Tastykake is a line of snack foods manufactured by the Tasty Baking Company, currently headquartered at the Philadelphia Naval Business Center (formerly the Philadelphia Naval Shipyard) in Philadelphia, Pennsylvania. Established in 1914 by Philip J. Baur and Herbert T. Morris and originally selling its product only in the Philadelphia metropolitan area, the company now distributes its products in several states on the East Coast, south to Florida, and has been gradually expanding across the United States.
In April 2010, Tasty Baking entered into a purchase-and-sale agreement with John Padgett Associates and its guarantor, Metro Development Company, for the sale of its Philadelphia bakery property located at Hunting Park Avenue, and its former corporate offices and distribution center located at Fox Street, for $6 million.
|Tasty Baking Company|
|Wholly owned subsidiary|
|Mid-Atlantic, Northeastern United States|
|Charlie Pizzi, Former President and CEO|
|Products||Krimpets, Kandy Kakes, Cupcakes, Pies, Koffee Kakes, Donuts, Cookie Bars, Juniors, Kreamies|
Number of employees
The snack-sized, prepackaged desserts are diverse. Varieties include:
Philip J. Baur and Herbert T. Morris founded the company, in the Germantown neighborhood along Sedgley Avenue, with an initial investment of $50,000. First, Baur and Morris had opened a bakery in the Pittsburgh area, selling it to the Ward Baking Company in 1913. When Baur and Morris sold to Ward, the terms of the sale prohibited them from opening another bakery within 100 miles of Pittsburgh, so the partners looked instead to Philadelphia. In November 1913 they settled on the Sedgley Avenue location. Morris's wife came up with the Tastykake name. A Boston student created the Tastykake girl and logo. Then, the company adopted the slogan, "The Cake That Made Mother Stop Baking."
Tasty Baking Company quickly established success for its Tasty brand, selling $28 worth of cakes at ten cents a piece on its first day of sales, $222 in the first week and grossing $300,000 in sales by the end of 1914. Sales began to expand throughout Eastern Pennsylvania. Until 1941 the company distributed its products almost wholly by horse-drawn delivery wagons, making them an exclusive city treat. But World War II changed all that as the company sent thousands of cakes and pies overseas to soldiers in both the European and Pacific/Asian theaters, vastly expanding its market. Over the years, Tastykake expanded its distribution through many modes of transportation including trucks, electric cars, rails and ships, selling its products in Western Pennsylvania, Virginia and New York. Tastykake retired their last horse in 1941. The Tastykake brand identity expanded further and sales doubled in the late 1950s and early 1960s when the company installed state-of-the-art machinery that cut the baking cycle from twelve hours to forty-five minutes.
Philip Baur died in 1951, his heirs purchased stock from Herbert Morris' wife, giving the Baur family majority control of the company. Vice-President Paul R. Kaiser became president, and Morris, who had served as president since the company's inception, became chairman of the board. In April 1954, Kaiser was able to report that the Tastykake territory had grown to cover parts of nine states and the District of Columbia. By the end of the decade, annual sales had grown to nearly $22.9 million.
"In 1989 Tasty Baking repackaged its Tastykake products. The company also began a new line of cakes and pies, in flavors that changed monthly, and introduced a line of honey-graham cookies, called Tasty Bears, aimed at children aged six to 12."
In 1959, a group from Philadelphia who referred to themselves as the 400 ministers, formulated a new strategy for using black consumer power, rather than the city's liberal civil rights networks, to press private employers to improve job opportunities for black workers. Led by Reverend Leon Sullivan, the group believed it was important that the public be conditioned to seeing African Americans doing more than menial jobs in the community.
The local branch had approached the management of Tastykake, about employing black workers in the lucrative position of "driver-salesman." Driver-salesmen both drove the company's' delivery trucks and sold the company's goods to grocery stores and other retail outlets and thus were able to earn lucrative commissions on top of their salaries. Although the activists' talks with Tastykake, were cordial, most refused to change their employment policies. Since Tastykake had failed to respond to their entreaties, the ministers declared that they intended to stop buying the company's snack foods and they hoped their congregants would join them.
On June 16, the ministers announced that Tastykake was to be the target of the first selective patronage campaign and that Rev. Sullivan would serve as spokesperson and chief negotiator for the campaign. Tastykake was known for hiring a large number of black workers, even though it restricted them to certain production departments and was rumored to require them to use segregated restroom and locker facilities. The company's products were very popular among African American neighborhoods and therefore profitable for both Tastykake and the black owned groceries stores. The key to the boycott's success would be to convince 150 black grocery chains to stop selling the lucrative product for the bigger cause of fair employment practices for black workers. With hand made signs in windows declaring the refusal to sell the products, Leon Sullivan and the ministers were successful in unifying the black communities. Tastykake finally agreed to negotiate with the ministers. On August 7, 1959, the ministers announced the end to the boycott. The company's black drivers now had fixed routes, African American women were working in positions previously reserved for white women, and all of the plants' facilities had been desegregated.
