Reebok

Reebok (/ˈriːbɒk/) is an English footwear and apparel company, subsidiary of German sportsgiant Adidas[1] since 2005.[2][3] Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. It is the official footwear and apparel sponsor for Ultimate Fighting Championship (UFC), CrossFit, and Spartan Race.[4]

In 1958, Reebok was established as a companion company to J.W. Foster and Sons, founded in 1895 in Bolton, Lancashire, England.[5] From 1958 until 1986, all Reebok apparel featured with the UK flag.[6] The Union Jack is featured on Reebok's "Classic" line of apparel.

The company's global headquarters are located in Boston, Massachusetts,[7] U.S. with regional offices in Amsterdam, Montreal, Hong Kong, and Mexico City.

In November 2016, Reebok announced they would be moving their headquarters from the Boston suburb of Canton to the innovation and design building in the seaport district of South Boston. The reasons for the move, according to the company, is to be located in an urban environment that is more desirable to millennial workers and to “clarify the roles” of United States offices.[8] The move was completed in the fall of 2018.[9]

Reebok International
Subsidiary
IndustryTextile
Founded1958
Bolton, Lancashire, England
FounderJoe and Jeff Foster
Headquarters
Area served
Worldwide
ProductsSports clothing, footwear
ParentAdidas (2005–present)
Websitereebok.com

History

Early history

In 1895, Joseph William Foster at the age of 14 started work in his bedroom above his father's sweet shop in Bolton, England, and designed some of the earliest spiked running shoes.[10] After his ideas progressed, he founded his business 'J.W. Foster' in 1900, later he joined with his sons and changed the company name to J.W. Foster and Sons.[11][12] Foster opened a small factory called Olympic Works, and gradually became famous among athletes for his "running pumps".[10] For pioneering the use of spikes, the company's revolutionary running pumps appear in the book, Golden Kicks: The Shoes that changed Sport.[13] The company began distributing shoes across the Union Jack flag which were worn by British athletes.[13] They were made famous by 100m Olympic champion Harold Abrahams (who would be immortalized in the Oscar winning film Chariots of Fire) in the 1924 Summer Olympics held in Paris.[13][14]

In 1958, in Bolton, two of the founder's grandsons, Joe and Jeff Foster, formed a companion company "Reebok," having found the name in a South African dictionary won in a running race by Joe Foster as a boy.[11] The name is Afrikaans for the grey rhebok, a type of African antelope.[15][13]

In 1979, at the Chicago International Sneaker Trade show an American businessman, Paul Fireman, took notice of Reebok. Fireman was working for team sports and negotiated a deal to license and distribute the Reebok brand in the United States. The division was called Reebok USA Ltd.[16] Later that year, Fireman introduced three new shoes to the market at $60. By 1981, Reebok reached more than $1.5 million in sales.[5]

1980s–1990s

In 1982, Reebok debuted the Reebok Freestyle aerobics shoe, the first athletic shoe designed for women.[5][17] Fitness professional Gin Miller became the face of "Step Reebok," the company's aerobics fitness campaign and program.[15] The following year, Reebok's sales were $13 million.[18]

Ryan Giggs United
Ryan Giggs in his Reebok Sprintfit football boots. The former Manchester United winger signed an endorsement with Reebok in the early 1990s

The company began expanding from tennis and aerobics shoes to running and basketball throughout the mid to late 1980s, the largest segments of the athletic footwear industry at the time.[19] Fireman bought the British-based parent company in 1984. In 1985, Reebok had its initial public offering on the New York Stock Exchange under the ticker symbol RBK.[14][19]

In 1986, Reebok switched its logo from the Union Jack flag it had since its founding, to the vector logo with an abstract Union Jack streak across a race track.[20][21] The switch signaled the transition of the company into a performance brand as it began licensing deals with professional athletes in the NBA and NFL.[22]

