the Fox network. The show is the longest-running prime time scripted television series in the United States. It has won many different awards, including 33
Emmy awards, 34 Annie Awards, nine Environmental Media Awards, twelve Writers Guild of America Awards, six Genesis Awards, eight People's Choice Awards, three British Comedy Awards, among other awards. Episodes of the show have won 10 Emmys in the Primetime Emmy Award for Outstanding Animated Program (For Programming less than One Hour) category. However, The Simpsons has never been nominated for Outstanding Comedy Series, although the show was submitted in the category in 1993 and 1994. James L. Brooks, an executive producer on the show, won ten Emmys for The Simpsons as well as ten for other shows and holds the record for most Primetime Emmys won by a single person, with 20. The Simpsons was the first animated series to be given a Peabody Award, and in 2000 the Simpson family was awarded a star on the Hollywood Walk of Fame. As of 2016, The Simpsons have received a total of 85 Emmy nominations.The Simpsons Movie, released in 2007, was nominated for several major awards, including a Golden Globe Award, while The Longest Daycare, a short film released in 2013, became the franchise's first production to be nominated for an Academy Award.
The Simpsons also holds two world records from the Guinness World Records: Longest-Running Primetime Animated Television Series and Most Guest Stars Featured in a Television Series.List of directors of The Simpsons
The following is a list of directors who have worked on the Fox animated television series The Simpsons in the order of first credited episode (by broadcast). As of October 13, 2019, 39 people have been credited with directing or co-directing at least one episode of The Simpsons.Maggie Simpson
Margaret Evelyn "Maggie" Simpson is a fictional character in the animated television series The Simpsons. She first appeared on television in the Tracey Ullman Show short "Good Night" on April 19, 1987. Maggie was created and designed by cartoonist Matt Groening while he was waiting in the lobby of James L. Brooks' office. She received her first name from Groening's youngest sister. After appearing on The Tracey Ullman Show for three years, the Simpson family was given their own series on the Fox Broadcasting Company which debuted December 17, 1989.
Maggie is the youngest child of Homer and Marge, and sister to Bart and Lisa. She is often seen sucking on her red pacifier and, when she walks, she trips over her clothing and falls on her face (this running gag is used much more in earlier seasons). Being an infant, she has not learned how to talk. However, she did appear to talk in the first Tracey Ullman Show short.
Though she rarely talks, she frequently makes a characteristic sucking noise with her pacifier, which has become synonymous with the character. Her pacifier sucking noises are provided by the show's creator, Matt Groening and early producer Gabor Csupo. Maggie's occasional speaking parts and other vocalisations are currently provided by Nancy Cartwright, but she has also been voiced by guest stars James Earl Jones, Elizabeth Taylor and Jodie Foster, and by series regulars Yeardley Smith and Harry Shearer. Maggie has appeared in various media relating to The Simpsons – including video games, The Simpsons Movie, The Simpsons Ride, commercials and comic books – and has inspired an entire line of merchandise.Matt Groening
Matthew Abraham Groening ( (listen) GRAY-ning; born February 15, 1954) is an American cartoonist, writer, producer, animator, and voice actor. He is the creator of the comic strip Life in Hell (1977–2012) and the television series The Simpsons (1989–present), Futurama (1999–2003, 2008–2013), and Disenchantment (2018–present). The Simpsons is the longest-running U.S. primetime-television series in history and the longest-running U.S. animated series and sitcom.
Groening made his first professional cartoon sale of Life in Hell to the avant-garde Wet magazine in 1978. At its peak, the cartoon was carried in 250 weekly newspapers. Life in Hell caught the attention of James L. Brooks. In 1985, Brooks contacted Groening with the proposition of working in animation for the Fox variety show The Tracey Ullman Show. Originally, Brooks wanted Groening to adapt his Life in Hell characters for the show. Fearing the loss of ownership rights, Groening decided to create something new and came up with a cartoon family, the Simpson family, and named the members after his own parents and sisters—while Bart was an anagram of the word "brat". The shorts would be spun off into their own series The Simpsons, which has since aired 665 episodes. In 1997, Groening and former Simpsons writer David X. Cohen developed Futurama, an animated series about life in the year 3000, which premiered in 1999, running for four years on Fox, then picked up by Comedy Central for additional seasons. In 2016, Groening developed a new series for Netflix titled Disenchantment, which premiered in August 2018.
Groening has won thirteen Primetime Emmy Awards, eleven for The Simpsons and two for Futurama as well as a British Comedy Award for "outstanding contribution to comedy" in 2004. In 2002, he won the National Cartoonist Society Reuben Award for his work on Life in Hell. He received a star on the Hollywood Walk of Fame on February 14, 2012.Rasoul Azadani
Rasoul Azadani (Persian: رسول آزادانی, pronounced [ɾæsuːl-e ɒːzɒːdɒːniː]; born 1965) is an Iranian animator, lighting designer and layout artist. He is best known for his work at Walt Disney Animation Studios.
In 1995 he was nominated for an Annie Award in the category "Best Individual Achievement for Production Design in the Field of Animation" for his work on Pocahontas.The Simpsons (franchise)
The Simpsons is an American animated comedy franchise whose eponymous family consists of Homer, Marge, Bart, Lisa, and Maggie. The Simpsons were created by cartoonist Matt Groening for a series of animated shorts that debuted on The Tracey Ullman Show on Fox on April 19, 1987. After a three-season run, the sketch was developed into The Simpsons, a half-hour prime time show that was an early hit for Fox, becoming the first Fox series to land in the Top 30 ratings in a season (1989–1990). The popularity of The Simpsons has made it a billion-dollar merchandising and media franchise. Alongside the television series, the characters of the show have been featured in a variety of media, including books, comic books, a magazine, musical releases and video games.
The Simpsons Movie, a feature-length film, was released in 2007 and was the eighth highest-grossing film of that year. A variety of merchandise, including T-shirts, DVDs, board games and action figures has been released. The Simpsons merchandise has sold well, generating $2 billion in revenue during the first 14 months of sales. In 2003, about 500 companies around the world were licensed to use The Simpsons characters in their advertising. In 2008, $750 million worth of The Simpsons merchandise was purchased worldwide. Peter Byrne, Fox executive vice-president of licensing and merchandising, called The Simpsons "without doubt the biggest licensing entity that Fox has had, full stop, I would say from either TV or film."