The first AFL-NFL World Championship Game in professional American football, known retroactively as Super Bowl I and referred to in some contemporaneous reports, including the game's radio broadcast, as the Super Bowl, was played on January 15, 1967 at the Los Angeles Memorial Coliseum in Los Angeles, California. The National Football League (NFL) champion Green Bay Packers defeated the American Football League (AFL) champion Kansas City Chiefs by the score of 35–10.
Coming into this game, considerable animosity existed between the AFL and NFL, thus the teams representing the two rival leagues (Kansas City and Green Bay, respectively) felt pressure to win. The Chiefs posted an 11–2–1 record during the 1966 AFL season, and defeated the Buffalo Bills 31–7, in the AFL Championship Game. The Packers finished the 1966 NFL season at 12–2, and defeated the Dallas Cowboys 34–27 in the NFL Championship Game. Still, many sports writers and fans believed any team in the older NFL was vastly superior to any club in the upstart AFL, and so expected Green Bay would blow out Kansas City.
The first half of Super Bowl I was competitive, as the Chiefs outgained the Packers in total yards, 181–164, to come within 14–10 at halftime. Early in the 3rd quarter, Green Bay safety Willie Wood intercepted a pass and returned it 50 yards to the 5-yard line. The turnover sparked the Packers to score 21 unanswered points in the second half. Green Bay quarterback Bart Starr, who completed 16 of 23 passes for 250 yards and two touchdowns, with 1 interception, was named MVP.
It remains the only Super Bowl to have been simulcast in the United States by two networks. NBC had the rights to nationally televise AFL games, while CBS held the rights to broadcast NFL games; both networks were allowed to televise the game. The 1st Super Bowl's entertainment consisted of college marching bands from the University of Arizona and Grambling State University, instead of featuring popular singers and musicians as in later Super Bowls.
|Super Bowl I|
|Date||January 15, 1967|
|Stadium||Los Angeles Memorial Coliseum, Los Angeles, California|
|MVP||Bart Starr, quarterback|
|Favorite||Packers by 14|
|Current/Future Hall of Famers|
|Chiefs: Lamar Hunt (owner), Hank Stram (coach), Bobby Bell, Buck Buchanan, Len Dawson, Johnny Robinson, Emmitt Thomas|
Packers: Vince Lombardi (coach), Herb Adderley, Willie Davis, Forrest Gregg, Paul Hornung, Henry Jordan, Jerry Kramer, Ray Nitschke, Dave Robinson, Bart Starr, Jim Taylor, Willie Wood
|National anthem||The marching bands from the University of Arizona and the University of Michigan|
|Coin toss||Norm Schachter|
|Halftime show||Al Hirt, and the marching bands from the University of Arizona and Grambling State University|
|TV in the United States|
|Network||CBS and NBC|
|Announcers||CBS: Ray Scott, Jack Whitaker and Frank Gifford|
NBC: Curt Gowdy
and Paul Christman
|Nielsen ratings||CBS: 22.6 |
(est. 26.75 million viewers)
(est. 24.43 million viewers)
(Total: 51.18 million viewers)
|Market share||CBS: 43|
NBC: 36 (Total: 79)
|Cost of 30-second commercial||$42,000 (Both CBS and NBC)|
When the NFL began its 40th season in 1960, it had a new and unwanted rival: the American Football League. The NFL had successfully fended off several other rival leagues in the past, and so the older league initially ignored the new upstart and its 8 teams, figuring it would be made up of nothing but NFL rejects, and that fans were unlikely to prefer it to the NFL. But unlike the NFL's prior rivals, the AFL survived and prospered, in part by signing "NFL rejects" who turned out to be highly talented players the older league had badly misjudged. Soon the NFL and AFL found themselves locked in a massive bidding war for the top free agents and prospects coming out of college. Originally, there was a tacit agreement between the two not to raid each other by signing players who were already under contract with a team from an opposing league. This policy broke down in early 1966 when the NFL's New York Giants signed Pete Gogolak, a placekicker who was under contract with the AFL's Buffalo Bills. The AFL owners considered this an "act of war" and immediately struck back, signing several contracted NFL players, including 8 of their top quarterbacks.
Eventually the NFL had enough and started negotiations with the AFL in an attempt to resolve the issue. As a result of the negotiations, the leagues signed a merger agreement on June 9, 1966. Among the details, both leagues agreed to share a common draft in order to end the bidding war for the top college players, as well as merge into a single league after the 1969 season. In addition, an "AFL-NFL World Championship Game" was established, in which the AFL and NFL champions would play against each other in a game at the end of the season to determine which league had the best team.
Los Angeles wasn't awarded the game until December 1, less than seven weeks prior to the kickoff; likewise, the date of the game was not set until December 13. Since the AFL Championship Game originally was scheduled for Monday, December 26, and the NFL Championship Game for Sunday, January 1 (the reverse of the situation following the 1960 season), the "new" championship game was suggested to be played Sunday, January 8. Eventually, an unprecedented TV doubleheader was held on January 1, with the AFL Championship Game telecast from Buffalo starting at 1 p.m. EST on NBC and the NFL Championship Game telecast from Dallas starting at 4 p.m. EST (3 p.m. CST) on CBS.
Coming into this "first" game, considerable animosity still existed between the two rival leagues, with both of them putting pressure on their respective champions to trounce the other and prove each league's dominance in professional football. Still, many sports writers and fans believed the game was a mismatch, and any team from the long-established NFL was far superior to the best team from the upstart AFL. The Green Bay Packers played the Kansas City Chiefs, with the Packers winning 35–10.
The players' shares were $15K each for the winning team and $7,500 each for the losing team. This was in addition to the league championship money earned two weeks earlier: the Packers shares were $8,600 each, and the Chiefs were $5,308 each.
Kansas City's high-powered offense led the AFL in points scored (448) and total rushing yards (2,274). Their trio of running backs, Mike Garrett (801 yards), Bert Coan (521 yards), and Curtis McClinton (540 yards) all ranked among the top-ten rushers in the AFL. Quarterback Len Dawson was the top-rated passer in the AFL, completing 159 of 284 (56%) of his passes for 2,527 yards and 26 touchdowns. Wide receiver Otis Taylor provided the team with a great deep threat by recording 58 receptions for 1,297 yards and eight touchdowns. Receiver Chris Burford added 58 receptions for 758 yards and eight touchdowns, and tight end Fred Arbanas, who had 22 catches for 305 yards and four touchdowns, was one of six Chiefs offensive players who were named to the All-AFL team.
