Reader's Digest is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in Midtown Manhattan. The magazine was founded in 1922, by DeWitt Wallace and Lila Bell Wallace. For many years, Reader's Digest was the best-selling consumer magazine in the United States; it lost the distinction in 2009 to Better Homes and Gardens. According to Mediamark Research (2006), Reader's Digest reaches more readers with household incomes of $100,000+ than Fortune, The Wall Street Journal, Business Week, and Inc. combined.
Global editions of Reader's Digest reach an additional 40 million people in more than 70 countries, via 49 editions in 21 languages. The periodical has a global circulation of 10.5 million, making it the largest paid circulation magazine in the world.
It is also published in Braille, digital, audio, and in a large type called Reader's Digest Large Print. The magazine is compact, with its pages roughly half the size of most American magazines. Hence, in the summer of 2005, the U.S. edition adopted the slogan "America in your pocket". In January 2008, it was changed to "Life well shared".
Lila Bell Wallace
|First issue||February 5, 1922|
|Company||Trusted Media Brands, Inc.|
|Based in||Manhattan, New York City, New York, U.S.|
In 1922, DeWitt Wallace started the magazine while he was recovering from shrapnel wounds received in World War I. Wallace had the idea to gather a sampling of favorite articles on many subjects from various monthly magazines, sometimes condensing and rewriting them, and to combine them into one magazine.
Since its inception, Reader's Digest has maintained a conservative and anti-Communist perspective on political and social issues. The Wallaces initially hoped the journal could provide $5,000 of net income. Mr. Wallace’s assessment of what the potential mass-market audience wanted to read led to rapid growth. By 1929, the magazine had 290,000 subscribers and had a gross income of $900,000 a year. The first international edition was published in the United Kingdom in 1938. By the 40th anniversary of Reader’s Digest, there were 40 international editions, in 13 languages and Braille, and it was the largest-circulating journal in Canada, Mexico, Spain, Sweden, Peru and other countries, with a total international circulation of 23 million.
The magazine's format for several decades consisted of 30 articles per issue (one per day), along with a vocabulary page, a page of "Amusing Anecdotes" and "Personal Glimpses", two features of funny stories entitled "Humor in Uniform" and "Life in these United States", and a lengthier article at the end, usually condensed from a published book. These were all listed in the Table of Contents on the front cover. Each article was prefaced by a small, simple line drawing. In recent years, however, the format has greatly evolved into flashy, colorful eye-catching graphics throughout, and many short bits of data interspersed with full articles. The Table of Contents is now contained inside. From 2003 to 2007, the back cover featured "Our America", paintings of Rockwell-style whimsical situations by artist C. F. Payne.
The first "Word Power" column of the magazine was published in the January 1945 edition, written by Wilfred J. Funk. In December 1952 the magazine published "Cancer by the Carton", a series of articles that linked smoking with lung cancer. This first brought the dangers of smoking to the attention of a public which, up to then, had ignored the health threats.
From 2002 through 2006, Reader's Digest conducted a vocabulary competition in schools throughout the United States called Reader's Digest National Word Power Challenge (NWPC). In 2007, the magazine said it had decided not to have the competition for the 2007–08 school year: "...but rather to use the time to evaluate the program in every respect, including scope, mission, and model for implementation."
In 2006, the magazine published three more local-language editions in Slovenia, Croatia, and Romania. In October 2007, the Digest expanded into Serbia. The magazine's licensee in Italy stopped publishing in December 2007. The magazine launched in The People's Republic of China in 2008.
For 2010, the U.S. edition of the magazine planned to decrease its circulation to 5.5 million, from 8 million, to publish 10 times a year rather than 12, and to increase digital offerings. It also cut its circulation guarantee for advertisers to 5.5 million copies from 8 million. In announcing that decision, in June 2009, the company said that it planned to reduce its number of celebrity profiles and how-to features, and increase the number of inspiring spiritual stories and stories about the military.
Beginning in January 2013, the US edition was increased back to 12 times a year.
