Scroogled

Scroogled was a Microsoft attack advertising campaign that ran between November 2012 and 2014. Created by Mark Penn, the campaign sought primarily to attack a competing company, Google, by pointing out disadvantages and criticism of their products and services in comparison to those run by Microsoft (particularly, Bing and Outlook.com). The original campaign focused on Google Shopping's change to a pay per click model, with later campaigns focusing upon Google's use of user data for targeted advertising, and the capabilities of the Chrome OS platform in comparison to Windows.

History

Although Microsoft had attacked Google in its advertising before, the Scroogled campaign began in November 2012, attacking the Google Shopping service for its shift to a pay per click (PPC) model in which retailers are required to pay Google to have products listed, and are ranked in search results by their payments and relevance. The site suggested that users use Microsoft's competing Bing Shopping service instead, which had previously vowed not to shift to a PPC model.[1]

The next campaign in February 2013 incorporated elements of advocacy, attacking Gmail for using the contents of messages to generate targeted advertising, and recommending Outlook.com instead. The site also featured a survey of 1,000 users against the service's advertising practices, and a petition calling upon Google to stop engaging in the practice.[2]

In April 2013, Microsoft attacked Android, citing a recent allegation that Google Play Store had been, without disclosure, leaking basic personal information about users (including names, email addresses, and phone numbers) to application developers.[3][4]

In August 2013, alongside the launch of its Bing for Schools initiative, Microsoft argued that Google's use of advertising on search results pages in an educational environment could "distract [students] from their studies", unlike the ad-free version of Bing that can be enabled through the Bing for Schools program.[5]

In November 2013, Microsoft began to offer Scroogled merchandise through Microsoft Store, such as shirts and mugs featuring designs attacking Google's privacy practices.[6] That same month, Microsoft also released a Scroogled ad starring Rick Harrison in parody of his television series Pawn Stars, which saw Harrison rejecting a Chromebook at his pawn shop due to its reliance on web-based software, as opposed to a "traditional" computer with Windows and Office.[7]

Legacy

After Scroogled, Microsoft redirected its website "scroogled.com" to "whymicrosoft.com", a website that argues that Microsoft's products are better than those of other companies.

References

  1. ^ "Microsoft launches 'Scroogled' anti-Google Shopping website". The Verge. Vox Media. Retrieved 28 November 2013.
  2. ^ "Microsoft steps up 'Scroogle' campaign against Google with advocacy twist". PC World. IDG. Retrieved 27 January 2015.
  3. ^ "Google raises privacy fears as personal details are released to app developers". The Guardian. Retrieved 27 January 2015.
  4. ^ "Microsoft's latest 'Scroogled' ad attacks Android with privacy fears". The Verge. Vox Media. Retrieved 27 January 2015.
  5. ^ "Microsoft turns Scroogled into 'Schoolgled' in new anti-Google attack ad". Computerworld. IDG. Retrieved 27 January 2015.
  6. ^ "Microsoft Store now selling snarky anti-Google 'Scroogled' mugs and T-shirts". PC World. IDG. Retrieved 27 January 2015.
  7. ^ "Microsoft's latest 'Scroogled' ad uses 'Pawn Stars' show to rip into Google's Chromebooks". The Verge. Vox Media. Retrieved 27 January 2015.

External links

AutoCollage 2008

AutoCollage 2008 is a Microsoft photomontage desktop application. The software creates a collage of representative elements from a set of images. It is able to detect faces and recognize objects.The software was developed by Microsoft Research labs in Cambridge, England and launched on September 4, 2008.

An update, named Microsoft Research AutoCollage 2008 version 1.1, was released on February, 2009. The software update adds the ability to select images for the AutoCollage, a richer integration with Windows Live Photo Gallery, support for network folders and the ability to define custom output sizes.

A new version, named Microsoft Research AutoCollage Touch 2009, was released on September 2009, and included by some OEMs on machines with Windows 7.

