Pirelli & C. S.p.A. is a multinational company based in Milan, Italy, listed on the Milan Stock Exchange since 1922, with a temporary privatization period by the consortium led by the Chinese state-owned enterprise ChemChina. The company is the 5th largest tyre manufacturer behind Bridgestone, Michelin, Continental and Goodyear, and is focused on the consumer business (tyres for cars, motorcycles and bicycles). It is present in Europe, Apac, Latam, Meai, Nafta and C.I.S., operating commercially in over 160 countries. It has 19 manufacturing sites in 13 countries and a network of around 14,600 distributors and retailers.
Pirelli has been sponsoring sport competitions since 1907 and is the exclusive tyre supplier for the Grand-Am Rolex Sports Car Series for 2008-2010, FIA Formula One World Championship for 2011–2023 and for the FIM World Superbike Championship. Pirelli's headquarters are located in Milan's Bicocca district.
On October 4, 2017, Pirelli returned to the Milan Stock Exchange after focusing its business on pure consumer products (tyre for car, motorcycles, bicycles) and related services, and separating the business of industrial tyre.
Pirelli has published its Pirelli Calendar since 1964, which has featured the contribution of famous photographers over the years like Helmut Newton, Steve McCurry, Peter Lindbergh, Richard Avedon, Bruce Weber, Herb Rits and Annie Leibovitz.
|Pirelli & C. S.p.A.|
Pirelli headquarters as seen in 2004
|Società per azioni|
|Traded as||BIT: PIRC|
|Founded||Milan, Italy (1872)|
|Founder||Giovanni Battista Pirelli|
|Ning Gaoning (Chairman)|
Marco Tronchetti Provera (Executive Deputy Chairman and CEO)
|Products||Tyres for car, motorcycles and cycling|
|Revenue||€5.352 billion (2017)|
|€674 million (2017)|
|€263 million (2017)|
Marco Tronchetti Provera (11.3%)
Number of employees
|Subsidiaries||Pirelli Tyre S.p.A.|
Founded in Milan in 1872 by Giovanni Battista Pirelli, the company initially specialised in rubber and derivative processes and also made scuba diving rebreathers. Thereafter, Pirelli's activities were primarily focused on the production of tyres and cables (for energy and telecommunications). In 2005, Pirelli sold its cable division to Goldman Sachs, which changed the new group's name to Prysmian.
In 1974, Pirelli invented the "wide radial tyre", upon a request from the Lancia rally racing team for a tyre strong enough to withstand the power of the new Lancia Stratos. At that time, racing tyres were either slick tyres made with the cross ply technique (very wide tyres with a reduced sidewall height), or radial tyres, which were too narrow to withstand the Stratos' power and did not provide enough grip. Both were unusable for the Lancia Stratos, as the radials were destroyed within 10 km, and the slicks too stiff. Lancia asked Pirelli for a solution, and in 1975 Pirelli created a wide tyre with a reduced sidewall height like a slick, but with a radial structure.
Subsequently, Porsche started using the same tyres with the Porsche 911 Turbo.
In 2000, Pirelli sold its terrestrial fibre optic cables business to Cisco and its optical components operations to Corning, for 5 billion euro. It invested - through Olimpia -part of the resulting liquidity to become a majority shareholder in Telecom Italia in 2001, maintaining this position until 2007.
In 2002 the company started a range of Pirelli branded clothing, watches and eyewear.
In 2005, Pirelli sold its Cables, Energy Systems and Telecommunications assets to Goldman Sachs and the newly formed company was named Prysmian. In the same year, 2005, Pirelli opened its first tyre production plant in Shandong province, China. This was the beginning of the group's production complex in the country.
In 2010, Pirelli completed its conversion to a pure tyre company by selling Pirelli Broadband Solutions and spinning off the real estate assets of Pirelli Re. Fondazione Pirelli was established in the same year to safeguard and celebrate the company's past and to promote business culture as an integral part of Italy's national cultural assets.
In March 2015, it was announced that Pirelli shareholders had accepted a €7.1 billion bid from ChemChina, together with Camfin and LTI, for the company. The transaction was completed and the company was delisted in November 2015.
In May 2017, it was announced that Pirelli returns to the world of cycling with a new road cycling tyre range, Pzero Velo.
