Scholastic Corporation

Scholastic Corporation is an American multinational publishing, education and media company known for publishing, selling, and distributing books and educational materials for schools, teachers, parents, and children. Products are distributed to schools and districts, to consumers through the schools via reading clubs and fairs, and through retail stores and online sales. The business has three segments: Children Book Publishing & Distribution (Trade, Book Clubs and Book Fairs), Education, and International. Scholastic holds the perpetual US publishing rights to the Harry Potter and Hunger Games book series.[3][4] Scholastic is the world's largest publisher and distributor of children's books and print and digital educational materials for pre-K to grade 12.

In addition to Harry Potter and The Hunger Games, the company is known for its school book clubs and book fairs, classroom magazines such as Scholastic News, and popular book series: Clifford the Big Red Dog, Goosebumps, The Magic School Bus, Captain Underpants, Animorphs, and I Spy. Scholastic also publishes instructional reading and writing programs, and offers professional learning and consultancy services for school improvement. Clifford the Big Red Dog serves as the mascot for Scholastic.

Scholastic Corporation
Scholastic Logo Bar
StatusPublic Company
S&P 600 Component
FoundedOctober 22, 1920
Wilkinsburg, Pennsylvania, U.S.
FounderMaurice Robinson
Country of originUnited States
Headquarters location557 Broadway, New York City, New York, U.S. 10012
Key peopleRichard Robinson, CEO, president & chairman; Kenneth Cleary, CFO
Publication typesBooks, Magazines, pre-K to grade 12 instructional programs, classroom magazines, films, television
Nonfiction topicsChildren's literacy and education
RevenueIncrease US$1.6 billion (2016)[1]
No. of employees9,700 (2014)[2]
Scholastic Building
Scholastic Headquarters by Matthew Bisanz
Scholastic Building (center)
General information
TypeHeadquarters of the Scholastic Corporation
Location557 Broadway, New York City, New York 10012
Coordinates40°43′27″N 73°59′54″W / 40.72417°N 73.99833°WCoordinates: 40°43′27″N 73°59′54″W / 40.72417°N 73.99833°W
OwnerScholastic Corporation
Design and construction
ArchitectAldo Rossi


In 1920, Maurice R. "Robbie" Robinson founded the business he named Scholastic Publishing Company in his hometown of Wilkinsburg, right outside Pittsburgh, Pennsylvania. As a publisher of youth magazines, the first publication was The Western Pennsylvania Scholastic. It covered high school sports and social activities and debuted on October 22, 1920.[5]

In the 1960s, international publishing locations were added in England (1964), New Zealand (1964) and Sydney (1968).[6]

In February 2012, it bought Weekly Reader Publishing from Reader's Digest Association, and announced in July that year that it planned to discontinue separate issues of Weekly Reader magazines after more than a century of publication, and co-branded the magazines as "Scholastic News/Weekly Reader".[7]

Marketing initiatives

The Scholastic Art & Writing Awards

Founded in 1923 by Maurice R. Robinson, The Scholastic Art & Writing Awards, administered by the Alliance for Young Artists & Writers, have recognized more than 9 million young artists and writers, and provided more than $25 million in awards and scholarships and are the nation's longest-running art and writing awards.

Recipients of The Scholastic Art and Writing Awards include Richard Anuszkiewicz, Richard Avedon, Harry Bertoia, Mel Bochner, Truman Capote, Paul Davis, Frances Farmer, Red Grooms, Robert Indiana, Bernard Malamud, Joyce Maynard, Joyce Carol Oates, Philip Pearlstein, Peter S. Beagle, Sylvia Plath, Robert Redford, Jean Stafford, Mozelle Thompson, Ned Vizzini, Kay WalkingStick, Andy Warhol, and Charles White, all of whom won when they were in high school.

