Super Bowl television ratings

Super Bowl television ratings have traditionally been high. One of the most watched annual sporting events in the world, the NFL's championship game is broadcast in over 130 countries in more than 30 languages.[1] However, viewership is predominantly North American;[2][3] the Super Bowl is the most watched television broadcast in any given year in the United States.[4]

SuperBowlXXXVBroadcastCompound
Satellite trucks broadcasting from Super Bowl XXXV. The game was watched by more than 84 million people in the United States.

United States

The Super Bowl is noted for its enduring ratings. While viewership for prime time series and other sports such as baseball has declined over time, viewership of the Super Bowl has remained stable.[5][6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings,[7] and draws substantially higher ratings than other sports events, including the NBA Finals and World Series.[8]

Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets would watch.[5] From the late 2000s to mid-2010s, ratings peaked again—viewership grew for all but one broadcast from 2006 to 2015. This was attributed to the NFL's broadened appeal to female and Hispanic audiences, as well as the league's ability to prop up "high-profile" players in the media.[9] However, the 2019 game became the least-watched in more than a decade and the household rating for the Super Bowl declined for the fourth consecutive year.[10]

The 1982 game remains the highest-rated Super Bowl broadcast; it earned a 49.1 household rating. Viewership peaked in 2015; Super Bowl XLIX was watched by over 114.4 million people.[11]

