Price Stern Sloan

Price Stern Sloan (originally known as Price/Stern/Sloan) or PSS! was a publisher (now an imprint of the Penguin Group) that was founded in Los Angeles in the early 1960s to publish the Mad Libs that Roger Price and Leonard Stern had concocted during their stint as writers for Tonight Starring Steve Allen and also the Droodles. Along with their partner Larry Sloan, they expanded the company into children's books, novelty formats, and humor. Some of the books they publish include movie tie-ins for films such as Happy Feet, Wallace and Gromit, Catwoman, and Elf, How to Be a Jewish Mother (1964), Jack S. Margolis' Complete Book of Recreational Drugs (1978) and other properties such as Serendipity, Mr. Men and Little Miss, Wee Sing, Today, PSS! still publishes approximately ten Mad Libs books a year. Mr. Stern and Mr. Sloan went on to found Tallfellow Press in Los Angeles.

The Putnam Publishing Group (now the Penguin Group, and now part of Penguin Random House) bought Price Stern Sloan in 1993, and in 1997 the headquarters were moved to New York. Though Penguin Random House still publishes the titles that used to be published by Price Stern Sloan, they no longer use Price Stern Sloan as an imprint.

Price Stern Sloan
Parent companyPenguin Young Readers Group (Penguin Group)
FounderRoger Price, Leonard Stern and Larry Sloan
Country of originUnited States
Headquarters locationNew York City
Publication typesBooks
Nonfiction topicsnovelty



AuthorHouse, formerly known as 1stBooks, is a self-publishing company based in the United States. AuthorHouse uses print-on-demand business model and technology. AuthorHouse and its parent company, Author Solutions, are subsidiaries of Najafi Companies.

Bantam Press

Bantam Press is an imprint of Transworld Publishers which is a British publishing division of Random House.

It is based on Uxbridge Road in Ealing near Ealing Broadway station, London, the same address as Transworld.

Bantam Press also publishes Sophie Kinsella's Shopaholic books.

Ebury Publishing

Ebury Publishing is a division of Penguin Random House, and is a well-known publisher of general non-fiction books in the UK. Ebury was founded in 1961 as a division of Nat Mags. It was sold to Century Hutchinson in 1989; Century Hutchinson was acquired by Random House. Random House merged with Penguin Group to form Penguin Random House in 2015.

Under its umbrella are the imprints BBC Books, Ebury Press, Rider, Time Out, Virgin Books and Vermilion—each with their own, distinct identity and specialist areas of publishing.

Grossology (books)

Grossology (ISBN 0-201-40964-X) is a non-fiction children’s book written by Sylvia Branzei and published by Price Stern Sloan in 1992. It is a frank, thorough, yet light-hearted examination of various unappealing bodily functions and medical conditions. The topics are organized into three categories: “Slimy Mushy Oozy Gross Things,” (vomit, diarrhea, urine, acne, blisters, etc.); “Crusty Scaly Gross Things,” (dandruff, tooth decay, etc.); and “Stinky Smelly Gross Things,” (halitosis, flatulence, etc.). The text is also accompanied by many humorous illustrations, which were provided by Jack Keely.

Grossology spawned several sequels, most notably Animal Grossology (ISBN 0-201-95994-1) and Grossology Begins at Home (ISBN 0-201-95993-3), both written and illustrated by Branzei and Keely. Animal Grossology, published in 1996, is an exploration of various organisms that either produce or consume unappealing substances. It is divided into four sections: “Vomit Munchers” (flies, starfish, etc.); “Blood Slurpers” (leeches, ticks, etc.); “Slime Makers” (hagfish, slime mold, sea cucumbers, etc.); and “Dookie Lovers” (tapeworms, dung beetles, etc.). Grossology Begins at Home, published in 1997, focuses on the hidden germs and unseen pests that thrive in a typical house. One of the highlights of this book is a chapter on Defect Action Levels, the acceptable amounts of animal contaminants and insect parts that can be found in foods. The book also teaches children how to grow their own bacteria.

Grossology has also inspired two CD-ROMs (Grossology: The Science of Really Gross Things and Virtual Grossology), a highly popular traveling exhibition, and a children's television series.