James Patterson Pledge

In March 2018, author James Patterson announced an increase in his annual donations for classroom libraries from $1.75 million to $2 million, in a program run in conjunction with the Scholastic Book Clubs. Patterson is also distributing 4,000 gifts of $500 each to teachers around the country.[8]

Imprints and corporate divisions

Trade Publishing Imprints include:

  • Arthur A. Levine Books, which specializes in fiction and non-fiction books for young readers. The imprint was founded at Scholastic in 1996 by Arthur Levine in New York City. The first book published by Arthur A. Levine Books was When She Was Good by Norma Fox Mazer in autumn of 1997. The imprint is most notable as the publisher for the American editions of the Harry Potter series by J. K. Rowling.[9][10][11] In March 2019, Levine left Scholastic to form his own new publisher. Scholastic will retain Levine's back catalogue.[12]
  • The Chicken House
  • Four Winds Press (defunct)
  • Klutz Press
  • Orchard Books
  • Scholastic Australia made up of Koala Books, Margaret Hamilton Books, Omnibus Books, and Scholastic Press.[13]

Corporate divisions

Children's Press (spelled until 1995 as Childrens Press). Founded in 1945[14] and originally based in Chicago, Illinois, this press published the Rookie Read-About series and also has a secondary imprint, Franklin Watts. In 1996, Children's Press became a division of Grolier, which became an imprint of Scholastic Corporation in 2000.

Scholastic Media

Scholastic Media is a corporate division[15] led by Deborah Forte since 1995. It covers "all forms of media and consumer products, and is comprised of four main groups – Productions, Marketing & Consumer Products, Interactive, and Audio." Weston Woods is its production studio, acquired in 1996, as was Soup2Nuts from 2001–2015 before shutting down.[16]

Scholastic has produced audiobooks such as the Caldecott/Newbery Collection;[17] TV serial adaptations such as Clifford the Big Red Dog, Animorphs, The Magic School Bus, and Goosebumps; and feature films such as the Harry Potter series, Tuck Everlasting, Clifford's Really Big Movie, Goosebumps, The Golden Compass, Captain Underpants: The First Epic Movie and Goosebumps 2: Haunted Halloween. It will produce the 39 Clues and as Scholastic Productions produced the series Voyagers!, My Secret Identity, and Charles in Charge.

Book clubs

Scholastic book clubs are offered at schools in many countries. Typically, teachers administer the program to the students in their own classes, but in some cases, the program is administered by a central contact for the entire school. Within Scholastic, Reading Clubs is a separate unit (compared to, e.g., Education). Reading clubs are arranged by age/grade.

Scholastic Parents Media

Scholastic Parents Media publishes the Scholastic Parent & Child magazine. The group also specializes in online advertising sales and custom programs designed for parents with children aged 0–6.[18]


Scholastic has been criticized for inappropriately marketing to children. Also, Scholastic now requires parents to submit children's names with birth dates to place online orders, creating controversy. A significant number of titles carried have strong media tie-ins and are considered relatively short in literary and artistic merit by some critics.[19] Consumer groups have also attacked Scholastic for selling too many toys and video games to children, rather than focusing on just books.

In July, 2005, Scholastic determined that certain leases previously accounted for as operating leases should have been accounted for as capital leases. The cumulative effect, if recorded in the current year, would be material. As a result, it decided to restate its financial statements.