Viewership by year

U.S. Super Bowl Viewership 1967–2019

U.S. Super Bowl Viewership 1967–2019

Television ratings by year

Super Bowl First aired Network Avg. U.S. viewers Total U.S. viewers[A] Avg. U.S. households Household rating 18–49 rating Avg. cost of
30 second ad[B]
Rating Share Rating Share
I January 15, 1967 CBS 26,750,000[13] 39,900,000[14] 12,410,000[13] 22.6[13] 43[13] Unknown Unknown $42,500[15][C]
NBC 24,430,000[13] 35,600,000[14] 10,160,000[13] 18.5[13] 36[13] Unknown Unknown $37,500[15][D]
II January 14, 1968 CBS 39,120,000[13] 51,300,000[14] 20,610,000[13] 36.8[13] 68[13] Unknown Unknown $54,500[15]
III January 12, 1969 NBC 41,660,000[13] 54,500,000[14] 20,520,000[13] 36.0[13] 70[13] Unknown Unknown $55,000[15]
IV January 11, 1970 CBS 44,270,000[13] 59,200,000[14] 23,050,000[13] 39.4[13] 69[13] Unknown Unknown $78,200[15]
V January 17, 1971 NBC 46,040,000[13] 58,500,000[14] 23,980,000[13] 39.9[13] 75[13] Unknown Unknown $72,500[15]
VI January 16, 1972 CBS 56,640,000[13] 67,300,000[14] 27,450,000[13] 44.2[13] 74[13] Unknown Unknown $86,100[15]
VII January 14, 1973 NBC 53,320,000[13] 67,700,000[14] 27,670,000[13] 42.7[13] 72[13] Unknown Unknown $88,100[15]
VIII January 13, 1974 CBS 51,700,000[13] 63,200,000[14] 27,540,000[13] 41.6[13] 73[13] Unknown Unknown $103,500[15]
IX January 12, 1975 NBC 56,050,000[13] 71,300,000[14] 29,040,000[13] 42.4[13] 72[13] Unknown Unknown $107,000[15]
X January 18, 1976 CBS 57,710,000[13] 73,300,000[14] 29,440,000[13] 42.3[13] 78[13] Unknown Unknown $110,000[15]
XI January 9, 1977 NBC 62,050,000[13] 81,900,000[14] 31,610,000[13] 44.4[13] 73[13] Unknown Unknown $125,000[15]
XII January 15, 1978 CBS 78,940,000[13] 102,000,000[14] 34,410,000[13] 47.2[13] 67[13] Unknown Unknown $162,300[15]
XIII January 21, 1979 NBC 74,740,000[13] 96,600,000[14] 35,090,000[13] 47.1[13] 74[13] Unknown Unknown $185,000[15]
XIV January 20, 1980 CBS 76,240,000[13] 97,800,000[14] 35,330,000[13] 46.3[13] 67[13] Unknown Unknown $222,000[15]
XV January 25, 1981 NBC 68,290,000[13] 94,100,000[14] 34,540,000[13] 44.4[13] 63[13] Unknown Unknown $275,000[15]
XVI January 24, 1982 CBS 85,240,000[13] 110,200,000[14] 40,020,000[13] 49.1[13] 73[13] Unknown Unknown $324,300[15]
XVII January 30, 1983 NBC 81,770,000[13] 109,000,000[14] 40,480,000[13] 48.6[13] 69[13] Unknown Unknown $400,000[15]
XVIII January 22, 1984 CBS 77,620,000[13] 105,200,000[14] 38,880,000[13] 46.4[13] 71[13] Unknown Unknown $368,200[15]
XIX January 20, 1985 ABC 85,530,000[13] 115,900,000[14] 39,390,000[13] 46.4[13] 63[13] Unknown Unknown $525,000[15]
XX January 26, 1986 NBC 92,570,000[13] 127,100,000[14] 41,490,000[13] 48.3[13] 70[13] Unknown Unknown $550,000[15]
XXI January 25, 1987 CBS 87,190,000[13] 119,700,000[14] 40,030,000[13] 45.8[13] 66[13] Unknown Unknown $600,000[15]
XXII January 31, 1988 ABC 80,140,000[13] 114,600,000[14] 37,120,000[13] 41.9[13] 62[13] Unknown Unknown $645,000[15]
XXIII January 22, 1989 NBC 81,590,000[13] 110,800,000[14] 39,320,000[13] 43.5[13] 68[13] Unknown Unknown $675,000[15]
XXIV January 28, 1990 CBS 73,852,000[13] 109,000,000[14] 35,920,000[13] 39.0[13] 63[13] Unknown Unknown $700,400[15]
XXV January 27, 1991 ABC 79,510,000[13] 112,100,000[14] 39,010,000[13] 41.9[13] 63[13] Unknown Unknown $800,000[15]
XXVI January 26, 1992 CBS 79,590,000[13] 119,700,000[14] 37,120,000[13] 40.3[13] 61[13] Unknown Unknown $850,000[15]
XXVII January 31, 1993 NBC 90,990,000[13] 133,400,000[14] 41,990,000[13] 45.1[13] 66[13] Unknown Unknown $850,000[15]
XXVIII January 30, 1994 90,000,000[13] 134,800,000[14] 42,860,000[13] 45.5[13] 66[13] Unknown Unknown $900,000[15]
XXIX January 29, 1995 ABC 83,420,000[13] 125,200,000[14] 39,400,000[13] 41.3[13] 62[13] Unknown Unknown $1,150,000[15]
XXX January 28, 1996 NBC 94,080,000[13] 138,488,000[14] 44,145,000[13] 46.0[13] 68[13] 41.2[17] Unknown $1,085,000[15]
XXXI January 26, 1997 Fox 87,870,000[13] 128,900,000[14] 42,000,000[13] 43.3[13] 65[13] Unknown Unknown $1,200,000[15]
XXXII January 25, 1998 NBC 90,000,000[13] 133,400,000[14] 43,630,000[13] 44.5[13] 67[13] 38.7[18] Unknown $1,291,100[15]
XXXIII January 31, 1999 Fox 83,720,000[13] 127,500,000[14] 39,992,000[13] 40.2[13] 61[13] 36.4[19] Unknown $1,600,000[15]
XXXIV January 30, 2000 ABC 88,465,000[13] 130,744,800[14] 43,618,000[13] 43.3[13] 63[13] 37.9[20] Unknown $2,100,000[15]
XXXV January 28, 2001 CBS 84,335,000[13] 131,200,000[14] 41,270,000[13] 40.4[13] 61[13] 35.8[20] Unknown $2,200,000[15]
XXXVI February 3, 2002 Fox 86,801,000[13] 131,700,000[14] 42,664,000[13] 40.4[13] 61[13] 34.7[21] Unknown $2,200,000[15]
XXXVII January 26, 2003 ABC 88,637,000[13] 138,900,000[14] 43,433,000[13] 40.7[13] 61[13] 36.4[22] Unknown $2,200,000[15]
XXXVIII February 1, 2004 CBS 89,795,000[13] 144,400,000[14] 44,908,000[13] 41.4[13] 63[13] 35.7[23] Unknown $2,302,200[15]
XXXIX February 6, 2005 Fox 86,072,000[13] 133,700,000[14] 45,081,000[13] 41.1[13] 62[13] 33.2[24] 68[24] $2,400,000[15]
XL February 5, 2006 ABC 90,745,000[13] 141,400,000[25] 45,867,000[13] 41.6[13] 62[13] 34.6[24] 69[24] $2,500,000[15]
XLI February 4, 2007 CBS 93,184,000[13] 139,770,000[26] 47,505,000[13] 42.6[13] 64[13] 35.2[26] 70[26] $2,385,365[15]
XLII February 3, 2008 Fox 97,448,000[13] 148,300,000[27] 48,665,000[13] 43.1[13] 65[13] 37.5[28] Unknown $2,699,963[15]
XLIII February 1, 2009 NBC 98,732,000[13] 151,600,000[29] 48,139,000[13] 42.0[13] 64[13] 36.7[29] 72[29] $3,000,000[15]
XLIV February 7, 2010 CBS 106,476,000[13] 153,400,000[30] 51,728,000[13] 45.0[13] 68[13] 38.6[30] 75[30] $2,800,000[15]
XLV February 6, 2011 Fox 111,041,000[13] 162,900,000[31] 53,282,000[13] 46.0[13] 69[13] 39.9[32] 77[32] $3,000,000[33]
XLVI February 5, 2012 NBC 111,346,000[13] 159,200,000[12] 53,910,000[13] 47.0[13] 71[13] 40.5[34] 78[34] $3,500,000[35]
XLVII February 3, 2013 CBS 108,693,000[13][E] 164,100,000[12][E] 52,998,000[13][E] 46.4[13][E] 69[13][E] 39.7[38][E] 77[38][E] $4,000,000[39]
XLVIII February 2, 2014 Fox 112,191,000[13] Unknown 54,134,000[13] 46.7[13] 69[13] 39.3[40] 77[40] $4,000,000[41]
XLIX February 1, 2015 NBC 114,442,000[13] 161,300,000[42] 55,341,000[13] 47.5[13] 71[13] 39.1[43] 79[43] $4,500,000[42]
50 February 7, 2016 CBS 111,864,000[13] 167,000,000[44] 54,251,000[13] 46.6[13] 72[13] 37.7[45] 79[45] $5,000,000[46]
LI February 5, 2017 Fox 111,319,000[13] 172,000,000[47] 53,650,000[13] 45.3[13] 70[13] 37.1[48] 79[48] $5,000,000[49]
LII February 4, 2018 NBC 103,471,000[13][F] Unknown 51,500,000[13] 43.1[13] 68[13] 33.4[51] 78[51] $5,200,000[52]
LIII February 3, 2019 CBS 98,190,000[53][G] 149,000,000[54] 49,300,000[13] 41.1[13] 67[13] 31.0[53] 78[53] $5,250,000[52]
LIV February 2, 2020 Fox TBA TBA TBA TBA TBA TBA TBA $5,550,000[55]

