Portlandia is a sketch comedy television series set and filmed in and around Portland, Oregon, starring Fred Armisen and Carrie Brownstein. The show was produced by Broadway Video Television and IFC Original Productions. It was created by Armisen and Brownstein, along with Jonathan Krisel, who directs it. It debuted on IFC on January 21, 2011.
The show shared its title with the sculpture of the same name that sits above the entrance of the Portland Building on Fifth Avenue in downtown Portland, which appears in the show's title sequence. The show has won a Peabody Award.
In January 2017, the series was renewed for an eighth and final season, which concluded on March 22, 2018.
|Opening theme||"Feel It All Around" by Washed Out|
|Country of origin||United States|
|No. of seasons||8|
|No. of episodes||77 (list of episodes)|
|Production location(s)||Portland, Oregon|
|Camera setup||Single camera|
|Picture format||480i (NTSC)|
|Original release||January 21, 2011 –|
March 22, 2018
Brownstein and Armisen first met in 2003 and began collaborating on a series of comedy sketches for the Internet in 2005 titled ThunderAnt. The sketches became increasingly Portland-centric, with premises ranging from irate diners at a popular Hawthorne District restaurant registering ridiculous complaints on the review website Yelp! to a character's disastrous one-man performance at the city's Hollywood Theatre.
Some of the content on the show first appeared in the web series; the "Women & Women First" feminist bookstore sketch and its owners' characters, Toni and Candace, originated there.
The series is set and filmed on location in Portland, Oregon. Production for the first season, consisting of six episodes, began in August 2010 and was completed in September 2010. The budget for the first season was set at less than $1 million (US). Along with Allison Silverman, a former head writer and executive producer for The Colbert Report, and Portlandia director Jonathan Krisel, Armisen and Brownstein wrote the sketches that appear in the first six episodes. Lorne Michaels served as executive producer.
The series stars Fred Armisen and Carrie Brownstein in various roles. Guest stars include: Kirsten Dunst; Olivia Wilde; Selma Blair; Chloë Sevigny; Roseanne Barr; Steve Buscemi; Aimee Mann; Johnny Marr; Sarah McLachlan; Brownstein's Sleater-Kinney bandmate, Janet Weiss; KD Lang; Jello Biafra; Kurt Vile; Heather Graham; Michael Nesmith; Aubrey Plaza; Kumail Nanjiani; Jason Sudeikis; Ehren McGhehey; Eddie Vedder of Pearl Jam; Edward James Olmos; J Mascis of Dinosaur Jr.; Josh Homme of Queens of the Stone Age; Gus Van Sant; Tim Robbins; Martina Navratilova; Jeff Goldblum; Joanna Newsom; Annie Clark; Jack White; Portland Trail Blazers players LaMarcus Aldridge, Damian Lillard and Robin Lopez as themselves and Kyle MacLachlan as a fictional mayor of Portland. Actual Portland mayor Sam Adams is also featured as an assistant to the mayor. Another episode, including a fictionalized music festival similar to Portland's actual MusicfestNW, featured a rock band played by Colin Meloy and Jenny Conlee of The Decemberists; James Mercer of The Shins; Brownstein's Sleater-Kinney bandmates: Corin Tucker and Janet Weiss; and Isaac Brock of Modest Mouse.
On February 14, 2011, IFC ordered a ten-episode second season, which began airing in January 2012. On March 21, 2012, IFC announced its renewal of the show for a third season. On June 12, 2013, the network announced its renewal of Portlandia for fourth and fifth seasons, of ten episodes each, that aired in early 2014 and early 2015. On February 10, 2015, it was announced that IFC had picked up Portlandia for sixth and seventh seasons.
|First aired||Last aired|
|1||6||January 21, 2011||February 25, 2011|
|2||10||January 6, 2012||March 9, 2012|
|3||11||December 14, 2012||March 1, 2013|
|4||10||February 27, 2014||May 1, 2014|
|5||10||January 8, 2015||March 12, 2015|
|6||10||January 21, 2016||March 24, 2016|
|7||10||January 5, 2017||March 9, 2017|
|8||10||January 18, 2018||March 22, 2018|
Most of the sketches on Portlandia feature Armisen and Brownstein playing one of a variety of pairs of characters, most of which appear in multiple episodes. One of those pairings is "Fred and Carrie", a naturalistic depiction that is supposed to represent versions of the actors as if they were friends living together in a house in Portland. Most of the others use makeup, costumes, and wigs to depict pairings both young and old of various types. Sometimes cross-dressing is used, as when Armisen portrays Candace, co-owner of the Women and Women First bookstore, Brownstein plays Andy, a men's rights activist, or when Armisen and Brownstein swap genders to play the couple Nina and Lance.
