Robin Hood Energy

Robin Hood Energy is a not-for-profit energy company launched in September 2015 by Nottingham City Council as a competitor to the "big six" energy suppliers in the United Kingdom. The business supplies gas and electricity nationally to both homes and businesses. Nottingham City Council wholly own the business and when launched in 2015 it was the UK's first publicly owned not-for-profit energy company.[1] None had existed since the UK energy system was nationalised in 1948[2] under the Electricity Act 1947 and subsequently privatised in 1990 under the Electricity Act 1989.[3][4]

The aim of the business is provide low-cost energy to households and address fuel poverty.[5] It provides special tariffs to residents within the boundaries of Nottingham City Council and provides a socially orientated pricing structure to the entirety of the UK.[6]

The company operates on a not-for-profit basis by keeping overheads as low as possible and does not pay Director bonuses. Any profits made are wholly reinvested.[7][8]

As a publicly owned energy company, the business prides itself on "championing the average person on the street, and make decisions that are morally and ethically right rather than trying to please shareholders". The business specialises in prepayment meters as generally customers on these meters can least afford energy, are in fuel poverty or are some of the most vulnerable customers, but are proportionally charged more for it. The business has previously publicly refused to increase these prices for those customers in the past even though costs were increasing.

In July 2018, the business announced that its electricity supplied to UK homes and businesses would be 100% renewable and it would also voluntarily enter into the Warm Home Discount scheme, which offers the elderly a payment of £140 over the winter period to help with fuel bills. This is only mandatory for energy companies with more than 250,000 customers; Robin Hood Energy has a customer base half the size of this, but voluntarily began to offer the Warm Home Discount from 2018.

In January 2019, the business was rated as second best in the UK for customer service as part of the annual Which? survey.[9]

Robin Hood Energy
Robin Hood Energy Logo, Not For Profit Company
FormationSeptember 2015
FounderNottingham City Council
TypeNot-for-profit energy company
PurposeTo provide low cost energy to households
HeadquartersLoxley House, Station Street, Nottingham, NG2 3NG
Parent organization
Nottingham City Council

White-label contracts

A large part of the business's growth is through Public Sector endorsement rather than price comparison sites. The Robin Hood Energy model in Nottingham has been taken to a number of other areas of the UK through local authority and council partnerships. The business works with like-minded councils, with a range of political control and geographical locations, who have an agenda to tackle fuel poverty and address unfairness within the energy market.

Robin Hood Energy is the licenced supplier to 10 other councils or private businesses:

White Rose Energy

Robin Hood Energy partnered with Leeds City Council to establish as of September 2016[10] White Rose Energy, an iniative to provide affordable energy to residents in Leeds and Yorkshire.[11][12]


Robin Hood Energy was announced on 10 March 2017 as the new supply partner for not-for-profit energy provider and registered social enterprise Ebico.[13] This began a transition of Ebico customers who opted-in to be transferred to new Ebico Zero Tariffs provided by Robin Hood Energy. In the decision to opt for a relationship with Robin Hood Energy, Ebico stated "we wanted to ensure our supply partner shared the same values as us; something Robin Hood Energy does in its mission to provide its customers with low-cost energy."[14]

The decision by Ebico to end its partnership with its former supply partner SSE plc was due to SSE deciding to close Ebico's EquiGas/EquiPower tariffs to new sales. The partnership was welcomed by a number of prominent politicians including Jesse Norman MP, Minister for Energy and Industry; Dr. Alan Whitehead MP, Shadow Minister for Energy and Climate Change; and Callum McCaig MP, SNP Spokesperson on Energy.[15]


  1. ^ "Nottingham City Council energy company claims UK first". 7 September 2015. Retrieved 7 October 2016 – via
  2. ^ "Robin Hood's giving power to the people: Council sets up own energy company". 7 September 2015. Retrieved 7 October 2016.
  3. ^ "About us - RobinHoodenergy". Retrieved 7 October 2016.
  4. ^ "Not-for-profit energy provider launches, but is Robin Hood Energy any good?". Retrieved 7 October 2016.
  5. ^ Jacobs, Michael (3 June 2016). "Energy companies are cheaper and cleaner when run by the council". Retrieved 7 October 2016 – via The Guardian.
  6. ^ Ltd, Hemming Group (3 June 2016). "Council energy companies creating competitive energy tariffs". Retrieved 7 October 2016.
  7. ^ "Robin Hood Energy". Retrieved 7 October 2016.
  8. ^ "Robin Hood Energy Review". Retrieved 7 October 2016.
  9. ^ "Which? survey".
  10. ^ "White Rose Energy". Retrieved 7 October 2016.
  11. ^ "About Us - White Rose Energy". Retrieved 7 October 2016.
  12. ^ "White Rose Energy". Retrieved 7 October 2016.
  13. ^ Charity Commission. The Ebico Trust For Sustainable Development, registered charity no. 1127587.
  14. ^ "New, cheaper, energy deals under the new partnership with Robin Hood Energy". Retrieved 11 April 2017.
  15. ^ "Cross party support for Ebico and Robin Hood Energy partnership to fight fuel poverty in the UK". Retrieved 11 April 2017.

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