Science communication

Science communication is the practice of informing, educating, sharing wonderment, and raising awareness of science-related topics. Science communicators and audiences are ambiguously defined and the expertise and level of science knowledge varies with each group. Two types of defined science communication are science outreach (typically conducted by professional scientists to non-expert audiences) and science inreach (expert to expert communication from similar or different scientific backgrounds). An example of inreach is scholarly communication and publication in scientific journals.

Science communication may generate support for scientific research or study, or to inform decision making, including political and ethical thinking. There is increasing emphasis on explaining methods rather than simply findings of science. This may be especially critical in addressing scientific misinformation, which spreads easily because it is not subject to the constraints of scientific method.[1][2][3][4] Science communicators can use entertainment and persuasion including humour, storytelling and metaphors.[3][4] Scientists can be trained in some of the techniques used by actors to improve their communication.[5]

Science Communication – schematic overview
Schematic overview of the field and the actors of science communication according to Carsten Könneker


Writing in 1987, Geoffery Thomas and John Durant advocated various reasons to increase public understanding of science, or scientific literacy. If the public enjoyed science more, they suggested there would presumably be more funding, progressive regulation, and trained scientists. More trained engineers and scientists could allow a nation to be more competitive economically.[1] Science can also benefit individuals. Science can simply have aesthetic appeal (e.g., popular science or science fiction). Living in an increasingly technological society, background scientific knowledge can help to negotiate it. The science of happiness is an example of a field whose research can have direct and obvious implications for individuals.[1] Governments and societies might also benefit from more scientific literacy, since an informed electorate promotes a more democratic society.[1] Moreover, science can inform moral decision making (e.g., answering questions about whether animals can feel pain, how human activity influences climate, or even a science of morality).

Bernard Cohen points out potential pitfalls in improving scientific literacy. He explains first that we must avoid 'scientific idolatry'. In other words, science education must allow the public to respect science without worshiping it, or expecting infallibility. Ultimately scientists are humans, and neither perfectly altruistic, nor perfectly competent. Science communicators must also appreciate the distinction between understanding science and possessing a transferable skill of scientific thinking. Indeed, even trained scientists do not always manage to transfer the skill to other areas of their life.

Communicating science to the public is increasingly important in today's society. However according to some research, some scientists do not have the skills necessary to do so effectively. There has been some research done over why this is, and it has been found that the stereotype of scientists is the main reason they will not communicate to the public often. The "Draw a Scientist" experiment proves that from a young age, most people assume that scientists are unsocial, so scientists use that as a reason to not communicate.

Cohen is critical of what has been called "Scientism" – the claim that science is the best or only way to solve all problems. He also criticizes the teaching of 'miscellaneous information' and doubts that much of it will ever be of any use, (e.g., the distance in light years from the Earth to various stars, or the names of minerals). Much of scientific knowledge, particularly if it is not the subject of public debate and policy revision, may never really translate to practical changes for the lives of the learners.[1]

Many criticisms of academic research in public understanding of science come from scholars in science and technology studies. For example, Steven Hilgartner argues that what he calls 'the dominant view' of science popularization tends to imply a tight boundary around those who can articulate true, reliable knowledge.[2] By defining a deficient public as recipients of knowledge, the scientists get to contrast their own identity as experts. The process of popularization is a form of boundary work. Understood in this way, science communication may explicitly exist to connect scientists with the rest of society, but its very existence only acts to emphasize it: as if the scientific community only invited the public to play in order to reinforce its most powerful boundary (according to work by Massimiano Bucchi or Brian Wynne).[6][7]

Biologist Randy Olson adds that anti-science groups can often be so motivated, and so well funded, that the impartiality of science organizations in politics can lead to crises of public understanding of science. He cites examples of denialism (for instance of global warming) to support this worry.[3] Journalist Robert Krulwich likewise argues that the stories scientists tell are invariably competing with the efforts of people like Adnan Oktar. Krulwich explains that attractive, easy to read, and cheap creationist textbooks were sold by the thousands to schools in Turkey (despite their strong secular tradition) due to the efforts of Oktar.[4] Astrobiologist David Morrison has spoken of repeated disruption of his work by popular anti-scientific phenomena, having been called upon to assuage public fears of an impending cataclysm involving an unseen planetary object—first in 2008, and again in 2012 and 2017.[8]


Walter Lewin demonstrates conservation of potential energy. It can be difficult to captivatingly share good scientific thinking as well as scientifically accurate information. Krulwich and Olson believe scientists must rise to that challenge using metaphor and story telling.[3][4]

Marine biologist and film-maker Randy Olson published Don't Be Such a Scientist: Talking Substance in an Age of Style. In the book he describes how there has been this unproductive negligence when it comes to teaching scientists to communicate. Don't be Such a Scientist is written to his fellow scientists, and he says they need to "lighten up". He adds that scientists are ultimately the most responsible for promoting and explaining science to the public and media. This, Olson says, should be done according to a good grasp of social science; scientists must use persuasive and effective means like story telling. Olson acknowledges that the stories told by scientists need not only be compelling but also accurate to modern science - and says this added challenge must simply be confronted. He points to figures like Carl Sagan as effective popularizers, partly because such figures actively cultivate a likeable image.[3]

