Shop LC

Shop LC, formerly known as Liquidation Channel and The Jewelry Channel, is an American cable network based in Austin, Texas which mainly specializes in selling jewelry.[1][2][3] The network is a subsidiary of the Indian-based Vaibhav Global Limited.[4][5]

The network's reach is approximately 77 million households in the United States.[4] The network sells inventory in a reverse auction format. It additionally airs late nights on the American Spanish-English network LATV through a time brokerage agreement,[6] and has 39 over-the-air affiliates in mid-to-major markets through digital subchannels.[7] The channel primarily sells jewelry, along with fashion accessories such as scarves and handbags.[8]

Shop LC
Logo of Liquidation Channel
Owned byVaibhav Global
Picture format1080i (HDTV)
480i (SDTV)
SloganDelivering Joy
CountryUnited States
Broadcast areaUnited States and Canada
HeadquartersAustin, Texas
Formerly calledThe Jewelry Channel (2007-09)
Liquidation Channel (2009-16)
Sister channel(s)The Jewellery Channel (United Kingdom)
Available over the air in select marketsCheck local lstings
Dish Network274
Available on many providersCheck local listings
AT&T U-verse399 (SD)
1399 (HD)
Verizon FIOS159
Streaming media
Digital media receiverRoku channel
Live streamWatch live


The channel was launched as The Jewelry Channel in 2007, but switched over to a discount liquidation model in 2009 and the new name Liquidation Channel due to a lack of demand for luxury items in the Great Recession, and to reduce confusion with the already-existing Jewelry Television.[2]

Jewelry Television sued Liquidation Channel for infringement of a reverse auction patent in June 2013. In October 2015, the Patent Trial and Appeal Board invalidated Jewelry Television's "abstract ideas" patent based on the previous Alice Corp. v. CLS Bank International ruling.[9] On May 28, 2015, two customers sued the channel over falsely advertised discounts.[10]

On January 9, 2017, Liquidation Channel officially rebranded itself as Shop LC; it had already removed all uses of the Liquidation Channel branding in full throughout 2016, branding solely as "LC". The meaning of the LC abbreviation was also changed so the channel's name now stands for "Shop Low-Cost".

See also

External links


  1. ^ Adams, Susan. "Where The Jobs Will (And Won't) Be In 2014". Forbes. Retrieved 2016-02-02.
  2. ^ a b "Liquidation Channel is broadcast to millions". Retrieved 2016-02-03.
  3. ^ "Liquidation Channel". Roku Guide. Retrieved 2016-02-03.
  4. ^ a b "Vaibhav Global: India's successful e-tail model". Retrieved 2016-02-03.
  5. ^ "Vaibhav Global ready to shine: Nirmal Bang". Retrieved 2016-02-03.
  6. ^ "LATV Schedule" (PDF). 2019-04-02.
  7. ^ "Stations for Network - Liquidation Channel". Rabbit Retrieved September 18, 2016.
  8. ^ Dinges, Gary (March 12, 2016). "Liquidation Channel bringing local jewelry to world audience". My Statesman. Cox Media Group. Retrieved September 18, 2016.
  9. ^ Bultman, Matthew (October 20, 2015). "Jewelry Channel Gets Rival's Auction Patent Axed Under Alice". Law360. Portfolio Media. Retrieved September 18, 2016.
  10. ^ "The Liquidation Channel sued over allegedly false discounts". Legal NewsLine. LocalLabs News Service: Legal Newsline. June 15, 2015. Retrieved September 18, 2016.
DTV America

DTV America Corporation is an owner of low-power television stations in the United States.

Majority owned by telecommunications conglomerate HC2 Holdings, DTV America stations have no local operations, and the company relies almost entirely upon the 24-hour feeds of digital subchannel networks for content. DTV America stations typically carry a large number of digital subchannels not carried by any full-power broadcaster in each respective market. Its stations are mostly in small media markets and rural areas on the fringes of another market but too far away to be served by the major network affiliates.

As of 2015, the chief executive officer is John Kyle II.