During the 1980s, Reebok began introducing sports clothing and accessories (alongside entering the college/pro sports arena), along with a new line of children's athletic shoes (called 'Weeboks')[23] at the end of 1980. By the end of the year, Reebok's sales were about $1 billion.[2] One of the company's most signature technologies,[24] the Reebok Pump, debuted in 1989[25][26] with more than 100 professional athletes wearing the footwear by 1992, including Shaquille O'Neal.[5][27]

Reebok named Carl Yankowski president and chief executive officer of the brand in 1998, replacing former president Robert Meers.[28][29] Yankowski stepped down one year later to accept an executive position at another company. Reebok chairman and CEO Paul Fireman took over as president for the first time in 12 years.[29]

2000s–present

Reebok footwear animation
Reebok footwear animation
Reebok World headquarters
Reebok headquarters in Canton, Massachusetts, U.S.
Reebok-11k-inlineskates-2011
Reebok 11k Pump Inline hockey-Skates from 2011

Reebok signed Venus Williams after winning singles titles at Wimbledon and the 2000 Summer Olympics.[30] In December 2000, Reebok signed a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise, including uniforms and footwear, for all 32 teams.[31]

In 2001, Reebok became the exclusive apparel outfitter for the 29 teams in the NBA,[32] and 16 WNBA teams for ten years beginning in the 2004-2005 season.[33] The deal also added the Reebok vector logo to the 2004 U.S. Olympic basketball team's uniforms.[34] Later in 2001, Jay Margolis was named as Reebok's president and COO.[35] After launching retail flagship stores in China, Dhaka, London, Los Angeles, New York, Philadelphia and Tokyo, Margolis resigned in October 2004. Fireman took over as president after signing a new long-term employment agreement with the Reebok board of directors.[36]

In 2003, Reebok also became the official uniform and apparel provider for the Canadian Football League, which took effect in 2004.[37]

Reebok acquired official National Hockey League sponsor CCM in 2004. The company began manufacturing ice hockey equipment under the CCM and Reebok brands. Reebok phased out the CCM name on NHL authentic and replica jerseys, using the Reebok logo since 2005. CCM became Reebok-CCM Hockey in 2007. Reebok moved most of its hockey equipment lines to CCM after 2015.[38]

Adidas acquisition

In August 2005, Adidas acquired Reebok as a subsidiary, uniting two of the largest sport outfitting companies, but maintaining operations under their separate brand names.[39] Adidas acquired all of the outstanding Reebok shares and completed the deal valued at $3.8 billion.[40] Following the acquisition, Adidas replaced Reebok as the official uniform supplier for the NBA in 2006[20] with an 11-year deal that includes the WNBA and replica jerseys and warm-up gear.[41]

Reebok named Paul Harrington president and CEO of the company in January 2006, replacing Paul Fireman who was acting president since 2004. Harrington joined the company in 1994 and was Reebok's senior vice president of global operations and chief supply chain officer.[42]

Reebok Delta Logo
Reebok Delta Logo

In 2010, Reebok announced a partnership with CrossFit, a fitness company and competitive fitness sport, including sponsoring the CrossFit Games, opening CrossFit studios, and introducing a line of co-branded footwear and apparel for Fall 2011.[43] In 2011, Reebok debuted the CrossFit delta symbol on the brand's fitness apparel line. Around that time, Reebok, as it slowly began to lose its contracts to make sports uniforms and apparel to professional sports leagues and college teams (its last uniform rights contract, with the NHL, ended in 2017) began repositioning itself as a largely fitness-oriented brand, just as it had been during the 1980s and early 1990s.[44]

In 2013, Reebok announced another fitness partnership with Les Mills, a group fitness and team training program in eighty countries in more than 15,000 studios. The agreement included Reebok footwear and clothing integration into Les Mills' fitness programs and media marketing. By July 2013, the red delta sign began showing up on all of Reebok's fitness collections. The brand announced it was phasing out the vector logo and replacing it with the delta sign, making it the company's second logo change in more than 120 years.[20] The delta symbol represents the three pillars of positive self-change including mental, physical and social, as Reebok increases its presence in the fitness industry with yoga, dance, aerobics and CrossFit.[22]