Science popularization figures such as Carl Sagan and Neil Degrasse Tyson are partly responsible for the view of science or a specific science discipline within the general public. However, the degree of knowledge and experience a science popularizer has can vary greatly. Because of this, some can depend on sensationalism. As a Forbes contributor put it, "The main job of physics popularizers is the same as it is for any celebrity: get more famous."[9] Because of this variation in experience, research scientists can sometimes question the credibility of science popularizers. Another point in the controversy of popular science is the idea of how public debate can affect public opinion. A relevant and highly public example of this is climate change. A science communication study appearing in The New York Times proves that "even a fractious minority wields enough power to skew a reader’s perception of a [science news] story” and that even “firmly worded (but not uncivil) disagreements between commenters affected readers’ perception of science.”[10] This causes some to worry that the popularizing of science in the public, questioning whether the further popularization of science will cause pressure towards generalization or sensationalism. Unfortunately, this question will fall to time for an answer.[10]

At his commencement address to Caltech students, journalist Robert Krulwich delivered a speech entitled "Tell me a story". Krulwich says that scientists are actually given many opportunities to explain something interesting about science or their work, and that they must seize such opportunities. He says scientists must resist shunning the public, as Sir Isaac Newton did in his writing, and instead embrace metaphors the way Galileo did; Krulwich suggests that metaphors only become more important as the science gets more difficult to understand. He adds that telling stories of science in practice, of scientists' success stories and struggles, helps convey that scientists are real people. Finally, Krulwich advocates for the importance of scientific values in general, and helping the public to understand that scientific views are not mere opinions, but hard-won knowledge.[4]

Actor Alan Alda helps scientists and PhD students get more comfortable with communication with the help of drama coaches (they use the acting techniques of Viola Spolin).[5]

Matthew Nisbet describes the use of opinion leaders as intermediaries between scientists and the public as a way to reach the public via trained individuals who are more closely engaged with their communities, such as "teachers, business leaders, attorneys, policymakers, neighborhood leaders, students, and media professionals." Examples of initiatives that take this approach include Science & Engineering Ambassadors, sponsored by the National Academy of Sciences, and Science Booster Clubs, coordinated by the National Center for Science Education.[11]

Imagining science's publics

In the preface of The Selfish Gene, Richard Dawkins wrote: "Three imaginary readers looked over my shoulder while I was writing, and I now dedicate the book to them. [...] First the general reader, the layman [...] second the expert [and] third the student".

Science & Technology Fair 2011 - Kolkata 2011-02-09 0921
Students explain science projects to visitors. Susanna Hornig promotes the message that anyone can meaningfully engage with science, even without going as deeply into it as the researchers themselves do.[12]

Many criticisms of the public understanding of science movement have emphasized that this thing they were calling the public was somewhat of an (unhelpful) black box. Approaches to the public changed with the move away from the public understanding of science. Science communication researchers and practitioners now often showcase their desire to listen to non-scientists as well as acknowledging an awareness of the fluid and complex nature of (post/late) modern social identities.[13] At the very least, people will use plurals: publics or audiences. As the editor of Public Understanding of Science put it in a special issue on publics:

We have clearly moved from the old days of the deficit frame and thinking of publics as monolithic to viewing publics as active, knowledgeable, playing multiple roles, receiving as well as shaping science. (Einsiedel, 2007: 5)[14]

However, Einsiedel goes on to suggest both views of the public are "monolithic" in their own way; they both choose to declare what something called the public is. Public understanding of science might have ridiculed publics for their ignorance, but an alternative "public engagement with science and technology" romanticizes its publics for their participatory instincts, intrinsic morality or simple collective wisdom. As Susanna Hornig Priest concludes in her recent introduction essay on science’s contemporary audiences, the job of science communication might be to help non-scientists feel they are not excluded as opposed to always included; that they can join in if they want, rather than that there is a necessity to spend their lives engaging.[12]

The process of quantifiably surveying public opinion of science is now largely associated with the public understanding of science movement (some would say unfairly).[15] In the US, Jon Miller is the name most associated with such work and well known for differentiating between identifiable ‘attentive’ or ‘interested’ publics (that is to say science fans) and those who do not care much about science and technology. Miller’s work questioned whether the American public had the following four attributes of scientific literacy:

  • knowledge of basic textbook scientific factual knowledge
  • an understanding of scientific method
  • appreciated the positive outcomes of science and technology
  • rejected superstitious beliefs, such as astrology or numerology[16]

In some respects, John Durant’s work surveying British public applied similar ideas to Miller. However, they were slightly more concerned with attitudes to science and technology, rather than just how much knowledge people had.[17] They also looked at public confidence in their knowledge, considering issues such as the gender of those ticking "don’t know" boxes. We can see aspects of this approach, as well as a more "public engagement with science and technology" influenced one, reflected within the Eurobarometer studies of public opinion. These have been running since 1973 to monitor public opinion in the member states, with the aim of helping the preparation of policy (and evaluation of policy). They look at a host of topics, not just science and technology but also defense, the euro, enlargement of the European Union, and culture. Eurobarometer’s recent study of Europeans’ Attitudes to Climate Change is a good example.[18] It focuses on respondents’ "subjective level of information"; asking "personally, do you think that you are well informed or not about…?" rather than checking what people knew.