Home shopping

Home shopping is the electronic retailing and home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as Shop LC, HSN, TJC, QVC, eBay, ShopHQ, and, as well as traditional mail order and brick and mortar retailers as Hammacher Schlemmer and Sears, Roebuck and Co. Home shopping allows consumers to shop for goods from the privacy of their own home, as opposed to traditional shopping, which requires one to visit brick and mortar stores and shopping malls.

There are three main types of home shopping: mail or telephone ordering from catalogs; telephone ordering in response to advertisements in print and electronic media (such as periodicals, TV and radio); and online shopping.


KAJF-LD is a digital low-powered television station licensed to Topeka, Kansas. The station is owned by DTV America Corporation or Sunrise, Florida, and the station broadcasts is digital signal on UHF channel 16 (or virtual channel 21 via PSIP). The signal originates from a transmitter on the southeast side of Kansas City, Missouri just off 58th Street near the Exit 65 interchange of Interstate 435. The station’s main channel was Silent, but has since picked up The Country Network. The subchannels serve as affiliates of GetTV, the Sonlife Broadcasting Network, Shop LC, CBN News, QVC, and Evine Live respectively. Although it is Topeka-licensed, the RabbitEars.Info station profile and the DTV America website claims to serve the Kansas City, KS-MO area. The signal coverage is so limited that it doesn't even reach the city of Topeka proper.


KATA-CD was a Class A digital television station affiliated with Shop LC, owned and operated by London Broadcasting, LLC. It broadcast on Channel 50 and was licensed to Mesquite, Texas. KATA was available through Charter Communications (Channel 93) and Verizon Fios (Channel 24).


KBTU-LD is a low powered digital television station in Salt Lake City, Utah, broadcasting locally on channel 23. The station is owned by HC2 Holdings. The General Manager of KBTU is Ed Distel. The original construction permit was applied by Airwaves Broadcasting LLC in Park City, Utah in 2002. Currently KBTU is available over-the-air and on local cable but not on any of the satellite services.Bustos Media used to own the station. In September 2010, Bustos transferred most of its licenses to Adelante Media Group as part of a settlement with its lenders. Adalante sold KBTU-LP, along with WBWT-LP in Milwaukee, Wisconsin, to DTV America Corporation for $425,000 on July 16, 2015.


KBTV-CD, virtual channel 8 (UHF digital channel 27), known on-air as Crossings TV, is a television station in Sacramento, California, United States, broadcasting locally as a multicultural independent station. KBTV-CD is also available throughout the Central Valley on Xfinity channel 398. It is owned by HC2 Holdings. KBTV-CD's transmitter is located in downtown Sacramento. The station broadcasts programs in various ethnic languages as well as programming from Shop LC (formerly Liquidation Channel) during the late-night hours.


KBZC-LD is a low-powered television station licensed to Enid, Oklahoma, United States, and serving the Oklahoma City, Oklahoma media market. The station, which broadcasts its digital signal on UHF channel 42, is owned by DTV America Corporation of Sunrise, Florida, which also owns and operates DrTV affiliate KUOC-LD, also of Enid. KBZC-LD carries a selection of digital multicast networks, including

Although it is licensed to Enid, the signal does not reach its city of license, but it can be seen within the immediate Oklahoma City area, along with most of its suburbs.


KCNZ-CD is a low-power digital Class A television station serving the San Francisco Bay Area. It broadcasts in ATSC on UHF channel 28 and is owned by CNZ Communications.

KCNZ-CD airs Evine (a shopping channel) on 28.1, HSN on 28.2, and Shop LC on 28.6. 28.4 is currently blank.


KJNK-LD is a low-powered television station that is licensed to and serving Minneapolis, Minnesota, and the Minneapolis/St. Paul media market. It is an affiliate of Telemundo that broadcasts over UHF channel 25 from a transmitter on top of the IDS Center in downtown Minneapolis.


KLKW-LD is a low-powered television station owned by that is licensed to and serving Amarillo, Texas. The station is an affiliate of Spanish-language television network estrellaTV. The station is owned by HC2 Holdings, therefore it is a sister station of KNKC-LD in Lubbock in the neighboring Lubbock television market.

List of television stations in Oklahoma

This is a list of broadcast television stations serving cities in the U.S. state of Oklahoma.