International

Canada

In 2006 and 2007, the average cost of a 30 second ad was Can$100,000 on Global. In 2008, the cost was Can$110,000 on CTV.[56][57]

Super Bowl First aired Total avg.
viewers
English French
Broadcast Cable
Network Avg. CDN viewers[H] Channel Avg. CDN viewers Channel Avg. Que. viewers[H]
XXXIII January 31, 1999 Unknown Global 3,399,000[14] N/A Unknown Unknown
XXXIV January 30, 2000 Unknown Unknown Unknown Unknown
XXXV January 28, 2001 Unknown Unknown Unknown Unknown
XXXVI February 3, 2002 Unknown Unknown Unknown Unknown
XXXVII January 26, 2003 Unknown 4,200,000[58] RDS Unknown
XXXVIII February 1, 2004 Unknown 3,560,000[59] Unknown
XXXIX February 6, 2005 Unknown 3,130,000[60] Unknown
XL February 5, 2006 4,983,000[61] 4,281,000[61] 702,000[61]
XLI February 4, 2007 4,200,000[62] 3,367,000[63] 816,000[62]
XLII February 3, 2008 Unknown CTV 4,234,000[64] Unknown
XLIII February 1, 2009 Unknown Unknown Unknown
XLIV February 7, 2010 Unknown 6,017,000[65] Unknown
XLV February 6, 2011 Unknown 6,537,000[66] Unknown
XLVI February 5, 2012 8,180,000[67] 7,280,000[68] Unknown
XLVII February 3, 2013 7,380,000[67] 6,447,000[69] Unknown
XLVIII February 2, 2014 7,940,000[67] 7,318,000[70] Unknown
XLIX February 1, 2015 9,230,000[67] 8,262,000[71] 894,000[72]
50 February 7, 2016 8,300,000[67] 7,372,000[73] 939,000[74]
LI February 5, 2017 Unknown 4,488,000[75] TSN 1,114,000[75] 997,000[76]
LII February 4, 2018 Unknown 4,470,000[77] Unknown 949,000[78]
LIII February 3, 2019 Unknown 4,346,000[79] 1,177,000[79] 981,000[80]

