Second Effort

Second Effort is a 1968 sales training film starring Vince Lombardi, the Hall of Fame head coach of the Green Bay Packers. The film also featured veteran character actor Ron Masak and other members of the Green Bay Packers organization, including offensive lineman Jerry Kramer. It has been cited as a "classic"[1] and as the best-selling training film of all time.[2][3] The film is still in use in leadership and management courses.[4][5]

Second Effort
Cover of Second Effort video
Cover of Second Effort video
Directed byJay Sheridan
Written byDavid Hayes
StarringVince Lombardi, Ron Masak
Dartnell Training Programmes
Release date
Running time
30 minutes
CountryUnited States


The plot of the film centers around a salesman named Ron (portrayed by Ron Masak) who is trying to make a sales pitch to legendary NFL coach Vince Lombardi. Ron is not very good at his job, and fumbles ineffectually through his sales pitch. Coach Lombardi takes pity on him, and spends the rest of the film teaching him his personal philosophy, known as "The Second Effort". The sport of American football is used as a metaphor, and lessons on the football field are applied to Ron's own job in sales. Many quotes and aphorisms commonly associated with Lombardi appear in the film, such as "mental toughness is the essential key to success" and "confidence is contagious, and so is the lack of it".[6] Scenes take place in Lombardi's office and other locations around Lambeau Field, the Packers home football stadium.

The film was designed to train and motivate salesmen. The industry that Ron, the salesman in the film, represents is intentionally left vague, so as to broaden the appeal of the film. It has been used by companies in many industries to train their sales force, but has also been used in other settings as a motivational film.[4][5]


Numerous sources have cited this as the best selling film of its type.[1][2][3][5]

The film became something of signature film in sales training and corporate motivation, so much so that in 1969, one salesman complained of having been shown the film by his boss twelve times in one year.[7] One reviewer in the Chicago Tribune thought that Lombardi's performance "[rated] an Oscar for his role" in the film.[8] The film itself has been the subject of an episode of the NFL Films Presents television show, host Steve Sabol interviewed Ron Masak on the making of the film and on his memories of working with Vince Lombardi.[5][9]

Second Effort was an international success as well. People who otherwise were unfamiliar with the sport of American football became fans of it. Former Australian rugby league player Terry Fearnley was "mesmerized" by Second Effort after being shown the film as part of a corporate conference held by General Motors Holden. He recommended the film to his friend, legendary rugby league coach Jack Gibson. Gibson promptly cancelled a day of practices to show it to his team; they would go unbeaten for the next seven weeks. Inspired by Lombardi and the film, Fearnley and Gibson would travel to the U.S. to study under American football coaches, and would bring back training techniques that would revolutionize rugby league in Australia.[6]

By 1988, twenty years after the film was released, Second Effort had sold 50,000 copies, astoundingly high for a short training film, a genre where even 1000 copies is considered successful. Producers of training films have called it "a classic" and "an amazing film" and have cited it as the benchmark film of the industry.[1]

See also


  1. ^ a b c Johnson, Greg (1988-03-01). "Training Films Leave Giants' Hands". Los Angeles Times.
  2. ^ a b Maraniss, David. "Coach, Symbol, Savior". Page 2. Retrieved 2010-01-19.
  3. ^ a b Overman, Stephen J. (1999). ""Winning Isn't Everything, It's The Only Thing", the Origin, Attribution, and Influence of a Famous Football Quote" (PDF). Retrieved 2010-01-19.
  4. ^ a b "Leadership Library Videos: S". Southern Region Headquarters. National Weather Service. Retrieved 2010-01-19.
  5. ^ a b c d "Second Effort". NFL Films Presents. 2009-12-26.
  6. ^ a b Cadigan, Neil (2008-05-10). "Remarkable life of greatest coach". Retrieved 2011-01-01.
  7. ^ Harnett, Ken (1969-12-26). "Salesman Would Have Loved to See Lombardi Have Loser". The Free Lance–Star. Retrieved 2010-01-19.
  8. ^ Condon, David (1968-09-12). "In the Wake of the News..." Chicago Tribune. Retrieved 2010-01-19.
  9. ^ "NFL Network Programming Along with Inside the NFL Quotage". Fang's Bites. 2009-12-31. Archived from the original on 2011-01-26. Retrieved 2010-01-19.

External links

Second Effort on IMDb

A Picture of Me (Without You)

A Picture of Me (Without You) is an album by American country music singer George Jones. It was released in 1972 on the Epic Records label.