Frame analysis

Science communication can be analyzed through frame analysis, a research method used to analyze how people understand situations and activities.

Some features of this analysis are listed below.

  • Public accountability: placing a blame on public actions for value, e.g. political gain in the climate change debate
  • Runaway technology: creating a certain view of technological advancements, e.g. photos of an exploded nuclear power plant
  • Scientific uncertainty: questioning the reliability of a scientific theory, e.g. arguing how bad global climate change can be if humans are still alive[19]


People make an enormous number of decisions every day, and to approach all of them in a careful, methodical manner is impractical. They therefore often use mental shortcuts known as "heuristics" to quickly arrive at acceptable inferences.[20] Tversky and Kahneman originally proposed three heuristics, listed below, although there are many others that have been discussed in later research.[21]

  • Representativeness: used to make assumptions about probability based on relevancy, e.g. how likely item A is to be a member of category B (is Kim a chef?), or that event C resulted from process D (could the sequence of coin tosses H-H-T-T have occurred randomly?).
  • Availability: used to estimate how frequent or likely an event is based on how quickly one can conjure examples of the event. For example, if one were asked to approximate the number of people in your age group that are currently in college, your judgment would be affected by how many of your own acquaintances are in college.
  • Anchoring and adjustment: used when making judgments with uncertainties. One will start with an anchoring point, then adjust it to reach an assumption. For example, if you are asked to estimate how many people will take Dr. Smith's biology class this spring, you may recall that 38 students took the class in the fall, and adjust your estimation based on whether the class is more popular in the spring or in the fall.

The most effective science communication efforts take into account the role that heuristics play in everyday decision-making. Many outreach initiatives focus solely on increasing the public's knowledge, but studies have found little, if any, correlation between knowledge levels and attitudes towards scientific issues.[22][23]

Science in popular culture and the media

Light bulb Edison 2
This diagram, designed by Thomas Edison in 1880, is intended to depict the workings of a light bulb.

Birth of public science

While scientific study began to emerge as a popular discourse following the Renaissance and the Enlightenment, science was not widely funded or exposed to the public until the nineteenth century.[24] Most science prior to this was funded by individuals under private patronage and was studied in exclusive groups, like the Royal Society. Public science emerged due to a gradual social change, resulting from the rise of the middle class in the nineteenth century. As scientific inventions, like the conveyor belt and the steam locomotive entered and enhanced the lifestyle of people in the nineteenth century, scientific inventions began to be widely funded by universities and other public institutions in an effort to increase scientific research.[25] Since scientific achievements were beneficial to society, the pursuit of scientific knowledge resulted in science as a profession. Scientific institutions, like the National Academy of Sciences or the British Association for the Advancement of Science are examples of leading platforms for the public discussion of science.[26] David Brewster, founder of the British Association for the Advancement of Science, believed in regulated publications in order to effectively communicate their discoveries, "so that scientific students may know where to begin their labours."[27] As the communication of science reached a wider audience, due to the professionalization of science and its introduction to the public sphere, the interest in the subject increased.

Scientific media in the 19th century

There was a change in media production in the nineteenth century. The invention of the steam-powered printing press enabled more pages to be printed per hour, which resulted in cheaper texts. Book prices gradually dropped, which gave the working classes the ability to purchase them.[28] No longer reserved for the elite, affordable and informative texts were made available to a mass audience. Historian Aileen Fyfe noted that, as the nineteenth century experienced a set of social reforms that sought to improve the lives of those in the working classes, the availability of public knowledge was valuable for intellectual growth.[29] As a result, there were reform efforts to further the knowledge of the less educated. The Society for the Diffusion of Useful Knowledge, led by Henry Brougham, attempted to organize a system for widespread literacy for all classes.[30] Additionally, weekly periodicals, like the Penny Magazine, were aimed to educate the general public on scientific achievements in a comprehensive manner.[31]

Koenig's steam press - 1814
Fredrich Koenig's stream powered printing press, 1814.

As the audience for scientific texts expanded, the interest in public science did as well. 'Extension lectures' were installed in some universities, like Oxford and Cambridge, which encouraged members of the public to attend lectures.[32] In America, traveling lectures were a common occurrence in the nineteenth century and attracted hundreds of viewers. These public lectures were a part of the lyceum movement and demonstrated basic scientific experiments, which advanced scientific knowledge for both the educated and uneducated viewers.[33]

Not only did the popularization of public science enlighten the general public through mass media, but it also enhanced communication within the scientific community. Although scientists had been communicating their discoveries and achievements through print for centuries, publications with a variety of subjects decreased in popularity.[34] Alternatively, publications in discipline-specific journals were crucial for a successful career in the sciences in the nineteenth century. As a result, scientific journals such as Nature or National Geographic possessed a large readership and received substantial funding by the end of the nineteenth century as the popularization of science continued.[35]