In 1927 Tastykake introduced its Butterscotch Krimpet and soon thereafter a line of individually wrapped fruit and cream pies, all of which were bundled in wax-paper, a tradition that lasted into the 1960s. The Tandy-Kake, first on the market in 1931, later became the Kandy Kake, the most popular cake in the company's history, with nearly half a million baked and packaged each day.
In the 1970s and 80s, Tastykake sought to respond to the changing demographics and aging population of the region. A flurry of new product development added muffins, chocolate-covered pretzels, and pastries.
Despite being a predominantly regional product, the company obtained ingredients from around the world, including sugarcane and cocoa from Africa's Ivory Coast, vanilla from Madagascar, cinnamon from Indonesia, nutmeg from the East and West Indies, and banana puree from Ecuador. Other ingredients frequently employed are high fructose corn syrup and hydrogenated vegetable oil.
Tasty Baking owned and operated a major production facility in the Allegheny West neighborhood of Philadelphia, between Allegheny Station and East Falls Station along the SEPTA Manayunk/Norristown Line. A second, smaller facility is located in Oxford, in Chester County. The Oxford plant makes honey buns and most of the mini-donuts and donut holes under the Tastykake brand name, as well as several private-label items.
In May 2007, Tasty Baking announced it would move its headquarters and main bakery to the Philadelphia Naval Business Center in South Philadelphia. The new bakery is located on South 26th Street, with the headquarters on Crescent Drive. The move was completed in May 2010.
The Tasty Baking Company went public on the NYSE in 1961 under the ticker symbol TBC. On October 21, 2005, the company transitioned to the NASDAQ National Market and changed their ticker symbol to TSTY. The company's ticker symbol was ceased from trading at the close of business on May 24, 2011, upon completion of its acquisition by Flowers Foods.
The price of Tastykake stock collapsed in early 2011, falling from a closing price of $6.43 on January 4, closing at $4.05 the next day. This decline, of about one-third the share price, was accompanied by a spike in trading (from about 5,000 shares on January 4, to almost 1,000,000 the next day). This move came after a 7.4% drop in company sales during the preceding quarter of 2010. The next week, speculation in financial circles indicated Tastykake had failed to realize the projected savings of moving to the new factory.
On April 11, 2011, media reports indicated Tastykake's leadership agreed to sell the company to Flowers Foods, of Thomasville, Georgia, for $34 million in cash, or about $4 per share. (Tastykake stock closed at $1.61 per share at the end of the previous trading day.) The sale to Flowers Foods was good news to Pennsylvania taxpayers, because Tastykake borrowed approximately $80 million to fund its new location in South Philadelphia, about half of which was from state lending programs.
Tastykake has been a longtime sponsor of the Philadelphia Flyers, who award a case of their desserts whenever a Flyer scored. The cases are usually given to charity in the player's name. Legendary Flyers broadcaster and Hall of Famer Gene Hart's signature goal call went: "He shoots, he scores, for a case of Tastykake!"
Tastykake has also been a longtime sponsor of Philadelphia Phillies broadcasts. Hall of Fame announcer Harry Kalas (1936–2009) often announced that a box of Tastykakes had been delivered to the booth between innings. At his memorial service at Citizens Bank Park in April 2009, mourners were treated to Tastykakes and soft pretzels.
Author Janet Evanovich features Tastykakes in her mystery novels about Stephanie Plum, all of which are set in Trenton, New Jersey. Plum, played by actress Katherine Heigl in the 2012 film, One for the Money, asks, "Hey, why are you messing with my Tastykakes, huh?"
In Jerry Spinelli's young adult novel Maniac Magee, the main character, Jeffrey Lionel "Maniac" Magee, enjoys eating Tastykake Butterscotch Krimpets. The story is set in the fictional town of Two Mills, Pennsylvania, which is based on real-life Norristown, northwest of Philadelphia, where Spinelli grew up.
From 1995-2018, Eastern State Penitentiary recognised Bastille Day (July 14) with a yearly celebration involving Tastykake. A woman dressed as Marie Antoinette and her fellow re-enactors would throw as many as 2,000 packs of Tastykakes from the towers of the penitentiary to the public below while "Antoinette" said, "If the people have no bread, I say, 'let them eat Tastykake!'"
Tastykake owns the naming rights of local sports talk radio station 94.1 WIP's broadcasting studio, which has been dubbed "The Tastykake Studio," and it provides staff with free treats in exchange for product promotion; this has been a running gag with WIP hosts.
