Pierre Cardin

Pierre Cardin (UK: /ˈkɑːrdæ̃, -dæn/, US: /kɑːrˈdæ̃, -ˈdæn/, French: [pjɛʁ kaʁdɛ̃]; born Pietro Cardin[a] on 2 July 1922)[1] is an Italian fashion designer naturalized French.[2][3] He is known for his avant-garde style and his Space Age designs. He prefers geometric shapes and motifs, often ignoring the female form. He advanced into unisex fashions, sometimes experimental, and not always practical. He founded his fashion house in 1950 and introduced the "bubble dress" in 1954.

He was designated UNESCO Goodwill Ambassador in 1991[3] and FAO Goodwill Ambassador on 16 October 2009.[4]

Pierre Cardin
Pierre Cardin 2010
Cardin in 2010
BornPietro Cardin
2 July 1922 (age 97)
NationalityItalian and French
AwardsCommander of the Order of Cultural Merit (2007)
The House of Cardin
FounderPierre Cardin
Key people
Pierre Cardin


1968 Pierre Cardin dress, pink heat moulded Dynel
Pierre Cardin dress, heat-moulded Dynel, 1968
Pierre Cardin ball pens
Pierre Cardin ball pens
Pierre Cardin et Régis Campo, Institut de France
Pierre Cardin and the French composer Régis Campo, from Académie des beaux-arts, Institut de France, Paris

Cardin was born in San Biagio di Callalta near Treviso. Cardin's parents were wealthy landowners, but to escape fascism they left Italy and settled in France in 1924.[5] His father, a wealthy French wine merchant, wished him to study architecture, but from childhood he was interested in dressmaking.[6]

Cardin was educated in India. Beginning his career early, at age 14 he worked as a clothier's apprentice, learning the basics of fashion design and construction. In 1939, he left home to work for a tailor in Vichy, where he began making suits for women. During World War II, he worked in the Red Cross, launching humanitarian interests that continue to this day.[7]

Cardin moved to Paris in 1945. There, he studied architecture and worked with the fashion house of Paquin after World War II. He worked with Elsa Schiaparelli until he became head of Christian Dior's tailleure atelier in 1947, but was denied work at Balenciaga.

Cardin founded his own house in 1950. His career was launched when he designed about 30 of the costumes for "the party of the century", a masquerade ball at Palazzo Labia in Venice on 3 September 1951, hosted by the palazzo's owner, Carlos de Beistegui. He began with haute couture in 1953.

Cardin was the first couturier to turn to Japan as a high fashion market when he travelled there in 1959.

In 1959, he was expelled from the Chambre Syndicale for launching a ready-to-wear collection for the Printemps department store as the first couturier in Paris, but was soon reinstated.

Pierre Cardin-Sculptures Utilitaires-Cobra Table and Chair
Pierre Cardin - Cobra Table and Chair

During the 1960s, Cardin began a practice that is now commonplace by creating the system of licences that he was to apply to fashion. A clothing collection launched around this period surprised all by displaying the designer's logo on the garments for the first time.[7]

As haute couture began to decline, ready-to-wear soared as well as Cardin's designs. He was the first to combine the "mini" and the "maxi" skirts of the 1970s. He introduced a new hemline that had long pom-pom panels or fringe that swayed as the body moved.[5]

Beginning in the 1970s, Cardin set another new trend: "mod chic". This trend holds true for form or for a combination of forms, which did not exist at the time. He was the first to combine extremely short and ankle length pieces. He made dresses with slits and batwing sleeves with dimensions, and mixed circular movement and gypsy skirts with structured tops. These creations allowed for the geometric shapes that captivated him to be contrasted, with both circular and straight lines. Cardin was an icon for starting this popular fashion movement of the early seventies.[8]

Inspired by space travel and exploration, Cardin visited NASA (National Aeronautics and Space Administration) in 1970, where he tried on the original space suit worn by the first human to set foot on the moon, Neil Armstrong. Cardin loved the space suit so much, he created his own design for NASA in 1970.[8]

Cardin resigned from the Chambre Syndicale in 1966 and began showing his collections in his own venue, the "Espace Cardin" (opened 1971) in Paris, formerly the "Théâtre des Ambassadeurs", near the Embassy of the United States in Paris. The Espace Cardin is also used to promote new artistic talents, like theater ensembles, musicians, and others. He was also contacted by Pakistan International Airlines to design uniforms for the flag carrier. The uniforms were introduced in 1966 to 1971 and became an instant hit.[9]