There are also a small number of recurring characters played by other actors, such as the Mayor of Portland and his assistant (played by Kyle MacLachlan and Sam Adams, the actual mayor from 2009-2012), Fred and Carrie's landlord (played by Steve Buscemi, who also directed several episodes), Angel (played by Angel Bouchet, who appears in multiple episodes as herself), a swinger couple (played by Ebbe Roe Smith and Kristine Levine), an owner of many quirky shops (played by Jeff Goldblum) and Carrie's mom (played by Mickey Ronningen, seasons 2, 3, and 5).
Portlandia debuted on IFC on January 21, 2011. IFC "cheered" the first episode's Nielsen ratings of 263,000 viewers (live plus same day); factoring in repeats and three days' worth of DVR viewings, the number grew to 725,000, a figure that does not include an estimated 500,000 online preview viewings on IFC.com, Hulu and YouTube during the days before the official IFC premiere. As of May 1, 2012 the series was available to watch on Netflix in Ireland and the UK.
The show has received mostly positive reviews from television critics. Review aggregator site Metacritic has given the first season a rating of 71 out of 100, and the second season a rating of 75 out of 100. Both of these ratings fall within the site's range of "generally favorable reviews". Robert Lloyd of the Los Angeles Times called the show "funny and charming." Verne Gay of Newsday awarded the series an "A" grade and called it "hilarious". He noted that "Brownstein and Armisen move so effortlessly between characters, then execute their riffs, tics, styles and voices with such skilled abandon that before long this doesn't seem like satire any longer but a fun house mirror reflection of intensely real people." Contrarily, Brian Lowry, writing for Variety, noted that the show was "clearly on a shoestring budget" and said that it featured an "array of tiresome characters" that provided "further proof not everyone deserves a sketch comedy showcase - especially when the premise cuts no deeper than vignettes inspired by the wheat-germy, hippie-ish environs of Portland, Ore." Comedian Jerry Seinfeld is a fan of the show. In a 2014 interview he said, "I think that's the best comedy on TV right now, and it's easily one of the best comedies of all time".
The sketches set in the feminist bookstore "Women and Women First" were filmed in an actual independent bookstore, In Other Words; this name can be seen on the chalkboard listing in-store events behind the cash register. At one point the real bookstore and community center used the show to promote itself, but the relationship broke down in 2016. The volunteer board wrote a blog post that "the location and staff were mistreated during a filming session, the show is trans-antagonistic and trans-misogynist, becoming more offensive as time goes on, the show doesn't reflect the diversity of the Portland area and contributes to gentrification."
Portlandia won a Peabody Award in 2011 "for its good-natured lampooning of hipster culture, which hits the mark whether or not you’re in on the joke." Portlandia also won an Emmy Award in 2011 for Outstanding Costumes for a Variety Program or Special and was also nominated for Outstanding Directing for a Variety Series and Outstanding Writing for a Variety Series in the 64th Primetime Emmy Awards. Former Portland mayor Sam Adams (2009 to 2012) also appeared on the show and proclaimed January 21, 2011, Portlandia Day. The proclamation included a decorative bird, referring to a joke in the TV series. A bicycle tour company began offering Portlandia tours.
For the 66th Primetime Emmy Awards, the show received nominations in Outstanding Supporting Actor in a Comedy Series for Fred Armisen, Outstanding Writing for a Variety Series, Outstanding Directing for a Variety Series for Jonathan Krisel, and Outstanding Guest Actor in a Comedy Series for Steve Buscemi for the episode "Celery".