See also


  1. ^ "Scholastic Form 10-K Annual Report". Scholastic Corporation. Retrieved 2017-04-17.
  2. ^ "Annual Report 2014" (PDF). Retrieved 2014-07-29.
  3. ^ "Scholastic profit rises on Hunger Games sales | Reuters". 2012-07-19. Retrieved 18 October 2012.
  4. ^ Reaney, Patricia (2012-07-31). "J.K. Rowling launches Harry Potter book club online | Reuters". Retrieved 18 October 2012.
  5. ^ "About Scholastic People And History". Retrieved 2014-03-12.
  6. ^ "United States Securities and Exchange Commission Form 10-K Annual Report pursuant to section 13 or 15(d) of the Securities exchange Act of 1934 For the fiscal year ended May 31, 2002 Commission File No. 0-19860: Scholastic Corporation". 2002. pp. 6, 7. Retrieved 12 September 2015.
  7. ^ "Scholastic to End Independent Publication of Weekly Reader – Bloomberg". 2012-07-23. Retrieved 16 November 2012.
  8. ^ "James Patterson donating $2 million to classroom libraries". Retrieved 2018-07-19.
  9. ^ "Welcome To Arthur A. Levine Books!". Arthur A. Levine Books!. Retrieved 2016-01-03.
  10. ^ "Potter Publisher Predicted Literary Magic". NPR.
  11. ^ "The Wizardly Editor Who Caught the Golden Snitch". The Washington Post.
  12. ^
  13. ^ "Publishing Channel". Scholastic Australia. Retrieved 12 September 2015.
  14. ^ "Children's Press".
  15. ^ "Welcome". Scholastic Corporation: About Scholastic. Retrieved 2012-04-20.
  16. ^ "Media & The Mission". Scholastic Corporation: About Scholastic. Retrieved 2012-04-20.
  17. ^ "Weston Woods Caldecott/Newbery Collection." Archived 2012-04-23 at the Wayback Machine English language teaching: listening practice. Scholastic Corporation. Retrieved 2012-04-20.
  18. ^ "Parent & Child Magazine". Retrieved 2014-03-12.
  19. ^ Meltz, Barbara F. (2006-11-20). "''Boston Globe''". Retrieved 2014-03-12.

External links

Allie Finkle's Rules for Girls

Allie Finkle's Rules for Girls is a juvenile novel series for tweenage girls by Meg Cabot. The books are published by Scholastic Corporation.

Beast Quest

Beast Quest is a best-selling series of children's fantasy/adventure novels produced by Working Partners Ltd and written by several authors all using the house name Adam Blade. Adam Blade was in his twenties. An editorial team at Working Partners first creates the storyline for each book and "then approach[es] a number of writers whose experience and style we think might suit the project and ask them to write a sample – usually the first three chapters of the book... The editorial team picks the sample with the voice that we think works best for the project." The main series had achieved 114 books published by mid-2018.

18 million copies of the books sold to date.The series is published by Orchard Books in the UK and by Scholastic Corporation in the US and is aimed largely at boys aged 7 and over. The novels have been described as "clearly and simply written, [striking] the right balance between adventure and story telling" and a "great series to get lads, who normally wouldn't be, interested in reading." Kathryn Flett, writing in London's The Observer, has called the books "almost certainly a work of publishing (if not quite literary) genius... Narnia meets Pokémon via Potter." The books are among the most-borrowed from UK lending libraries. There is also a companion science fiction series called Sea Quest.There is also a 2015 Mobile Video Game based on the book, and a 2018 version for Xbox One and PS4 (Maximum Games). A new mobile version is under production (Animoca).

Becoming Naomi León

Becoming Naomi León is a 2005 fiction, adventure, and young author's 246 page coming of age novel by Pam Muñoz Ryan about a quiet Latina girl, whose life with her great-grandmother and younger brother is peaceful, until her mother reappears after abandoning her and her brother years earlier.

Chapter book

A chapter book or chapterbook is a story book intended for intermediate readers, generally age 7–10. Unlike picture books for beginning readers, a chapter book tells the story primarily through prose, rather than pictures. Unlike books for advanced readers, chapter books contain plentiful illustrations. The name refers to the fact that the stories are usually divided into short chapters, which provide readers with opportunities to stop and resume reading if their attention spans are not long enough to finish the book in one sitting. Chapter books are usually works of fiction of moderate length and complexity.

Examples of "chapter books" include:

Flat Stanley (1964) by Jeff Brown

Busybody Nora (1976) by Johanna HurwitzThe New York Times Best Seller list of Children's Chapter Books has included books with intended audience age ranges from 6 to 12 and up. This may reflect a straightforward interpretation of "chapter books" as those books directed at children that are long enough to include chapters. However, some publishers such as Scholastic Corporation and Harper Collins include the phrase "chapter book" in series titles aimed specifically at younger or beginning readers, including the I Can Read! series and the Magic School Bus series.