Offices

Reebok's parent company, Adidas, is headquartered in Herzogenaurach, Bavaria, Germany, while the Reebok world headquarters remains located in Boston, Massachusetts, U.S.A. Reebok EMEA (Europe, Middle East, Africa) has its regional office in Amsterdam, Netherlands. The company also has additional regional offices located in Panama City (Reebok Latin America), Shanghai (Reebok Shanghai International Commerce Centre), Singapore, Taikoo Shing, and Toronto.[45] Reebok first entered the South Korean market in 1987 and has since been making substantial revenue in South Korea. It is shown that it is the third most popular sports brand in South Korea. Through the merger and acquisition of Adidas International, Reebok is no longer listed as a corporation in South Korea.

Products

Reebok Royal Glide Ripple Clip shoe
Reebok Royal Glide Ripple Clip men's shoe

Reebok designs, manufactures, distributes and sells fitness, running and CrossFit sportswear including clothing and footwear. The clothing line includes t-shirts, hoodies and pants among other items.The brand has also collaborated with other companies to produce fitness equipment and workouts.

The company has released numerous notable styles of footwear including the 1982 introduction of the Reebok Freestyle that was manufactured and marketed for women.[46] In 1984, the shoe accounted for more than half of the Reebok sales.[47] Following the aerobics trend from the 1980s to early 1990s, Reebok also released workout programs called Reebok Step beginning in 1989.[48] The brand also introduced one of their most signature shoes, The Reebok Pump. The footwear collection was released as a men's basketball shoe and the world's first fully adjustable fit controlled with manual air allocation.[49]

The Reebok Ventilator, a line of lightweight athletic shoes with vented side panels, was first introduced in 1990.[50] In 1996, Reebok signed a $50 million endorsement deal with Allen Iverson when he signed with the Philadelphia 76ers.[51][52] Iverson collaborated with Reebok during his contract to create the second-longest running basketball shoe line in history, beginning with the Question shoe in '96 and ending with Answer XIV.[53]

In 2010, the brand released Reebok Zig, an athletic footwear technology and collection of shoes include zigzag foam soles designed to push athletes forward.[54] The Reebok Nano was released in 2011 and is the first official CrossFit shoe.[55] The company has also partnered up with Les Mills and CrossFit to produce more fitness apparel, footwear, and workouts.[15][56] Reebok released the Z-Series foam, a combination of dense midsole and outsole so the foam is cushioned but not worn-down. The foam debuted on the ZQuick TR with Reebok's new delta logo in 2014.[57]

Reebok Future innovation house has developed a new technology they call Liquid Factory. A robot will extrude liquid polyurethane and "draw" shoe components without the use of traditional shoe molds.[58]

In 2017, the UFC announced the launch of a new collection under the name Fight Night Collection that includes an upgraded version of the Reebok-branded apparels.[59]

In 2018, Victoria Beckham being a long-term design partner with Reebok launched her first collection inspired by Shaquille O'Neal.[60][61]

Endorsements

Asia

Reebok sponsored kits for a top seeded Indian Football club, Mohun Bagan A.C., in the year 2006-2011. Later it sponsored kits for Indian Premier League teams, such as the Royal Challengers Bangalore, Kolkata Knight Riders, Rajasthan Royals and Chennai Super Kings in the first edition of the league held in 2008. However, for the second edition held in 2009, the sponsorships included Royal Challengers Bangalore, Kolkata Knight Riders, Chennai Super Kings, Kings XI Punjab kits.[62][63]