In September 2017, the company announced the will to sell up to 40 percent of its equity capital in an initial public offering as it plans to return to the Milan stock exchange in October.
Pirelli is focused on the consumer business, producing tyres for cars, motorcycles and bicycles.
PZero: tyres for ultra-high performance cars. including F1 vehicles
Cinturato: tyres for high end cars.
Winter: tyres for low temperatures and snow.
Scorpion: tyres for SUV and cross-over
Diablo: road and track tyres.
Scorpion: road and off-road tyres.
PZero Velo: road racing.
Cycl-e: urban and electric.
The list of Pirelli shareholders as of September 2018:
|Marco Polo International Italy (an intermediate holding company for ChemChina)||45.50%|
|Marco Tronchetti Provera||11.30%|
The list of Pirelli Board of Directors:
|Executive Deputy Chairman and CEO||Marco Tronchetti Provera|
|Director||Giorgio Luca Bruno|
As of March 2016.
|Gross Operating Profit||1,183||1,242||1,168||1,080||1,064 (restated)||807||629||453|
|EBIT||896.6 (Adjusted)||850.3||837.9||791||792 (restated)||582||408||250|
|Net Invested Capital||10,224||4,089||4,273||4,455||4,427||3,727||3,281||3,818|
*The performance takes into account, as well as the deconsolidation of Venezuela, a non-recurring fiscal impact of 107.6 million euro linked to the devaluation of active deferred taxation by the Parent Group as a consequence of Pirelli’s new financial status after its merger with Marco Polo Industrial Holding.
The Pirelli Calendar is published annually, and regularly features famous actresses and fashion models. The calendar also features the work of many of the most respected fashion photographers in the world, including Herb Ritz, Richard Avedon, Mert & Marcus, Peter Lindbergh, Annie Leibovitz, and Patrick Demarchelier.
The Pirelli Internetional Award is given annually for the best international multimedia involving the communication of science and technology conducted entirely on the Internet.
"Power is nothing without control" was the well known slogan of Pirelli Tyre Company, and was featured in numerous television and print advertisements.
Pirelli has a history of sponsoring football teams. Pirelli is well known for its long term primary sponsorship of the Italian football club Inter Milan since 1995. Pirelli previously appeared as a sponsor on the shirts of the Maltese football club Valletta for a short time.
In reference to Brazil striker Ronaldo’s usual goal celebration of both arms outstretched, Pirelli ran a 1998 commercial in which he replaced the figure of Christ from the Christ the Redeemer statue that towers over his home city of Rio de Janeiro while in an Inter Milan strip. It was controversial with the Catholic Church.
Pirelli's sponsorship of football teams is not limited to Europe, South America is a key market and as a result successful clubs have also been sponsored by the tyre company. The Brazilian team Palmeiras, Uruguayan team Peñarol and Argentinian side Vélez Sársfield all had Pirelli as a shirt sponsor.
When English football club Burton Albion Football Club built their new stadium in 2005, Pirelli became the title sponsor of the new ground. This was because the new stadium, named Pirelli Stadium lies next to the Pirelli factory in Burton-upon-Trent, Staffordshire, England.
In 2009 Pirelli became the title sponsor of the Chinese Super League (CSL), China's top tier football league.
In 2012, the company become a major sponsor of the Russian Cup.
Pirelli is the only allowed tyre brand in the FIM World Superbike Championship since 2007 (along with its support classes, such as the Supersport World Championship). Pirelli has also been awarded the contract for the control tyre supply in the British Superbike Championship from 2008 until at least 2010. Pirelli were also the official tyre supplier of the World Rally Championship from 2008 to 2010, until the company withdrew to focus on its Formula 1 commitments. Pirelli returned to the championship in 2014, however they only supply tyres for a few private teams as Michelin is the major tyre supplier. Pirelli was also supplied Grand-Am Rolex Sports Car Series from 2008 until at least 2010 before replaced by Continental AG in 2011. Pirelli is sponsor of rally and gymkhana driver Ken Block's Hoonigan Racing Division since 2010.