Science communication in contemporary media

Science can be communicated to the public in many different ways. According to Karen Bultitude, a science communication lecturer at University College London, these can be broadly categorized into three groups: traditional journalism, live or face-to-face events, and online interaction.[36] Traditional journalism (for example, newspapers, magazines, television and radio) has the advantage of reaching large audiences; in the past, this is way most people regularly accessed information about science.[36][37] Traditional media is also more likely to produce information that is high quality (well written or presented), as it will have been produced by professional journalists. Traditional journalism is often also responsible for setting agendas and having an impact on government policy.[36] The traditional journalistic method of communication is one-way, so there can be no dialogue with the public, and science stories can often be reduced in scope so that there is a limited focus for a mainstream audience, who may not be able to comprehend the bigger picture from a scientific perspective.[36][38] However, there is new research now available on the role of newspapers and television channels in constituting 'scientific public spheres' which enable participation of a wide range of actors in public deliberations.[39]

Another disadvantage of traditional journalism is that, once a science story is taken up by mainstream media, the scientist(s) involved no longer has any direct control over how his or her work is communicated, which may lead to misunderstanding or misinformation.[36][38] Research in this area demonstrates how the relationship between journalists and scientists has been strained in some instances.[40] On one hand scientists have reported being frustrated with things like journalists oversimplifying or dramatizing of their work, while on the other hand journalists find scientists difficult to work with and ill-equipped to communicate their work to a general audience.[41][40] Despite this potential tension, a comparison of scientists from several countries has shown that many scientists are pleased with their media interactions and engage often.[42]

However, it is important to note the use of traditional media sources, like newspapers and television, has steadily declined as primary sources for science information, while the internet has rapidly increased in prominence.[43] In 2016, 55% of Americans reported using the internet as their primary source to learn about science and technology, compared to 24% reporting TV and 4% reporting newspapers were their primary sources.[43] Additionally, traditional media outlets have dramatically decreased the number of, or in some cases eliminated, science journalists and the amount of science-related content they publish.[44]

The second category is live or face-to-face events, such as public lectures (for example, UCL's public lunch hour lecturesmuseums, debates, science busking, sci-art, science cafes and science festivals. Citizen Science or crowd-sourced science (scientific research conducted, in whole or in part, by amateur or nonprofessional scientists), which can be done with a face-to-face approach, online, or as a combination of the two to engage in science communication.[36] Research has shown that members of the public seek out science information that is entertaining, but also helping citizens to critically participate in risk regulation and S&T governance.[45] Therefore it is important to bear this aspect in mind when communicating scientific information to the public (for example, through events combining science communication and comedy, such as Festival of the Spoken Nerd or during scientific controversies).[37] The advantages of this approach are that it is more personal and allows scientists to interact with the public, allowing for two-way dialogue. Scientists are also better able to control content using this method. Disadvantages of this method include the limited reach, it can also be resource-intensive and costly and also, it may be that only audiences with an existing interest in science will be attracted.[36]

The third category is online interaction, for example, websites, blogs, wikis and podcasts can also be used for science communication, as can other social media. Online methods of communicating science have the potential to reach huge audiences, can allow direct interaction between scientists and the public,[46] and the content is always accessible and can be somewhat controlled by the scientist. Additionally, online communication of science can help boost scientists' reputation through increased citations, better circulation of articles, and establishing new collaborations.[41][40] Online communication also allows for both one-way and two-way communication, depending on the audience’s and the author's preferences. However, there are disadvantages in that it is difficult to control how content is picked up by others, and regular attention and updating is needed.[36]

When considering whether or not to engage in science communication online, scientists should review what science communication research has shown to be the potential positive and negative outcomes. Online communication has given rise to movements like open science, which advocates for making science more accessible. However, when engaging in communication about science online, scientists should consider not publicizing or reporting findings from their research until it has been peer-reviewed and published, as journals may not accept the work after it has been circulated under the "Ingelfinger rule".

Other considerations revolve around how scientists will be perceived by other scientists for engaging in communication. For example, some scholars have criticized engaged, popular scholars using concepts like the Sagan effect or Kardashian Index. Despite these criticisms, many scientists are taking to communicating their work on online platforms, a sign of potentially changing norms in the field.[1]

Social media science communication

By using Twitter, researchers and academics can discuss and communicate scientific topics with many types of audiences based on various points of view.[47] Some studies indicate that the use of Twitter can positively impact the number of times a scientific article is cited. These studies show that articles that are highly tweeted about are eleven times more likely to be highly cited than those that who few people tweeted.[48]

As noted in studies by Gunther Eysenbach, research has shed light on how Twitter has a direct link to the advances in the science community.[48] Alison Burt, Editor in chief of Elsevier Connect and author of the article How to use social media for science, states the potential drawbacks to sharing their research on Twitter.[49]

Kimberly Collins of PLOS explains reasons how some scientists are hesitant to join Twitter.[50] Some scientists are hesitant to use social media outlets such as Twitter due to lack of knowledge of the platform, and inexperience with how to make meaningful posts.[50] Some scientists do not see the meaning in using Twitter as a platform to share their research or have the time to add the information into the accounts themselves.[50]

Scientists also believe that Twitter is not professional enough for them to put out information as well as receive relevant suggestions and comments back.[49] Scientists did give a positive to using Twitter by (28%) of the scientists who participated in the study said communicating science on Twitter can benefit because of the size and diverse audience it reaches.[50] BoingBoing science editor and New York Times columnist Maggie Koerth-Baker commented on the importance of keeping public and private personas on social media separate in order to maintain professionalism online.[49] According to these findings, posting academic research on a personal social media accounts could potentially send mixed messages to Twitter users.

