Shift (MSNBC)

Shift (stylized as shift by msnbc, formerly msnbc2) was an online live-streaming video network run by MSNBC. It was launched in July 2014 to provide a platform for original video series which diverge from the MSNBC television network's political focus.

TypeInternet streaming
United States
Sloganshift happens
Launch date
July 13, 2014
Former names
Official website
Official website


In July 2014, launched msnbc2, a brand for several web-only series hosted by MSNBC personalities,[1] in December 2014, msnbc2 was renamed shift by msnbc, with a daily live stream and programming schedule which was less focused on politics and is more tailored to a younger audience.[2] The channel was later shut down.


Former Shows

  • Sports Matters hosted by Rob Simmelkjaer (new editions air Mondays)
  • Reporter's Notebook hosted by Beth Fouhy (new editions air Mondays)
  • Changing America hosted by Voto Latino CEO Maria Teresa Kumar (new editions air Tuesdays)
  • The Docket hosted by attorney Seema Iyer (new editions air Tuesdays)
  • The Book Report hosted by Richard Wolffe (new editions air Tuesdays)
  • Road Map hosted by Ayman Mohyeldin (new editions air Wednesdays)
  • Nerding Out hosted by Dorian Warren (new editions air Thursdays)
  • Code Forward hosted by Nellie Bowles and Jason Del Rey (co-produced by Re/code, new editions air Thursdays)
  • The Briefing hosted by Luke Russert (new editions air Fridays)
  • So Popular! hosted by Janet Mock (new editions air Fridays)
  • Just Faith hosted by Rev. Jacqui Lewis (new editions air Fridays)
  • REACH! hosted by Natalie Auzenne (new editions air Saturdays)
  • shift-only version of First Look hosted by Betty Nguyen
  • msnbc Originals
  • Three Cents hosted by Josh Barro
  • Krystal Clear hosted by Krystal Ball
  • Out There hosted by Thomas Roberts
  • Greenhouse hosted by Tony Dokoupil

See also


  1. ^ "Krystal Clear on Iraq & Clinton". MSNBC. Retrieved 6 July 2015.
  2. ^ Stephen Battaglio (December 16, 2014). "MSNBC targets young viewers with streaming video service Shift". Los Angeles Times.
James Kinsella (journalist and tech entrepreneur)

James Kinsella (born 10 October 1959) is a former journalist who became a tech entrepreneur and helped develop some of the earliest web- and cloud-based ventures in the US and the European Union, such as MSNBC and Interoute Communications, Ltd. He is considered a pioneer of early, web-based digital media including as president of in the 1990s. From the early 2000s, he led the restructuring and development of Europe's largest, independent fiber and cloud infrastructure business, Interoute Communications, Ltd. Interoute was sold in 2018 for $2.3 billion (€1.9 billion).

Ts Madison

Madison Hinton (born October 22, 1977), known professionally as Ts Madison or Maddie, is an American entertainer, entrepreneur and LGBT activist. She is openly transgender, and has appeared in a variety of amateur erotic videos before forming Raw Dawgg Entertainment which produces and distributes adult transgender materials. She has become an internet personality and has spoken out on human rights relating to the LGBT community. She has also recorded an EP and has written an autobiography.

MSNBC original programming
Broadcast divisions
National networks
OTT services
Universal Parks
& Resorts
NBCU Film and
Broadcast, Cable,
Sports and News
and Digital
Other assets:
and predecessors:

This page is based on a Wikipedia article written by authors (here).
Text is available under the CC BY-SA 3.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.