Jones's second solo recording on Epic is one of five albums released by the singer in 1972 (three of his own and two duet albums with his wife Tammy Wynette) as producer Billy Sherrill wasted no time in flooding the market with new recordings by "the Possum". Jones's first album, George Jones (We Can Make It), made it to number 10 on the country albums charts but his second effort did better, rising to number three and featuring songs with a wider range of themes than those found on his Epic debut, which celebrated the happiness of new love. The album's title track was the only single release from it, peaking at #5 on the Billboard country singles charts.

In addition to love ballads, A Picture of Me (Without You) also includes songs more in line with Jones's reputation as country music's greatest interpreter of heartache, like the bitter "On The Back Row" and the Ernest Tubb classic "Tomorrow Never Comes" (which Elvis Presley had recorded the year before). The collection also contains Tom T. Hall's "Second Handed Flowers", the kind of "story song" that had always been a part of Jones's repertoire. After a shaky start, Jones and Sherrill sound more comfortable with each other's formidable reputation as they get to know each other musically. Their creative partnership would often be a compromise between the producer's sonic experimentation and the singer's hardcore country instincts. Biographer Bob Allen quotes the singer in his book George Jones: The Life and Times of a Honky Tonk Legend: "I've got too much respect for country music to abuse it. I don't want a thousand violins and twenty trumpets on my records."

Lorrie Morgan covered "A Picture of Me (Without You)" on her 1991 album Something in Red and had a #8 country hit with it that same year.


Aaron Phillip (born January 31, 1974), better known by his stage name Afu-Ra, is a New York-based American underground rapper. Afu, born Aaron Phillip, is a devout student of the martial arts, as well as chess. Afu is a member of the Gang Starr Foundation, alongside, among others, Jeru the Damaja, Big Shug and Group Home, and is most well known through his affiliation with the foundation and Jeru the Damaja.

His first appearance was on Jeru's classic 1994 album The Sun Rises in the East, on the song "Mental Stamina". He made another appearance on Jeru's second album Wrath of the Math, on the track "Physical Stamina", in 1996. Afu's debut single, "Whirlwind Thru Cities", was released in 1998, reaching the top 20 on Billboard's Hot Rap Singles chart. In 1999, he released his second single, "Defeat" b/w "Mortal Kombat". His anticipated debut album, Body of the Life Force, was released in October 2000. The album featured production from a number of prominent Hip Hop beatmakers, including DJ Premier, DJ Muggs, True Master and Da Beatminerz. Guests included Wu-Tang Clan's GZA and Masta Killa, M.O.P., Ky-Mani Marley and the Cocoa Brovaz. "Whirlwind Thru Cities", "Defeat" and "Mortal Kombat" were included here, as well as the singles "Equality", "Big Acts, Little Acts" and "D&D Soundclash".

Afu released his second effort Life Force Radio in May 2002, featuring production from DJ Premier, Curt Cazal, True Master, Easy Mo Bee, Needlez, Domingo and Ayatollah. Guests included Hip Hop legends Guru, Big Daddy Kane, RZA as well as R&B star Teena Marie. In 2004, he released a compilation album titled Afu-Ra presents Perverted Monks. He returned with another album in 2005, State of the Arts. DJ Premier returned once again to produce the single "Sucka Free". Wu-Tang's Masta Killa appeared on the song "Livin' Like Dat", and underground favorite Royce da 5'9" appeared on "Pusha".

Ark (Norwegian band)

Ark was a progressive metal band from Norway founded by guitarist Tore Østby (Conception, D. C. Cooper, Frankie's Playground, Redrum) and drummer John Macaluso (TNT, Riot, Spread Eagle, Alex Masi, Yngwie Malmsteen, Powermad), who later joined up with singer Jørn Lande to record two albums. Lande, Østby and Macaluso were joined by Randy Coven (Steve Vai, Steve Morse) on bass and Mats Olausson (Yngwie Malmsteen) on keyboards for their second effort.

Athletics at the 2012 Summer Olympics – Men's hammer throw

The Men's hammer throw competition at the 2012 Summer Olympics in London, United Kingdom was held at the Olympic Stadium on 3–5 August. Each athlete receives three throws in the qualifying round. All who achieve the qualifying distance progress to the final. If less than twelve athletes achieve this mark, then the twelve furthest throwing athletes reach the final.After a retesting of his 2004 sample, 2012 world leader Ivan Tsikhan's entry was withdrawn.In the preliminary round, Primož Kozmus only needed one throw to make the automatic qualifier, while Krisztián Pars threw the best qualifying effort 79.37 on his second attempt. Koji Murofushi was the only other automatic qualifier, also in his second attempt. It took 74.69 to make the final.