The Chiefs also had a strong defense, with All-AFL players Jerry Mays and Buck Buchanan anchoring their line. Linebacker Bobby Bell, who was also named to the All-AFL team, was great at run stopping and pass coverage. The strongest part of their defense, though, was their secondary, led by All-AFL safeties Johnny Robinson and Bobby Hunt, who each recorded 10 interceptions, and defensive back Fred Williamson, who recorded four. Their head coach was Hank Stram.
The Packers were an NFL dynasty, turning around what had been a losing team just 8 years earlier. The team had posted an NFL-worst 1–10–1 record in 1958 before legendary head coach Vince Lombardi was hired in January 1959. "Their offense was like a conga dance," one sportswriter quipped. "1, 2, 3 and kick."
Lombardi was determined to build a winning team. During the preseason, he signed Fred "Fuzzy" Thurston, who had been cut from three other teams, but ended up becoming an All-Pro left guard for Green Bay. In addition Lombardi also made a big trade with the Cleveland Browns that brought three players to the team who would become cornerstones of the defense: linemen Henry Jordan, Willie Davis, and Bill Quinlan.
Lombardi's hard work paid off, and the Packers improved to a 7–5 regular season record in 1959. They surprised the league during the following year by making it all the way to the 1960 NFL Championship Game. Although the Packers lost 17–13 to the Philadelphia Eagles, they had sent a clear message that they were no longer losers. Green Bay went on to win NFL Championships in 1961, 1962, 1965, and 1966.
Packers veteran quarterback Bart Starr was the top-rated quarterback in the NFL for 1966, and won the NFL Most Valuable Player Award, completing 156 of 251 (62.2%) passes for 2257 yards (9.0 per attempt), 14 touchdowns, and only 3 interceptions. His top targets were wide receivers Boyd Dowler and Carroll Dale, who combined for 63 receptions for 1,336 yards. Fullback Jim Taylor was the team's top rusher with 705 yards, adding 4 touchdowns, and caught 41 passes for 331 yards and 2 touchdowns. (Before the season, Taylor had informed the team that instead of returning to the Packers in 1967, he would become a free agent and sign with the expansion New Orleans Saints. Lombardi, infuriated at what he considered to be Taylor's disloyalty, refused to speak to Taylor the entire season.) The team's starting halfback, Paul Hornung, was injured early in the season, but running back Elijah Pitts, a replacement, gained 857 all purpose yards. The Packers' offensive line was also a big reason for the team's success, led by All-Pro guards Jerry Kramer, and Fuzzy Thurston, and tackle Forrest Gregg.
Green Bay also had an excellent defense that displayed their talent in the NFL championship game, stopping the Dallas Cowboys on four consecutive plays starting from the Packers 2-yard line on the final drive to win the game. Lionel Aldridge had replaced Quinlan, but Jordan and Davis still anchored the defensive line; linebacker Ray Nitschke excelled at run stopping and pass coverage, while the secondary was led by defensive backs Herb Adderley and Willie Wood. Wood was another example of how Lombardi found talent in players that nobody else could see. Wood had been a quarterback in college and was not drafted by an NFL team. When Wood joined the Packers in 1960, he was converted to a free safety, and went on to make the All-Pro team 9 times in his 12-year career.
Many people considered it fitting that the Chiefs and the Packers would be the teams to play in the first ever AFL-NFL World Championship Game. Chiefs owner Lamar Hunt had founded the AFL, while Green Bay was widely considered one of the better teams in NFL history (even if they could not claim to be founding members of their own league, as the Packers joined the NFL in 1921, a year after the league's formation). Lombardi was under intense pressure from the entire NFL to make sure the Packers not only won the game, but preferably won big to demonstrate the superiority of the NFL. CBS announcer Frank Gifford, who interviewed Lombardi prior to the game, said Lombardi was so nervous, "he held onto my arm and he was shaking like a leaf. It was incredible." The Chiefs saw this game as an opportunity to show they were good enough to play against any NFL team. One player who was really looking forward to competing in this game was Len Dawson, who had spent three years as a backup in the NFL before joining the Chiefs. However, the Chiefs were also nervous. Linebacker E. J. Holub said, "the Chiefs were scared to death. Guys in the tunnel were throwing up."
In the week prior to the game, Chiefs cornerback Fred "The Hammer" Williamson garnered considerable publicity by boasting he would use his "hammer" – forearm blows to the head – to destroy the Packers' receivers, stating, "Two hammers to (Boyd) Dowler, one to (Carroll) Dale should be enough." His prediction turned out to be partially correct as Dowler was knocked out of the game early in the first quarter (although it was because of an exacerbation of an injury he had previously received during the NFL Championship game in Dallas on January 1). However, Willamson himself was knocked out cold and carried off the field on a stretcher near the end of the game.
The two teams played with their respective footballs from each league; the Chiefs used the AFL ball, the slightly narrower and longer J5V by Spalding, and the Packers played with the NFL ball, "The Duke" by Wilson.
This is also the only Super Bowl where the numeric yard markers were 5 yards apart, rather than 10 as is customary today.
Justin Peters of Slate watched all the Super Bowls over a 2-month period in 2015 before Super Bowl 50. He mentioned about the first Super Bowl having "two dudes in rocket packs who flew around the stadium. I can forgive a lot of bad football as long as the game features two dudes in honest-to-God rocket packs."
The game was played in a stadium. The temperature was mild with clear skies.
This game is the only Super Bowl to have been broadcast in the United States by two television networks simultaneously (no other NFL game was subsequently carried nationally on more than one network until December 29, 2007, when the New England Patriots faced the New York Giants on NBC, CBS, and the NFL Network). At the time, NBC held the rights to nationally televise AFL games while CBS had the rights to broadcast NFL games. Both networks were allowed to cover the game. During the week, tensions flared between the staffs of the two networks (longtime arch-rivals in American broadcasting), who each wanted to win the ratings war, to the point where a fence was built between the CBS and NBC trucks.
Each network used its own announcers: Ray Scott (doing play-by-play for the first half), Jack Whitaker (doing play-by-play for the second half) and Frank Gifford provided commentary on CBS, while Curt Gowdy and Paul Christman were on NBC. While Rozelle allowed NBC to telecast the game, he decreed it would not be able to use its cameramen and technical personnel, instead forcing it to use the feed provided by CBS, since the Coliseum was home to the NFL's Rams.