Horace Cox

Horace Cox was an important and distinct publisher of books in London, founded in the Victorian era. Cox himself died in 1918. Amongst others, the firm published Crockford's Clerical Directory, The Field and The Law Times.

How and Why Wonder Books

How and Why Wonder Books were a series of illustrated American books published in the 1960s and 1970s that was designed to teach science and history to children and young teenagers. The series began in 1960, and was edited under the supervision of Dr. Paul E. Blackwood of the Office of Education at the U.S. Department of Health, Education and Welfare. The series was published by Wonder Books, Inc., a division of Grosset & Dunlap.

How to Be a Jewish Mother

How to Be a Jewish Mother is a 1964 Jewish humor book by American humorist Dan Greenburg which was the best selling non-fiction book in the United States in 1965, with 270,000 copies sold. The book was first published by Price Stern Sloan under publisher Larry Sloan.The book was adapted into a play starring Molly Picon and Godfrey Cambridge which had a brief run on Broadway at the Hudson Theater from December 1967 through January 1968.The play was profiled in the William Goldman book The Season: A Candid Look at Broadway.

A 1983 French adaptation, Comment devenir une mère juive en 10 leçons, met with long-running success. Gertrude Berg also released a best-selling comedy album from the book in 1965.It was re-issued as a mass market paperback in 1991 (ISBN 0843100206, ISBN 9780843100204).


iUniverse, founded in October 1999, is a self-publishing company in Bloomington, Indiana, U.S.

John Bear

John Bjorn Bear is an American businessman in the distance education industry. He is also a writer of creative reference works.

Larry Sloan

Lloyd Lawrence "Larry" Sloan (1922 – October 14, 2012) was an American publisher of Mad Libs and co-founder of the Los Angeles publishing company, Price Stern Sloan, which opened in the early 1960s.

Mad Libs

Mad Libs is a phrasal template word game where one player prompts others for a list of words to substitute for blanks in a story, before reading the – often comical or nonsensical – story aloud. The game is frequently played as a party game or as a pastime.

The game was invented in the United States, and more than 110 million copies of Mad Libs books have been sold since the series was first published in 1958.

Mainstream Publishing

Mainstream Publishing was a publishing company in Edinburgh, Scotland. Founded in 1978, it ceased trading in December 2013. It was associated with the Random House Group, who bought Mainstream in 2005.

Its publications include Magnus Magnusson's Fakers, Forgers and Phoneys (2005), Trevor White's Kitchen Con: Writing on the Restaurant Racket (2006), Gordon Brown's Britain's Everyday Heroes (2007), Henry Allingham's Kitchener's Last Volunteer (2008) (with Denis Goodwin) and Aisleyne Horgan-Wallace's Aisleyne: Surviving Guns, Gangs and Glamour (2009).

Malcolm Whyte

Malcolm Whyte is an author, editor, publisher, and founder of the Cartoon Art Museum in San Francisco. He has produced nearly 200 books, 45 of which he has written or co-written. His taste is for unique, offbeat ideas with a sense of good humor and produced with an eye for color and beautiful graphics as represented by The Original Old Radio Game (possibly the world's first trivia book) from 1965 to Maxon: Art Out of Chaos, FU (Fantagraphics Underground) Press, 2018.

Whyte lives in Marin County, California with his wife, author Karen Cross Whyte.

Philomel Books

Philomel Books is a children's literature imprint of Penguin Books USA. The imprint was founded by Ann Beneduce, who was succeeded as publisher by Patricia Lee Gauch. Philomel's current president and publisher is Michael Green. Michael Green is the father of New Jersey based musician Jordan Green.Philomel publishes such notable kid's books as The Ranger's Apprentice series by John Flanagan and the Alex Rider series by Anthony Horowitz. The imprint also publishes notable picture books including The Day the Crayons Quit and The Very Hungry Caterpillar.

Plume (publisher)

Plume is a publishing company in the United States, founded in 1970 as the trade paperback imprint of New American Library. Today it is a division of Penguin Group, with a backlist of approximately 700 titles.