There have been occasions where scientific outreach on Twitter has been met with positive results. In September 2017, an 8 year old bug lover was teased at her school for her passion for bugs.[51] This led to the Entomological society of Canada posting a tweet defending her love for bugs called #BugsR4Girls.[51] The ESC’s use of twitter was able to make a statement saying, "A young girl who loves insects is being bullied & needs our support. DM your email & we'll connect you! #BugsR4Girls".[51]

In 2017, a study done by the Pew Research Center of Journalism and Media found that "about a quarter of social media users follow science related pages and accounts.[52] This group places both more importance and comparatively more trust on science news that comes to them through social media".[52]

Karen Peterson, director of Scientific Career Development at Fred Hutchinson Cancer Research Center stresses the "importance of using social networks such as Facebook and Twitter to engage in intercommunication" for establishing an online presence as well.[53] Online presence is necessary for career development. No matter your personality type, career advisors recommend that postdocs use online networking tools to make connections, exchange scientific ideas, and advance a career.[53]

According to Nature, "more than 3,000 scientists and engineers told Nature about their awareness of various giant social media networks and research-profiling sites".[47] Elena Milani created the SciHashtag project which is a condensed collection of Twitter hashtags regarding science communication and science.[54] Twitter has become a part of researchers’ lives.[47]

The public understanding of science movement

The public understanding of science, public awareness of science and public engagement with science and technology are all terms coined with a movement involving governments and societies in the late 20th century. During the late 19th century, science became a professional subject and influenced by governmental suggestions. Prior to this, public understanding of science was very low on the agenda. However, some well-known figures such as Michael Faraday ran lectures aimed at the non-expert public, his being the famous Christmas Lectures which began in 1825.

The 20th century saw groups founded on the basis they could position science in a broader cultural context and allow scientists to communicate their knowledge in a way that could reach and be understood by the general public. In the UK, The Bodmer Report (or The Public Understanding of Science as it is more formally known) published in 1985 by The Royal Society changed the way scientists communicated their work to the public. The report was designed to "review the nature and extent of the public understanding of science in the United Kingdom and its adequacy for an advanced democracy.".[55] Chaired by the geneticist Sir Walter Bodmer alongside famous scientists as well as broadcaster Sir David Attenborough, the report was evidenced by all of the major sectors concerned; scientists, politicians, journalists and industrialists but not the general public.[55] One of the main assumptions drawn from the report was everybody should have some grasp of science and this should be introduced from a young age by teachers who are suitably qualified in the subject area.[56] The report also asked for further media coverage of science including via newspapers and television which has ultimately led to the establishment of platforms such as the Vega Science Trust.

In both the UK and the United States following the second world war, public views of scientists swayed from great praise to resentment. Therefore, the Bodmer Report highlighted concerns from the scientific community that their withdrawal from society was causing scientific research funding to be weak.[57] Bodmer promoted the communication of science to a wider more general public by expressing to British scientists that it was their responsibility to publicize their research.[57] An upshot of the publication of the report was the creation of the Committee on the Public Understanding of Science (COPUS), a collaboration between the British Association for the Advancement of Science, the Royal Society and the Royal Institution. The engagement between these individual societies caused the necessity for a public understanding of science movement to be taken seriously. COPUS also awarded grants for specific outreach activities allowing the public understanding to come to the fore.[58] Ultimately leading to a cultural shift in the way scientists publicized their work to the wider non-expert community.[59] Although COPUS no longer exists within the UK the name has been adopted in the US by the Coalition for the Public Understanding of Science. An organization which is funded by the US National Academy of Sciences and the National Science Foundation and focuses on popular science projects such as science cafes, festivals, magazines and citizen science schemes.

In the European Union, public views on public-funded research and the role of governmental institutions in funding scientific activities were being questioned as the budget allocated was increasing[60]. Therefore, the European Commission encouraged strongly and later obligated research organizations to communicate about their research activities and results widely and to the general public. This is being done by integrating a communication plan into their research project that increases the public visibility of the project using an accessible language and adapted channels and materials[61].