Esperanza Rising

Esperanza Rising is a young adult historical fiction novel by Pam Muñoz Ryan.


Grolier is one of the largest U.S. publishers of general encyclopedias, including The Book of Knowledge (1910), The New Book of Knowledge (1966), The New Book of Popular Science (1972), Encyclopedia Americana (1945), Academic American Encyclopedia (1980), and numerous incarnations of a CD-ROM encyclopedia (1986–2003).

Grolier is an educational publishing company known for its presence in school libraries. It has a strong presence among parents of children under six years old, the target of Grolier's direct mail-to-the-home business.In June 2000 Grolier became part of Scholastic Corporation, which now maintains Grolier Online.

Horrible Geography

Horrible Geography is a series of children's non-fiction books written by Anita Ganeri, illustrated by Mike Phillips, and published in the UK by Scholastic. It is a spin-off from the Horrible Histories series, and is designed to get children interested in geography.

Horrible Histories

Horrible Histories is an educational entertainment franchise encompassing many media including books, magazines, audio books, stage shows, TV shows, and more.

In 2013, Lisa Edwards, UK publishing and commercial director of Scholastic Corporation, described Horrible Histories as one of the company's "crown jewels", and said it is at an "advanced stage of evolution". She added: "We have covered every possible era that has a commercial outcome...We're now in the era of the box set, annuals, newly presented editions and licensed products".

Klutz Press

Klutz is a publishing company started in Palo Alto, California in 1977. It was acquired by Nelvana in April 2000 and became a subsidiary of Scholastic Inc. in 2002. The first Klutz book was a how-to guide titled Juggling for the Complete Klutz, which came provided with juggling beanbags attached in a mesh bag. The book was created by three friends who graduated from Stanford University: Darrell Lorentzen, John Cassidy, and B.C. Rimbeaux. Since then the company has continued to specialize in activity-driven books sold along with other items needed for the activity. Not all the books are about developing a skill; there has also been a geography book containing, among other physical attachments, packets of rice corresponding to the average daily caloric intake among the poorest people of the world. Many of their books are spiral bound and teach various crafts. The items needed are usually included with the book, e.g. the juggling guide. The Klutz credo is: Create wonderful things, be good, have fun.

List of The 39 Clues characters

This is the list of fictional and non-fictional characters who appeared in The 39 Clues franchise. They may appear in The 39 Clues books and audiobooks, cards, or the series' official website.

List of book sales clubs

This is a list of book sales clubs, both current and defunct.

Book League of America

Book of the Month Club

Collins Crime Club

Folio Society

Junior Library Guild

Left Book Club

Literary Guild

Mystery Book Club

Quality Paperback Book Club

Scholastic Corporation

Science Fiction Book Club

Time Reading Program

Wissenschaftliche Buchgesellschaft

Point Horror

Point Horror is a series of young adult horror fiction books. The series was most popular among teenaged girls.


Qubo ( KEW-boh; stylized as qubo) is an American multi-platform children's entertainment programming service. Qubo consists of a 24-hour television network, alternately known as Qubo Channel (which is available as a digital multicast service on owned-and-operated stations and some affiliates of corporate sister Ion Television, and on some pay television providers), a video on demand service, and the branding of a weekly programming block on Ion Television under the name "Qubo Kids Corner".


