Pioneer played a role in the development of interactive cable TV, the Laser Disc player, the first automotive Compact Disc player, the first detachable face car stereo, Supertuner technology, DVD and DVD recording, plasma display (branded as Kuro), and Organic LED display (OLED). The company works with optical disc and display technology and software products and is also a manufacturer. Sharp Corporation took a 14% stake in Pioneer in 2007, which has been reduced to 9%, but Sharp still remains the largest shareholder of Pioneer Corporation, followed by Honda Motor Co., Ltd. who owns roughly 4% of Pioneer shares following a memorandum between the two companies in 2010 to strengthen business ties.
In March 2010, Pioneer stopped producing televisions as announced on 12 February 2009. On June 25, 2009, Sharp Corporation agreed to form a joint venture on their optical business to be called Pioneer Digital Design and Manufacturing Corporation. In September 2014, Pioneer agreed to sell Pioneer Home Electronics (Home A/V) to Onkyo, and in March 2015, Pioneer sold its DJ equipment business division to KKR, which resulted in the establishment of Pioneer DJ as a separate entity, independent of Pioneer.
March 2003: Introduces in the U.S. digital CATV settop boxes with high definition TV signal reception capability.
September 2003: Total shipment worldwide of PC-use recordable DVD drives surpasses 5 million units.
July 2004: Introduces the Pioneer DVJ-X1, the world's first DVD player for professional DJs and VJs.
October 1, 2004: Pioneer Plasma Display Corporation (previously NEC Plasma Display Corporation) starts operation.
January 2006: President Kaneo Ito and Chairman Kanya Matsumoto, son of the company's founder, leave their posts to take responsibility for the recent poor performance of the maker of DVD recorders and plasma TVs. Vice President Tamihiko Sudo is appointed the new president, effective from January 1 by the board of directors.
December 2006: Pioneer closes its car audio division in Singapore.
January 2007: Pioneer displays their 9 mm (0.35 in) thick concept plasma, as well as their "extreme contrast" concept plasma.
July 2008: Pioneer develops 16-layer Blu-ray Disc capable of storing 400 GB.
November 2009: Pioneer moves its head office from Tokyo to Kawasaki.
September 2009: Pioneer announce two new players to their DJ equipment portfolio, the CDJ-900 and CDJ-2000.
March 2010: Pioneer stops producing TVs.
May 2010: Pioneer releases two new DJ software controllers, the DDJ-S1, and the DDJ-T1.
May 2011: Pioneer announces the release of the Smart Concept Car with a full DJ setup.
October 2011: Pioneer officially released a new 2-channel DJ controller called the DDJ-ERGO at the BPM Show 2011.
August 2012: Pioneer officially launches the XDJ-AERO, Pioneer's first wireless DJ system that plays music from smartphones and tablets via Wi-Fi.
April 2013: Pioneer officially launches the DJM-750.
September 2014 : Pioneer would sell its disc-jockey equipment business to private equity firm KKR & Co LP for about 59 billion yen($550 million).
March 2016: Pioneer moves its head office from Kawasaki to Tokyo.
Brands and devices
Original Pioneer logo (1969–1998)
Pioneer logo (1998–present)
Pioneer – car electronics
Pioneer Elite produces premium electronics that are usually higher in quality and price. Most Pioneer Elite branded electronics have the gloss black "Urushi" finish.
Pioneer Elite products include AVRs, Laserdisc players, CD players, DVD players, plasma computer monitors and televisions [Now discontinued], and rear-projection televisions. Pioneer Elite debuted their first Blu-ray Disc player, the BDP-HD1, in January 2007. Pioneer released the first 1080p plasma display, the PRO-FHD1.
In Summer of 2007, Pioneer released the Kuro line of plasma displays, that the company claims has the best black levels of any flat panel display which leads to greater contrast, and more realistic images. Kuro means black in Japanese.
Carrozzeria (Japan only) – car electronics
Pioneer Premier (North America only) – high-end car electronics [Now discontinued]
TAD – Technical Audio Devices. Primarily noted as a manufacturer of high efficiency audio loudspeaker components and complete speaker systems for the commercial sound reinforcement and recording studio markets. The base for US operations is located in southern California, with limited design/manufacturing done on site. Operations commenced in the early 1980s and continue to this day with a limited offering of speaker components and expanded offering of consumer speakers and electronics.
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