Super Bowl I was the only Super Bowl in history that was not a sellout in terms of attendance, despite a TV blackout in the Los Angeles area (at the time, NFL games were required to be blacked out in the market of origin, even if it was a neutral site game and if it sold out). Of the 94,000-seat capacity in the Coliseum, 33,000 went unsold. Days before the game, local newspapers printed editorials about what they viewed as a then-exorbitant $12 price for tickets, and wrote stories about how viewers could pull in the game from stations in surrounding markets such as Bakersfield, Santa Barbara and San Diego.
All known broadcast tapes of the game in its entirety were subsequently wiped by both NBC and CBS to save costs, a common practice in the TV industry at the time as videotapes were very expensive (one 30 minute tape cost around $300 at the time, equivelant to $2260 in 2019 dollars), plus it was not foreseen how big the game was going to become. This has prevented studies comparing each network's respective telecast.
For many years, only two small samples of the telecasts were known to have survived, showing Max McGee's opening touchdown and Jim Taylor's first touchdown run. Both were shown in 1991 on HBO's Play by Play: A History of Sports Television and on the Super Bowl XXV pregame show.
In January 2011, a partial recording of the CBS telecast was reported to have been found in a Pennsylvania attic and restored by the Paley Center for Media in New York. The two-inch color videotape is the most complete version of the broadcast yet discovered, missing only the halftime show and most of the third quarter. The NFL owns the broadcast's copyright and has blocked its sale or distribution. After remaining anonymous and only communicating with the media through his lawyer since the recording's discovery, the owner of the recording, Troy Haupt, came forward to The New York Times in 2016 to tell his side of the story.
NFL Films had a camera crew present, and retains a substantial amount of film footage in its archives, some of which has been released in its film productions. One such presentation was the NFL's Greatest Games episode about this Super Bowl, entitled The Spectacle of a Sport (also the title of the Super Bowl I highlight film).
On January 11, 2016, the NFL announced that, "in an exhaustive process that took months to complete, NFL Films searched its enormous archives of footage and were able to locate all 145 plays from Super Bowl I from more than a couple dozen disparate sources. Once all the plays were located, NFL Films was able to put the plays in order and stitch them together while fully restoring, re-mastering, and color correcting the footage. Finally, audio from the NBC Sports radio broadcast featuring announcers Jim Simpson and George Ratterman was layered on top of the footage to complete the broadcast. The final result represents the only known video footage of the entire action from Super Bowl I." It then announced that NFL Network would broadcast the newly pieced together game footage in its entirety on January 15, 2016–the 49th anniversary of the contest. This footage was nearly all on film with the exception of several player introductions and a post game locker room chat between Pat Summerall and Pete Rozelle.
The Los Angeles Ramettes, majorettes who had performed at all Rams home games, entertained during pregame festivities and after each quarter. Also during the pregame, the University of Arizona band created a physical outline of the continental United States at the center of the field, with the famed Anaheim High School drill team placing banners of each NFL and AFL team at each team's geographical location.
The halftime show featured trumpeter Al Hirt, the marching bands from the University of Arizona and Grambling State University, 300 pigeons, 10,000 balloons and a flying demonstration by the hydrogen-peroxide-propelled Bell Rocket Air Men.
During the game, the official balls from both leagues were used – when the Chiefs were on offense, the official AFL football (Spalding JV-5) was used, and when the Packers were on offense, the official NFL ball (Wilson's "The Duke") was used. Even the officiating crew was made up of a combination of AFL and NFL referees, with the NFL's Norm Schachter as the head referee.
After both teams traded punts on their first possessions of the game, the Packers jumped out to an early 7–0 lead, driving 80 yards in six plays. The drive was highlighted by Starr's passes, to Marv Fleming for 11, to Elijah Pitts for 22 yards on a scramble, and to Carroll Dale for 12 yards. On the last play, Bart Starr threw a pass to reserve receiver Max McGee, who had replaced re-injured starter Boyd Dowler earlier in the drive. (Dowler had injured his shoulder the previous week after scoring a third quarter touchdown; Cowboys defensive back Mike Gaechter had upended him several steps after scoring and he landed awkwardly.) McGee slipped past Chiefs cornerback Willie Mitchell, made a one-handed catch at the 23-yard line, and then took off for a 37-yard touchdown reception (McGee had also caught a touchdown pass after replacing an injured Dowler in the NFL championship game). On their ensuing drive, the Chiefs moved the ball to Green Bay's 33-yard line, but kicker Mike Mercer missed a 40-yard field goal.
Early in the second quarter, Kansas City drove 66 yards in six plays, featuring a 31-yard reception by receiver Otis Taylor, to tie the game on a seven-yard pass to Curtis McClinton from quarterback Len Dawson. But the Packers responded on their next drive, advancing 73 yards down the field and scoring on fullback Jim Taylor's 14-yard touchdown run with the team's famed "Power Sweep" play. Taylor's touchdown run was the first in Super Bowl history. This drive was again highlighted by Starr's key passes. He hit McGee for 10 yards on third and five; Dale for 15 on third and ten; Fleming for 11 on third and five; and Pitts for 10 yards on third and seven to set up Taylor's TD on the next play.
Dawson was sacked for an eight-yard loss on the first play of the Chiefs' next drive, but he followed it up with four consecutive completions for 58 yards, including a 27-yarder to Chris Burford. This set up Mercer's 31-yard field goal to make the score 14–10 at the end of the half.
At halftime, the Chiefs appeared to have a chance to win. Many people watching the game were surprised how close the score was and how well the AFL's champions were playing. Kansas City actually outgained Green Bay in total yards, 181–164, and had 11 first downs compared to the Packers' 9. The Chiefs were exuberant at halftime. Hank Stram said later, "I honestly thought we would come back and win it." The Packers were disappointed with the quality of their play in the first half. "The coach was concerned", said defensive end Willie Davis later. Lombardi told them the game plan was sound, but that they had to tweak some things and execute better.