Pirelli is the sole tyre supplier in Formula One, following Bridgestone's decision to withdraw from the role at the end of 2010. Pirelli previously competed in Formula One from 1950–1958, 1981–1986 and 1989–1991. Pirelli has also supplied tyres for all FIA Formula 2 Championship and GP3 Series cars since 2011 and 2010 respectively.
The tyre manufacturer introduced a colour coding to recognize tyre compounds used by drivers during the racing weekend. For the benefit of the spectators at the track and the television audiences each compound has its own colour coding on the Pirelli and P Zero logos which appear on the sidewalls of the tyre. For the 2019 season, Pirelli reverted to using 3 colours to identify the dry weather tyres. However these will be used for 5 different compounds and will be identified as below:
|No.||Compound name||Colour||Tread||Driving conditions||Grip||Durability|
|1||Hard||White (without stripe)||Slick||Dry||5 - Least grip||1 - Most Durable|
|2||White (with stripe)||4||2|
|4||Soft||Red (with stripe)||2||4|
|5||Red (without stripe)||1 – Most grip||5 – Least durable|
|6||Intermediate||Green||Treaded||Wet (light standing water)||N/A||N/A|
|7||Wet||Blue||Wet (heavy standing water)||N/A||N/A|
Pirelli were asked to design tyres that degraded rapidly in order to promote more pit stops and closer racing. At the end of the 2011 season, many F1 drivers praised Pirelli's comeback.
Controversy surrounded Pirelli's Formula 1 tyres as at the 2013 British Grand Prix seven Pirelli tyres failed: Pérez twice, Alonso, Hamilton, Gutierrez, Vergne, and Massa. Following a safety car period drivers were instructed to stay off the kerbs that were later found to be "razor sharp" and may have been the cause, but the president of the British Racing Drivers' Club rejected the idea that the kerbs could be at fault, saying that "These kerbs have been in since 2009 and we have had thousands and thousands of cars go over these kerbs and they have been absolutely fine". The incidents were described as "unacceptable" by F1 drivers. It was later suggested that the cause of the tyre failures could be the teams putting them on the wrong side of the car. Pirelli stressed that the tyres are of an asymmetrical construction and are not interchangeable, and that if they are used correctly, they do not pose a threat to safety. Pirelli changed the construction of the tyres to prevent further incidents, switching to kevlar belts.
During the second practice of the 2013 Belgian Grand Prix, two tyres failed: Vettel and Alonso. One senior figure at Pirelli described the failures as a "big concern", whilst Pirelli's motorsport director Paul Hembery admitted the tyre failures were "a worry for the sport". Following these issues, just one day later Michelin announced that they could replace Pirelli as the tyre supplier for 2014. In October 2013 Fernando Alonso complained that "the quality of the tyres is very on the limit", and that they "will not do 5km". Pirelli motorsport director Paul Hembery said: "Of course Alonso is one of the great F1 drivers, so to hear such comments is disappointing and below the standards you would expect from such a champion. In the Korean Grand Prix Pérez locked a front tyre heavily and then suffered a dramatic failure on the subsequent long straight. Pirelli hit controversy at the Indian Grand Prix where they requested the teams run the tyres a limited number of laps due to their fragility. One senior engineer at a top team said this was the worst blistering ever experienced.
In pre-season testing for the 2014 season the tyre on Rosberg's car failed, sending Rosberg into a 200 mph (322 km/h) spin. The incident prompted considerable alarm, and Pirelli stated that the tyre "will not be proposed again".
In January 2014 Pirelli signed a contract with the FIA to supply tyres to Formula One for the 2014, 2015 and 2016 seasons. Later in 2014 Lewis Hamilton described the Pirelli wet weather tyres as "They're not great tyres. That's no secret". "These are comments by drivers that have not been made in an official way to us. Of course, if Pirelli was requested by the teams and the FIA to reconsider the technical capability of the wet tyre, Pirelli would do it immediately" was the comment of Pirelli's motorsport director Paul Hembery.