In May 2012, Reebok India filed a criminal complaint against former top employees, Subhinder Singh Prem and Vishnu Bhagat, accusing them of a financial fraud of up to US$233 million.[64] On the charge of alleged Foreign Exchange Management Act (FEMA) violations, Reebok India was booked and may face penal action.[65] Twelve further arrests of employees and associates were made during the same period. As of July 2013, Prem and Bhagat were granted bail by the high court but remained imprisoned following their detainment in September 2012.[66]

One of Reebok's most prominent athletes, Indian cricketer Mahendra Singh Dhoni, was named by Forbes as the world's thirty first highest-paid sportsperson in June 2012. At the time of the article, Dhoni endorsed more than 20 other brands in deals that were cumulatively valued at US$23 million.[67]

Europe

Reebok Stadium - panoramio - Flippo
Reebok logo on the seating of what was then Reebok Stadium (now University of Bolton stadium) in the founder's home town of Bolton, England

The company maintained its relationship with its origins in the UK through a long-term sponsorship deal with Bolton Wanderers, a Championship football club, however, in 2009, Bolton changed their sponsorship to 188bet. When the team moved to a brand new ground in the late-1990s, their new home was named the Reebok Stadium.[68]

Several other English clubs, such as Liverpool F.C., had Reebok sponsorship deals up until the purchase by Adidas, but most have since switched to either the parent brand (which has a long history in football) or another company altogether. In April 2014, Bolton Wanderers officially announced the Reebok Stadium would be officially rebranded in a new sponsorship deal with sportswear manufacturer Macron, who will manufacture the club's kits and sponsor the stadium under the name Macron Stadium in a four-year deal announced by the club's chairman, Phil Gartside.[69] In Germany, Reebok sponsored football club 1. FC Köln.[70]

In rugby union, Reebok sponsored the Wales national team until late 2008, who won the Grand Slam in the Six Nations Championship in that year, and the Tasman Makos in New Zealand's domestic competition, the Air New Zealand Cup.[71]

In 2006, FC Barcelona and France national team striker Thierry Henry (then playing for Arsenal) signed a deal to join the "I Am What I Am" campaign on August 1, 2006.[72] Manchester United winger Ryan Giggs has also done "I Am What I Am" commercials.[73] Andriy Shevchenko started his endorsement deal with the company in 2006.[74][75]

Russia

In February 2019 russian subsidiary faced a scandal. While adapting the brand's "Never apologize for being strong" ad campaign, Reebok posted pictures on its social media accounts which encouraged women to try facesitting ("To sit on a man's face instead of sitting on a needle of man's aproval"). The public had a negative reaction to this, several employees were fired, the headquarters had to issue an apology[76].

North America

ReebokVaughanMills
Reebok store in North America

In 2004, Reebok entered into a deal that allows them the rights to manufacture Canadian Football League (CFL) onfield jerseys, sideline gear and footwear; this deal ended in 2015.[77]

In Mexico, Reebok was kit provider of Chivas de Guadalajara before the team was taken over by parent company Adidas in 2011.[78]

United States

Reebok shoes were featured as product placement advertising on the Nickelodeon game show Double Dare in the 1980s.[79]

From 2002 to 2012, the company held the exclusive rights to manufacture and market both authentic and replica uniform jerseys, sideline clothing and caps, and onfield football footwear (marketed as NFL Equipment) of the teams of the National Football League (NFL). The company hired filmmaker Errol Morris to produce a series of 30-second commercials that aired during the 2006 NFL season.[80]

Reebok signed a four-year deal to become the official shoe supplier to Major League Baseball (MLB) in 2004;[81] Reebok also was given the rights to be the official uniform and apparel provider of the Canadian Football League (CFL) that same year; this alliance lasted until 2015.[82]

Reebok held the rights to produce the on-ice "EDGE" Uniform System, performance clothing and training footwear of the National Hockey League (NHL) in a 10-year agreement from 2007 to 2017.[83]

On December 2, 2014, the Ultimate Fighting Championship (UFC) announced a six-year deal with Reebok, which began in July 2015.[84]