See also

Notes and references

  1. ^ a b c d e As summarised in Gregory, Jane & Steve Miller (1998) Science in Public: Communication, Culture and Credibility (New York: Plenum), 11–17.
  2. ^ a b Hilgartner, Stephen (1990) "The Dominant View of Popularization: Conceptual Problems, Political Uses," Social Studies of Science, vol. 20(3): 519–539.
  3. ^ a b c d e (23 October 2009.) "Randy Olson – Don’t Be Such a Scientist." (Includes podcast). Accessed May 2012.
  4. ^ a b c d e Miller, Lulu (29 July 2008)."Tell Me a Story." (Includes podcast). Accessed May 2012.
  5. ^ a b Grushkin, Daniel (5 August 2010). "Try acting like a scientist" The Scientist Magazine. Accessed May 2012.
  6. ^ Massimiano Bucchi (1998) Science and the Media (London & New York: Routledge).
  7. ^ Wynne, Brian (1992) ‘Misunderstood misunderstanding: Social identities and public uptake of science’, Public Understanding of Science, vol. 1 (3): 281–304. See also Irwin, Alan & Wynne, Brian (eds) (1996) Misunderstanding Science (Cambridge & New York: Cambridge University Press).
  8. ^ Selk, Avi. "Please stop annoying this NASA scientist with your ridiculous Planet X doomsday theories". The Washington Post. Retrieved 18 December 2017.
  9. ^ "What is Neil deGrasse Tyson's Role in the Scientific Community?". Forbes. Retrieved 29 November 2018.
  10. ^ a b Walsh, Lynda (2015). "The Double-Edged Sword of Popularization". Science Communication. 37 (5): 658–669. doi:10.1177/1075547015581928.
  11. ^ Nisbet, Matthew (2018). "Ambassadors for Science: Harnessing the Power of Opinion-Leaders across Communities". Skeptical Inquirer. 42 (2): 30–31. Retrieved 1 June 2018.
  12. ^ a b Priest, Susanna Hornig (2009) ‘Reinterpreting the audiences for media messages about science’, in Richard Holliman et al (eds) Investigating Science Communication in the Information Age: Implications for Public Engagement and Popular Media (Oxford: Oxford University Press) 223-236.
  13. ^ for example, see Irwin, Alan & Michael, Mike (2003) Science, Social Theory and Public Knowledge (Maidenhead & Philadelphia: Open University Press). chapter 6
  14. ^ Einsiedel, Edna (2005) ‘Editorial: Of Publics and Science’, Public Understanding of Science, vol. 16(1): 5-6.
  15. ^ Martin Bauer, Nick Allum and Steve Miller, "What can we learn from 25 years of PUS survey research? Liberating and expanding the agenda", Public Understanding of Science, volume 16, 2007, pages 79-95.
  16. ^ Martin Bauer, Nick Allum and Steve Miller, "What can we learn from 25 years of PUS survey research? Liberating and expanding the agenda", Public Understanding of Science, volume 16, 2007, pages 80-81.
  17. ^ e.g. Durant, John, GA Evans & GP Thomas (1989) ‘The Public Understanding of Science’, Nature 340: 11–14.
  18. ^ (September 2008.) "Europeans’ attitudes towards climate change." European Parliament and European Commission (accessed in May 2012).
  19. ^ See, for example, Nisbet, Matthew C. (2009). Communicating Climate Change: Why Frames Matter for Public Engagement. Environment (Online at, retrieved 20 October 2010).
  20. ^ Fiske, S. T., & Taylor, S. E. (1991). Social Cognition (2nd ed.). New York: McGraw-Hill.
  21. ^ Tversky, Amos; Kahneman, Daniel (27 September 1974). "Judgment under Uncertainty: Heuristics and Biases". Science. 185 (4157): 1124–1131. doi:10.1126/science.185.4157.1124. ISSN 0036-8075. PMID 17835457.
  22. ^ Brossard, Dominique; Lewenstein, Bruce; Bonney, Rick (1 January 2005). "Scientific knowledge and attitude change: The impact of a citizen science project". International Journal of Science Education. 27 (9): 1099–1121. doi:10.1080/09500690500069483. ISSN 0950-0693.
  23. ^ Scheufele, D. A. (2006). Messages and heuristics: How audiences form attitudes about emerging technologies. In J. Turney (Ed.), Engaging science: Thoughts, deeds, analysis and action (pp. 20-25). London: The Wellcome Trust.
  24. ^ "Who pays for science?". Berkeley University. Retrieved 29 October 2016.
  25. ^ "Science Technology Timeline". 2002. Retrieved 25 October 2016.
  26. ^ "BAAS". 2002. Retrieved 25 October 2016.
  27. ^ "British Science Association History". British Science Association. Retrieved 30 October 2016.
  28. ^ Landow, George P. (25 May 2005). "A Review of Aileen Fyfe's Science and Salvation: Evangelical Popular Science Publishing in Victorian Britain". Retrieved 1 November 2016.
  29. ^ Fyfe, Aileen. "Science Publishing". National University of Ireland. Retrieved 29 October 2016.
  30. ^ Ashton, Rosemary. "Society for the Diffusion of Useful Knowledge (act. 1826–1846)". Oxford Dictionary of National Biography. Oxford University Press. Retrieved 2 November 2016.
  31. ^ Society for the Diffusion of Useful Knowledge (2012). The Penny Magazine of the Society for the Diffusion of Useful Knowledge. Retrieved 1 November 2016.
  32. ^ "About the University: Nineteenth and twentieth centuries". University of Cambridge. University of Cambridge. 28 January 2013. Retrieved 31 October 2016.
  33. ^ "Showing off: Scientific Lecturing in the 19th century". The Dickinsonia History Project. Dickinson College. Retrieved 2 November 2016.
  34. ^ Fyfe, Aileen. "Science Publishing". Brown University. Retrieved 29 October 2016.
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Further reading

