The Advertiser (Adelaide)

The Advertiser is a daily tabloid format newspaper published in the city of Adelaide, South Australia. First published as a broadsheet named The South Australian Advertiser on 12 July 1858,[1] it is currently a tabloid printed from Monday to Saturday. The Advertiser came under the ownership of Keith Murdoch in the 1950s, and the full ownership of Rupert Murdoch in 1987. It is now a publication of News Corp Australia. Through much of the 20th century, The Advertiser was Adelaide's morning broadsheet, The News the afternoon tabloid, with The Sunday Mail covering weekend sport, and Messenger Newspapers community news. The head office was relocated from a former premises in King William Street, to a new News Corp office complex, known as Keith Murdoch House at 31 Waymouth Street.

The Advertiser
Advertiser front page 12-12-2005
Prince William and Catherine, Duchess of Cambridge, on front page of The Advertiser on 23 July 2013
TypeDaily newspaper
(since November 1997)
Owner(s)News Corp Australia
Founder(s)Rev John Henry Barrow
EditorMatt Deighton
Editor-in-chiefMelvin Mansell
Founded1858 as The South Australian Advertiser
Headquarters31 Waymouth Street,
Adelaide, SA, Australia (note: May require subscription)


Advertiser Building
The office of The Advertiser in Waymouth Street, Adelaide

The South Australian Advertiser

An early major daily colonial newspaper, The Adelaide Times, ceased publication on 9 May 1858. Shortly afterwards, Reverend John Henry Barrow, a former editor of the South Australian Register founded the morning newspaper The South Australian Advertiser and a companion weekly The South Australian Weekly Chronicle. The original owners were Barrow and Charles Henry Goode, and the first issues were published on 12 July 1858 and 17 July 1858 respectively.[1][2][3] It initially consisted of four pages, each of seven columns, and cost 4 pence.[4]

In 1863 the company started an afternoon newspaper The Express as a competitor to The Telegraph, an afternoon/evening daily paper independent of both The Advertiser and the South Australian Register.[5] The company was then re-formed, effective 9 September 1864, with additional shareholders Philip Henry Burden, John Baker, Captain Scott, James Counsell, Thomas Graves and others.[6] Burden, secretary of the company, died in 1864, and Barrow, whose wife had died in 1856, married his widow in 1865, thus owning together a quarter of the company. In December 1866, the syndicate bought the now defunct The Telegraph (by this time renamed The Daily Telegraph with a morning edition and a weekend Weekly Mail) at auction, and incorporated it with The Express to form The Express and Telegraph.[5]

In 1871, when the shareholders were Barrow, Goode, Robert Stuckey, Thomas Graves, William Parkin, Thomas King, James Counsell, and George Williams Chinner, the partnership was dissolved and the business was carried on by Barrow and King.[7] J. H. Barrow died on 22 August 1874, and Thomas King ran the papers for himself and Mrs. Barrow for about five years.[5] In 1879 a new firm was created, consisting of Thomas King, Fred Burden (son of P. H. Burden and adopted son of J. H. Barrow), and John Langdon Bonython. In July 1884, Thomas King dropped out, and the firm of Burden & Bonython was formed to run the paper.[5]

The Advertiser

On 1 April 1889, the main publication was re-branded with an abbreviated title, The Advertiser.[1] In December 1891, Burden retired, and sold his share of the company to Bonython,[8] who, from 1894 to 1929, became the sole proprietor of The Advertiser. As well as being a talented newspaper editor, he also supported the movement towards the Federation of Australia. Later, in 1923, after a run of 60 years, The Express was stopped just as its renamed rival, The News, was starting. On 12 January 1929, The Mail announced that Bonython had sold The Advertiser for £1,250,000 to a group of Melbourne financiers[9] The Herald and Weekly Times, an external media company, now had the controlling stake, but Bonython still retained a 48.7% interest. Bonython then retired from his newspapers in 1929, after 65 years' service,[10] and his son, John Lavington Bonython, became editor.[11] In February 1931, in the wake of the Great Depression, The Advertiser took over and shut down its ailing competitors, The Register (published 1836-1931), The Chronicle (Register's Saturday sister publication), and The Observer (published 1843-1931), briefly renaming itself for seven months as The Advertiser and Register.[12]

News Corp Australia

On the death of Keith Murdoch in 1952, ownership of The News and The Mail passed to his son Rupert Murdoch via News Limited. Following the handover, and in response to suggestions of external influences from Victoria made by competing newspaper The Mail, the Chairman of The Advertiser's board published its policy in The Advertiser as follows:

"It is the same today as when the late Sir Langdon Bonython was in sole control. It is based upon a profound pride and belief in South Australia, and the system of private enterprise which has made this State what it is."[13]

On 24 October 1953 the company launched the Sunday Advertiser in direct competition to News Limited's The Mail,[14] but failed to outreach its rival,[15] though no doubt affecting its profitability. It ceased publication five years or so later, after which the by then renamed Sunday Mail advertised itself as a joint publication of Advertiser Newspapers and News Ltd., and incorporated many of the Sunday Advertiser regular features. It had also introduced colour graphics on the comics page (rather primitive by today's standards), but this was dropped shortly after joint publication commenced.