In July 2018, Reebok Boston Track Club announced to be led by coach Chris Fox from Syracuse University.[85][86][87]

Non-sport related endorsements

Rapper Jay-Z became the first non-athlete to get a signature shoe from Reebok. The "S. Carter Collection by Rbk" was launched on November 21, 2003, and the S. Carter sneaker became the fastest-selling shoe in the company's history.[88] Later, Reebok made a deal with rapper 50 Cent to release a line of G-Unit sneakers, and artists such as Nelly and Miri Ben-Ari have become spokespersons for the company.[89][90] Reebok also signed Scarlett Johansson and introduced her own line of clothing and footwear called Scarlett Hearts, part of the Rbk Lifestyle Collection. Pop singer Ariana Grande signed to Reebok in 2017. In the 2016 Gigi Hadid joined the company. Reebok also produce shoes for Emporio Armani under the label EA7.

List of Non-Sport Related Sponsors:
Ariana Grande (Signed in 2017)
Gal Gadot (Signed in 2018)
Victoria Beckham (Signed in 2017)
Cardi B (Signed in 2018)

Oceania

In 2005, Reebok also signed an exclusive agreement to design and supply all eight team home and away strips for the new Australian A-League competition. Although not an expensive deal, this partnership paid dividends for Reebok, due to the growing popularity of football and the league in the area. An estimated 125,000 A-League jerseys were sold in Australia, a record for a single league's sales in a year for a sports manufacturer.[91] Reebok's agreement ended at the finish of the 2010–11 season.

South America

Reebok was the uniform provider for Brazilian clubs Cruzeiro, Internacional and São Paulo FC and Uruguayan clubs Peñarol .[92]

Sponsorships

Reebok sponsorships include individual professional athletes,[93] the National Hockey League,[94] the American Hockey League,[95] the ECHL,[96] the Canadian Hockey League,[97] the National Lacrosse League,[94][98] and the Portugal national basketball team.[99]

Charitable work

The Reebok Foundation operates the Build Our Kids' Success (BOKS) program to provide US schoolchildren with physical activities before the school day. Reebok funds the program with direct grants and by contributing a percentage of shoe sales.[100]

See also

References

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External links

1997 Reebok Cup

The first-ever Reebok Cup, an international football tournament featuring four of the world's most powerful club teams, was held in the United States at the Orange Bowl in Miami and Soldier Field in Chicago on July 25 and 27, 1997, respectively. It was formally announced on May 1, 1997, by Reebok International Ltd.

The inaugural Reebok Cup, sanctioned by FIFA and the U.S. Soccer Federation, showcased clubs from Brazil, Germany, Mexico and Colombia. Representing Europe was the then five-time German League champion and two-time UEFA Cup winners Borussia Mönchengladbach. The American continent was represented by SE Palmeiras of Brazil, 1996 Brazilian Cup champions; Necaxa of Mexico, winners of the 1995 Mexico League championship; and Club Atletico Junior, from Barranquilla the 1993 and 1995 Colombian League Champions.

The tournament format consisted of doubleheaders at each venue with the opening match in Miami featuring Necaxa, led by Mexico national team captain Alberto García Aspe, national team forward Luis Hernández and Ecuador's national team striker Álex Aguinaga against the Mönchengladbach side that included star midfielder Stefan Effenberg and Swedish national team striker Martin Dahlin, who led his country to the semi-finals of World Cup USA '94. In the "South American Showdown", Brazilian national team defender Cafu, and Freddy Rincón, starting midfielder for Colombia's 1990 and 1994 World Cup teams, led Palmeiras against Club Atletico Junior, one of the oldest clubs in the Colombian first division that featured the then-rising star forward Miguel Asprilla and former Colombian national team goalkeeper José María Pazo.

The opening match of the doubleheader in Chicago decided third-place in the tournament. The winners of the Orange Bowl doubleheader competed in the championship match to determine the inaugural Reebok Cup champions.