  • Bauer, M & Bucchi, M (eds) (2007) Journalism, Science and Society (London & New York: Routledge).
  • Bucchi, M & Trench, B (eds) (2008) Handbook of Public Communication of Science and Technology (London & New York: Routledge).
  • Cartwright, JH & Baker, B (2005) Literature and science: social impact and interaction (Santa Barbara: ABC-CLIO).
  • Drake, JL et al. (eds) (2013) New trends in earth-science outreach and engagement: the nature of communication. (Cham, Switzerland: Springer).
  • Gregory, J & Miller, S (1998) Science in Public: communication, culture and credibility (New York: Plenum).
  • Holliman, R et al. (eds) (2009) Investigating Science Communication in the Information Age: Implications for Public Engagement and popular media (Oxford: Oxford University Press).
  • National Academies of Sciences, Engineering, and Medicine. (2016) Communicating Science Effectively: A Research Agenda (Washington, DC: The National Academies Press). doi:10.17226/23674 open access
  • Nelkin, D (1995) Selling Science: How the Press Covers Science & Technology, 2nd edition (New York: WH Freeman).
  • Saab, BJ (2010) "Engaging the Clutch of the Science Communication Continuum – Shifting Science Outreach into High Gear" (Hypothesis 9(1) e12).
Andrew Gemant Award

The Andrew Gemant Award is a prize awarded by the American Institute of Physics to a person who has made substantial cultural, artistic, or humanistic contributions to physics. The award is named after Andrew Gemant.

Australian National Centre for the Public Awareness of Science

The Centre for the Public Awareness of Science is part of the Australian National University. In March 2000 it became an accredited Centre for the Australian National Commission for UNESCO.

Carl Sagan Award for Public Appreciation of Science

The Carl Sagan Award for Public Understanding of Science is an award presented by the Council of Scientific Society Presidents (CSSP) to individuals who have become “concurrently accomplished as researchers and/or educators, and as widely recognized magnifiers of the public's understanding of science.” The award was first presented in 1993 to astronomer, Carl Sagan (1934–1996), who is also the award's namesake.

Descartes Prize

The Descartes Prize is an annual award in science given by the European Union, named in honour of the French mathematician and philosopher, René Descartes.

The prizes recognizes Outstanding Scientific and Technological Achievements Resulting from European Collaborative Research. The research prize was first awarded in 2000.

The research prize is awarded to teams of researchers who have "achieved outstanding scientific or technological results through collaborative research in any field of science, including the economic, social science and humanities." [1]. Submissions may be received by the research teams themselves or by suitable national bodies.

A science communication prize was started in 2004 as part of the Descartes Prize but in 2007 was separated to the Science Communication Prize.

Proposals (also referred to as submissions) received are judged and a shortlist of nominees are announced, from which five Laureates (finalists) and five Winners are announced at a prize ceremony in December each year.

Discourse analysis

Discourse analysis (DA), or discourse studies, is the approaches to analyze written, vocal, or sign language use, or any significant semiotic event.

The objects of discourse analysis (discourse, writing, conversation, communicative event) are variously defined in terms of coherent sequences of sentences, propositions, speech, or turns-at-talk. Contrary to much of traditional linguistics, discourse analysts not only study language use 'beyond the sentence boundary' but also prefer to analyze 'naturally occurring' language use, not invented examples. Text linguistics is a closely related field. The essential difference between discourse analysis and text linguistics is that discourse analysis aims at revealing socio-psychological characteristics of a person/persons rather than text structure.Discourse analysis has been taken up in a variety of disciplines in the humanities and social sciences, including linguistics, education, sociology, anthropology, social work, cognitive psychology, social psychology, area studies, cultural studies, international relations, human geography, environmental science, communication studies, biblical studies, public relations and translation studies, each of which is subject to its own assumptions, dimensions of analysis, and methodologies.

Hatyai University

Hatyai University (Thai: มหาวิทยาลัยหาดใหญ่) is a private university in Hat Yai, Songkhla Province, Thailand. Founded in 1997, the university offers undergraduate programs through its seven faculties: business administration, law, education and liberal arts, science and technology, political science, communication arts, and Didyasarin International College. Its graduate school offers in education administration, business administration programs, and doctoral programs.

Kalinga Prize

The Kalinga Prize for the Popularization of Science is an award given by UNESCO for exceptional skill in presenting scientific ideas to lay people. It was created in 1952, following a donation from Biju Patnaik, Founder President of the Kalinga Foundation Trust in India.

Kelvin Medal and Prize

The Kelvin Medal and Prize is awarded by the Institute of Physics. It was established in 1994 and named after Lord Kelvin. The prize is awarded each year to acknowledge individuals involved in physics outreach that demonstrate outstanding contributions to the public understanding of physics.(Not to be confused with "Kelvin Gold Medal" - awarded by a panel of Engineering Institute Presidents)

Kiki Sanford

Kirsten "Kiki" Sanford (born August 1, 1974) is an American neurophysiologist and science communicator. After working at the University of California, Davis as a research scientist, she left research work to pursue a career in science communication. Her work has included multiple audio and video programs, including the This Week in Science radio program and podcast and Dr. Kiki's Science Hour, a podcast involving interviews with experts in a given scientific field.

Kohn Award

The Royal Society Kohn Award was an award given by the Royal Society since 2005 to beginning scientists who had achieved significant cultural impact through broadcasting or public speech. It was funded by the Kohn Foundation (set up by Ralph Kohn) and consisted of a grant for £7,500 for science communication activities and a gift of £2,500.

Ministry of Communication, Science and Technology

The Ministry of Communication, Science and Technology was a Tanzanian government ministry that was established in February 2008. The ministry's roles were policy formulation, monitoring and evaluation, and regulatory and legal matters pertaining to communication, ICT, science, technology, and innovation.