Scholastic may refer to:

a philosopher or theologian in tradition of scholasticism

Scholastic (Notre Dame publication)

Scholastic Corporation, an American publishing company of educational materials

Scholastic Building, in New York City

Jan I the Scholastic (14th c. AD), Duke of Oświęcim

Scholastic Building

The Scholastic Building is the 10-story headquarters of the Scholastic Corporation, located on Broadway between Prince and Spring Streets in the SoHo neighborhood of Manhattan, New York City. Built in 2001, it was the first new building to be constructed in the SoHo-Cast Iron Historic District, replacing a one-story garage built in 1954. It is the only building in New York ever to be designed by Italian architect, Aldo Rossi. Originally conceived of in his New York office, it was completed and refined by disciple of his, Morris Adjmi. It is respectful of the neighboring buildings and pays homage to the district’s cast iron architectural identity. The cast iron architecture that defines this neighborhood straddles between the classical and industrial periods of New York’s past. According to historian William Higgins, "the building’s columnar Broadway façade, in steel, terra-cotta, and stone, echoes the scale and the formal, Classical character of its commercial neighbors. The rear façade, on Mercer Street, extracts a gritty essence from its more utilitarian surroundings of plain cast iron and weathered masonry."The Scholastic Building was designed and assembled using a "kit of parts" methodology, which is similar to a time when the facades of SoHo's cast-iron buildings were built by ordering the building elements and ornaments in parts from a catalog, having them cast off-site in foundries, and assembled on site.


Soup2Nuts (also known as Soup2Nutz) (formerly Tom Snyder Productions) was an American animation studio founded by Tom Snyder. The studio was known for its animated comedy series, its use of "Squigglevision", a technique of animation that reuses frames to make the animation look more kinetic, and for its style of improvisation in voice acting.The company started as part of Tom Snyder Productions, when it created and produced its first TV show, Dr. Katz, Professional Therapist in 1995 for Comedy Central. Later, the company created and produced Home Movies which aired originally on UPN, but after cancellation, continued on Adult Swim. Following their purchase by Scholastic Corporation in 2001, the animated digital production company was renamed Soup2Nuts, because of the company's involvement in the production of programs from beginning to end. A division of Soup2Nuts produced shorts, book adaptations, commercials, and interactive online series.Soup2Nuts began work on WordGirl in 2007, a superhero educational show for PBS Kids. It had won numerous national awards including Best Direction for an Animated Children's Program and Outstanding Writing in Animation.In March 2015, Scholastic Inc. announced they were closing the studio. According to Kyle Good, the senior vice president of corporate communications for Scholastic, the decision was made to shut down Soup2Nuts as part of an overall restructuring of the parent company. Good commented, "We are restructuring that part of the business closer to our core businesses which are children's publishing and education. We have other options to continue television programming." Scholastic had cut the number of employees to just nine people earlier in 2015.Astroblast! was the company's final production.

The Chicken House

The Chicken House is a publishing company owned by Scholastic Corporation, specialising in children's fiction.

Founded in 2000 by Barry Cunningham and Rachel Hickman as Chicken House Publishing, it was bought by Scholastic in 2005. It has introduced many new successful authors, including Cornelia Funke, Roderick Gordon and Brian Williams, Kevin Brooks, Lucy Christopher, Rachel Ward, M. G. Leonard and Rachel Grinti. It is the UK publisher of the multi-million bestselling Maze Runner series.

Weston Woods Studios

Weston Woods Studios (or simply Weston Woods) is a production company that makes audio and short films based on well-known books for children. It was founded in 1953 by Morton Schindel in Weston, Connecticut, and named after the wooded area near his home. The company's first project was Andy and the Lion in 1954, and its first animated film was The Snowy Day in 1963. Starting in 1968, Weston Woods began a long collaboration with animator Gene Deitch and opened international offices in Henley-on-Thames, England, UK, in 1972; Canada in 1975; and Australia in 1977. In addition to making the films, the company also conducted interviews with the writers, illustrators, and makers of the films. The films appeared on children's television programs such as Captain Kangaroo and Eureeka's Castle. In the mid-1980s, the films were released on VHS under the Children's Circle titles, and Wood Knapp Video distributed these releases from 1988 to 1995.

Beginning in 1968, the company also made filmstrips and audio recordings synchronized to them, which became known as the Picture Book Parade. Many of these recordings were narrated by actor Owen Jordan and were different recordings from the films.

In 1996, the company was acquired by Scholastic Corporation.


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