The Reebok Cup was intended to become an annual tournament staged worldwide featuring international club teams including Reebok sponsored.

2002 NFL season

The 2002 NFL season was the 83rd regular season of the National Football League.

The league went back to an even number of teams, expanding to 32 teams with the addition of the Houston Texans. The clubs were then realigned into eight divisions, four teams in each. Also, the Chicago Bears played their home games in 2002 in Champaign, Illinois at Memorial Stadium because of the reconstruction of Soldier Field.

The NFL title was eventually won by the Tampa Bay Buccaneers when they defeated the Oakland Raiders 48–21 in Super Bowl XXXVII, at Qualcomm Stadium in San Diego, California on January 26, 2003.

2004–05 FA Premier League

The 2004–05 FA Premier League (known as the FA Barclays Premiership for sponsorship reasons) began on 14 August 2004 and ended on 15 May 2005. Arsenal were the defending champions after going unbeaten the previous season. Chelsea won the title with a then record 95 points, which was surpassed by Manchester City in the 2017–18 season, securing the title with a 2–0 win at the Reebok Stadium against Bolton Wanderers. Chelsea also broke a number of other records during their campaign, most notably breaking the record of most games won in a single Premier League campaign, securing 29 wins in the league in home and away matches.

In the domestic cup competitions, Arsenal won the FA Cup after beating holders Manchester United on penalties in the final. Chelsea won the Football League Cup, beating Liverpool (who had defeated holders Middlesbrough in the 4th round) 3–2 after extra time.

Adidas Grand Prix

The Adidas Grand Prix was an annual athletics meeting held at Icahn Stadium in New York City, United States. First started in 2005 as the Reebok Grand Prix, it was previously one of the IAAF Grand Prix events. It was part of the IAAF Diamond League competition through 2015. The IAAF announced on March 3, 2016, that New York would be replaced immediately by Rabat, Morocco, on the Diamond League tour. Local organizers the same day said they would announce plans to carry on the meet as a street event in New York.The meeting was eventually replaced in 2016 by the Adidas Boost Boston Games.

Bolton Wanderers F.C.

Bolton Wanderers Football Club ( (listen)) is a professional football club in Bolton, Greater Manchester, England, which competes in the EFL Championship, the second tier of English football.

Formed as Christ Church Football Club in 1874, it adopted its current name in 1877 and was a founder member of the Football League in 1888. Bolton have spent more seasons than any other club in the top flight without winning the title. They finished third in the First Division in 1891–92, 1920–21 and 1924–25.

Bolton won three FA Cups in the 1920s, and a fourth in 1958. The club spent a season in the Fourth Division in 1987-88 before regaining top-flight status in 1995 and qualifying for the UEFA Cup twice, reaching the last 32 in 2005–06 and the last 16 in 2007–08.

The club played at Burnden Park for 102 years from 1895. On 9 March 1946, 33 Bolton fans lost their lives in the Burnden Park disaster when a human crush occurred. In 1997, Bolton moved to the Reebok Stadium, renamed the Macron Stadium in 2014, and now known as the University of Bolton Stadium.

CCM (ice hockey)

CCM, formerly an initialism for Canada Cycle & Motor Co. Ltd., is a hockey equipment and cycling brand. The brand is held by two separate entities both maintaining the CCM trademark, one (The Hockey Company) manufacturing ice hockey equipment and the other, CCM (cycle) manufacturing bicycles.

CrossFit Games

The CrossFit Games is an athletic competition sponsored by Crossfit Inc. and Reebok. The competition has been held every summer since 2007. Athletes at the Games compete in workouts that they learn about hours or days beforehand, consisting mostly of an assortment of standard aerobic, weightlifting, and gymnastics movements, as well as some additional surprise elements that are not part of the typical CrossFit regimen such as obstacle courses, ocean swimming, softball throwing, or ascending a pegboard. The CrossFit Games stylizes their individual winners as the "Fittest on Earth".