National Institute of Science Communication and Information Resources

The National Institute of Science Communication and Information Resources (NISCAIR), located at New Delhi, India, is an information science institute in India founded in 2002. It operates under the umbrella of the Council of Scientific and Industrial Research (CSIR) that comprise 38 other labs and institutes in India.

The institute provides the Associateship in Information Science (AIS) Degree.

Public awareness of science

Public awareness of science (PAwS), public understanding of science (PUS), or more recently, Public Engagement with Science and Technology (PEST) are terms relating to the attitudes, behaviours, opinions, and activities that comprise the relations between the general public or lay society as a whole to scientific knowledge and organisation. It is a comparatively new approach to the task of exploring the multitude of relations and linkages science, technology, and innovation have among the general public. While earlier work in the discipline had focused on augmenting public knowledge of scientific topics, in line with the information deficit model of science communication, the discrediting of the model has led to an increased emphasis on how the public chooses to use scientific knowledge and on the development of interfaces to mediate between expert and lay understandings of an issue.

Royal College of Science Union

The Royal College of Science Union (RCSU) is a student union and science outreach organisation at Imperial College London which represents over 3,000 students in the university's Faculty of Natural Sciences. It manages the student societies for the departments of Mathematics, Physics, Chemistry, Biochemistry, and Biology. The RCSU runs Science Challenge, a national science communication competition, and publishes the Broadsheet science magazine.

Royal Society of London Michael Faraday Prize

The Royal Society of London Michael Faraday Prize is awarded for "excellence in communicating science to UK audiences". Named after Michael Faraday, the medal itself is made of silver gilt, and is accompanied by a purse of £2500.

Science-Based Medicine

Science-Based Medicine is a website with articles covering issues in science and medicine, especially dangerous medical scams and practices. Science-Based Medicine is noted as an influential and respected source of information about medical controversies and alternative medicine.Steven Novella, a clinical neurologist at Yale University, founded the site as a blog and serves as its executive editor. David Gorski, a surgical oncologist at Wayne State University, serves as the managing editor. Both editors and the blog's regular contributors are prominent skeptics, doctors, researchers, and communicators.

Science Communication (journal)

Science Communication (from 1979 to 1994 Knowledge: Creation, Diffusion, Utilization) is a peer-reviewed academic journal that publishes papers in the field of communication of science and technology. The editor-in-chief is Susanna Hornig Priest (Oregon State University). It was established in 1979 and is currently published by SAGE Publications.

Science Reporter

Science Reporter is a monthly popular science magazine that has been published in India since 1964 by the National Institute of Science Communication and Information Resources, a government agency based in New Delhi. It is published in English and is read principally in India and neighbouring countries.

The magazine was originally intended to make citizens aware of the research taking place in various scientific institutions in the country. It has now outgrown this initial agenda, becoming a popular science magazine that covers many national and international science issues. There are reports of current interest, as well as essays written by eminent national scientists on modern technologies, the country's science policy, and the like. Regular columns on science fiction, puzzles, hobby projects, crosswords are also present.


Speech is human vocal communication using language. Each language uses phonetic combinations of vowel and consonant sounds that form the sound of its words (that is, all English words sound different from all French words, even if they are the same word, e.g., "role" or "hotel"), and using those words in their semantic character as words in the lexicon of a language according to the syntactic constraints that govern lexical words' function in a sentence. In speaking, speakers perform many different intentional speech acts, e.g., informing, declaring, asking, persuading, directing, and can use enunciation, intonation, degrees of loudness, tempo, and other non-representational or paralinguistic aspects of vocalization to convey meaning. In their speech speakers also unintentionally communicate many aspects of their social position such as sex, age, place of origin (through accent), physical states (alertness and sleepiness, vigor or weakness, health or illness), psychic states (emotions or moods), physico-psychic states (sobriety or drunkenness, normal consciousness and trance states), education or experience, and the like.

Although people ordinarily use speech in dealing with other persons (or animals), when people swear they do not always mean to communicate anything to anyone, and sometimes in expressing urgent emotions or desires they use speech as a quasi-magical cause, as when they encourage a player in a game to do or warn them not to do something. There are also many situations in which people engage in solitary speech. People talk to themselves sometimes in acts that are a development of what some psychologists (e.g., Lev Vygotsky) have maintained is the use in thinking of silent speech in an interior monologue to vivify and organize cognition, sometimes in the momentary adoption of a dual persona as self addressing self as though addressing another person. Solo speech can be used to memorize or to test one's memorization of things, and in prayer or in meditation (e.g., the use of a mantra).

Researchers study many different aspects of speech: speech production and speech perception of the sounds used in a language, speech repetition, speech errors, the ability to map heard spoken words onto the vocalizations needed to recreate them, which plays a key role in children's enlargement of their vocabulary, and what different areas of the human brain, such as Broca's area and Wernicke's area, underlie speech. Speech is the subject of study for linguistics, cognitive science, communication studies, psychology, computer science, speech pathology, otolaryngology, and acoustics.

Speech compares with written language, which may differ in its vocabulary, syntax, and phonetics from the spoken language, a situation called diglossia.

The evolutionary origins of speech are unknown and subject to much debate and speculation. While animals also communicate using vocalizations, and trained apes such as Washoe and Kanzi can use simple sign language, no animals' vocalizations are articulated phonemically and syntactically, and do not constitute speech.

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