|2011||Primetime Emmy Awards||Outstanding Costumes for a Variety, Music Program, or Special||Amanda Needham and Nichole Dimitras (for "Farm")||Won|
|2012||Primetime Emmy Awards||Outstanding Directing for a Variety Series||Jonathan Krisel (for "One Moore Episode")||Nominated|
|Outstanding Writing for a Variety Series||Fred Armisen, Carrie Brownstein, Jonathan Krisel and Karey Dornetto||Nominated|
|Peabody Award||Area of Excellence||Portlandia||Won|
|Writers Guild of America Awards||Comedy/Variety (including talk) series||Fred Armisen, Carrie Brownstein, Karey Dornetto, Jonathan Krisel, Bill Oakley||Won|
|2013||Primetime Emmy Awards||Outstanding Directing for a Variety Series||Jonathan Krisel (for "Alexandra")||Nominated|
|Outstanding Writing for a Variety Series||Fred Armisen, Carrie Brownstein, Jonathan Krisel and Bill Oakley||Nominated|
|Outstanding Costumes for a Variety Program or a Special||Amanda Needham (for "Blackout")||Won|
|Writers Guild of America Awards||Comedy/Variety (including talk) series||Fred Armisen, Carrie Brownstein, Jonathan Krisel, Bill Oakley||Nominated|
|Art Directors Guild Awards||Multi-Camera Unscripted Series||Tyler Robinson, Schuyler Telleen and Katherine Isom||Won|
|2014||Primetime Emmy Awards||Outstanding Supporting Actor in a Comedy Series||Fred Armisen||Nominated|
|Outstanding Guest Actor in a Comedy Series||Steve Buscemi||Nominated|
|Outstanding Directing for a Variety Series||Jonathan Krisel (for "Getting Away")||Nominated|
|Outstanding Writing for a Variety Series||Fred Armisen, Carrie Brownstein, Jonathan Krisel, Graham Wagner and Karey Dornetto||Nominated|
|Outstanding Art Direction for Variety, Nonfiction, Reality or Reality-Competition Program||Tyler B. Robinson, Schuyler Telleen and Katherine Isom (for "Celery")||Nominated|
|Outstanding Single-Camera Picture Editing for a Comedy Series||Bill Benz and Daniel Gray Longino (for "Getting Away")||Nominated|
|Online Film & Television Association Award||Best Direction in a Comedy Series||Portlandia||Nominated|
|Best Guest Actor in a Comedy Series||Steve Buscemi||Nominated|
|2015||Primetime Emmy Awards||Outstanding Variety Sketch Series||Portlandia||Nominated|
|Outstanding Production Design for Variety, Nonfiction, Reality, or Reality-Competition Programming||Tyler Robinson, Schuyler Telleen, and Katherine Isom ("Dead Pets")||Won|
|Critics' Choice Television Awards||Best Supporting Actress in a Comedy Series||Carrie Brownstein||Nominated|
|Online Film & Television Association Award||Best Male Performance in a Fiction Program||Fred Armisen||Nominated|
|Best Female Performance in a Fiction Program||Carrie Brownstein||Nominated|
|Best Ensemble in a Fiction Program||Nominated|
|2016||Primetime Emmy Awards||Outstanding Variety Sketch Series||Portlandia||Nominated|
|Outstanding Writing for a Variety Series||Fred Armisen, Carrie Brownstein, Jonathan Krisel, Graham Wagner and Karey Dornetto||Nominated|
|Outstanding Production Design for a Variety, Nonfiction, Reality, or Reality-Competition Series||Schuyler Telleen and Katherine Isom (for "Family Emergency," "Pickathon," "Weirdo Beach")||Won|
|Online Film & Television Association Award||Best Variety Program||Portlandia||Nominated|
|Best Female Performance in a Variety Program||Carrie Brownstein||Nominated|
|Best Ensemble in a Variety, Reality or Non-Fiction Program||Nominated|
|Best Writing of a Variety Program||Nominated|
|Art Directors Guild Awards||Variety, Reality or Competition Series||Schuyler Telleen||Nominated|
|2017||Primetime Emmy Awards||Outstanding Variety Sketch Series||Portlandia||Nominated|
|Outstanding Costumes for Variety, Nonfiction or Reality Program||Amanda Needham, Jayme Hansen and Jordan Hamilton (for "Carrie Dates a Hunk")||Nominated|
|Outstanding Production Design for a Variety, Nonfiction, Reality, or Reality-Competition Series||Schuyler Telleen and Katherine Isom (for "Fred's Cell Phone Company")||Nominated|
|2018||Primetime Emmy Awards||Outstanding Variety Sketch Series||Portlandia||Nominated|||
|Outstanding Directing for a Variety Series||Carrie Brownstein (for "Riot Spray")||Nominated|
|ACE Eddie Awards||Best Edited Comedy Series for Commercial Television||Heather Capps, Ali Greer and Jordan Kim (for "Amore")||Nominated|||
|Art Directors Guild Awards||Variety or Competition Series/Awards or Event Special||Schuyler Telleen (for "Portland Secedes", "Ants", "Fred’s Cell Phone Company")||Won|||
|Writers Guild of America Awards||Comedy/Variety - Sketch Series||Fred Armisen, Carrie Brownstein, Karen Kilgariff, Jonathan Krisel, Graham Wagner||Nominated|||
Portlandia: Season One was released on Region 1 DVD and Blu-ray on December 6, 2011, and Region 4 on August 1, 2012. The one disc set consists of all six episodes of its first season. Special features include; Extended Scenes, Bloopers, An IFC Behind-the-Scenes Featurette, "Thunder Ant" Sketches, and Audio Commentary by Armisen and Brownstein.