Pars entered the final with the best 2012 performance among the finalists and took the lead with his first throw. Immediately before him, Kozmus threw far enough to win silver. Olexiy Sokyrskiyy put himself in third place with his second effort. That lasted until the third round when Murofushi's best effort put him in the bronze medal position. But one throw before, Pars let loose the only plus 80 metre throw, solidifying his grasp on the gold medal. After three fouls, in the fifth round Kozmus improved his hold on silver, but was still 1.23 behind the winner.

A great deal of photojournalist attention was devoted to the mini Cooper vehicles being used to retrieve the implements during the competition. The vehicles were used throughout the Olympics, but first appeared in the preliminary round of the hammer.

Balls to Picasso

Balls to Picasso is a Hard rock album by Iron Maiden vocalist Bruce Dickinson, released in 1994. It is the second effort in Dickinson's solo career and the first released after he had officially left Iron Maiden.

This record marked the beginning of Dickinson's collaborations with Roy Z, who would work on many of Dickinson's later albums including Accident of Birth, The Chemical Wedding and Tyranny of Souls. Stylistically it departs from Tattooed Millionaire but is still more traditional-sounding than the follow-up album Skunkworks released in 1996. Later, Dickinson said that he and Roy Z were talked into making the album less heavy than it should have been.Dickinson started working on his second solo album while still in Iron Maiden. For the very first recording sessions he recruited the British band Skin. Not satisfied with the style of the effort, Dickinson aborted the recording. His next attempt at a second solo album was a collaboration with producer Keith Olsen. Dickinson decided to scrap this project as well and teamed up with guitarist Roy Z and his band Tribe of Gypsies to write and record Balls to Picasso. Songs from the previous recording sessions later resurfaced as b-sides on singles from Balls to Picasso and subsequently also as bonus tracks on the album's 2005 extended edition (see below).

In the Anthology DVD, Dickinson said that he regrets not naming the album "Laughing in the Hiding Bush" after one the song of the same name. The song itself is dedicated to his son, Austin, who penned the title.

Balls to Picasso was also released in DVD-Audio 5.1 mix and DualDisc (CD/DVD-Audio 5.1 mix) versions.

Collectiones canonum Dionysianae

The Collectiones canonum Dionysianae (Latin: Dionysian collections of canons) are the several collections of ancient canons prepared by the Scythian monk Dionysius 'the humble' (exiguus). They include the Collectio conciliorum Dionysiana I, the Collectio conciliorum Dionysiana II, and the Collectio decretalium Dionysiana. They are of the utmost importance for the development of the canon law tradition in the West.

Towards 500 a Scythian monk, known as Dionysius Exiguus, who had come to Rome after the death of Pope Gelasius (496), and who was well skilled in both Latin and Greek, undertook to bring out a more exact translation of the canons of the Greek councils. In a second effort he collected papal decretals from Siricius (384-89) to Anastasius II (496-98), inclusive, anterior therefore, to Pope Symmachus (514-23). By order of Pope Hormisdas (514-23), Dionysius made a third collection, in which he included the original text of all the canons of the Greek councils, together with a Latin version of the same; but the preface alone has survived. Finally, he combined the first and second in one collection, which thus united the canons of the councils and the papal decretals; it is in this shape that the work of Dionysius has reached us.

This collection opens with a table or list of titles, each of which is afterwards repeated before the respective canons; then come the first fifty canons of the Apostles, the canons of the Greek councils, the canons of Carthage (419), and the canons of preceding African synods under Aurelius, which had been read and inserted in the Council of Carthage. This first part of the collection is closed by a letter of Pope Boniface I, read at the same council, letters of Cyril of Alexandria and Atticus of Constantinople to the African Fathers, and a letter of Pope Celestine I. The second part of the collection opens likewise with a preface, in the shape of a letter to the priest Julian, and a table of titles; then follow one decretal of Siricius, twenty-one of Innocent I, one of Zozimus, four of Boniface I, three of Celestine I, seven of pope Leo I, one of Gelasius I and one of Anastasius II. The additions met with in Voel and Justel are taken from inferior manuscripts.


