Rich Uncle Pennybags is the mascot of the game Monopoly. He is depicted as a portly old man with a moustache who wears a morning suit with a bowtie and top hat. In large parts of the world he is known, additionally or exclusively, as the Monopoly Man, or Mr. Monopoly.He also appears in the related games Advance to Boardwalk, Free Parking, Don't Go to Jail, Monopoly City, Monopoly Junior, and Monopoly Deal.
The character first appeared on Chance and Community Chest cards in U.S. editions of Monopoly in 1936. The identity of the designer of the character, artist Dan Fox, was unknown until 2013, when a former Parker Brothers executive, Philip Orbanes, was contacted by one of Fox's grandchildren.
The unnamed character made his first appearance outside of Monopoly within the Parker Brothers' game Dig, released in 1940, before the U.S. entered World War II. The character did not receive a name until 1946 when the game Rich Uncle was published by Parker Brothers. His likeness appeared on that game's box lid, game instructions, and currency.
Between 1985 and 2008, the character appeared in the second "O" in the word Monopoly as part of the game's logo. More recently, the character is depicted over the word "Monopoly", drawn in a 3-D style, and extending his right hand. The character, however, no longer appears uniformly on every Monopoly game box.
In 1988, Orbanes published the first edition of his book The Monopoly Companion. In the book, all of the characters that appear on the Monopoly board or within the decks of cards received a name. Uncle Pennybags' full name was given as Milburn Pennybags, the character "In Jail" is named "Jake, the Jailbird", and the police officer on Go to Jail is named "Officer Mallory".
In 1999, Rich Uncle Pennybags was renamed Mr. Monopoly. During the same year, a Monopoly Jr. CD-ROM game was released within cereal boxes as part of a General Mills promotion. This game introduced Mr. Monopoly's niece and nephew, Sandy and Andy.
According to the book, Monopoly: The World's Most Famous Game & How It Got That Way and The Monopoly Companion, Mr. Monopoly has a second nephew named Randy, although the Monopoly Companion mistakenly refers to Sandy as a boy. Monopoly: The World's Most Famous Game & How It Got That Way also states that Mr. Monopoly has a wife named Madge. He is named as the sixth richest fictional character in the 2006 Forbes Fictional 15 list on its website and the ninth richest in 2011.
Ian Madrigal, the person who identified themselves as the Monopoly Man, said the act is a protest of the internet company's alleged inability to self-regulate when it comes to protecting consumer data.