Bing Audio

Bing Audio (also known as Bing Music) is a music recognition application created by Microsoft which is installed on Windows Phones running version 7.5 and above, including Windows Phone 8. On Windows Phone 8.1, and in regions where the Microsoft Cortana voice assistant is available, Bing Music is integrated with Cortana and the music search history is a part of Cortana's "Notebook". The service is only designed to recognize recorded songs, not live performances or humming. Xbox Music Pass subscribers can immediately add the songs to their playlists. A unique feature compared to similar services is that Bing Audio continuously listens and analyzes music while most other services can only listen for a fixed amount of time. Bing Research developed a fingerprinting algorithm to identify songs.On March 30, 2016 Microsoft announced that they'll create bots based on Bing features in Skype of which Bing Music was one.

Bing Vision

Bing Vision is an image recognition application created by Microsoft which is installed on Windows Phones running version 7.5 and above, including Windows Phone 8. It is a part of the Bing Mobile suite of services, and on most devices can be accessed using the search button. On Windows Phone 8.1 devices where Microsoft Cortana is available, it is only available through the lenses of the Camera app (as the search button now activates Cortana). Bing Vision can scan barcodes, QR codes, Microsoft Tags, books, CDs, and DVDs. Books, CDs, and DVDs are offered through Bing Shopping.

Cory Doctorow

Cory Efram Doctorow (; born July 17, 1971) is a Canadian-British blogger, journalist, and science fiction author who serves as co-editor of the blog Boing Boing. He is an activist in favour of liberalising copyright laws and a proponent of the Creative Commons organization, using some of their licences for his books. Some common themes of his work include digital rights management, file sharing, and post-scarcity economics.

Criticism of Google

Criticism of Google includes concern for tax avoidance, misuse and manipulation of search results, its use of others' intellectual property, concerns that its compilation of data may violate people's privacy and collaboration with Google Earth by the military to spy on users, censorship of search results and content, and the energy consumption of its servers as well as concerns over traditional business issues such as monopoly, restraint of trade, antitrust, "idea borrowing", and being an "Ideological Echo Chamber".

Alphabet Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program.Google's stated mission is "to organize the world's information and make it universally accessible and useful"; this mission, and the means used to accomplish it, have raised concerns among the company's critics. Much of the criticism pertains to issues that have not yet been addressed by cyber law.

Shona Ghosh, a journalist for Business Insider, noted that an increasing digital resistance movement against Google has grown. A major hub for critics of Google in order to organize to abstain from using Google products is the Reddit page for the subreddit /r/degoogle.

Encarta

Microsoft Encarta was a digital multimedia encyclopedia published by Microsoft Corporation from 1993 to 2009. Originally sold on CD-ROM or DVD, it was also later available on the World Wide Web via an annual subscription – although later many articles could also be viewed free online with advertisements. By 2008, the complete English version, Encarta Premium, consisted of more than 62,000 articles, numerous photos and illustrations, music clips, videos, interactive content, timelines, maps, atlases and homework tools.

Microsoft published similar encyclopedias under the Encarta trademark in various languages, including German, French, Spanish, Dutch, Italian, Portuguese and Japanese. Localized versions contained contents licensed from national sources and more or less content than the full English version. For example, the Dutch version had content from the Dutch Winkler Prins encyclopedia.

In March 2009, Microsoft announced it was discontinuing both the Encarta disc and online versions. The MSN Encarta site was closed on October 31, 2009 in all countries except Japan, where it was closed on December 31, 2009. Microsoft continued to operate the Encarta online dictionary until 2011.

Google Shopping

Google Shopping, formerly Google Product Search, Google Products and Froogle, is a Google service invented by Craig Nevill-Manning which allows users to search for products on online shopping websites and compare prices between different vendors.

Originally, the service listed prices submitted by merchants, and was monetized through AdWords advertising like other Google services. However, in May 2012, Google announced that the service (which was also immediately renamed Google Shopping) would shift in late-2012 to a paid model where merchants would have to pay the company in order to list their products on the service.In June 2017, Google Shopping was fined a record €2.4 billion by the EU Commission for giving its own online shopping services top priority in search results.