Robert F. "Bobby" Lewis, M.Ed. (born July 25, 1946) is an American former college basketball player known for his flamboyant dribbling, passing, and play-making. Born in Philadelphia, Pennsylvania, Lewis was a playground and YMCA legend from an early age. His legend grew while at John Bartram High School where he was able to showcase the many moves he adapted from his Hall of Fame mentor, Guy Rodgers.Cuisine of Philadelphia
The cuisine of Philadelphia was shaped largely by the city's mixture of ethnicities, available foodstuffs and history. Certain foods have become iconic to the city. Invented in Philadelphia in the 1930s, the cheesesteak is the most well known icon of the city, and soft pretzels have become a part of Philadelphia culture. The late 19th century saw the creation of two Philadelphia landmarks, the Reading Terminal Market and Italian Market. After a dismal restaurant scene during the post-war era of the 20th century, the 1970s brought a restaurant renaissance that has continued into the 21st century.
Many foods and drinks associated with Philadelphia can also commonly be linked with the Pennsylvania Dutch.Eastern State Penitentiary
The Eastern State Penitentiary, also known as ESP, is a former American prison in Philadelphia, Pennsylvania. It is located at 2027 Fairmount Avenue between Corinthian Avenue and North 22nd Street in the Fairmount section of the city, and was operational from 1829 until 1971. The penitentiary refined the revolutionary system of separate incarceration first pioneered at the Walnut Street Jail which emphasized principles of reform rather than punishment.Notorious criminals such as Al Capone and bank robber Willie Sutton were held inside its innovative wagon wheel design. James Bruno (Big Joe) and several male relatives were incarcerated here between 1936 and 1948 for the alleged murders in the Kelayres massacre of 1934, before they were paroled. At its completion, the building was the largest and most expensive public structure ever erected in the United States, and quickly became a model for more than 300 prisons worldwide.
The prison is currently a U.S. National Historic Landmark, which is open to the public as a museum for tours seven days a week, twelve months a year, 10 am to 5 pm.Flowers Foods
Flowers Foods, headquartered in Thomasville, Georgia, is a producer and marketer of packaged bakery foods in the United States. The company operates 46 bakeries that produce breads, buns, rolls, snack cakes, pastries, and tortillas. The company's products are sold regionally through a direct store delivery network that encompasses the East, South, and Southwest, West and the Northwest, and are sold nationwide via delivery to retailers' warehouses.Flowers Foods has two operating segments. The Direct Store Delivery (DSD) Segment handles fresh breads, buns, rolls, and snack cakes that are sold regionally through a network of independent distributors. The company is continually expanding its market reach through acquisitions and by stretching its current territory. Flowers’ Warehouse Segment is responsible for the national distribution of frozen snack cakes and breads and rolls that are sold direct to customers' warehouses. Flowers' Mrs. Freshley's brand of snack cakes is available nationally to retail and vending customers through this segment, as is the European Bakers' brand of frozen specialty breads and rolls, which is available nationally to retail in-store bakeries and foodservice customers.Gene Hart
Eugene Charles "Gene" Hart (June 28, 1931 – July 14, 1999) was an American sports announcer for the Philadelphia Flyers of the National Hockey League and the Philadelphia Phantoms of the American Hockey League.Hostess CupCake
Hostess CupCake is a brand of snack cake formerly produced and distributed by Hostess Brands and currently owned by private equity firms Apollo Global Management and Metropoulos & Co. Its most common form is a chocolate cupcake with chocolate icing and vanilla creme filling, with eight distinctive white squiggles across the top. However, other flavors have been available at times. It has been claimed to be the first commercially produced cupcake and has become an iconic American brand.Identikit (album)
Identikit is the second and final album by American rock band Burning Airlines, released in 2001.Kandy Kakes
Kandy Kake is a product produced by the Tasty Baking Company as part of the Tastykake product line.
Kandy Kake was the original name of the Baby Ruth candy bar.