At the 2015 Belgian Grand Prix, during practice, Rosberg suffered a dangerous tyre delamination at 200 mph (322 km/h). Rosberg said the incident was "quite a shock". During the subsequent drivers' briefing, double world champion Lewis Hamilton raised concerns about tyre safety following the high-speed blow-out suffered by teammate Nico Rosberg. Concerns were also brought up by four-time world champion Vettel, and double world champion Alonso. Pirelli relied on race director, Charlie Whiting, to defend Pirelli's record in the meeting. During the race a tyre on Vettel's car suffered from a blowout at 200 mph (322 km/h). The four time world champion described the failure an "unacceptable", and added that Pirelli's tendency to blame failures either on debris on track or a driver going over a kerb for tyre failures was incorrect, confirming that "I didn't go off the track and out of the blue the tyre explodes". Following the race Rosberg was critical of the poor quality of Pirelli tyres, saying "Vettel exploding his tyre is really poor. It shouldn't happen and that it keeps on happening, in other categories as well and today with us, and with me on Friday both of us were just so lucky". The Grand Prix Drivers' Association chairman said: "We need to stop the sudden explosions." Immediately after the race Pirelli claimed that excessive wear caused the blowout, blaming Ferrari for running the tyre too long. However, following a more detailed analysis Pirelli said that in fact wear was not to blame, but instead a cut had caused the tyre failure. To counteract further problems at the next Grand Prix, Monza, Pirelli wanted to insist that teams run the tyres at high pressure, beyond their design parameters. However, double world champion Lewis Hamilton described these rules as a "disaster" and double world champion Fernando Alonso described them as "strange" so Pirelli was forced to backtrack on their proposal. After these comments, Pirelli attempted to censor the drivers by asking them to not criticise the tyres in public in the future.
The situation did not improve at the next Grand Prix at Monza. Here, Pirelli reported a higher than expected number of cuts forming in the tyres. During the race, one of Hamilton's tyres dropped below the regulation pressure dictated by Pirelli, despite the tyre having been prepared by a Pirelli technician. Neither Mercedes nor Hamilton were punished for the infringement. Later in 2016, the necessity to run Pirelli tyres at high pressure was described as a "joke" by triple world champion Lewis Hamilton, world champion Jenson Button, and world championship runner-up Felipe Massa.
Above any criticisms, in 2016 the renewal of the contract as sole supplier was strongly supported by the protagonists of the Formula 1 circus.
A number of changes to the Formula 1 tyres were introduced for the 2017 season. The most obvious visual difference was an increase of width by 25%, both front and rear, increasing from 245 to 305mm at the front and 325 to 405mm at the rear. The actual rim size remained unchanged from the traditional 13 inches.
This is part of a package of measures expected to cut lap times by around five seconds relative to 2015: although the improvement might be even bigger.
Most of that extra speed has been found through corners, as the cars have got wider and will generate at least 20% more downforce compared to last year thanks to bigger wings and increased aerodynamics.
These faster cornering speeds—to the extent that some corners have now effectively become straights, already leading to circuit modifications—have imposed significantly increased loads on the tyres, meaning that there is a completely new philosophy behind Pirelli’s 2017 range. Having followed the brief to provide deliberate degradation for the past six seasons, there is now a new directive to make tyres with less degradation that are more resistant to overheating for the latest generation of much faster cars. As a result, the tyre structure and compounds are brand new.
In April 2012, Pirelli & C. SpA signed joint venture agreement with Indonesian counterpart PT Astra Autoparts a subsidiary of PT Astra International for the construction of a motorcycle tyre plant with a total investment of $120 million. 60 percent shares will be held by Pirelli. Pirelli hoped to strengthen its presence in the largest motorcycle market in the world, the Southeast Asia region which has 250 million motorcycles.
In July 2018, Pirelli launched a F1 wheel shaped Bluetooth speaker, P Zero Sound. The Bluetooth speaker measures 12.9-inches in diameter, weighs 21 pounds and has a 100-watt amplifier, a 100mm midwoofer, a 25mm tweeter and also offers Bluetooth 4.0 with AptX for wireless connectivity. IXOOST is the manufacturer of P Zero Sound speaker, which majorly manufactures Motorsports-themed audio systems. The wheel shaped speaker costs €2400, which is equivalent to about $2,800.
On April 18, 2002 at 17:48 (local time), a Rockwell Commander 112 crashed into the upper floors of the Pirelli Tower in Milan, Italy, for reasons still unclear. The crash killed the pilot and two others in the building. Sixty more people sustained injuries in the building and on the ground.