Notes

  1. ^ The number of viewers who watched at least six minutes of the broadcast.[12]
  2. ^ 1967–2010 according to Nielsen Monitor-Plus, 2011–2020 according to various reporting.
  3. ^ Advertisements were sold for $85,000 per 60 seconds.[16]
  4. ^ Advertisements were sold for $75,000 per 60 seconds.[16]
  5. ^ a b c d e f g At the request of CBS, Nielsen excluded the 34 minute power outage delay from Super Bowl XLVII's ratings.[36][37]
  6. ^ Excludes 12,000,000 out-of-home television viewers.[50]
  7. ^ Excludes 12,000,000 out-of-home television viewers.[50]
  8. ^ a b Live viewership 1999–2013, Live + 7 DVR viewership 2014–present.

See also

References

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NBA Finals television ratings

This is a list of television ratings for NBA Finals in the United States, based on Nielsen viewing data.

The highest rated and most watched NBA Final series was 1998 NBA Finals between the Chicago Bulls and Utah Jazz,; the series averaged an 18.7 rating / 33 share and 29.04 million viewers on NBC. The lowest rated and least watched NBA Final series was 2007 NBA Finals between the San Antonio Spurs and Cleveland Cavaliers; the series averaged a 6.2 rating / 11 share and 9.29 million viewers on ABC.

The highest rated and most watched NBA Final game was Game 6 of the 1998 NBA Finals which averaged a 22.3 rating / 38 share and 35.89 million viewers on Sunday night. The lowest rated and least watched NBA Final game was Game 2 of the 2003 NBA Finals which averaged a 5.2 rating / 10 share and 8.06 million viewers on Friday night.

The 1987 NBA Finals between the Los Angeles Lakers and Boston Celtics was the highest rated and most watched NBA Final series on CBS averaging a 15.9 rating / 32 share and 24.12 million viewers. Game 7 of the 1988 NBA Finals registered the network's highest rated and most watched NBA game with a 21.2 rating / 37 share.

The 2015 NBA Finals between the Golden State Warriors and Cleveland Cavaliers was the highest rated NBA Final series on ABC averaging an 11.6 rating / 21 share and 19.94 million viewers. The 2017 NBA Finals featuring the same two teams was the most watched NBA Final series on ABC averaging an 11.3 rating / 22 share and 20.38 million viewers. Game 7 of the 2016 NBA Finals registered the network's highest rated and most watched NBA game with an average 15.8 rating / 29 share and 31.02 million viewers while peaking with a whopping 22.5 rating and 90.51 million viewers in the last 5 minutes of the game. It was the first basketball game to draw more than 30 million average viewers in 18 years, and only the seventh sports telecast (excluding NFL and Olympics) to have done so since 1998.

Stanley Cup Finals television ratings

The following is an overview of the television ratings for the National Hockey League (NHL)'s Stanley Cup Finals in both the United States and Canada.

World Series television ratings

The highest average rating for an entire World Series is tied between the 1978 Series featuring the New York Yankees and Los Angeles Dodgers and the 1980 Series featuring the Philadelphia Phillies and Kansas City Royals. Both Series, each of which went six games, averaged a national rating of 32.8 and a share of 56. However, the 1978 Series had a slightly larger total viewership (44,278,950) than 1980 (42,300,000).

The highest-rated individual game in Series history was Game 7 in 1986, as the New York Mets defeated the Boston Red Sox at Shea Stadium in New York City. The game had a 38.9 national rating and a 55 share. This broke the record established two nights before, in which 52% of televisions in use in the US were tuned in to see the Mets' famous Game 6 comeback that forced a Game 7.

The lowest-rated World Series game came in 2008, as only 9.836 million people watched Game 3 between the Philadelphia Phillies and the Tampa Bay Rays; a rain delay moved the start of the game to after 10 p.m. on the East Coast with the game not ending until 1:47 a.m. It had an all-time low rating of 6.1, matched later by Game 3 in 2012 between the San Francisco Giants and the Detroit Tigers.

The least-watched World Series was in 2012, a four-game sweep of the Detroit Tigers by the San Francisco Giants that averaged a 7.6 rating and 12 share.

Game 7 of the 2016 World Series between the Chicago Cubs and Cleveland Indians saw the highest rating in 25 years, averaging 40 million viewers and more than 75 million viewers saw at least part of the game. A total of 115 million viewers watched the Series at some point.

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