Portlandia: Season Two was released on Region 1 DVD and Blu-ray on September 25, 2012, and Region 4 on August 7, 2013. The two disc set consists of all ten episodes of season two. Special features include; "Portlandia: the Tour: Seattle" Featurette, "Inside Portlandia" Featurette, "Feminist Bookstore" Deleted Scene, "Brunch Village: the Director's Cut", Excerpt from the Portlandia book and Audio Commentary by Armisen, Brownstein and Krisel.
There is also a combination set of both seasons available. Portlandia was also distributed in some countries on the iTunes store, Netflix and Amazon Video. In Australia it is screened on the Australian Broadcasting Corporation's station ABC2 and on its iView video streaming service. The series was premiered in Latin America on March 27, 2012 on the channel I.Sat.
The series gets its name from the Raymond Kaskey sculpture above the entrance of the Portland Building on Fifth Avenue.
As of 2018, several firms in the United States rank among the world's biggest publishers of books in terms of revenue: Cengage Learning, HarperCollins, Houghton Mifflin Harcourt, McGraw-Hill Education, Scholastic, Simon & Schuster, and Wiley.DJ Puzzle
DJ Puzzle (real name Jason Everette Donnelly) is a Los Angeles-based American DJ, composer, music producer, remixer, and sound designer. He founded Peace Love Productions in 2001, a producer of royalty-free sounds for loop based music software, which led to the beginning of his professional career in music. He sold Peace Love Productions to Mbira Technologies in 2008 and started a new company Soundtrack Loops with business partner Matthew Yost. In 2009 he signed a publishing contract with Reverbnation and APM Music in Hollywood to be one of 13 artists chosen for the Reverbnation music library. Since then he has composed songs for TV shows including Wicked Tuna and an Oculus VR exclusive virtual reality video game called Damaged Core by High Voltage Software.Danny Bruno
Danny Bruno (born August 13, 1952) is an American theater, television and film actor. He is perhaps best known for portraying Bud Wurstner on the NBC fantasy drama Grimm.Double act
A double act (also known as a comedy duo) is a form of comedy originating in the British music hall tradition, and American vaudeville, in which two comedians perform together as a single act. Pairings are typically long-term, in some cases for the artists' entire careers. Double acts perform on the stage, television and film.
The format is particularly popular in the United Kingdom where successful acts have included Morecambe and Wise and The Two Ronnies but the tradition is also present in the United States with acts like Wheeler and Woolsey, Abbott and Costello, Gallagher and Shean, and Burns and Allen. Laurel and Hardy was a British-American comedy double act that has been described as the most popular in the world.Joi Arcand
Joi T. Arcand (born 1982) is a nehiyaw photo-based artist from Muskeg Lake Cree Nation, Saskatchewan, who currently resides in Ottawa, Ontario. In addition to art, Arcand focuses on publishing, art books, zines, collage and accessibility to art.Lady Dynamite
Lady Dynamite is an American comedy series created by Pam Brady and Mitch Hurwitz, on Netflix. The series stars Maria Bamford, and is loosely based on her life. The twelve-episode first season was released in its entirety on May 20, 2016. The series was renewed for a second season on July 27, 2016. The second season premiered on November 10, 2017. On January 13, 2018, the series was canceled after two seasons.List of Portlandia characters
Most of the sketches in the TV series Portlandia feature Fred Armisen and Carrie Brownstein playing one of a variety of pairs of characters, unless noted below. Some frequently appearing characters are:
Fred and Carrie: played with minimal costumes, makeup, and hairstyling, these are the show's version of Armisen and Brownstein themselves, living in a house together in Portland. Their onscreen relationship was inspired by Bert and Ernie's relationship on Sesame Street.