Kandy Kakes is the name of a roller derby competitor in the Gotham Girls Roller Derby league.They were originally called "Tandy Takes"Kate Smith
Kathryn Elizabeth Smith (May 1, 1907 – June 17, 1986), known professionally as Kate Smith and The First Lady of Radio, was an American singer, a contralto, well known for her rendition of Irving Berlin's "God Bless America". She had a radio, television, and recording career spanning five decades, which reached its pinnacle in the 1940s. Smith became known as The Songbird of the South after her enduring popularity during World War II.List of bakeries
This is a list of notable bakeries. A bakery is an establishment that produces and sells flour-based food baked in an oven such as bread, cakes, pastries, and pies. Some retail bakeries are also cafés, serving coffee and tea to customers who wish to consume the baked goods on the premises.List of brand name food products
This article is a list of brand name food products, organized by the type of product. This list also includes brand-name beverage mix products.List of brand name snack foods
This is a list of brand name snack foods. A snack or snack food is a portion of food often smaller than a regular meal, generally eaten between meals. Snacks come in a variety of forms including packaged and processed foods and items made from fresh ingredients at home.List of companies based in the Philadelphia area
This is a list of companies either based or with large operations in the Philadelphia/Delaware Valley area of the United States.Matthew Levin (chef)
Matthew Levin is an American celebrity chef based in Philadelphia. He was the executive chef at Lacroix in the famed Rittenhouse Hotel until December 9, 2008. From 2010 to July 24, 2011, he was the chef at Adsum, a Queen Village bistro where he gained notoriety for dishes including Tastykake sliders and his Four Loco dinner. In March 2012, along with Cuba Libre owners Barry Gutin and Larry Cohen, he will take over as chef and co-owner of Square Peg, at the former location of Marathon Grill at 10th and Walnut St.Nicetown–Tioga
Nicetown–Tioga is a neighborhood in the North Philadelphia section of the city of Philadelphia, in the U.S. state of Pennsylvania. It comprises two smaller, older neighborhoods, Nicetown and Tioga, although the distinction between the two is rarely emphasized today. The name "Nicetown" is often simply used to refer to any part of Nicetown–Tioga.Pennsylvania
Pennsylvania ( (listen) PEN-sil-VAY-nee-ə), officially the Commonwealth of Pennsylvania, is a state located in the northeastern, Great Lakes and Mid-Atlantic regions of the United States. The Appalachian Mountains run through its middle. The Commonwealth is bordered by Delaware to the southeast, Maryland to the south, West Virginia to the southwest, Ohio to the west, Lake Erie and the Canadian province of Ontario to the northwest, New York to the north, and New Jersey to the east.
Pennsylvania is the 33rd-largest state by area, and the 6th-most populous state according to the most recent official U.S. Census count in 2010. It is the 9th-most densely populated of the 50 states. Pennsylvania's two most populous cities are Philadelphia (1,580,863), and Pittsburgh (302,407). The state capital and its 10th largest city is Harrisburg. Pennsylvania has 140 miles (225 km) of waterfront along Lake Erie and the Delaware Estuary.The state is one of the 13 original founding states of the United States; it came into being in 1681 as a result of a royal land grant to William Penn, the son of the state's namesake. Part of Pennsylvania (along the Delaware River), together with the present State of Delaware, had earlier been organized as the Colony of New Sweden. It was the second state to ratify the United States Constitution, on December 12, 1787. Independence Hall, where the United States Declaration of Independence and United States Constitution were drafted, is located in the state's largest city of Philadelphia. During the American Civil War, the Battle of Gettysburg was fought in the south central region of the state. Valley Forge near Philadelphia was General Washington's headquarters during the bitter winter of 1777–78.Rewrapped
Rewrapped is a reality cooking television show hosted by Joey Fatone that premiered on April 21, 2014, on Food Network. Similar to short-form cooking reality shows, it features three chefs challenged to first recreate a classic snack food, then innovate a totally new dish using said snack food as the main ingredient. The show is a loose spinoff of the show Unwrapped, whose host Marc Summers acts as "Head Judge" for each episode, alongside a representative of the company that produces the food of the day, and a third impartial judge involved in the food industry in some way (chef, critic, blogger, etc.).
On the premiere week, two new episodes of the 30-minute series aired Monday nights at 8:00 pm and 8:30 pm ET. Up to May 5, 2014, one new episode aired in the 8:00 slot, with a repeat episode at 8:30 pm. As of May 12, 2014, a single new episode airs in the Monday 8:00 pm slot, followed by an episode of Unwrapped at 8:30 pm.
Rewrapped returned for its second season on September 8, 2014, still airing in its 8:00 pm EST Monday slot, and once again followed by an encore episode of Rewrapped at 8:30 pm EST.Snack cake
Snack cakes are a type of baked dessert confectionery made with cake and icing.Wonder Bread
Wonder Bread is a brand of bread sold in North American stores and produced by three distinct companies: in Canada by Weston Bakeries Limited, a subsidiary of George Weston Limited; in the United States of America by Flowers Foods; and in Mexico by Grupo Bimbo.The bread first appeared on the U.S. market in 1921 and later became one of the first to be sold pre-sliced, being marketed like this nationwide in 1930. This led to the popular phrase "the greatest thing since sliced bread".
|Culture and lore|
|Philadelphia-based Fortune 500|
corporations (rank in the 2017 list)
|Delaware Valley-based Fortune 500|
corporations (rank in the 2017 list)
|Other notable Philadelphia-based|
|Other notable Delaware|
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US headquarters of
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