RealD

RealD Inc. (NYSERLD) is the company that develops the RealD 3D technology, used for projecting films in stereoscopic 3D using circularly polarized light. The company was founded in 2003 by Michael V. Lewis and Joshua Greer. Between 2005 and 2007 the company purchased StereoGraphics Inc. and optical components technology company ColorLink, a provider of rear-projection television (RPTV) equipment, polarizing film and optical technologies including technologies for the US Military. RealD developed its acquired technology to create its 3D cinema systems.

RealD
Founded2003
HeadquartersBeverly Hills, California
Area served
United States
RevenueIncrease $163.46 million (2016)
Websitewww.reald.com

External links

Digital 3D

Digital 3D is a non-specific 3D standard in which films, television shows, and video games are presented and shot in digital 3D technology or later processed in digital post-production to add a 3D effect.

One of the first studios to use digital 3D was Walt Disney Pictures. In promoting their first CGI animated film Chicken Little, they trademarked the phrase Disney Digital 3-D and teamed up with RealD in order to present the film in 3D in the United States. A total of over 62 theaters in the US were retrofitted to use the RealD Cinema system. The 2008 animated feature Bolt was the first movie which was animated and rendered for digital 3D whereas Chicken Little had been converted after it was finished.

Even though some critics and fans were skeptical about digital 3D, it has gained in popularity. Now there are several competing digital 3D formats including Dolby 3D, XpanD 3D, Panavision 3D, MasterImage 3D and IMAX 3D. The first home video game console to be capable of 3D was the Sega Master System in which a limited number of titles were capable of delivering 3D.

Disney Digital 3-D

Disney Digital 3-D is a brand name used by The Walt Disney Company to describe three-dimensional films made and released by Walt Disney Studios Motion Pictures mostly under the Walt Disney Pictures label and shown exclusively using digital projection.

Disney Digital 3-D in itself is not a presentation or a production format or technology, but rather purely a marketing concept. Films advertised as Disney Digital 3-D come from a number of sources, film, digital camera as well as animation software, and can be presented using any digital 3D technology, including RealD 3D, Dolby 3D, XpanD 3D and MasterImage 3D. There is no specific handling involved.

Dolby 3D

Dolby 3D (formerly known as Dolby 3D Digital Cinema) is a marketing name for a system from Dolby Laboratories, Inc. to show three-dimensional motion pictures in a digital cinema.

Frank Biondi

Frank J. Biondi Jr. (born January 9, 1945) is an American businessman.

He was born in New York City to Frank Biondi Sr. and Virginia Willis, and was raised in Livingston, New Jersey. He has a Bachelor of Arts degree from Princeton University and a Master of Business Administration degree from Harvard Business School. In 1974, he married Carol Oughton; they have two daughters. His son-in-law is film producer Robert Simonds.Biondi was the President and CEO of Viacom from 1987 to 1996, and was the Chairman and CEO of Universal Studios from 1996 to 1998.

Currently, Biondi is the director of RealD, Amgen, Cablevision, Harrah's Entertainment, Hasbro, Yahoo, and Seagate.

Lenny Lipton

Leonard "Lenny" Lipton (born May 18, 1940 in Brooklyn, New York) is an American author, filmmaker, lyricist and inventor. At age 19, Lipton wrote the poem that became the basis for the lyrics to the song "Puff the Magic Dragon". He went on to write books on independent filmmaking and become a pioneer in the field of projected three-dimensional imagery. His technology is used to show 3D films on more than 25,000 theater screens worldwide.

Michael V. Lewis

Michael V. Lewis is an American CEO and entrepreneur in media, entertainment and technology. After holding the position of Senior Vice President of InterMedia, a media investment banking and advisory company, he cofounded and was CEO of L-Squared Entertainment, an award winning digital entertainment studio. In 2003, he cofounded and currently serves as CEO of RealD, a global licensor of visual and 3D technologies that maintains the largest 3D cinema platform in the world. Michael is also a Marquee Donor to the Motion Picture Television Fund and is a member of the City Year Los Angeles Board of Directors.

My Bloody Valentine 3D

My Bloody Valentine 3D is a 2009 American slasher film directed by Patrick Lussier, and starring Jensen Ackles, Jaime King, Betsy Rue, and Kerr Smith. It is a remake of the 1981 Canadian slasher film of the same name, and focuses on residents in a small mining town that is plagued by a serial killer on Valentine's Day. It features supporting performances by Tom Atkins and Kevin Tighe.