On their first drive of the second half, the Chiefs advanced to their own 49-yard line. But on a third-down pass play, a heavy blitz by linebackers Dave Robinson and Lee Roy Caffey collapsed the Chiefs pocket. Robinson, tackle Henry Jordan, and Packer right end Lionel Aldridge converged on Dawson who threw weakly toward tight end Fred Arbanas. The wobbly pass was intercepted by Willie Wood. Wood raced 50 yards to Kansas City's five-yard line where Mike Garrett dragged him down from behind. This was "the biggest play of the game," wrote Starr later. On their first play after the turnover, running back Elijah Pitts scored on a five-yard touchdown run off left tackle to give the Packers a 21–10 lead. Stram agreed that it was the critical point of the game. The Packers defense then dominated the Chiefs offense for the rest of the game, only allowing them to cross midfield once, and for just one play. The Chiefs were forced to deviate from their game plan, and that hurt them. The Kansas City offense totaled only 12 yards in the third quarter, and Dawson was held to five of 12 second-half pass completions for 59 yards.
Meanwhile, Green Bay forced Kansas City to punt from their own two-yard line after sacking Dawson twice and got the ball back with good field position on their own 44-yard line (despite a clipping penalty on the punt return). McGee subsequently caught three passes for 40 yards on a 56-yard drive. Taylor ran for one first down, Starr hit McGee for 16 yards on third-and-11, and a third down sweep with Taylor carrying gained 8 yards and a first down at the Kansas City 13. The drive ended with Starr's 13-yard touchdown toss to McGee on a post pattern.
Midway through the fourth quarter, Starr completed a 25-yard pass to Carroll Dale and a 37-yard strike to McGee, moving the ball to the Chiefs 18-yard line. Four plays later, Pitts scored his second touchdown on a one-yard run to close out the scoring, giving the Packers the 35–10 win. Also in the fourth quarter, Fred Williamson, who had boasted about his "hammer" prior to the game, was knocked out when his head collided with running back Donny Anderson's knee, and then suffered a broken arm when Chiefs linebacker Sherrill Headrick fell on him. Williamson had three tackles for the game.
Hornung was the only Packer not to see any action. Lombardi had asked him in the fourth quarter if he wanted to go in, but Hornung declined, not wanting to aggravate a pinched nerve in his neck. McGee, who caught only four passes for 91 yards and one touchdown during the season, finished Super Bowl I with seven receptions for 138 yards and two touchdowns. After the game was over, a reporter asked Vince Lombardi about if he thought Kansas City was a good team. Lombardi responded that though the Chiefs were an excellent, well-coached club, he thought several NFL teams such as Dallas were better.
|Kansas City Chiefs||Green Bay Packers|
|First downs rushing||4||10|
|First downs passing||12||11|
|First downs penalty||1||0|
|Third down efficiency||3/13||11/15|
|Fourth down efficiency||0/0||0/0|
|Net yards rushing||72||133|
|Yards per rush||3.8||3.9|
|Passing – Completions/attempts||17/32||16/24|
|Times sacked-total yards||6–61||3–22|
|Net yards passing||167||228|
|Total net yards||239||361|
|Punt returns-total yards||3–19||4–23|
|Kickoff returns-total yards||6–130||3–65|
|Interceptions-total return yards||1–0||1–50|
|Time of possession||28:35||31:25|
Note: According to NBC Radio announcer Jim Simpson's report at halftime of the game, Kansas City led 11 to 9 in first downs at halftime, 181 to 164 in total yards, and 142 to 113 in passing yards (Green Bay led 51 to 39 in rushing yards). Bart Starr completed eight of 13 with no interceptions, while Len Dawson was 11 of 15 with no interceptions. Green Bay led 14–10 at halftime. Green Bay had the ball five times, although only for a minute or so on the last possession; they punted on their first possession, scored a touchdown on their second, punted on their third, scored a touchdown on their fourth, and had the ball when the half ended on their fifth. Kansas City had the ball four times – punting on their first possession, driving to a missed field goal on their second possession, scoring a touchdown on their third, and kicking a field goal on their fourth.
This means, in the second half, Green Bay led 12 to six in first downs, 197 to 58 in total yards, 115 to 25 in passing yards, and 82 to 33 in rushing yards (the Packers won the second half, 21–0). Starr and his late-game replacement, Zeke Bratkowski, were eight for 11 with one interception; Dawson and his late-game replacement, Pete Beathard, were just six for 17, also with one interception. Each team had the ball seven times in the second half, although Green Bay's first possession was just one play and their seventh possession was abbreviated because the game ended. Green Bay scored a touchdown on their first (one play) possession, punted on their second, scored a touchdown on their third, was intercepted at KC's 15-yard line on their fourth (just Starr's fourth interception of the year), scored a touchdown on their fifth, punted on their sixth, and had the ball when the game ended on their seventh possession. Kansas City was intercepted on their first possession – Wood's return to the five set up Pitts' touchdown that made the score 21–10 – and then punted on each of their next six possessions.
1Completions/attempts 2Carries 3Long gain 4Receptions 5Times targeted
Because this was the first Super Bowl, a new record was set in every category. All categories are listed in the 2016 NFL Fact book. The following records were set in Super Bowl I, according to the official NFL.com boxscore and the Pro-Football-Reference.com game summary.
Some records have to meet NFL minimum number of attempts to be recognized. The minimums are shown (in parenthesis).