In addition, The Messenger, published since 1951 was partially purchased in 1962, and fully owned by 1983. When Murdoch acquired The Herald and Weekly Times in 1987, he also acquired the remaining 48.7% share of The Advertiser.[16] He sold The News in 1987, and it was closed in 1992. Murdoch then changed the format of The Advertiser from a broadsheet to a tabloid in November 1997, and the masthead and content font and layout was modernised in September 2009.[17]


The Advertiser is available for purchase throughout South Australia and some towns and regions in New South Wales, Victoria and the Northern Territory located near or adjacent to the South Australia state border such as Broken Hill, Mildura, Nhill and Alice Springs. According to The Advertiser's website, the newspaper is read by over 580,000 people each weekday, and by more than 740,000 people each Saturday. Circulation figures reported in May 2016 by Roy Morgan Research showed a continuing decline in readership, of 324,000 on weekdays, and 371,000 on Saturdays.[18]

The Advertiser's website,, was rated by third-party web analytics providers Alexa and SimilarWeb as, respectively, the 268th and 313rd most visited website in Australia, as of August 2015.[19][20] SimilarWeb rates the site as the 29th most visited news website in Australia, attracting almost 1.8 million visitors per month.[20][21] In 2015, along with other News Corp websites, The Advertiser's website adopted a paywall with non-subscribers being locked out of "premium" content.[22]

Notable personnel

Personnel at The Advertiser include:


The National Library of Australia has digitised, by OCR, photographically archived copies of the following newspapers, accessible through Trove:

See also


  1. ^ a b c The South Australian Advertiser, published 1858–1889, National Library of Australia, digital newspaper library.
  2. ^ C. M. Sinclair, 'Barrow, John Henry (1817–1874)', Australian Dictionary of Biography, Volume 3, Melbourne University Press, 1969, pp 104–105.
  3. ^ "NLA – Australian Newspaper Plan – Australia's most significant 'at risk' newspapers". National Library of Australia. Retrieved 24 August 2008.
  4. ^ "About | The Advertiser". Retrieved 2018-02-15.
  5. ^ a b c d A. T. Saunders (19 July 1921). "A Newspaper's History". The Advertiser. South Australia. p. 10. Retrieved 31 May 2016 – via National Library of Australia.
  6. ^ "Interesting People". The Mail. Adelaide. 1 June 1912. p. 2 Section: Second section. Retrieved 4 April 2013 – via National Library of Australia.
  7. ^ "Dissolution of Partnership: Special Notice". The South Australian Advertiser. Adelaide. 2 December 1871. p. 2. Retrieved 4 April 2013 – via National Library of Australia.
  8. ^ W. B. Pitcher, Bonython, Sir John Langdon (1848–1939), Australian Dictionary of Biography, Volume 7, Melbourne University Press, 1979, pp 339–341
  9. ^ "Sir Langdon Bonython Sells 'The Advertiser' for More Than £1,000,000". The Mail. Trove ( 12 January 1929. p. 1. Retrieved 17 June 2012.
  10. ^ Serle, Percival (1949). "Bonython, John Langdon". Dictionary of Australian Biography. Sydney: Angus and Robertson. Retrieved 19 November 2008.
  11. ^ W. B. Pitcher, Bonython, Sir John Lavington (1875–1960), Australian Dictionary of Biography, Volume 7, Melbourne University Press, 1979, pp 341–342.
  12. ^ "South Australia Online Historical Newspapers – Online Historical Newspapers". Retrieved 2018-02-15.
  13. ^ "The Newspapers of South Australia" The Advertiser (24 November 1953). Retrieved 2 January 2014.
  14. ^ Rod Kirkpatrick. "Press Timeline". Australian Newspaper History Group. Retrieved 1 June 2016.
  15. ^ "Company Meeting". The Advertiser (Adelaide). 97 (29, 942). South Australia. 1 October 1954. p. 8. Retrieved 1 June 2016 – via National Library of Australia.
  16. ^ "News Corp moves to 'tie up a few loose ends'" The Canberra Times (2 September 1987). Retrieved 2014-01-02.
  17. ^ Evans, Matt. "Page, masthead re-design revitalises a newspaper brand". INMA. Retrieved 2018-02-16.
  18. ^ Messenger newspapers to reduce home deliveries InDaily, 6 May 2016. Retrieved 25 September 2017.
  19. ^ " Site Overview". Alexa. Retrieved 2 August 2015.
  20. ^ a b " Analytics". SimilarWeb. Retrieved 2 August 2015.
  21. ^ "Top 50 sites in Australia for News And Media". SimilarWeb. Archived from the original on 25 August 2015. Retrieved 2 August 2015.
  22. ^ Media Week: Jars, master media agency & paywalls InDaily, 15 May 2015. Retrieved 25 September 2017.