Drac's Night Out

Drac's Night Out is the title of an unreleased video game developed by Mark Lesser and Rex Bradford of Microsmiths that was produced for the Nintendo Entertainment System. The game featured the sponsorship of the Reebok Pump shoe.

In the game the player controlled the infamous Count Dracula who, while wearing Reebok Pumps, had to first work his way down his castle while avoiding the hostile villagers. This could be accomplished by hypnotizing the villagers with your vampiric gaze, or by pulling a lever to spring one of many Rube Goldberg-esque hidden traps.

Once subdued, you can then suck their blood and briefly turn into a bat to navigate through the tower. Scattered throughout these towers is also a Reebok Pump power-up. Once activated, you are given a temporary speed-boost as well as the ability to jump over villagers and holes.

When you escape the castle you are then given a large open town to explore and search for your bride Mina. This will require hints such as finding maps and compasses from villagers. Patrolling the streets are hostile mobs and non-hostile villagers. After sucking enough blood, you temporarily transform into an invulnerable wolf to cover distance more quickly.

You are also given the ability to suck the blood of sleeping villagers that will transform into Vampiresses and lead you nearer to Mina's location.

Some villagers drop items like keys and flowers, used to open gates and homes. You can also travel through secret underground shortcuts. Once you discover the building housing Mina, a congratulatory picture of the pair walking together appears and leads to the next 'round'.

Although completed, the game was never officially released. However, a prototype has since been discovered and its ROM data released to the internet. Elaborate NES cart reproductions now exist for collectors as well.Mark Lesser on the Reebok Pump addition:

"We developed this game as consultants to Parker Brothers. As we neared completion of the game, PB insisted that we include Reebok as a sponsor of the game by having Dracula wear Reebok Pump shoes! Reluctantly we complied, but the sponsorship was not enough to save the game and, although completed, it was never marketed."

International Party

"International Party" is a song by American rapper and record producer Swizz Beatz, released as a single on August 1, 2011 via Everest Entertainment. The song was written by Beatz, Avery Chambliss and Tyrone Reginald Johnson, and produced by Beatz. It features vocals from singer-songwriter Alicia Keys. The music video for the single was directed by Chris Robinson. The song was released as part of the Reethym of Lite footwear campaign by Reebok Classic, for which Beatz at the time served as creative director. On 22 August 2011, Beatz performed the song live at Reethym of Lite event during the Magic trade show at the Mandalay Bay’s Moorea Beach Club in Las Vegas.

Little Brak River (town)

Little Brak River (Afrikaans: Klein-Brakrivier) is a settlement in Garden Route District Municipality in the Western Cape province of South Africa.

Seaside resort and town at the mouth of the Little Brak River from which it takes its name. Little Brak River lies on the famous Garden Route, approximately 13km north of Mossel Bay. The form Klein-Brakrivier is preferred for official use.

NHL uniform

Players in the National Hockey League wear equipment which allows their team affiliation to be easily identified, unifying the image of the team. Currently, NHL equipment consists of a hockey jersey, hockey pants, socks, gloves, and a helmet.

New Balance Indoor Grand Prix

The New Balance Indoor Grand Prix, formerly known as the Boston Indoor Games, is an annual indoor track and field meet which is held in late January or early February at the Reggie Lewis Track and Athletic Center. It was first held in Roxbury, a neighbourhood in Boston, in 1996 and has become one of the foremost events of its type in the United States, alongside the Millrose Games.The competition is part of USA Track and Field's Visa Championship Series and attracts high caliber athletes, including Olympic and World medalists. The 2016 edition was part of the inaugural IAAF World Indoor Tour.