Roger Burrows

Roger Burrows (born 19 July 1945, Evesham, Worcestershire) is a British writer working in the fields of geometry, design, and architectural form; a developer of interactive learning products; and an inventor of various technologies such as Questron, the interactive book technology published by Price/Stern/Sloan Publishers Inc., Los Angeles with Random House, New York during the 1980s, also the Magnix printed magnet technology for Sandvik Innovations LLC,with applications from 2000, the Booktronics solid state technologies for Readers Digest during the 1990s. He designed the Nancy Stetson studio in Boulder Colorado - a building that has an octagonal floor plan:He has published numerous books including: 3D Thinking to be published in Spring 2017, which traces the development of visual logic from Neolithic times through the river cultures to the present and possible future. The Altair Designs book series co-authored with Dr. Ensor Holiday, The Crystal Cave with Roger Penrose and other. the iBook Geometry Through Time, and the Images design book series.He founded "ix2 Innovations LLC," an educational products company based in Park City, Utah, in 2011. In 1999 he co-founded Sandvik Innovations LLC with Sandvik Publishing. Sandvik Innovations LLC was sold in 2011 to the Horizon Group; in the early 1990s he developed the Booktronics product line for Readers Digest, and before that was the Executive Vice-President of the Price Stern Sloan publishing company, Los Angeles.Roger Burrows has invented a number of technologies including Magnix, Photo Q, and Booktronics and developed Questron, an interactive book and electronic "wand" system for children. He has produced exhibitions for the Leonardo, Utah's Science and Technology Museum, for the Investiture of the Prince of Wales, and for the Architectural Association in London. He has lectured at the Architectural Association, London, the Leonardo Science and technology Museum, Salt Lake City, and at the Bridges Conference 2016 in Finland.

Roger Price (comedian)

Roger Price (March 6, 1918 – October 31, 1990) was an American humorist, author and publisher, who created Droodles in the 1950s, followed by his collaborations with Leonard B. Stern on the Mad Libs series. Price and Stern, who met when they were writers on the Tonight show, became partners with Larry Sloan in the publishing firm Price Stern Sloan.

Sasquatch Books

Sasquatch Books is an American book publishing company based in Seattle, Washington. It was founded in 1986 by David Brewster of the Seattle Weekly and primarily publishes nonfiction books about the western United States and Canada and cover topics such as nature, travel, gardening, entertainment, sports, food and wine. By 2003, it was publishing approximately 30 books per year and employed 18 people.Sasquatch Books was acquired by Penguin Random House in 2017.

Serendipity (book series)

Serendipity is a series of children's books about animals and other creatures. The books were written by Stephen Cosgrove and illustrated by Robin James. The books are short stories with colorful illustrations that have a moral perspective.

Cosgrove wrote the books after searching for an easy to read book with a message to read to his then three-year-old daughter. After finding primarily large expensive books, Cosgrove teamed up with illustrator James to create low cost softcover books. After receiving an offer to publish the books only in hardcover, Cosgrove created his own publishing company - Serendipity Press. The first four books of the Serendipity Series were released in 1974. They are: Serendipity, The Dream Tree, Wheedle on the Needle, and The Muffin Muncher. Cosgrove merged Serendipity Press with the publishing company, Price/Stern/Sloan (now part of Penguin Random House) in 1978 so that Cosgrove could focus on writing. Cosgrove decided to re-edit his earlier books, which have been republished with the changes. To date, there are 70 books in the series, written from the kindergarten to grade three levels.The animals in the Serendipity series include bears, cats, dogs, horses, squirrels, rabbits, and mythical creatures such as unicorns, dragons, sea monsters, and pegasus. Cosgrove also invented his own creatures such as the wheedle, hucklebug and kritter. The books present moral issues such as growing up, disabilities, abuse, fear, friendship, prejudice, gossip, and helping the environment.The book series was adapted into a 26-episode anime series entitled Serendipity the Pink Dragon and 26-episode cartoon series Little Mouse on the Prairie.

At least 25 of the books were translated into Spanish (based on the list in El Dragon Gloton) and at least 6 in Italian (by Arnoldo Mondadori Editore).


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