Milton: Fred and Carrie's landlord, played by Steve Buscemi (who also directed several episodes). Milton has an overly casual approach to Fred and Carrie's privacy and a lax attitude regarding necessary repairs.
Peter and Nance: an earnest and open-hearted middle-aged couple. Peter speaks with a stammer and is open to trying new things, albeit hesitantly; Nance gives him her full support but is often the voice of reason in the couple. They have a tendency to go farther into their new enthusiasms than they expected at first. (for example, a desire to know the source of their free-range chicken ends in their joining a cult).
Dave and Kath: a very active couple who commit 100% to any new thing they do, causing annoyance to their friends and a generally joyless result. Their interests include things having to do with the outdoors, such as hiking and fleece sweaters.
Nina and Lance: a couple exhibiting stereotypical gender roles. Lance, played by Brownstein with an electronically deepened voice, is mustached and emotionless and loves fixing cars and riding motorcycles; Nina, played by Armisen, is his high-maintenance girlfriend who loves social media, birthdays, parties, and romance.
Candace Devereaux and Toni Rose: the proprietors of Women and Women First, a feminist bookstore. Caricatures of Second-wave feminists, they run their bookstore without amenities such as alphabetized stock or a computer to search for books, and are often hostile to customers on the grounds that they lack proper feminist attitudes or use words or gestures that trigger them in various ways. Candace (played by Armisen) harbors barely repressed rage which often boils over into threats of grievous bodily harm to customers who annoy her. In the fifth season it is revealed that before running Women and Women First, both Candace and Toni were high-powered executives in the New York publishing world.
Spyke and Iris: a hipster couple constantly looking for whatever is more authentic, more undiscovered, and more alternative, and always ready to drop something when it is "over". Spyke is known for his opposition to driving and cars in general, given his firm stance on "Bikers' Rights." (This stance eventually shifts in season 4 when Spyke must buy a car for his job.)
Bryce Shivers and Lisa Eversman: entrepreneurs who start many businesses based on quirky concepts. These characters were the source of the catchphrase "put a bird on it!" from a sketch featuring a business that sold a variety of products with silhouettes of birds attached to turn them into "art". (In the opening sketch of the first episode of the series, Brownstein's character comments that Portland is a city where one can still "put a bird on something and call it art".) The characters are featured again in a skit called "We Can Pickle That", which involves putting certain objects in brine.
Jeffrey and Quinn: young transients living on the streets of Portland who spend their days panhandling and busking with improvised musical instruments (such as drums made of plastic buckets). In one episode, we learn that Quinn is actually a "trustafarian," from a wealthy background.
The Mayor of Portland (played by Kyle MacLachlan): an enthusiastic but naive booster for the city who constantly thinks up not-quite-plausible improvement schemes which he asks Fred and Carrie to implement. It is revealed that some of the improvements he has made to the city of Portland are actually funded by his parents. Sketches involving the mayor often feature the actual mayor of Portland from 2009 to 2012, Sam Adams, who plays his assistant.
Royce and Alicia: Public information associates for the Portland Milk Advisory Board who are constantly coming up with new and exotic ways to get people excited about milk and how to promote their kooky new forms of it. Such wacky ideas include cookie milk, berry seed milk, and raw cow milk (an unpasteurized version of milk that has the uncanny presence of blood in it). Alicia often states, "He's my boss!" even though she obviously has better qualifications than Royce, having attended UC Davis. The characters only appeared in interstitial segments in the show during commercial breaks.
Eco-terrorists: A group of young, eccentric individuals who attempt to protest major companies and corporations (such as SeaWorld) in the name of ecological rights. Unfortunately their acts rarely actually pan out due to poor planning and group disorganization.
Kris and Malcolm: an older, mellow couple and parents to multiple children (including one of the eco-terrorists, played by Olivia Wilde). They are overprotective of their children, and portray stereotypes of a relaxed, retired life.
Brendan and Michelle: two over-bearing parents who think they know everything.
Vince and Jacqueline: a stereotypical goth couple who wear black clothes and white face makeup all the time, drive a hearse, and live in a house filled with funereal decorations.