External links

1889 SAFA season

The 1889 South Australian Football Association season was the 13th season of the top-level Australian rules football competition in South Australia.

The season ended with Norwood and Port Adelaide tied on premiership points. Subsequently, the first ever dedicated championship deciding match for a major Australian rules football competition was held with Norwood winning to be the 1889 SAFA premiers.

1890 SAFA season

The 1890 South Australian Football Association season was the 14th season of the top-level Australian rules football competition in South Australia.

The Gawler Football Club disbanded at the end of the season and formed its own local competition, the predecessor of the current Barossa Light and Gawler Football Association.

1911 Adelaide Carnival

The 1911 Adelaide Carnival was the second edition of the Australasian Football Carnival, an Australian rules football interstate competition. It took place from 2 August to 12 August at Adelaide Oval, and was won by South Australia.

1930 Adelaide Carnival

The 1930 Adelaide Carnival was the seventh edition of the Australian National Football Carnival, an Australian rules football interstate competition. It was held from 30 July to 9 August and was the second carnival to be hosted by the South Australia city of Adelaide.

All six states contested the carnival, which was staged as a full round-robin amongst the states. All fifteen matches were played at Adelaide Oval. For the third consecutive time, the carnival was won by Victoria, which was undefeated. South Australia, whose sole loss came against Victoria in the final match of the carnival, came second. Western Australia was third and New South Wales was fourth, after the former narrowly defeated the latter in the latter's final game – New South Wales' strong performances were considered the surprise of the tournament, and were put down to the inclusion for the first time in many years of Broken Hill-based players in the team. Queensland finished last, and was winless for the fourth time in four carnival appearances.

As often occurred at interstate carnivals, overuse of the ground and untimely rain resulted in the surface degenerating to a mudheap by the end of the carnival. Crowds were less than hoped, with the carnival making a loss of £200–300, which the ANFC put down to rain and the onset of the great depression. The carnival's leading goalkicker was Victoria's Bill Mohr, who kicked 35 goals, including 16 in one match against Queensland.

1952 SANFL season

The 1952 South Australian National Football League season was the 73rd season of the top-level Australian rules football competition in South Australia.

1953 Adelaide Carnival

The 1953 Adelaide Carnival was the 12th edition of the Australian National Football Carnival, an Australian rules football interstate competition. It took place from 8 July to 18 July at Adelaide Oval.

Home state South Australia was joined by the two Victorian teams Victoria (VFL) & Victoria (VFA), Western Australia, Tasmania, the

Victoria (VFL) were the best performed side, finishing the carnival unbeaten.

A crowd of 52,632, then a record for an interstate game, attended the game between South Australian and Victoria which would decide the Championship. South Australia, even though they had accounted for Victoria as recently as 1952, were no match on this occasion for their Victorian opponents and lost by 99 points. The VFA team performed admirably, defeating Tasmania and getting within 18 points of Western Australia and 33 points of Victoria.

Tasmania finished the carnival winless and had to play off against the Australian Amateurs team in order to re-qualify as an 'elite' team come the next carnival.

The youngest player at the carnival was 17-year-old Neil Conlan from Tasmania.

1954 SANFL season

The 1954 South Australian National Football League season was the 75th season of the top-level Australian rules football competition in South Australia.

Adelaide Glaciarium

The Adelaide Glaciarium (also known as Ice Palace Skating Rink) was the first indoor ice skating facility built in Australia. This is the birthplace for ice skating in Australia and is the location of the first hockey on the ice match in the country, which was an adaptation of roller polo for the ice using ice skates. Contemporary ice hockey was never played at this venue but this ice skating rink, the country's first, provided the "test bed" facility for its successor the Melbourne Glaciarium, the birthplace of ice hockey in Australia.

Advertiser Shield

The Advertiser Shield, also known as the Junior Union Football Championship, was an annual Australian rules football competition in South Australia held between representative teams from the metropolitan leagues that were members of the SA Junior National Football Union from 1932. The Shield was named after and sponsored by The Advertiser.