In March 2007, Ripplewood Holdings LLC led a consortium of private equity investors who bought the company through a leveraged buy-out for US$2.8 billion, financed primarily by the issuance of US$2.2 billion of debt. Ripplewood invested $275 million of its own money, and had partners including Rothschild Bank of Zürich and GoldenTree Asset Management of New York. The private equity deal tripled the association's interest payments, to $148 million a year.
On August 24, 2009, RDA announced it had filed with the U.S. Bankruptcy court a pre-arranged Chapter 11 bankruptcy, in order to continue operations, and to restructure the US$2.2 billion debt undertaken by the leveraged buy-out transaction. The company emerged from bankruptcy with the lenders exchanging debt for equity, and Ripplewood's entire equity investment was extinguished.
On February 17, 2013, RDA Holding filed for bankruptcy a second time. The company was then purchased for £1 by Mike Luckwell, a venture capitalist and once the biggest shareholder in WPP plc.
RDA offers many mail-order products included with "sweepstakes" or contests. U.S. Reader's Digest and the company's other U.S. magazines do not use sweepstakes in their direct mail promotions. A notable shift to electronic direct marketing has been undertaken by the company to adapt to shifting media landscape.
In 2001, 32 states’ attorney generals reached agreements with the company and other sweepstakes operators to settle allegations that they tricked the elderly into buying products because they were a "guaranteed winner" of a lottery. The settlement required the companies to expand the type size of notices in the packaging that no purchase is necessary to play the sweepstakes, and to:
The UK edition of Reader's Digest has also been criticised by the Trading Standards Institute for preying on the elderly and vulnerable with misleading bulk mailings that claim the recipient is guaranteed a large cash prize and advising them not to discuss this with anyone else. Following their complaint, the Advertising Standards Authority said they would be launching an investigation. The ASA investigation upheld the complaint in 2008, ruling that the Reader's Digest mailing was irresponsible, misleading (particularly for the elderly) and had breached three clauses of the Committee of Advertising Practice code. Reader's Digest was told not to use this mailing again.
International editions have made Reader's Digest the best-selling monthly journal in the world. Its worldwide circulation including all editions has reached 17 million copies and 70 million readers. Reader's Digest is currently published in 49 editions and 21 languages and is available in over 70 countries, including Slovenia, Croatia, and Romania in 2008.
Its international editions account for about 50% of the magazine's trade volume. In each market, local editors commission or purchase articles for their own market and share content with U.S. and other editions. The selected articles are then translated by local translators and the translations edited by the local editors to make them match the "well-educated informal" style of the American edition.
Over the 90 years, the company has published editions in various languages in different countries, or for different regions. Often, these editions started out as translations of the U.S. version of the magazine, but over time they became unique editions, providing material more germane to local readers. Local editions that still publish the bulk of the American Reader's Digest are usually titled with a qualifier, such as for instance the Portuguese edition, Seleções do Reader's Digest (Selections from Reader's Digest), or the Swedish edition, Reader's Digest Det Bästa (The Best of Reader's Digest).
The list is sorted by year of first publication. Some countries had editions but no longer do; for example, the Danish version of Reader's Digest (Det Bedste) ceased publication in 2005 and was replaced by the Swedish version (Reader's Digest Det Bästa); as a result, the Swedish edition covers stories about both countries (but written solely in Swedish).
On February 17, 2014, The Guardian had this headline: "Reader's Digest sold for £1. Mike Luckwell buys struggling title from Jon Moulton's private equity company, Better Capital, with plan to target over-50s".