High Capacity Color Barcode

High Capacity Color Barcode (HCCB) is a technology developed by Microsoft for encoding data in a 2D "barcode" using clusters of colored triangles instead of the square pixels conventionally associated with 2D barcodes or QR codes. Data density is increased by using a palette of 4 or 8 colors for the triangles, although HCCB also permits the use of black and white when necessary. It has been licensed by the ISAN International Agency for use in its International Standard Audiovisual Number standard, and serves as the basis for the Microsoft Tag mobile tagging application.

The technology was created by Gavin Jancke, an engineering director at Microsoft Research. Quoted by BBC News in 2007, he said that HCCB was not intended to replace conventional barcodes. "'It's more of a 'partner' barcode', he said. 'The UPC barcodes will always be there. Ours is more of a niche barcode where you want to put a lot of information in a small space.'"

Mark Penn

Mark J. Penn (born January 15, 1954) is an American former pollster, political strategist, lobbyist and author. He is a former executive of the Microsoft Corporation as well as of the PR firm Burson-Marsteller.

Together with Doug Schoen, he was co-founder of the polling firm Penn Schoen Berland, whose clients have included U.S. President Bill Clinton, British prime minister Tony Blair, and Bill Gates. Penn was a chief strategist and pollster in the Hillary Clinton 2008 presidential campaign.

Microsoft

Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and related services. Its best known software products are the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge Web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. As of 2016, it is the world's largest software maker by revenue, and one of the world's most valuable companies. The word "Microsoft" is a portmanteau of "microcomputer" and "software". Microsoft is ranked No. 30 in the 2018 Fortune 500 rankings of the largest United States corporations by total revenue.Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and sell BASIC interpreters for the Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Microsoft Windows. The company's 1986 initial public offering (IPO), and subsequent rise in its share price, created three billionaires and an estimated 12,000 millionaires among Microsoft employees. Since the 1990s, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions, their largest being the acquisition of LinkedIn for $26.2 billion in December 2016, followed by their acquisition of Skype Technologies for $8.5 billion in May 2011.As of 2015, Microsoft is market-dominant in the IBM PC compatible operating system market and the office software suite market, although it has lost the majority of the overall operating system market to Android. The company also produces a wide range of other consumer and enterprise software for desktops and servers, including Internet search (with Bing), the digital services market (through MSN), mixed reality (HoloLens), cloud computing (Azure) and software development (Visual Studio).

Steve Ballmer replaced Gates as CEO in 2000, and later envisioned a "devices and services" strategy. This began with the acquisition of Danger Inc. in 2008, entering the personal computer production market for the first time in June 2012 with the launch of the Microsoft Surface line of tablet computers; and later forming Microsoft Mobile through the acquisition of Nokia's devices and services division. Since Satya Nadella took over as CEO in 2014, the company has scaled back on hardware and has instead focused on cloud computing, a move that helped the company's shares reach its highest value since December 1999.In 2018, Microsoft surpassed Apple Inc. as the most valuable publicly traded company in the world after being dethroned by the tech giant in 2010 and in April 2019, Microsoft became the third U.S. public company to be valued at over $1 trillion after Apple and Amazon respectively, reached the trillion-dollar market cap in 2018.

Microsoft Office

Microsoft Office (or simply Office) is a family of client software, server software, and services developed by Microsoft. It was first announced by Bill Gates on August 1, 1988, at COMDEX in Las Vegas. Initially a marketing term for an office suite (bundled set of productivity applications), the first version of Office contained Microsoft Word, Microsoft Excel, and Microsoft PowerPoint. Over the years, Office applications have grown substantially closer with shared features such as a common spell checker, OLE data integration and Visual Basic for Applications scripting language. Microsoft also positions Office as a development platform for line-of-business software under the Office Business Applications brand. On July 10, 2012, Softpedia reported that Office is used by over a billion people worldwide.Office is produced in several versions targeted towards different end-users and computing environments. The original, and most widely used version, is the desktop version, available for PCs running the Windows and macOS operating systems. Office Online is a version of the software that runs within a web browser, while Microsoft also maintains Office apps for Android and iOS.

Since Office 2013, Microsoft has promoted Office 365 as the primary means of obtaining Microsoft Office: it allows use of the software and other services on a subscription business model, and users receive free feature updates to the software for the lifetime of the subscription, including new features and cloud computing integration that are not necessarily included in the "on-premises" releases of Office sold under conventional license terms. In 2017, revenue from Office 365 overtook conventional license sales.