|Player records established|
|Most points scored, game||12||Max McGee|
|Most points scored, career||12|
|Most touchdowns, game||2|
|Most touchdowns, career||2|
|Longest scoring play||37 yard pass||Max McGee|
|Most attempts, game||27||Len Dawson|
|Most attempts, career||27|
|Most completions, game||16||Len Dawson|
|Most completions, career||16|
|Most interceptions thrown, game||1|
|Most interceptions thrown, career||1|
|Highest passer rating, game||116.2||Bart Starr|
|Highest completion percentage,
game, (20 attempts)
|Most passing yards, game||250 yards|
|Most passing yards, career||250 yards|
|Longest pass||37 yards|
|Highest average gain,
game (20 attempts)
|10.87 yards (23–250)|
|Most touchdown passes, game||2|
|Most touchdown passes, career||2|
|Most yards, game||56 yards||Jim Taylor (Green Bay)|
|Most yards, career||56 yards|
|Most attempts, game||17|
|Most attempts, career||17|
|Longest Touchdown Run||14 yards|
|Longest run from scrimmage||15 yards||Len Dawson|
|Most rushing yards, game, quarterback||24 yards|
|Most touchdowns, game||2||Elijah Pitts|
|Most touchdowns, career||2|
|Highest average gain,
game (10 attempts)
|4.0 yards (11–45)|
|Most yards, game||138 yards||Max McGee|
|Most yards, career||138 yards|
|Most receptions, game||7|
|Most receptions, career||7|
|Longest reception||37 yards|
|Longest touchdown reception||37 yards|
|Highest average gain,
game (3 receptions)
|19.7 yards (7–138)|
|Most touchdowns, game||2|
|Most touchdowns, career||2|
|Combined yardage records †|
|Most attempts, game||18||Jim Taylor|
|Most Attempts, career||18|
|Most yards gained, game||138||Max McGee|
|Most yards gained, career||138|
|Most fumbles, game||1||Jim Grabowski (Green Bay)|
Curtis McClinton (Kansas City)
|Most fumbles, career||1|
|Most interceptions, game||1||Willie Wood (Green Bay)|
Willie Mitchell (Kansas City)
|Most interceptions, career||1|
|Most interception yards gained, game||50 yards||Willie Wood|
|Most interception yards gained, career||50 yards|
|Longest interception return||50 yards|
|Most sacks, game ‡||1.5||Henry Jordan (Green Bay)|
Willie Davis (Green Bay)
|Most sacks, career ‡||1.5|
|Longest kickoff return||31 yards||Bert Coan (Kansas City)|
|Most kickoff returns, game||4|
|Most kickoff returns, career||4|
|Most kickoff return yards, game||87 yards|
|Most kickoff return yards, career||87 yards|
|Highest kickoff return average,
game (3 returns)
|21.8 yards (4–87)|
|Highest kickoff return average,
career (4 returns)
|21.8 yards (4–87)|
|Longest punt||61 yards||Jerrel Wilson (Kansas City)|
|Most punts, game||7|
|Most punts, career||7|
|Highest punting average, game (4 punts)||43.3 (7–317)|
|Most punt returns, game||3||Donny Anderson (Green Bay)|
|Most punt returns, career||3|
|Most punt return yards gained, game||25|
|Most punt return yards gained, career||25|
|Longest punt return||15|
|Highest average, punt return
yardage, game (3 returns)
|8.3 yards (3–25)|
|Most field goals attempted, game||2||Mike Mercer (Kansas City)|
|Most field goals attempted, career||2|
|Most field goals made, game||1|
|Most field goals made, career||1|
|Longest field goal||31|
|Most (one point) extra points, game||5||Don Chandler (Green Bay)|
|Most (one point) extra points, career||5|
|Team records established |
|Most Super Bowl appearances||1||Packers|
|Most Super Bowl victories||1||Packers|
|Most Super Bowl losses||1||Chiefs|
|Super Bowl win with
no home playoff games
|Most points, game||35 points||Packers|
|Fewest points, game||10 points||Chiefs|
|Largest margin of victory||25 points||Packers|
|Most points scored, first half||14 points|
|Most points scored, second half||21 points|
|Most points scored in
any quarter of play
|14 points (3rd)|
|Most points, first quarter||7 points|
|Most points, second quarter||10 points||Chiefs|
|Most points, third quarter||14 points||Packers|
|Most points, fourth quarter||7 points|
|Largest lead, end of first quarter||7 points|
|Largest halftime margin||4 points|
|Largest lead, end of 3rd quarter||18 points|
|Fewest points, first half||10 points||Chiefs|
|Fewest points, second half||0 points|
|Touchdowns, PATs, field goals|
|Most touchdowns, game||5||Packers|
|Fewest touchdowns, game||1||Chiefs|
|Longest touchdown scoring drive||80 yards||Packers|
|Most (one point) PATs||5||Packers|
|Most field goals attempted||2||Chiefs|
|Most field goals made||1||Chiefs|
|Most net yards,
rushing and passing
|Fewest net yards,
rushing and passing
|Most rushing attempts||34||Packers|
|Fewest rushing attempts||19||Chiefs|
|Most rushing yards (net)||133 yards||Packers|
|Fewest rushing yards (net)||72 yards||Chiefs|
|Highest average gain
per rush attempt
|Lowest average gain
per rush attempt
|Most rushing touchdowns||3||Packers|
|Fewest rushing touchdowns||0||Chiefs|
|Most passing attempts||32||Chiefs|
|Fewest passing attempts||23||Packers|
|Most passes completed||17||Chiefs|
|Fewest passes completed||16||Packers|
|Highest completion percentage
|Lowest completion percentage
|Most yards passing (net)||228 yds||Packers|
|Fewest yards passing (net)||167 yds||Chiefs|
|Highest average yards gained
per pass attempt
|9.9 yds||Packers |
|Lowest average yards gained
per pass attempt
|5.2 yds||Chiefs |
|Most times intercepted||1||Packers |
|Most times sacked||6||Chiefs|
|Fewest times sacked||3||Packers|
|Most passing touchdowns||2||Packers|
|Fewest passing touchdowns||1||Chiefs|
|Most first downs||21||Packers|
|Fewest first downs||17||Chiefs|
|Most first downs rushing||10||Packers|
|Fewest first downs rushing||4||Chiefs|
|Most first downs, passing||12||Chiefs|
|Fewest first downs passing||11||Packers|
|Most first downs, penalty||1||Chiefs|
|Fewest first downs penalty||0||Packers|
|Most Interceptions by||1||Packers |
|Most yards gained by
|Most sacks, game||6||Packers|
|Fewest sacks, game||3||Chiefs|
|Fewest yards allowed||239 yds||Packers|
|Most yards allowed||358 yds||Chiefs|
|Most yards allowed in a win||239 yds||Packers|
|Most fumbles, game||1||Packers |
|Most fumbles lost, game||0|
|Most fumbles recovered, game||1|
|Most turnovers, game||1||Packers |
|Fewest turnovers, game||1|
|Most kickoff returns, game||6||Chiefs|
|Fewest kickoff returns, game||3||Packers|
|Most yards gained, game||130 yds||Chiefs|
|Fewest yards gained, game||65 yds||Packers|
|Highest average gain,
game (3 returns)
|21.7 yds||Packers (65–3)|
|Most punts, game||7||Chiefs|
|Fewest punts, game||4||Packers|
game (4 punts)
|Most punt returns, game||4||Packers|
|Fewest punt returns, game||3||Chiefs|
|Most yards gained, game||23 yds||Packers|
|Fewest yards gained, game||19 yds||Chiefs|
|Highest average return yardage,
game (3 returns)
|6.3 yds||Chiefs |
|Most penalties, game||4||Packers |
|Most yards penalized, game||40 yds||Packers|
|Fewest yards penalized, game||26 yds||Chiefs|
Turnovers are defined as the number of times losing the ball on interceptions and fumbles.