The second effort and the first Reader's Digest franchise agreement was negotiated through the efforts of Frederick Pittera, in 1976, an American entrepreneur, who sold the idea to Lebanon's former Foreign Minister, Lucien Dahdah, then son-in-law of Suleiman Frangieh, President of Lebanon. Dahdah partnered with Ghassan Tueni (former Lebanon Ambassador to the United Nations, and publisher of Al Nahar newspaper, Beirut) in publishing Reader's Digest in the Arabic language. It was printed in Cairo for distribution throughout the Arab world under title Al-Mukhtar. In format, Al-Mukhtar was the same as the U.S. edition with 75% of the editorial content. Philip Hitti, Chairman of Princeton University's Department of Oriental Languages and a team of Arabic advisers counseled on what would be of interest to Arabic readers. The publication of Al-Mukhtar was terminated by Reader's Digest in April 1993.
The Canadian edition first appeared in July 1947 in French and in February 1948 in English, and today the vast majority of it is Canadian content. All major articles in the August 2005 edition and most of the minor articles were selected from locally produced articles that matched the Digest style. There is usually at least one major American article in most issues.
"Life's Like That" is the Canadian name of "Life in These United States." All other titles are taken from the American publication. Recent "That's Outrageous" articles have been using editorials from the Calgary Sun.
Under new management—the new editor is Dominique Ritter—publication of the Canadian edition continues.
The Indian edition was first published in 1954. Its circulation then was 40,000 copies. It was published for many years by the Tata Group of companies. Today, the magazine is published in India by Living Media India Ltd, and sold over 600,000 copies monthly in 2008. It prints Indian and international articles. According to the Indian Readership Survey Round II of 2009, the readership for Reader's Digest is 3.94 million, second only to India Today at 5.62 million. The India edition Chief Executive Officer is Ashish Bagga. The India Editor is Sanghamitra Chakraborty.
Reader's Digest Australia today has an any issue readership of 1.5 million (according to Nielsen) and a circulation of over 200,000. The magazine has a guaranteed audience with a 90% subscription rate. The group editor is Louise Waterson.
Reader's Digest publishes bi-monthly a series of softcover anthologies called Reader's Digest Select Editions (previously known as Reader's Digest Condensed Books). During the 1970s, there was also a Reader's Digest Press, which published full-length, original works of non-fiction.
In Germany, Reader's Digest runs an own book-publishing house called Verlag Das Beste which not only publishes the German edition of the Reader's Digest magazine. Since 1955, it publishes Reader’s Digest Auswahlbücher (a German edition of Reader's Digest Condensed Books). Besides publishing the magazine, the publisher is especially known in Germany for the science fiction anthology Unterwegs in die Welt von Morgen ("The Road to Tomorrow"), consisting of 50 hardcover volumes of classic science fiction novels (such as Robert A. Heinlein's Stranger in a Strange Land, Arthur C. Clarke's 2001, or Ray Bradbury's Fahrenheit 451, usually two novels per volume) published between 1986 and 1995. More recent book series by the publisher include Im Spiegel der Zeit ("Reflections of the Times", a series of recent newspaper or magazine reports) and Klassiker der Weltliteratur ("World Literature Classics").
Still, says Mr. Heidenry, the Digest has a blind side. 'It persists in a right wing ideology,' he says, 'and they don't print two sides to a question.'CS1 maint: BOT: original-url status unknown (link)
The byline on a newspaper or magazine article gives the name of the writer of the article. Bylines are commonly placed between the headline and the text of the article, although some magazines (notably Reader's Digest) place bylines at the bottom of the page to leave more room for graphical elements around the headline.
Dictionary.com defines a byline as "a printed line of text accompanying a news story, article, or the like, giving the author's name".Cross stitches
Cross stitches in embroidery, needlepoint, and other forms of needlework include a number of related stitches in which the thread is sewn in an x or + shape. Cross stitch has been called "probably the most widely used stitch of all" and is part of the needlework traditions of the Balkans, Middle East, Afghanistan, Colonial America and Victorian England.DeWitt Wallace
DeWitt Wallace (born William Roy DeWitt Wallace; November 12, 1889 – March 30, 1981), was an American magazine publisher.
Wallace co-founded Reader's Digest with his wife Lila Bell Wallace, publishing the first issue in 1922.Embroidery hoop
Embroidery hoops and frames are tools used to keep fabric taut while working embroidery or other forms of needlework.Huckleberry Finn (1974 film)
Huckleberry Finn is a 1974 musical film version of Mark Twain's The Adventures of Huckleberry Finn.