The current on-premises, desktop version of Office is Office 2019, released on September 24, 2018.

Microsoft Store

Microsoft Store is a chain of retail stores and an online shopping site, owned and operated by Microsoft and dealing in computers, computer software and consumer electronics.

The Microsoft Store offers Signature PCs and tablets like the Microsoft Surface and from third parties such as HP, Acer, Dell, Lenovo, and VAIO without demos or trialware (pre-installed free trials of certain third-party software that expire after a limited time). It also offers Windows (most retail versions), Microsoft Office and Xbox One game consoles, games and services including on-site Xbox diagnostics. The Answers Desk helps to answer questions related to Windows, Office, and other Microsoft products. The stores also offer class sessions as well as individual appointments.

The first two Microsoft Stores opened within a week of the Windows 7 launch, in Scottsdale, Arizona and Mission Viejo, California. Additional stores have since opened in California, Colorado, Florida, Georgia, Illinois, Minnesota, Missouri, Texas and Washington. At the 2011 Professional Developers Conference, Microsoft announced that they intend to open 75 new stores in the next three years.The first store outside the U.S. (and the first of eight stores in Canada) opened in Toronto on November 16, 2012 while the first store outside North America (and first store in Asia-Pacific and second flagship store) opened in Sydney, Australia on November 12, 2015 In September 2017, the company announced a store on Regent Street in London, United Kingdom .

Microsoft Student

Microsoft Student is a discontinued application from Microsoft designed to help students in schoolwork and homework. It included Encarta, as well as several student-exclusive tools such as additional Microsoft Office templates (called Learning Essentials) and integration with other Microsoft applications, like Microsoft Word. An example of that is data citations, Encarta dictionary and research Encarta features, which are available in a toolbar in Word.

The product also included Microsoft Math, language and literature resources (book summaries), and research tools (such as access to an online version of Encarta). Student 2006 was the first version of the product and a new version was produced by Microsoft every year until 2009.

Microsoft announced in March 2009 that they will cease to sell Microsoft Student and all editions of the Encarta encyclopedia by June 2009, citing changes in the way people seek information and in the traditional encyclopedia and reference material market as the key reasons behind the termination. Encarta's closing is widely attributed to competition from the larger online encyclopedia Wikipedia.

Microsoft Teams

Microsoft Teams is a unified communications platform that combines persistent workplace chat, video meetings, file storage (including collaboration on files), and application integration. The service integrates with the company's Office 365 subscription office productivity suite and features extensions that can integrate with non-Microsoft products. Microsoft Teams is a competitor to services such as Slack and is the evolution and upgrade path from Microsoft Skype for Business.

Microsoft announced Teams at an event in New York, and launched the service worldwide on 14 March 2017. It was created, and is currently led, by Brian MacDonald, Corporate Vice President at Microsoft.

Satya Nadella

Satya Narayana Nadella (; born 19 August 1967) is an Indian-American business executive. He currently serves as the Chief Executive Officer (CEO) of Microsoft, succeeding Steve Ballmer in 2014. Before becoming chief executive, he was Executive Vice President of Microsoft's Cloud and Enterprise Group, responsible for building and running the company's computing platforms.

Surface Studio

The Surface Studio is an all-in-one PC, designed and produced by Microsoft as part of its Surface series of Windows-based personal computing devices. It was announced at the Windows 10 Devices Event on October 26, 2016, with pre-orders beginning that day.The first desktop computer to be manufactured entirely by Microsoft, the Surface Studio uses the Windows 10 operating system with the Anniversary Update preinstalled. However, it is optimized for the Windows 10 Creators Update, which was released on April 11, 2017. The product, starting at $2,999, is aimed primarily at people in creative professions such as graphic artists and designers.

Surface Studio 2

The Surface Studio 2 is an all-in-one PC, designed and produced by Microsoft as part of its Surface series of Windows-based personal computing devices. It was announced at the Windows 10 Devices Event on October 2, 2018, with pre-orders beginning that day.The second desktop computer to be manufactured entirely by Microsoft, the Surface Studio uses the Windows 10 operating system with the October 2018 update preinstalled. The product, starting at $3,499, is aimed primarily at people in creative professions such as graphic artists and designers.