Claire and Doug: Claire is a successful career woman, while Doug stays at home and can barely take care of himself. In a Season 6 episode, Claire breaks up with Doug and starts a romantic relationship with Candace (see above).
The Swingers - played by Ebbe Roe Smith and Kristine Levine (whose character is also named Kristine). A couple living in "the lifestyle" who appear conventional on the surface. They have a four-way sexual encounter with Peter and Nance (see above) after the latter drive by their house on new motorcycles and ask for directions.List of Portlandia episodes
Portlandia is an American satire television series created by Fred Armisen, Carrie Brownstein and Jonathan Krisel. The series stars Armisen and Brownstein. It premiered on January 21, 2011, on IFC. During the course of the series, 77 episodes of Portlandia aired over eight seasons.Portlandia (season 1)
The first season of the television comedy Portlandia began airing on IFC in the United States on January 21, 2011, until February 25, 2011, for six episodes. The series stars Fred Armisen and Carrie Brownstein.Portlandia (season 2)
The second season of the television comedy Portlandia began airing on IFC in the United States on January 6, 2012, consisting a total of 10 episodes. The series stars Fred Armisen and Carrie Brownstein.Portlandia (season 3)
The third season of the television comedy Portlandia began airing on IFC in the United States on December 14, 2012, consisting a total of 11 episodes. Season three kicked off with a special Christmas episode. The series stars Fred Armisen and Carrie Brownstein.Portlandia (season 4)
The fourth season of the television comedy Portlandia began airing on IFC in the United States on February 27, 2014, consisting a total of 10 episodes. The series stars Fred Armisen and Carrie Brownstein.Portlandia (season 5)
The fifth season of the television comedy Portlandia began airing on IFC in the United States on January 8, 2015, consisting a total of 10 episodes. The series stars Fred Armisen and Carrie Brownstein.Portlandia (season 6)
The sixth season of the television comedy Portlandia began airing on IFC in the United States on January 21, 2016, consisting a total of 10 episodes. The series stars Fred Armisen and Carrie Brownstein.Portlandia (season 7)
The seventh season of the television comedy Portlandia premiered on IFC in the United States on January 5 and concluded on March 9, 2017 with a total of 10 episodes. The series stars Fred Armisen and Carrie Brownstein.Portlandia (season 8)
The eighth and final season of the sketch comedy series Portlandia premiered on IFC in the United States on January 18 and ended on March 22, 2018 with a total of 10 episodes. The series stars Fred Armisen and Carrie Brownstein.Rob Shaw (filmmaker)
Rob Shaw is an American film director, television director, commercial and music video director, and animator. He is a graduate of University of the Arts (Philadelphia).Stuff White People Like
Stuff White People Like (sometimes known by the initialism SWPL) is a blog that takes a satirical aim at the interests of North American "left-leaning, city-dwelling, white people". The blog was created in January 2008 by a white Canadian, Christian Lander, a Los Angeles copywriter who grew up in Toronto and graduated from McGill University in Montreal. Lander co-authored the site with his Filipino Canadian friend Myles Valentin, after Valentin teased Lander for watching the HBO television series The Wire. Lander's blog became popular very quickly, registering over 300,000 daily hits and over 40 million total hits by the end of September 2008.Although the blog "has spurred an outpouring from those who view it as offensive and racist", it is not about the interests of all white people, but rather a stereotype of affluent, environmentally and socially conscious, anti-corporate white North Americans, who typically hold a degree in the liberal arts. Lander claims to be lampooning contemporary versions of bohemian/hipster culture, and jokingly refers to other classes and subcultures of white people as "the wrong kind of white people". Despite the site's satirical edge, Lander regards the people he describes with affection and numbers himself among them, describing himself as "a self-aware, left-wing person who's not afraid to recognize the selfishness and contradictions that come on the left". The initialism "SWPL" has been adopted in some circles as a (usually pejorative) shorthand term for the type of people depicted on the blog.
A book (Stuff White People Like: A Definitive Guide to the Unique Taste of Millions) was released on July 1, 2008. Lander is listed as the sole author of the book, although some of its content comes from the blog posts written by Valentin. The book remained on The New York Times bestseller list for months. Lander was reportedly given a $300,000 advance by Random House, the book's publisher. He released a sequel (Whiter Shades of Pale: The Stuff White People Like, Coast to Coast from Seattle's Sweaters to Maine's Microbrews) on November 23, 2010.