The movie was produced by Reader's Digest and Arthur P. Jacobs (known for his role in the production of the Planet of the Apes films) and directed by J. Lee Thompson. It stars Jeff East as Huckleberry Finn and Paul Winfield as Jim. The film contains original music and songs, such as "Freedom" and "Cairo, Illinois", by the Sherman Brothers: Richard M. Sherman and Robert B. Sherman.
This film followed the previous year's highly successful Tom Sawyer, based on Twain's novel The Adventures of Tom Sawyer, also produced and written by the same team and starring East in the role of Huckleberry Finn.Lila Acheson Wallace
Lila Bell Wallace (December 25, 1889 – May 8, 1984) was an American magazine publisher and philanthropist.
Wallace co-founded Reader's Digest with her husband Dewitt Wallace, publishing the first issue in 1922.Mister Quilp
Mister Quilp is a 1975 British musical film directed by Michael Tuchner and starring Anthony Newley, David Hemmings and Jill Bennett. It is based on the novel The Old Curiosity Shop by Charles Dickens, under which name it was also released.
The film was one of several "Family Classics" made into modern musical films by Reader's Digest. Mr. Quilp was theatrically distributed by EMI Films in the United Kingdom and by Avco Embassy Pictures in the USA. In the VHS and Beta formats, it was released by Magnetic Video under the title The Old Curiosity Shop. There is no record of a DVD release. Viewers in the UK have reported seeing it played on television in the 1980s but beyond the home video which was greatly edited, there appears to be no other way to see the filmCritic Roger Ebert gave the film a mixed review not so much for the music or for Newley's performance, both of which he praised, but for the very idea of centering the film on the evil money-lender and failing to make the story compelling enough to hold interest.Pleasantville, New York
Pleasantville is a village in the town of Mount Pleasant, in Westchester County, New York. It is located 30 miles north of Manhattan. The village population was 7,019 at the 2010 census. Pleasantville is home to a campus of Pace University and to the Jacob Burns Film Center. It was the original home of Reader's Digest, which still uses a Pleasantville postal address. Most of Pleasantville is served by the Pleasantville Union Free School District, with small parts of northern Pleasantville served by the Chappaqua Central School District. The village is also home to the Bedford Road School, Pleasantville Middle School, and Pleasantville High School.
The current mayor of Pleasantville is Peter Scherer, who has held the seat since 2009.Pornsak Prajakwit
Pornsak Prajakwit, better known as Pornsak, is a Singapore based Thai actor who is a contracted artiste under Left Profile. He is fluent in Mandarin,Cantonese Malay, English and Thai.
Pornsak has won multiple awards at the Star Awards, Singapore's most prestigious entertainment award ceremony, including Best Variety Show Host in 2015 and Top 10 Most Popular Male Artiste Award six times. From 2015 to 2017, he was voted Reader’s Digest Most Trusted Entertainer in Asia, as part of the Reader’s Digest Trusted Brand Survey.Reader's Digest Complete Book of Australian Birds
The Reader's Digest Complete Book of Australian Birds is a book first published by Reader's Digest Services Pty Ltd of Sydney, Australia in 1976 and reprinted several times, with a completely revised edition issued in 1986.Reader's Digest Condensed Books
The Reader's Digest Condensed Books were a series of hardcover anthology collections, published by the American general interest monthly family magazine Reader's Digest and distributed by direct mail. Most volumes contained five (although a considerable minority consisted of three, four, or six) current best-selling novels and nonfiction books which were abridged (or "condensed") specifically for Reader's Digest.The series was popular; a 1987 New York Times article estimated annual sales of 10 million copies. Despite this popularity, old copies are notoriously difficult to sell.For most of their publication schedule, the volumes were issued four times each year, with the rate gradually increasing to a bi-monthly schedule by the early-1990s. The series was produced for 47 years (1950–1997), until being renamed Reader's Digest Select Editions. (Note: UK editions seem to have been somewhat different from USA editions. Pre-1992 Canadian editions also contain different titles.)