Filmed on location in Pennsylvania, the film was given a 3D theatrical release through its distributor, Lionsgate, premiering in the United States on January 16, 2009. It was the first R-rated film to be projected in RealD technology and to have a wide release (1,000 locations) in 3D-enabled theaters. It earned $100 million worldwide at the box office.

Odeon Leeds-Bradford

Odeon Leeds-Bradford is a multiplex cinema at Gallagher Leisure Park, Thornbury, West Yorkshire, between the cities of Leeds and Bradford in England.

It has 13 auditoria, ranging from 126 to 442 seats. All screens have Dolby Digital sound, and the two largest screens have DTS digital surround sound.

In 2011 Odeon Cinemas had all 13 screens converted to digital using NEC digital cinema projectors, Doremi Servers and Unique System's Rosetta Bridge Theatre Management System.

Seven of the screens are equipped for 3D projection with the RealD Cinema system.

Gallagher Group developed the Leisure Park at the end of the 1990s and contracted a major cinema chain to operate the multiplex.

That chain withdrew before the cinema was completed, so Odeon Cinemas took over.

The cinema opened on 6 July 2000, showing Stuart Little. Odeon had closed the Bradford Odeon in June 2000 and closed the Odeon Cinema Leeds in 2001.

In September 2017 the cinema underwent a major refit converting the cinema to Odeon Leeds-Bradford Luxe. This included the installation of Recliner chairs into every screen, refits to the foyer and toilets and the installation of a new food and drink retail counter as well as the introduction of a bar area installed into former unused space.

Passengers (2016 film)

Passengers is a 2016 American science fiction romance film directed by Morten Tyldum and written by Jon Spaihts. The film stars Jennifer Lawrence and Chris Pratt as Aurora Lane and Jim Preston, respectively, with Michael Sheen and Laurence Fishburne in supporting roles. The plot depicts two people who are awakened ninety years too early from an induced hibernation on a spaceship, transporting thousands of passengers, travelling to a distant colony planet.

The film was originally written in 2007 by Spaihts but was kept in development hell, with multiple actors attached over the years. In December 2014, Sony Pictures Entertainment picked up the film's rights, with Tyldum attached to direct. Chris Pratt and Jennifer Lawrence were cast as the two leads in February 2015. The film was produced by Village Roadshow Pictures, Start Motion Pictures, Original Film, LStar Capital, Wanda Pictures and Company Films. Principal photography took place at Pinewood Atlanta Studios in Atlanta, Georgia from September 2015 to February 2016.

Passengers premiered at the Regency Village Theater in Los Angeles on December 14, 2016 and was released theatrically in the United States on December 21, 2016, in 2D and RealD 3D by Columbia Pictures. The film received mixed reviews from critics, with praise for Lawrence and Pratt's performances, as well as the musical score, visual style and production values, though it was criticized for its plot and characters. It grossed $303 million worldwide, becoming the third-biggest original live-action U.S. release of 2016. The film received two nominations for Best Original Score and Best Production Design at the 89th Academy Awards.

Polarized 3D system

A polarized 3D system uses polarization glasses to create the illusion of three-dimensional images by restricting the light that reaches each eye (an example of stereoscopy).

To present stereoscopic images and films, two images are projected superimposed onto the same screen or display through different polarizing filters. The viewer wears low-cost eyeglasses which contain a pair of different polarizing filters. As each filter passes only that light which is similarly polarized and blocks the light polarized in the opposite direction, each eye sees a different image. This is used to produce a three-dimensional effect by projecting the same scene into both eyes, but depicted from slightly different perspectives. Multiple people can view the stereoscopic images at the same time.

RealD 3D

RealD 3D is a digital stereoscopic projection technology made and sold by RealD. It is currently the most widely used technology for watching 3D films in theaters (cinemas). Worldwide, RealD 3D is installed in more than 26,500 auditoriums by approximately 1,200 exhibitors in 72 countries as of June 2015.

Shazam! (film)

Shazam! is an upcoming American superhero film based on the DC Comics character of the same name. Produced by New Line Cinema, it is intended to be the seventh installment in the DC Extended Universe (DCEU). Directed by David F. Sandberg from a screenplay by Henry Gayden, and a story by Gayden and Darren Lemke, the film is set to star Asher Angel as Billy Batson, a teenage boy who can transform via the magic word "Shazam" into an adult superhero, played by Zachary Levi. Shazam! also features Mark Strong, Jack Dylan Grazer, Grace Fulton, Ian Chen, Jovan Armand, Faithe Herman, Cooper Andrews, Marta Milans and Djimon Hounsou as supporting characters. It will be the first film version of the character since the 1941 serial Adventures of Captain Marvel (the character's original name) and will be the first full-length feature film centered around the character.