Kangaroo (1952 film)

Kangaroo is a 1952 American Technicolor film directed by Lewis Milestone. It is also known as The Australian Story (American subtitle). The first Technicolor movie filmed on-location in Australia. Strong winds on location forced Milestone to re-dub much of the exterior dialogue.Kangaroo was remade in Africa as The Jackals in 1967.

Macumba Station

Macumba Station, often just called Macumba, is a pastoral lease in South Australia currently operating as a cattle station.

McCallum Medal

The McCallum Medal (officially called the F. J. McCallum Medal) was an Australian rules football honour awarded from 1947 to 2008 to the fairest and most brilliant player in the South Australian National Football League (SANFL) U/17 competition, as judged by field umpires. It was named after Frederick John McCallum, League life member and past Secretary of the Norwood Football Club. From 1939-1941 the award was known as the O'Halloran Medal, named after Thomas Shuldham O'Halloran KC, a former chairman of the League.

Mia Handshin

Mia Handshin (born 1978 Adelaide, Australia) is an Adelaide-based political activist and a former columnist for The Advertiser newspaper in South Australia, contributing a weekly column to the opinion section from 1997 to 2007. She is an associate director of the consulting firm Government Relations Australia, and was an adviser in the Adelaide office of federal sports minister Kate Ellis. She was the unsuccessful Australian Labor Party candidate for the 2007 federal election in the electorate of Sturt. Handshin is a Program Manager for the Leaders Institute of South Australia and the Presiding Member of the board of the Environment Protection Authority from 25 October 2012, with her appointment due to expire on 24 October 2015.

Reserves Magarey Medal

The Reserves Magarey Medal is an Australian rules football honour awarded annually since 1906 to the fairest and most brilliant player in the South Australian National Football League (SANFL) Reserves competition, as judged by field umpires. The award is based on the Magarey Medal award that was introduced by William Ashley Magarey.

South Australian Living Artists Festival

The South Australian Living Artists Festival (SALA) is a state wide, open access visual arts festival which takes place during August in South Australia.SALA Festival features a wide range of venues including galleries and non-traditional spaces such as cafes, bookshops, and even cemeteries which exhibit all forms of visual arts. Approximately 600 exhibitions are held each year in regional and local venues in South Australia.

Southern Metropolitan Football League

The Southern Metropolitan Football League (SMFL) was an Australian rules football competition based in the southern suburbs of Adelaide, South Australia until it folded at the end of the 1986 season. It first formed in 1912 as the Sturt Football Association, and during its history was also known as the Mid-Southern Football Association (1920-1930), Glenelg District Football Association (1931–1949), Glenelg-South-West District Football Association (1950–1966) and Glenelg-South Adelaide Football Association (1967–1983), before finally being named Southern Metropolitan Football League (1984–1986).The association first affiliated with the South Australian Football League in 1921. In 1927, the association made a special request to the SAFL for financial assistance.

The Advertiser

The Advertiser is the name of a number of newspapers around the world:


The Advertiser (Adelaide), a daily News Corporation tabloid in Adelaide, South Australia

The Advertiser (Bairnsdale), a regional newspaper in Bairnsdale, Victoria

The Advertiser (Bendigo), a daily newspaper in Bendigo, Victoria

Melbourne Advertiser, a defunct newspaper in Melbourne, VictoriaUnited Kingdom:

The name of several local newspapers owned by Archant

Surrey Advertiser, a weekly newspaper in Surrey, England

Advertiser titles from the Greater Manchester Weekly Newspapers Group

Glossop Advertiser

Oldham Advertiser

Tameside AdvertiserElsewhere:

The Advertiser, a twice-weekly newspaper in Grand Falls-Windsor, Newfoundland and Labrador, Canada

The Daily Advertiser (Lafayette), a daily newspaper in Lafayette, Louisiana, United States

Anderson Valley Advertiser, a weekly newspaper in Anderson Valley, California, United States

Tomkins Medal

The Tomkins Medal (officially called the H. W. Tomkins Memorial Medal) was an Australian rules football honour awarded from 1939 to 2008 to the fairest and most brilliant player in the South Australian National Football League (SANFL) under-19 competition, as judged by field umpires. It was named after Horace W. (Dick) Tomkins, past League administrator, League life member, junior football ambassador and Secretary of the West Torrens Football Club. From 1936 to 1938, the award was known as the O'Halloran Medal.

West Torrens District Football Association

The West Torrens District Football Association (WTDFA) was an Australian rules football competition based in the western suburbs of Adelaide, South Australia that initially ran from 1921 to 1926, folded, and then reformed for another 15 years from 1947. The association was first established following a meeting on 8 February 1921 involving the Kilkenny United, West Suburban, Croydon, Torrensides, Woodville and Underdale clubs along with the West Torrens Football Committee where it was decided to form an association.

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