The crash raised fears of a terrorist attack because of the similarities with the September 11 attacks, which had occurred only a few months earlier. A subsequent investigation ruled out terrorism as a motive.2009–10 Burton Albion F.C. season
This article details Burton Albion F.C.'s 2009–10 season in League Two. This season was Burton's inaugural season in the Football League and saw them finish comfortably in mid-table at 13th, challenging for the play-off places throughout the season.
However, there was little success in other competitions. Despite reaching the second round of the FA Cup, 5-1 defeats against Reading and Chesterfield condemned the Brewers to defeat in the opening rounds of the League Cup and Football League Trophy.
Paul Peschisolido completed his first full season in management alongside assistant Gary Rowett. Shaun Harrad finished as top goalscorer with 22 goals in all competitions, whilst Tony James was awarded the club's Player of the Year.2014–15 Burton Albion F.C. season
The 2014-15 season is Burton Albion's sixth consecutive season in League Two. They finished 6th in the previous season but failed to get promotion via the playoffs. It was Gary Rowett's third season as manager of the club, he would leave in November to join Birmingham City. The club would appoint former Chelsea striker Jimmy Floyd Hasselbaink and under his leadership the club finished first earning promotion to the Football League One for the first time in the club's history.2015–16 Burton Albion F.C. season
The 2015–16 season was Burton Albion's 66th season in their history and first ever in League One after gaining promotion the previous season. Along with League One, the club also took part in the FA Cup, League Cup and JP Trophy. The season covers the period from 1 July 2015 to 30 June 2016.2017 Spanish Grand Prix
The 2017 Spanish Grand Prix (formally known as the Formula 1 Gran Premio de España Pirelli 2017) was a Formula One motor race held on 14 May 2017 at the Circuit de Barcelona-Catalunya in Montmeló, Spain. The race was the fifth round of the 2017 FIA Formula One World Championship and marked the forty-seventh running of the Spanish Grand Prix as a World Championship event since the inaugural season in 1950, and the twenty-seventh time that a World Championship round had been held at Catalunya.Atala (cycling team)
Atala (UCI team code: ATA) was a cycling team that was created in 1908 and officially retired in 1989. In 1912, the 1912 Giro d'Italia was contested by teams, and Team Atala, consisting of Carlo Galetti, Giovanni Micheletto and Eberardo Pavesi emerged as the winner (Luigi Ganna, also member of the team, retired during the fifth stage).Bianchi (cycling team)
Bianchi was an Italian professional cycling team that was sponsored by and cycled on Bianchi Bicycles. A Bianchi cycling team existed in 1899 which implies that Bianchi was sponsoring professional cycling at a very early stage in the sport. It appears that the team existed from 1899 to 1900, then from 1905 to 1966, then from 1973 until 1984. It existed again in 1993 and for the last time in 2003, as Team Bianchi. In addition Bianchi has been a co-sponsor of many cycling teams.Blancpain GT World Challenge America
The Blancpain GT World Challenge America is a North American auto racing series launched in 1990 by the Sports Car Club of America. It is managed by the Stephane Ratel Organisation since 2018, and is sanctioned by the United States Auto Club since 2017.
The series consists of four driver classifications and five classes of vehicles: GT3, GT4, (Sprint, SprintX, East and West), and Touring Car, consisting of TCR homologated cars, as well as separate TC and TCA classes featuring modified production vehicles, such as the BMW M235iR and the Mazda MX-5 Cup car.Burton Albion F.C.
Burton Albion Football Club is a professional association football club in the town of Burton upon Trent, Staffordshire, England. The team plays in League One, the third tier of English football. Burton Albion competed in non-League of English football from their formation in 1950 until 2009, when they were promoted to the Football League.