|Records established, both team totals |
|Points, both teams|
|Most points||45 pts||35||10|
|Most points scored, first half||24 pts||14||10|
|Most points scored, second half||21 pts||21||0|
|Most points, first quarter||7 pts||7||0|
|Most points, second quarter||17 pts||7||10|
|Most points, third quarter||14 pts||14||0|
|Most points, fourth quarter||7 pts||7||0|
|Touchdowns, PATs, field goals, both teams|
|Most (one point) PATs||6||(5–5)||(1–1)|
|Most field goals attempted||2||0||2|
|Most field goals made||1||0||1|
|Net yards, both teams|
|Most net yards,
rushing and passing
|Rushing, both teams|
|Most rushing attempts||53||34||19|
|Most rushing yards (net)||205 yds||133||72|
|Most rushing touchdowns||3||3||0|
|Passing, both teams|
|Most passing attempts||55||23||32|
|Most passes completed||33||16||17|
|Most passing yards (net)||395 yds||228||167|
|Most times sacked||9||3||6|
|Most times interceptioned||2||1||1|
|Most passing touchdowns||3||2||1|
|First downs, both teams|
|Most first downs||38||21||17|
|Most first downs rushing||14||10||4|
|Most first downs, passing||23||11||12|
|Most first downs, penalty||1||0||1|
|Defense, both teams|
|Most interceptions by||2||1||1|
|Most yards gained by
|Most sacks, game||9||6||3|
|Fumbles, both teams|
|Most fumbles lost||0||0||0|
|Turnovers, both teams|
|Kickoff returns, both teams|
|Most kickoff returns||9||3||6|
|Most yards gained||195 yds||65||130|
|Punting, both teams|
|Most punts, game||11||4||7|
|Punt returns, both teams|
|Most punt returns, game||7||4||3|
|Most yards gained, game||42 yds||23||19|
|Penalties, both teams|
|Most penalties, game||8||4||4|
|Most yards penalized||66 yds||40||26|
|Kansas City||Position||Green Bay|
|Chris Burford||SE||Carroll Dale|
|Jim Tyrer||LT||Bob Skoronski|
|Ed Budde||LG||Fuzzy Thurston|
|Wayne Frazier||C||Bill Curry|
|Curt Merz||RG||Jerry Kramer ‡|
|Dave Hill||RT||Forrest Gregg ‡|
|Fred Arbanas||TE||Marv Fleming|
|Otis Taylor||FL||Boyd Dowler|
|Len Dawson ‡||QB||Bart Starr ‡|
|Mike Garrett||HB||Elijah Pitts|
|Curtis McClinton||FB||Jim Taylor ‡|
|Jerry Mays||LE||Willie Davis‡|
|Andy Rice||LT||Ron Kostelnik|
|Buck Buchanan ‡||RT||Henry Jordan ‡|
|Chuck Hurston||RE||Lionel Aldridge|
|Bobby Bell ‡||LLB||Dave Robinson ‡|
|Sherrill Headrick||MLB||Ray Nitschke ‡|
|E. J. Holub||RLB||Lee Roy Caffey|
|Fred Williamson||LCB||Herb Adderley ‡|
|Willie Mitchell||RCB||Bob Jeter|
|Bobby Hunt||LS||Tom Brown|
|Johnny Robinson‡||RS||Willie Wood ‡|
|Mike Mercer||K||Don Chandler|
|Jerrel Wilson||P||Don Chandler|
Since officials from the NFL and AFL wore different uniform designs, a "neutral" uniform was designed for this game. These uniforms had the familiar black and white stripes, but the sleeves were all black with the official's uniform number. This design was also worn in Super Bowl II, but was discontinued after that game when AFL officials began wearing uniforms identical to those of the NFL during the 1968 season, in anticipation of the AFL-NFL merger in 1970.
The 1966 American Football League Championship Game was the seventh AFL championship game, played at War Memorial Stadium in Buffalo, New York, on January 1, 1967.It matched the Western Division champion Kansas City Chiefs (11–2–1) and the Eastern Division champion Buffalo Bills (9–4–1) to decide the American Football League (AFL) champion for the 1966 season.
The host Bills entered as two-time defending champions, but the visiting Chiefs were three-point favorites, mainly because of their explosive and innovative offense led by head coach Hank Stram. The Bills were a more conventional team with a solid defensive line and a running mindset on offense. The two teams had split their season series, played early in the schedule without weather as a factor, with the road team winning each.
The Chiefs defeated the Bills by a score of 31–7, and advanced to Super Bowl I to play against the National Football League (NFL) champion Green Bay Packers.1966 Green Bay Packers season
The 1966 Green Bay Packers season was their 48th season overall and their 46th in the National Football League. The defending NFL champions had a league-best regular season record of 12–2, led by eighth-year head coach Vince Lombardi and quarterback Bart Starr, in his eleventh NFL season.
The Packers beat the Dallas Cowboys in the NFL championship game, the Packers' second consecutive NFL title, fourth under Lombardi, and tenth for the franchise. Two weeks later, the Packers recorded a 35–10 victory over the Kansas City Chiefs in the inaugural AFL-NFL Championship Game, retroactively known as Super Bowl I.
Quarterback Starr was named the league's most valuable player (MVP) in 1966. Said Cold Hard Football Facts about Starr's 1966 season, "Starr, always underappreciated, was at his classic assassin-like best in 1966, his lone MVP season. He led the league in completion percentage, yards per attempt and passer rating, while his 4.7-to-1 [touchdown-to-interception] ratio remains one of the very best in history. Starr, as always, cranked out great performances when he absolutely had to: the 1966 Packers, for example, were the worst rushing team in football, with a meager average of 3.5 [yards-per-attempt] on the ground, despite the reputation Lombardi's Packers still carry with them today as a dominant running team." Cold Hard Football Facts also notes that 1966 Packers had the best passer rating differential (offensive passer rating minus opponents passer rating), +56.0, in the Super Bowl Era.