Occasional titles such as The Leopard (Summer 1960), The Days Were Too Short (Autumn 1960), and Papillon (Autumn 1970) were not written in English but published as abridgments of the translated versions. In a few cases, new editions of older works (Up from Slavery, originally published in 1901 (Autumn 1960), A Roving Commission: My Early Life, originally published in 1930 (Autumn 1951) or Goodbye Mr. Chips, originally published in 1934 (Summer 1961)) were also among the condensed selections.Reader's Digest Press
Reader's Digest Press was a United States publisher of the mid-1970s to early 1980s, owned by The Reader's Digest Association. It published full-length, original non-fiction books, often concerning military or political topics. (It thus differed from the better-known Reader's Digest Condensed Books.) Its works were sometimes distributed by Thomas Y. Crowell Co.
Books published by Reader's Digest Press include Secrets & Spies: Behind the Scenes Stories of World War II in 1964. Covering the war from the Pearl Harbor attack of December 7, 1941, to Japan's surrender on August 15, 1945, this collection of espionage accounts and anecdotes included pieces by Walter Lord, Edwin Muller, Gordon W. Prange and others, and illustrations by Paul Calle and Guy Deel. Individual stories include "The Hunt for a Spy" and "Hitler's Undercover Invasion", accounts of German attempts at espionage inside the United States; "Jungle of Hidden Friends," a narrative of OSS agents who coalesced native Burmese warriors against Japanese forces in Burma; and "The Great Ambush", the story of the behind-the-lines battle for Italy's freedom from Nazi dominion. Other topics explored include Great Britain's secret transportation of its gold reserves to Canada in the threat of a German invasion; narrow escapes, such as the Great Escape from a German POW camp; and the repair of a crashed fighter plane by a company of Philippines-marooned American airmen for one final mission against Japan.Revised Standard Version
The Revised Standard Version (RSV) is an English translation of the Bible published in 1952 by the Division of Christian Education of the National Council of Churches. The RSV is a revision of the American Standard Version, and was intended to be a readable and literally accurate modern English translation which aimed to "preserve all that is best in the English Bible as it has been known and used through the centuries" and "to put the message of the Bible in simple, enduring words that are worthy to stand in the great Tyndale-King James tradition." The New Testament was first published in 1946, the Old Testament in 1952, and the Apocrypha in 1957; the New Testament was revised in 1971. The original Catholic edition of the RSV was published in 1966, and the Apocrypha was expanded in 1977. The second Catholic edition was published in 2006. In later years, the RSV served as the basis for two revisions – the New Revised Standard Version (NRSV) of 1989, and the English Standard Version (ESV) of 2001.Running stitch
The running stitch or straight stitch is the basic stitch in hand-sewing and embroidery, on which all other forms of sewing are based. The stitch is worked by passing the needle in and out of the fabric. Running stitches may be of varying length, but typically more thread is visible on the top of the sewing than on the underside. So, a running stitch runs through the fabric.Smocking
Smocking is an embroidery technique used to gather fabric so that it can stretch. Before elastic, smocking was commonly used in cuffs, bodices, and necklines in garments where buttons were undesirable. Smocking developed in England and has been practised since the Middle Ages and is unusual among embroidery methods in that it was often worn by laborers. Other major embroidery styles are purely decorative and represented status symbols. Smocking was practical for garments to be both form fitting and flexible, hence its name derives from smock — a farmer's work shirt. Smocking was used most extensively in the eighteenth and nineteenth centuries.TV Reader's Digest
TV Reader's Digest is the title of a 30-minute American television anthology drama series which aired on the ABC from 1955 to 1956. Its theme music was "Polonaise" from Act III of Eugene Onegin, an Opera by Tchaikovsky.