Rev’n is an American vehicle-oriented digital broadcast television network owned by Luken Communications, LLC.

Vaibhav Global

Vaibhav Global Limited (VGL) (formerly known as Vaibhav Gems) is a multi-national electronic retailer, wholesaler and manufacturer of fashion jewelry and lifestyle accessories. The company is headquartered in Jaipur, India.VGL was ranked 234th in Fortune India's Next 500 list of India's largest mid-sized companies by revenue in the year 2013-14 . It also ranked 3rd amongst India's top 50 wealth creators list by Fortune India magazine. The company was awarded the Indian Gem and Jewellery Award 2015 for silver jewelry and also for Most Socially Responsible Company.VGL reported a gross profit of about 60% in financial year 2014-15. Their return on employed capital was 43% while the return on equity was 40%. It had a zero net debt to equity ratio during the same period.


W23EM-D is a low-powered television station owned by that is licensed to Ceiba, Puerto Rico, and serving the eastern region. The station is owned by TV Red Puerto Rico. The station's transmitter is located at Interstate PR-982 between Fajardo and Ceiba.


WHDO-CD is a low-power Class A television station based in Orlando, Florida. The station operates on digital channel 38 and is an affiliate from Biz TV. It previously broadcast programming from Tuff TV until that network ceased operations on August 26, 2018. The station is owned by Western Pacific Broadcast, LLC. Its transmitter is located near the SR-417 and Florida's Turnpike intersection, along with low-powered Azteca America affiliate WATV-LD and WURF's FM translator W279DI.

WHDO-CD also broadcasts Haitian language programming from TeleAnacaona, on subchannel 38-2, along with Shop LC on its 38.3 subchannel, and with Evine on its 38.4 subchannel.


WIRP-LD is a digital low-powered Estrella TV-affiliated television station located in and licensed to Fayetteville, North Carolina. The station is an Estrella TV affiliate owned by DTV America Corporation. Its digital signal is broadcast on UHF channel 22, but is displayed as virtual channel 27 via PSIP on consumer digital tuners. It mainly serves the immediate Fayetteville area, which is considered to be in the Raleigh/Durham, North Carolina media market.


WSJX-LP is a LATV-affiliated, low-power television station in Aguadilla, Puerto Rico transmitting over analog channel 24. The station is owned by Caribbean Broadcasting Network along with sister station WSJP-LD channel 18.

The station has been silent since January 2014. From that point until the Fox affiliation ended, it continued broadcasting on channel 18.2 of sister station WSJP-LD.

On January 1, 2016, and after one year off the air, WSJX-LP resumes broadcasting and becomes an affiliate of the LATV network.

WSJX-LP broadcasts the entire LATV schedule with Shop LC paid programming overnights.


WWDP, virtual channel 46 (VHF digital channel 10), is a dual Shop LC/Evine-affiliated television station serving Boston, Massachusetts, United States that is licensed to Norwell. The station is owned by WRNN-TV Associates. WWDP maintains studios on Bert Drive, and its transmitter is located off Pleasant Street, both in West Bridgewater.


WZCK-LD is a low-power digital television station in the Madison, Wisconsin area, and officially twin-licensed to both Madison and Middleton. The station is owned and operated by DTV America Corporation.

WZCK was originally known as W08CK, and broadcast a low-power analog television signal on channel 8. The station was owned by the Science of Identity Foundation, a new religious movement with Hindu roots, and broadcast music, some religious programming, and a station ID from a transmitter atop the Tenney Building near the Wisconsin State Capitol and a signal only strong enough to cover the central Madison Isthmus and the UW campus. Though it was off the air for most of the 2010s, W08CK was for a time the only station in Madison to broadcast on the VHF band (WISC-TV left analog channel 3 for digital channel 50 in the 2009 digital TV transition; WMSN-TV would relocate its physical digital signal from 11 to 49 earlier in the 2010s).

By 2016, W08CK would be acquired by DTV America, an owner/operator of LPTV stations throughout the U.S. With the silent station rechristened WZCK-LD, DTV America proceed to construct a digital signal on physical channel 36 at the WKOW studio/transmitter link tower on the west side of Madison. On November 16, 2016, WZCK began digital broadcasting.

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