Contrarreloj is the second album of Enanitos Verdes published on 1986.

Originally released in 1986, Contra Reloj was Los Enanitos Verdes second effort but the first that the group recorded for CBS (now Sony). Produced by Andrés Calamaro, the album is a good collection of simple pop/rock songs and probably one of the strongest albums that the band has ever recorded. It's like a greatest-hits collection in itself: "La Muralla Verde," "Conciencia Contra Reloj," "Cada Vez Que Digo Adiós," and "Simulacro de Tensión" were massive hits at the time and still are covered by the band in its shows. is a website operated by Disney Digital Network, a division of The Walt Disney Company, that promotes various Disney properties such as films, television shows, and theme park resorts, and offers entertainment content intended for children and families.

For years, has been a very popular website: a survey back in April 1998 revealed that had over 10% more unique visitors than, and the combined Disney/Infoseek websites were second in web traffic to leader Yahoo! that month.

The current portal is Disney's second effort at a web portal, the first being ended with the loss of

On September 21, 2011, the content from was launched as a free channel available through the Roku streaming player. It is the first player so far to allow viewing through a television.

Dornier Do 23

The Dornier Do 23 was a German medium bomber of the 1930s.

Homecoming (America album)

Homecoming is the second studio album by America, released on November 15, 1972 through Warner Bros. Records. Acoustic guitar-based, with a more pronounced electric guitar and keyboard section than their first album, their second effort helped continue the band's success, and includes one of their best known hits, "Ventura Highway."

Homecoming peaked at number 9 on Billboard's Pop Albums Chart and was certified platinum by the RIAA. It produced three hit singles: "Ventura Highway", which peaked at number 8 on the Billboard singles chart and number 3 on the adult contemporary chart; "Don't Cross the River", which hit number 35 on Billboard and 23 on the AC chart; and "Only in Your Heart" peaked at number 62 on Billboard's Pop singles chart. Several other songs received radio airplay on FM stations playing album tracks, including "To Each His Own", "California Revisited", and "Cornwall Blank".

For this album and the next six throughout the next five years, the group traditionally chose titles beginning with the letter "H" (the self-titled debut album became unofficially included in this distinction when fans started referring to it as the "Horse with No Name" album when that track was added to later pressings).


Jaheim Hoagland (born May 26, 1978) is an American R&B singer better known by his stage name of Jaheim. He was signed by Naughty by Nature's Kaygee to Divine Mill Records in 2000, and released his debut album Ghetto Love in 2001. His second effort, Still Ghetto (2002), contains the hit singles "Put That Woman First" (2003) & “Fabulous”(2003), both of which achieved platinum success. Jaheim's third album, Ghetto Classics, was released on February 14, 2006, debuting at number one on the U.S. Billboard 200, and selling over 153,000 copies in its first week.

List of WarCry concert tours

WarCry is a Spanish power metal band that formed in 2001 when vocalist Víctor García and drummer Alberto Ardines were ejected from Avalanch. Since 2002, WarCry has performed throughout Spain, and participated on festivals celebrated in Mexico. WarCry has played with bands like Mägo de Oz, Nightwish, Sepultura, Angra, Saratoga, Los Suaves, U.D.O., Cage among others.

When WarCry released their self-titled debut album, Víctor García stated that they would release another work before giving any tour, in order to have enough songs to perform. The band embarked on a tour supporting their second effort, and made their first ever live performance on a concert in Avilés, Asturias, Spain free of charge just by showing the covers of any of their two CDs. The tour extended for a year. On 2004 they started the tour to support Alea Jacta Est. It was difficult to overcome the success of the first tour and even more after Alvaro Jardón's departure. The band made a strong bet from the beginning, by adding dates to the tour. On the first concert at "Sala Quattro" in Avilés, the band made the official presentation of Jardón's replacement Roberto García, who had been working for Avalanch as guitarist, but left after the release of El Ángel Caído due to personal and professional problems with Alberto Rionda. Roberto decided to handle bass duties to form part of WarCry.

Loudon Wainwright III (album)

Loudon Wainwright III (also known as Album I) is the debut album of Loudon Wainwright III. It was released on vinyl in 1970 on Atlantic Records. Like his second effort Album II, the album is a solo acoustic effort. Though his ironic sense of humour is evident, this is an altogether bleaker and more acerbic album ("Black Uncle Remus", "Four is a Magic Number", "Glad To See You've Got Religion") than most of his 1970s work.