Based on articles that appeared in Reader's Digest magazine, the episodes based on true stories which were varied in their themes, plots and content. Themes included crime, heroism, mystery, romance, and human interest. Episode writers included Frederick Hazlitt Brennan, Cleveland Amory, and Frank Gruber.
Some of the actors who were cast in the episodes included: Claude Akins, Leon Askin, Jean Byron, Chuck Connors, Peter Graves, Tod Griffin, John Howard, Vivi Janiss (as Mary Todd Lincoln in "How Chance Made Lincoln President"), Lee Marvin, Francis McDonald, Martin Milner, Jerry Paris, Gene Raymond, Max Showalter, and Michael Winkelman.Time Life
Direct Holdings Global LLC, through its subsidiaries StarVista Live, Lifestyle Products Group and Time Life, is a creator and direct marketer that is known for selling books, music, video/DVD, and multimedia products. The current focus of the company is music, video and entertainment experiences (such as cruises) as the book division closed in 2003. Its products have been sold throughout North America, Europe, Australia, and Asia through television, print, retail, the Internet, telemarketing, and direct sales. Current operations are focused in the US and Canada with limited retail distribution overseas.
Time Life was founded in 1961 as the book division of Time Inc. It took its name from Time Inc.'s cornerstone magazines, Time and Life, but remained independent of both. Starting in 1967, Time Life combined its book offerings with music collections (two to five records) and packaged them as a sturdy box set. Throughout the 1970s and 1980s, the selection of books, music and videos grew and was diversified into more genres. When record labels were no longer producing vinyl albums in 1990, Time Life transitioned to CD. In the mid-1990s, Time Life acquired Heartland Music, with the Heartland Music label now appearing as a brand. This company was subsequently sold off and is no longer associated with Time Life.
At the end of 2003 Time Life was acquired by Ripplewood Holdings L.L.C. and ZelnickMedia Corporation to become part of Direct Holdings Worldwide L.L.C. Direct Holdings Americas Inc. operates as a leader in the sale of music and video products under the Time Life brand. Since 2003, Direct Holdings US Corp is the legal name of Time Life, and is no longer owned by its former parent Time Warner, later Time Inc. in June 9, 2014. In March 2007 Ripplewood led a group that took The Reader's Digest Association private and treated Time Life as a division of RDA. By 2003 onward, a disclaimer on the copyright stated that it is "not affiliated with Time Warner Inc. or Time Inc.," who owns the Time and Life magazines, which this company name came from.
In 2013 Reader's Digest Association sold Time Life to Mosaic Media Investment Partners.Tom Sawyer (1973 film)
Tom Sawyer is a 1973 American musical film adaptation of the Mark Twain boyhood adventure story, The Adventures of Tom Sawyer, directed by Don Taylor and starring Johnny Whitaker as the titular character, Jodie Foster as Becky Thatcher, and Jeff East as Huckleberry Finn. Ho-Chunk tribesman Kunu Hank portrayed Injun Joe.
The film was produced by Reader's Digest. The film's screenplay and songs were written by Robert B. Sherman and Richard M. Sherman who would go on to provide more award-winning music for the sequel Huckleberry Finn. It received three nominations at the 46th Academy Awards; Best Original Score, Best Production Design and Best Costume Design.Trusted Media Brands
Trusted Media Brands, Inc. (TMBI), formerly known as the Reader's Digest Association, Inc. (RDA), is an American multi-platform media and publishing company that is co-headquartered in New York City and White Plains, New York. The company was founded by husband and wife DeWitt Wallace and Lila Bell Wallace in New York City in 1922 with the first publication of Reader's Digest.The company's brands include Reader's Digest, Taste of Home, The Family Handyman, Simple & Delicious, Birds & Blooms, Reminisce, Country, EnrichU, and others. At its peak in 1973, the flagship magazine had over 30 million subscribers and continues to be published in 30 countries. As of 2016, its portfolio of brands garners 53 million unique online visitors and 40 million print readers per month.
|Food and Entertaining|
|Home and Garden|
As of June 2016