Since its inception, a total of six world records have been set at the event. Among them are performances by Ethiopian runner Tirunesh Dibaba, who set a world indoor record over 5000 metres in 2005 and improved that mark in 2007. The Boston Indoor Games has also featured numerous national records and United States all-comers records (the best performances recorded on US soil).The competition has had a number of title sponsors over its history, including adidas in the early 2000s and Reebok from 2005 to 2010. New Balance became the current title sponsor in 2011. The rights to the event are owned by Global Athletics & Marketing and Mark Wetmore is the meeting director.At the 2012 meeting, Jenn Suhr broke her own American record in the pole vault, clearing 4.88 m to become the second highest vaulter of all-time.

Reebok Human Rights Award

The Reebok Human Rights Award honours activists under the age of 30 who fight for human rights through non-violent means. Each year, the award is given to four or five individuals. Each receives a grant of US$50,000 that must be used to support their human rights work. The awards are underwritten by the Reebok Foundation. No new awards have been given out since 2007.

Youth from close to 40 countries have received the award since it was established in 1988.

Reebok Pro Summer League

The Reebok Pro Summer League, known originally as the Shaw's Pro Summer League, was a professional basketball developmental league hosted by the Boston Celtics of the National Basketball Association (NBA) during the league's off-season at Clark Athletic Center on the campus of the University of Massachusetts Boston. Founded in 1999, the league planned a 2004 season, but was forced to fold due to the 2004 Democratic National Convention, which was being held Boston. From 1999 to 2002, the league was sponsored by grocery store chain Shaw's. In 2003, footwear and apparel company Reebok became the title sponsor of the league.

Reebok Pump

The Reebok Pump is a line of athletic shoes that was first released on November 24, 1989. It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle.

Reebok insider trading case

The Reebok insider trading case was an insider trading scheme that took place in 2004 and 2005 and involved tips from a Merrill Lynch investment banker, confidential information from Business Week and a grand juror, and trades by individuals in both the United States and Europe. The trades were largely orchestrated by David Pajčin, an ex-Goldman Sachs trader who was subsequently ordered to pay nearly $28 million in fines and judgments by the SEC.

Rich Froning Jr.

Rich Froning Jr. (born July 21, 1987) is an American professional CrossFit athlete known for his achievements in the 2010, 2011, 2012, 2013, 2014, 2015, and 2016 CrossFit Games. He became the first person to win the title of "Fittest Man on Earth" four times with his first-place finish in the 2011, 2012, 2013, and 2014 CrossFit Games. In 2015, 2016, and 2018, he led team CrossFit Mayhem Freedom to the first-place finish in the Team category in the CrossFit Games and claimed the Affiliate Cup.

Froning has not only been successful in the sport; he has been a pioneer in making a living off of the sport of CrossFit. Froning has won over $1,050,000 in prize money for winning the CrossFit Games four times, and has accumulated significant sponsorships from brands like Reebok, Oakley, and Rogue Fitness. In early 2015, Reebok released a shoe designed, in part, by Froning.Froning owns and operates the affiliate gym CrossFit Mayhem, located in Cookeville, Tennessee, and is a member of the CrossFit Level 1 Seminar Staff.

Schaefer Music Festival

The Schaefer Music Festival was a recurring music festival held in the summer between 1967 and 1976 at Wollman Rink in New York City's Central Park. It featured a number of notable performances. The location of the festival was later moved to Pier 84 under several different sponsors.

University of Bolton Stadium

University of Bolton Stadium (formerly Macron Stadium and Reebok Stadium) is the home stadium of English Championship club Bolton Wanderers, and is located on the Middlebrook Retail Park, Horwich in the Metropolitan Borough of Bolton, Greater Manchester.From its opening in 1997 until 2014, the stadium was named "Reebok Stadium", after long-term club sponsors Reebok. However, after Bolton Wanderers signed an initial four-year naming rights and kit deal with Italy's Macron sportswear company, the stadium name was changed to reflect the new deal. It was renamed the University of Bolton Stadium in August 2018.A hotel forms part of the stadium's construction and some of the rooms offer views of the pitch. The hotel was operated by the De Vere Group until August 2013, when the club assumed ownership and renamed it the "Bolton Whites Hotel".

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