Reflecting another career-long obsession, the first line of the first song on his debut album concerns growing older, a theme which persists to his newest recordings.

Mark Whitaker (record producer)

Mark Whitaker is a San Francisco Bay Area-based music producer who was the manager of Exodus and sound engineer of Metallica in the 1980s. Whitaker acted as a producer on Exodus’ debut album Bonded by Blood (1985) and partly on their second effort Pleasures of the Flesh (1987). He managed former Exodus guitarist Kirk Hammett to Metallica in 1983. Whitaker was one of the key persons in the emerging Bay Area thrash metal scene in the 1980s.

Rex Mix

Rex Mix is an EP remix recorded by Argentine rock band Soda Stereo. It was their second effort EP and was released by Sony Music in 1991. The EP contains remixes and new arrangements of previous songs, two songs recorded live at Gran Rex Theatre in Buenos Aires (Hombre al agua, and No Existes), and one new track: No necesito verte (para saberlo). Daniel Melero, then a frequent collaborator of the band, played an important role in this EP, doing remixes and bringing new concepts to the band.

Siege of Naples (542–43)

The Siege of Naples was a successful siege of Naples by the Ostrogothic leader Totila in 542–543 AD. After crushing the Byzantine armies at Faventia and Mucellium, Totila marched south towards Naples, held by the general Conon with 1,000 men. A large-scale relief effort by the newly appointed magister militum Demetrius from Sicily was intercepted and almost entirely destroyed by Gothic warships. A second effort, again under Demetrius, likewise failed when strong winds forced the fleet's vessels to beach, where they were attacked and overrun by the Gothic army. Knowing the dire situation of the city's defenders, Totila promised the garrison safe passage if they surrendered. Pressed by famine and demoralized by the failure of the relief efforts, Conon accepted, and in late March or early April 543, Naples surrendered. The defenders were well treated by Totila, and the Byzantine garrison was allowed safe departure, but the city walls were partly razed.

Super League VI

Tetley's Super League VI was the official name for the year 2001's Super League championship season, the 107th season of top-level professional rugby league football in Britain, and the sixth championship run by Super League. The season began on the first weekend in March and culminated after twenty-eight rounds in a six-game playoff series, involving the top 5 teams.

The Highwaymen (country supergroup)

The Highwaymen was an American country music supergroup, composed of four of the genre's biggest artists, that pioneered the outlaw country subgenre: Johnny Cash, Waylon Jennings, Willie Nelson, and Kris Kristofferson. Between 1985 and 1995, the group recorded three major label albums as The Highwaymen: two on Columbia Records and one for Liberty Records. Their Columbia works produced three chart singles, including the number one "Highwayman" in 1985.

Between 1996 and 1999, Nelson, Kristofferson, Cash, and Jennings provided the voice and dramatization for the Louis L'Amour Collection, a four-CD box set of seven Louis L'Amour stories published by the HighBridge Company, although the four were not credited as "The Highwaymen" in this work.

Besides the four formal members of the group, one other vocal artist appeared on a Highwaymen recording: Johnny Rodriguez, who provided Spanish vocal on "Deportee", a Woody Guthrie composition, from the album Highwayman.

The four starred in one movie together: the 1986 film Stagecoach.


UTFO (an abbreviation for Untouchable Force Organization) was an American old-school hip hop group from Brooklyn, New York City.

The group consisted of Kangol Kid (Shiller Shaun Fequiere), Educated Rapper (Jeffrey Campbell), Doctor Ice (Fred Reeves), and Mix Master Ice (Maurice Bailey). The group's best-known single is "Roxanne, Roxanne," a widely acclaimed and hip hop classic, which created a sensation on the hip hop scene soon after it was released and inspired a record-high of 25 answer records in a single year (Roxanne Wars), with estimates ultimately spawning over 100. The most notable remake was done by Marley Marl's protégée Roxanne Shanté, which led to hip hop's first rap beef. "Roxanne, Roxanne" was originally the B-side of the lesser-known single "Hangin' Out." Due to personal issues, Educated Rapper was absent for its second effort, Skeezer Pleezer (1986), which produced one notable track with the song "Split Personality." EMD was, however, on one album track, "Pick Up The Pace", also featured in the movie Krush Groove.

In 2008, “Roxanne, Roxanne” was ranked number 84 on VH1's 100 Greatest Songs of Hip Hop.

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