In 2007, the 1966 Packers were ranked as the 6th greatest Super Bowl champions on the NFL Network's documentary series America's Game: The Super Bowl Champions.1966 Kansas City Chiefs season
The 1966 Kansas City Chiefs season was the team's seventh season and fourth in Kansas City. With an 11–2–1 regular season record, the Chiefs won the Western Division and defeated the Buffalo Bills to win their second AFL Championship, their first in Kansas City.
The American Football League, also in its seventh season, became a nine-team league in 1966 with the addition of the expansion Miami Dolphins. The 14-game AFL schedule had the teams play six opponents twice and the remaining two once, both from the other division. The sole games for the Chiefs in 1966 were against the New York Jets and Houston Oilers, both victories.
In previous years, the AFL title game concluded the season, but not in 1966, following the merger agreement in June. The Chiefs were invited to play in the inaugural AFL-NFL World Championship Game, later known as Super Bowl I, against the NFL's Green Bay Packers. After a competitive first half, the underdog Chiefs lost momentum and the Packers won 35–10.
The franchise's previous AFL title was four years earlier in 1962 as the Dallas Texans.1966 NFL Championship Game
The 1966 National Football League Championship Game was the 34th NFL championship, played at the Cotton Bowl in Dallas, Texas. It was the final game of the 1966 NFL season.
It determined the champion of the National Football League (NFL), which met the champion of the American Football League (AFL) in Super Bowl I, then formally referred to as the first AFL–NFL World Championship Game. The Western Conference champion Green Bay Packers (12–2), defending league champions, were hosted by the Dallas Cowboys (10–3–1), the Eastern Conference champions.
The home field for the NFL Championship alternated between the two conferences; even-numbered years were hosted by the Eastern and odd-numbered by the Western. Starting with the 1975 season, playoff sites were determined by regular season record, rather than a rotational basis.
The New Year's college bowl game at the Cotton Bowl for the 1966 season included the SMU Mustangs of Dallas. It was played the day before, New Year's Eve, which required a quick turnaround to transform the natural grass field. The two games were filled to the 75,504 capacity, but both local teams came up short.1967 NFL expansion draft
The 1967 National Football League expansion draft was a National Football League (NFL) draft held on February 9, 1967 in which a new expansion team named the New Orleans Saints selected its first players. On November 1, 1966 (All Saints Day), NFL owners awarded its 16th team franchise to the city of New Orleans, Louisiana. The Saints selected 42 players from every team roster except for the Atlanta Falcons, who had began play in the 1966 season. The expansion draft included future Hall of Famer running back Paul Hornung, who set an NFL record by scoring 176 points in only 12 games in 1960 for the Green Bay Packers, but did not play in Super Bowl I. Hornung never played a down for the Saints and retired in the preseason due to a neck injury.
Following the expansion draft, the Saints signed Hornung's backfield mate with the Packers, Jim Taylor to a 10-year, $400,000 contract. Taylor played just one season in his home state (Taylor was a native of Baton Rouge and was an All-American at LSU) and retired in September 1968.AFC West
The American Football Conference – Western Division or AFC West is one of the four divisions of the American Football Conference (AFC) in the National Football League (NFL). The division comprises the Denver Broncos, Los Angeles Chargers, Kansas City Chiefs, and Oakland Raiders.
The division has sent teams to the Super Bowl sixteen times beginning with Super Bowl I vs. Green Bay. Currently, as of the 2017 season, the Broncos and Raiders are tied with the most Super Bowl wins within the division with 3 each; Denver and Oakland have appeared in the Super Bowl 5 and 2 additional times respectively. The Chiefs are 1-1, while the Chargers lost their lone Super Bowl appearance in Super Bowl XXIX.Aaron Brown (defensive lineman)
Aaron Lewis Brown, Jr. (November 16, 1943 – November 15, 1997) was an American football defensive lineman born in Port Arthur, Texas. Brown played for the Kansas City Chiefs from 1966 to 1972 and Green Bay Packers from 1973 to 1974. Brown is an alumnus of the University of Minnesota.
Brown was selected by the Kansas City Chiefs with their first round selection in the 1966 American Football League Draft and later that year Brown participated in the first AFL-NFL World Championship game with the team (later known as the Super Bowl). Three years later, Brown was on the 1969 Chiefs' team that won the final AFL-NFL World Championship.
Due to his speed of 4.7 in the 40 yard dash, Hank Stram, coach of the Chiefs, decided to try Brown at running back. Brown developed callouses on his thighs, which caused him to miss most of a season. Brown's greatest disappointment was failure to be in the starting lineup for Super Bowl I, when Stram decided to start Chuck Hurston at right end instead. Brown made up for that missed opportunity in Super Bowl IV, where he tackled Minnesota quarterback Joe Kapp, forcing him to leave the game.
He died on November 15, 1997, in Houston, Texas, when struck from behind by a motorist after walking home one day before his 54th birthday.Curt Merz
Curtis Carl Merz (born April 17, 1938) is a former college and professional American football guard who played seven seasons in the American Football League from 1962–1968. He started for the 1966 AFL Champion Kansas City Chiefs and in Super Bowl I.Merz also played one season in the Canadian Football League with the 1960 Grey Cup champion Ottawa Rough Riders.
After his football career, Merz became a Kansas City broadcaster where he did a morning talk show in 1986. Rush Limbaugh did a segment for the show. The station was KMBZ.Dave Hill (American football)
David Harris Hill (born February 1, 1941) is a former American football player.
Hill was born in Lanett, Alabama and attended Lanett High School. He graduated in 1959 and attended Auburn University along with fellow Lanett High School alumnus, Bobby Hunt. Hunt played quarterback and defensive back while Hill played offensive and defensive line.
A 24th round draft choice in 1963 for the American Football League's Kansas City Chiefs, he wore jersey number 73. Hill went on to play 149 games in all with the Chiefs, the fourth most ever by a Kansas City offensive lineman. At one point, he did not miss a game for nine straight seasons.