The club's home ground is the Pirelli Stadium, having moved from Eton Park in 2005, and their nickname is The Brewers, stemming from the town's brewing heritage dating back hundreds of years.Böyük Pirəli
Böyük Pirəli (also, Beyuk-Pirelli, Beyuk-Piraly, and Bëyuk Pirali) is a village and municipality in the Qabala Rayon of Azerbaijan. As of 2014, it has a population of 1,362.Formula One tyres
Formula One tyres play a significant role in the performance of a Formula One car. The tyres have undergone major changes throughout the history of Formula One, with different manufacturers and specifications used in the sport.Giro dell'Emilia
The Giro dell'Emilia is a late season road bicycle race held annually in Bologna, Emilia-Romagna, Italy. Since 2005, the race has been organised as a 1.HC event on the UCI Europe Tour. The race starts from Bologna, it generally takes a tour of Appennino Tosco-Emiliano National Park and ends in Bologna with 5 reps on the brutal climbing ring (Orfanelle climb, Montalbano climb and Casaglia downhill) of Sanctuary of the Madonna di San Luca. It is considered one of the most important and historical classic bicycle races of the calendar, the palmarès shows great champions like Coppi, Bartali, Merckx.Kiçik Pireli
Kiçik Pireli (also, Kiçik Pirelli, Kichik Pirali, and Kichik-Pirelli) is a village and municipality in the Qabala Rayon of Azerbaijan. It has a population of 703.Legnano (cycling team)
Legnano was an Italian professional cycling team active from 1906 to 1966. It is ranked as the 6th most successful cycling team in history. Many famous cyclists rode for the team including Alfredo Binda, Learco Guerra, Gino Bartali and Fausto Coppi. The team participated in the Giro d'Italia 46 times, won the team classification 11 times and earned 135 stage wins. It was sponsored by Italian bicycle motorcycle manufacturer Legnano.List of teams and cyclists in the 1949 Giro d'Italia
The 1949 Giro d'Italia was the 32nd edition of the Giro d'Italia, one of cycling's Grand Tours. The field consisted of 102 riders, and 65 riders finished the race.List of teams and cyclists in the 1951 Giro d'Italia
The 1951 Giro d'Italia was the 34th edition of the Giro d'Italia, one of cycling's Grand Tours. The field consisted of 98 riders, and 75 riders finished the race.Pirelli Calendar
The Pirelli Calendar (also known as "The Cal") is a "glamour" trade calendar published by the Pirelli company's UK subsidiary.Pirelli Stadium
Pirelli Stadium is an association football stadium on Princess Way in Burton upon Trent, Staffordshire, England. It was built in 2005 and is the current home of Burton Albion FC, replacing the club's old Eton Park home, also on Princess Way, which was demolished and developed into housing. The ground was built on the former site of the Pirelli UK Tyres Ltd Sports & Social Club, and having had the land donated to the club by Pirelli, in return for naming rights, the ground cost £7.2 million to build.
The ground was designed by architects Hadfield, Cawkwell and Davidson, and has served as the inspiration for numerous newer grounds, including Morecambe's Globe Arena, and the proposed Hayes & Yeading stadium. It gained its most recent safety certificate from Staffordshire County Council on 12 July 2010, having been subject to crowd trouble on 8 May 2010 at the hands of Grimsby Town fans following their relegation from Football League Two.The ground has seen minor capacity changes since its construction, and the current capacity stands at 6,912, with 2,034 being seated in the South (Main) Stand. The current record attendance for the stadium stands at 6,746 for an EFL Championship match against nearby Derby County.Pirelli Tower
Pirelli Tower (Italian: Grattacielo Pirelli – also called "Pirellone", literally "Big Pirelli"), is a 32-storey, 127 m (417 ft) skyscraper in Milan, Italy. The base of the building is 1,900 m2 (20,000 sq ft), with a length of 75.5 m (248 ft) and a width of 20.5 m (67 ft). The construction used approximately 30,000 m3 (1,100,000 cu ft) of concrete. The building weighs close to 70,000 t (69,000 long tons; 77,000 short tons) with a volume of 125,324 m3 (4,425,800 cu ft).
Characterized by a structural skeleton, curtain wall façades and tapered sides, it was among the first skyscrapers to abandon the customary block form. After its completion it was the tallest building in Italy but in 1961 Mole Antonelliana recovered priority after rebuilding of its pinnacle. The architectural historian Hasan-Uddin Khan praised it as "one of the most elegant tall buildings in the world" and as one of the "few tall European buildings [that made] statements that added to the vocabulary of the skyscraper".The building inspired the Pan Am Building (now MetLife Building) in New York and the National Mutual West Plaza in Auckland.
Pirelli & C. SpA
FTSE MIB companies of Italy