RED Distribution, LLC (Relativity Entertainment Distribution) is a Sony Music-owned sales and marketing division that merged under The Orchard in 2017. RED Distribution previously handled releases for more than sixty independent record labels. It was home to 'stache media, a marketing and brand partnership agency based in New York City which has since become RED Music.
|RED Distribution, LLC|
|Parent company||Sony Music (U.S.)|
|Country of origin||U.S.|
Founded in 1979 as mainly a hard rock music distributor called Important Record Distributors, which originally distributed Metallica's first two LPs in the US, it became RED Distribution in the 1990s.
On June 1, 2017, Sony Music announced that it would merge RED's British affiliate, Red Essential, into The Orchard. On June 5, Sony also included the American RED Distribution in its merger with The Orchard. The "RED" name will remain active as a new entity named RED MUSIC, which will provide marketing, label services, and joint ventures between Sony's labels and independent labels.