Development of a live-action Shazam! film began at New Line in the early 2000s, but languished in development hell for many years. The film went into pre-production in 2008 with director Peter Segal and writer John August, and Dwayne Johnson considered to star as the villain Black Adam, but the project fell through. William Goldman, Alec Sokolow, Joel Cohen, Bill Birch, and Geoff Johns, among others, were all attached to the project as writers at various points. The film was officially announced in 2014, with Johnson attached to star as either Shazam or Black Adam. He would later be cast in January 2017 to lead a solo Black Adam development project. Sandberg signed on to direct Shazam! in February 2017 and Levi was cast that October with Angel joining the following month. Principal photography began in Toronto, Ontario, Canada in January 29, 2018, with most of the film shot at Pinewood Toronto Studios, and wrapped on May 11, 2018.

Shazam! is scheduled for release in the United States by Warner Bros. Pictures in RealD 3D, Dolby Cinema and IMAX 3D on April 5, 2019.

StreetDance 2

StreetDance 2 is a 2012 3D British dance drama film and the sequel to StreetDance 3D (2010). The film has been released in RealD 3D, XpanD 3D and Dolby 3D with Max Giwa and Dania Pasquini returning to direct. Britain's Got Talent stars George Sampson and Flawless return along with hip-hop dancer Sofia Boutella (backing dancer for Madonna and face of Nike) and Falk Hentschel. The cast also features b-boys such as Lilou, Niek and Yaman. The film is a production of Vertigo Films in association with BBC Films.

Toy Story 4

Toy Story 4 is an upcoming American 3D computer-animated comedy film produced by Pixar Animation Studios for Walt Disney Pictures. It is the fourth installment in the Toy Story series, and the sequel to Toy Story 3 (2010). It is directed by Josh Cooley and written by Stephany Folsom, with previous films' writers John Lasseter, Pete Docter, Andrew Stanton, and Lee Unkrich conceiving the film's story.The film continues from Toy Story 3, where Sheriff Woody (Tom Hanks) and Buzz Lightyear (Tim Allen), among their other toy friends, have found new appreciation after being given by Andy Davis to Bonnie Anderson. They are introduced to Forky (Tony Hale), a spork that has been made into a toy, and they soon embark on a road trip adventure alongside old and new friends. In addition to Hanks and Allen, the film will feature returning cast members, including Annie Potts and Joan Cusack reprising their respective roles from previous films as Bo Peep and Jessie. New additions include Tony Hale, Keegan-Michael Key, Jordan Peele, and Keanu Reeves.

The film is set to be released in theaters on June 21, 2019, in RealD 3D, Dolby Cinema, and IMAX 3D.

Wonder Woman 1984

Wonder Woman 1984 (also known as WW84) is an upcoming American superhero film based on the DC Comics character Wonder Woman, distributed by Warner Bros. Pictures. It is intended to be the sequel to 2017's Wonder Woman and the ninth installment in the DC Extended Universe (DCEU). It is directed by Patty Jenkins and written by Jenkins, Geoff Johns, and David Callaham, from a story written by Johns and Jenkins. It stars Gal Gadot in the title role, with Chris Pine, Kristen Wiig, Pedro Pascal, Connie Nielsen and Robin Wright in supporting roles. It is the fourth live-action theatrical film featuring the titular character, following Batman v Superman: Dawn of Justice (2016), Wonder Woman (2017), and Justice League (2017), and will be the second full-length feature film centered around the character.

Discussion of a sequel began shortly after the release of the first film in June 2017, and the decision to proceed was confirmed the following month. Principal photography began on June 13, 2018, with filming taking place at Warner Bros. Studios, Leavesden in England, as well as the District of Columbia and Northern Virginia in the United States, London and Duxford in England, Tenerife and Fuerteventura in the Canary Islands, and Almería in Andalusia, Spain, and wrapped on December 22, 2018, after a six-month shoot.

Wonder Woman 1984 is scheduled to be released in the United States by Warner Bros. Pictures in RealD 3D, Dolby Cinema and IMAX 3D on June 5, 2020.

XpanD 3D

XPAND 3D developed active-shutter 3D solutions for multiple purposes. The company was founded by Maria Costeira and Ami Dror in 1995 as X6D Limited. The company deployed over 15,000 cinemas world wide.

ZScreen

ZScreen is a push-pull electro-optical liquid crystal modulator that is placed immediately in front of the projector lens or computer screen to alternately polarize the light from each video frame. It circularly polarizes the frames clockwise for the right eye and counterclockwise for the left eye.

The RealD 3D system now showing in theaters is using the ZScreen that was invented by Lenny Lipton.

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