He started for the Chiefs at right tackle in Super Bowl I and Super Bowl IV, earning two AFL Championship rings and a World Championship ring, and playing in the first (Super Bowl I) and last (Super Bowl IV) World Championships between the champions of the AFL and the NFL. In Super Bowl IV, he handled well one of the best defensive ends of that era, Carl Eller, a member of the Pro Football Hall of Fame, as the Chiefs rushed for 151 yards that day, for their only Super Bowl title to date.Dennis Biodrowski
Dennis "Denny" James Biodrowski (June 27, 1940 – October 20, 2014) was an American football guard who played five seasons in the National Football League (NFL) for the Kansas City Chiefs from 1963 to 1967. He played in the 1966 AFL Championship game as well as Super Bowl I as substitutes and for special teams plays.He was originally signed as a free agent. In October 2014, he died at the age of 74.Edwin Pope
John Edwin Pope (April 11, 1928 – January 19, 2017) was an American journalist known for his sportswriting at the Miami Herald, where his work appeared from 1956 until his death in 2017. He covered Super Bowl I through Super Bowl XLVII. Some referred to him as "the best writer of sports in America."Gene Thomas
Eugene "Gene" Warren Thomas (September 1, 1942 – August 27, 1993) was an American football fullback and halfback in the American Football League and played in Super Bowl I. He attended North High School in Akron, Ohio and played college football at Florida A&M University. During his pro-career, played for the Kansas City Chiefs and the Boston Patriots.Jim Weatherwax
James Michael Weatherwax (born January 9, 1943) is a former American football player. He played professionally as a defensive tackle in the National Football League (NFL) for the Green Bay Packers. He played college football at California State University, Los Angeles and West Texas A&M University.
Weatherwax was drafted by the Packers in the 11th round with the 150th overall pick of the 1965 NFL draft. He played 34 games during three seasons, 1966, 1967, and 1969, with Green Bay. Weatherwax was a member of Green Bay's Super Bowl I and Super Bowl II championship teams.
After his football career was over, Weatherwax worked as a manager and was part owner of a Marie Callender's restaurant in El Toro, California. He is now retired living in Northern Colorado. He was honored as a member of the Redlands High School and California State University, Los Angeles halls of fame.Jon Gilliam
Jon Ray Gilliam (born October 22, 1938) is a former American college and professional football center who played seven seasons in the American Football League from 1962-1968. He played for the 1966 AFL Champion Kansas City Chiefs and in the first AFL-NFL World Championship Game, Super Bowl I.List of Super Bowl halftime shows
Halftime shows are a tradition during American football games at all levels of competition. Entertainment during the Super Bowl, the annual championship game of the National Football League (NFL), represents a fundamental link to pop culture, which helps broaden the television audience and nationwide interest. As the Super Bowl itself is typically the most-watched event on television in the United States annually, the halftime show has been equally-viewed in recent years: the halftime show of Super Bowl XLIX featuring Katy Perry was viewed by 118.5 million, as part of an overall telecast that peaked at 120.3 million at its conclusion—the most-watched television broadcast in U.S. history. The NFL announced that the Super Bowl LI halftime show, with Lady Gaga was the "most-watched musical event of all-time," citing a figure of 150 million viewers based on the television audience, as well as unique viewership of video postings of the halftime show on the league's platforms, and social media interactions (a metric that was never calculated prior to 2017). The show was seen by 117.5 million television viewers, making it the second-highest-rated halftime show on network broadcast.Prior to the early 1990s, the halftime show was based around a theme, and featured university marching bands (the Grambling State University Marching Band has performed at the most Super Bowl halftime shows, featuring in six shows including at least one per decade from the 1960s to the 1990s), drill teams, and other performance ensembles such as Up with People. Beginning in 1991, the halftime show began to feature pop music acts such as New Kids on the Block and Gloria Estefan. In an effort to boost the prominence of the halftime show to increase viewer interest, Super Bowl XXVII featured a headlining performance by Michael Jackson. After Super Bowl XXXVIII, whose halftime show featured an incident where Justin Timberlake exposed one of Janet Jackson's breasts, the halftime show began to feature classic rock acts until the return of headlining pop musicians in 2011.Ray Wietecha
Raymond Walter Wietecha (November 2, 1928 – December 14, 2002) was an American football center in the National Football League for the New York Giants. He played college football at Northwestern University and Michigan State University.
Following his retirement, Wietecha entered coaching and was the offensive coordinator under Vince Lombardi in Green Bay when the Packers won Super Bowl I and Super Bowl II.
1963-1964 Los Angeles Rams (OL)
1965-1970 Green Bay Packers (OC)
1972-1976 New York Giants (OL)In 2012, the Professional Football Researchers Association named Wietecha to the PRFA Hall of Very Good Class of 2012Red Mack
William Richard "Red" Mack (born June 19, 1937 in Oconto, Wisconsin) is an American football former wide receiver and halfback in the National Football League for the Pittsburgh Steelers, the Philadelphia Eagles, the Atlanta Falcons, and the Green Bay Packers. As a Green Bay Packer he played in Super Bowl I, January 15, 1967, and made two tackles. He played college football at the University of Notre Dame.Mack was drafted by the Pittsburgh Steelers in the 10th round (131st overall) of the 1961 NFL Draft. He was also drafted by the Buffalo Bills in the 23rd round (179th overall) of 1961 American Football League Draft. He joined the Green Bay Packers in 1966 but was dropped from the team in 1967.Reggie Carolan
Reginald Howard "Stretch" Carolan (October 25, 1939 – January 1, 1983) was an American football player, a tight end
in the American Football League (AFL). He played seven seasons (1962–1968), the last five with the Kansas City Chiefs.
Carolan played college football and basketball at the University of Idaho in Moscow, and was drafted by the San Diego Chargers (and Los Angeles Rams) in 1961 while a junior.
As a rookie with the Chargers in 1962, he was selected as an AFL All-Star. He earned a 1966 AFL Championship ring with the Chiefs in their victory over the Buffalo Bills, and played in the first AFL-NFL World Championship Game against the Green Bay Packers, commonly known as Super Bowl I.
Carolan was a graduate of Sir Francis Drake High School in San Anselmo, California, and taught at Tamalpais Union High School District schools during the off-season. While jogging around Phoenix Lake with a friend in Marin County, he went for an extra lap by himself, suffered an epileptic seizure, fell in the lake, and drowned.His son Brett Carolan (b.1971) played football at San Marin High School in Novato, at Washington State in Pullman, and in the NFL with the San Francisco 49ers and Miami Dolphins in the 1990s. The Carolans are among 161 pairs of fathers and sons documented at the Pro Football Hall of Fame to have played pro football.The Pride of Arizona
The Pride of Arizona (POA) is the University of Arizona's Marching band. The band was founded in 1902 as the UA ROTC Band and contained 12 members. Over the years, the band has performed in prestigious venues such as Super Bowl I and the Inaugural Parade of President James Earl "Jimmy" Carter, Jr.