Windows 10

Windows 10 is a series of personal computer operating systems produced by Microsoft as part of its Windows NT family of operating systems. It is the successor to Windows 8.1, and was released to manufacturing on July 15, 2015, and broadly released for retail sale on July 29, 2015. Windows 10 receives new builds on an ongoing basis, which are available at no additional cost to users, in addition to additional test builds of Windows 10 which are available to Windows Insiders. Devices in enterprise environments can receive these updates at a slower pace, or use long-term support milestones that only receive critical updates, such as security patches, over their ten-year lifespan of extended support.One of Windows 10's most notable features is support for universal apps, an expansion of the Metro-style apps first introduced in Windows 8. Universal apps can be designed to run across multiple Microsoft product families with nearly identical code‍—‌including PCs, tablets, smartphones, embedded systems, Xbox One, Surface Hub and Mixed Reality. The Windows user interface was revised to handle transitions between a mouse-oriented interface and a touchscreen-optimized interface based on available input devices‍—‌particularly on 2-in-1 PCs, both interfaces include an updated Start menu which incorporates elements of Windows 7's traditional Start menu with the tiles of Windows 8. Windows 10 also introduced the Microsoft Edge web browser, a virtual desktop system, a window and desktop management feature called Task View, support for fingerprint and face recognition login, new security features for enterprise environments, and DirectX 12.

Windows 10 received mostly positive reviews upon its original release in July 2015. Critics praised Microsoft's decision to provide a desktop-oriented interface in line with previous versions of Windows, contrasting the tablet-oriented approach of 8, although Windows 10's touch-oriented user interface mode was criticized for containing regressions upon the touch-oriented interface of Windows 8. Critics also praised the improvements to Windows 10's bundled software over Windows 8.1, Xbox Live integration, as well as the functionality and capabilities of the Cortana personal assistant and the replacement of Internet Explorer with Edge. However, media outlets have been critical of changes to operating system behaviors, including mandatory update installation, privacy concerns over data collection performed by the OS for Microsoft and its partners and the adware-like tactics used to promote the operating system on its release.Microsoft aimed to have Windows 10 installed on at least one billion devices in the two to three years following its release (which hasn't happened four years later). It became more popular than Windows 7 (though in 2019 Windows 7 is still widely used in Africa and countries elsewhere, e.g in Asia). As of April 2019, the operating system has an estimated usage share of 56% of all the Windows versions on traditional PCs, and thus 45% of traditional PCs run Windows 10. Across all platforms (PC, mobile, tablet and console), 40% of devices run some kind of Windows, Windows 10 or older.

Windows 8.1

Windows 8.1 is a personal computer operating system that was produced by Microsoft and released as part of the Windows NT family of operating systems. It was released to manufacturing on August 27, 2013, and reached general availability on October 17, 2013, about a year after the retail release of its predecessor. Windows 8.1 was made available as a free upgrade for retail copies of Windows 8 and Windows RT users via the Windows Store.

Windows 8.1 aimed to address complaints of Windows 8 users and reviewers on launch. Visible enhancements include an improved Start screen, additional snap views, additional bundled apps, tighter OneDrive (formerly SkyDrive) integration, Internet Explorer 11, a Bing-powered unified search system, restoration of a visible Start button on the taskbar, and the ability to restore the previous behavior of opening the user's desktop on login instead of the Start screen. Windows 8.1 also added support for such emerging technologies as high-resolution displays, 3D printing, Wi-Fi Direct, and Miracast streaming, as well as the ReFS file system.Windows 8.1 received better positive reception than Windows 8, with critics praising the expanded functionality available to apps in comparison to 8, its OneDrive integration, along with its user interface tweaks and the addition of expanded tutorials for operating the Windows 8 interface. Despite these improvements, Windows 8.1 was still criticized for not addressing all digressions of Windows 8 (such as a poor level of integration between Metro-style apps and the desktop interface), and the potential privacy implications of the expanded use of online services. As of April 2019, 6.05% of Windows computers are running Windows 8.1.

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