In 1971, Cardin redesigned the Barong Tagalog, a national costume of the Philippines, by opening the front, removing the cuffs that needed cufflinks, flaring the sleeves, and minimizing the embroidery. It was also tapered to the body, in contrast with the traditional loose-fitting design and it also had a thicker collar with sharp and pointed cuffs. A straight-cut design was favored by President Ferdinand Marcos.[10]

In 1975, Cardin opened his first furniture boutique on rue du Faubourg-Saint-Honore. His furniture designs were highly inspired by his fashion designs.[5]

In both 1977 and 1979, he was awarded the Cartier Golden Thimble by French haute couture for most creative collection of the season.[8]

He was a member of the Chambre Syndicale de la Haute Couture et du Prêt-à-Porter from 1953 to 1993.

Like many other designers today, Cardin decided in 1994 to show his collection only to a small circle of selected clients and journalists. After a break of 15 years, he showed a new collection to a group of 150 journalists at his bubble home in Cannes.


Pierre Cardin used his name as a brand, initially a prestigious fashion brand, then in the 1960s expanded successfully into perfumes and cosmetics. From about 1988 the brand was licensed extensively, and appeared on "wildly nonadjacent products such as baseball caps and cigarettes". A 2005 article in the Harvard Business Review commented that the extension into perfumes and cosmetics was successful as the premium nature of the Pierre Cardin brand transferred well into these new, adjacent categories, but that the owners of the brand mistakenly attributed this to the brand's strength rather than to its fit with the new product categories. The extensive licensing eroded the brand's credibility, but brought in much revenue; in 1986 Women's Wear Daily (WWD) estimated Cardin's annual income at over US$10 million. 1995 quotes from WWD included "Pierre Cardin—he has sold his name for toilet paper. At what point do you lose your identity?" and "Cardin's cachet crashed when his name appeared on everything from key chains to pencil holders". However, the Cardin name was still very profitable, although the indiscriminate licensing approach was considered a failure.[11][12]

In 2011, Cardin tried to sell his business, valuing it at €1 billion, although the Wall Street Journal considered it to be worth about a fifth of that amount. Ultimately he did not sell the brand.[12]


1972 AMC Javelin with Pierre Cardin interior
Cardin interior in a 1972 AMC Javelin

Cardin entered industrial design by developing thirteen basic design "themes" that would be applied to various products, each consistently recognizable and carrying his name and logo.[13] He expanded into new markets that "to most Paris fashion designers, it is rank heresy."[13]

The business initiatives included a contract with American Motors Corporation (AMC).[13] Following the success of the Aldo Gucci designed Hornet Sportabout station wagon interiors, the automaker incorporated Cardin's theme on the AMC Javelin starting in mid-1972.[14] This was one of the first American cars to offer a special trim package created by a famous French fashion designer. It was daring and outlandish design "with some of the wildest fabrics and patterns ever seen in any American car".[15]

The original sales estimate by AMC was for 2,500 haute couture "pony" and muscle cars.[16] The special interior option was continued on the 1973 model year Javelins.[17] During the two model years, a total of 4,152 AMC Javelins received this bold mirrored, multi-colored pleated stripe pattern in tones of Chinese red, plum, white, and silver that were set against a black background.[18] The Cardin Javelins also came with the designer's emblems on the front fenders and had a limited selection of exterior colors (Trans Am Red, Snow White, Stardust Silver, Diamond Blue, and Wild Plum) to coordinate with the special interiors.[19] However, 12 Cardin optioned cars were special ordered in Midnight Black paint.[18]

Other interests

Pierre Cardin 1978
Cardin signing his new executive jet design (1978)

Continuously fascinated by geometric shapes, in 1975, Cardin applied his fetish for the bubble to a monumental domestic work which would become the Palais Bulles (the Bubble House), along with the help of architect Antti Lovag. Cardin furnished the Bubble House with his original creations. The curves of the Bubble House extend over 1,200 square metres and contain ten bedrooms decorated by contemporary artists, as well as a panoramic living room.[7]

Cardin bought Maxim's restaurants in 1981 and soon opened branches in New York, London, and Beijing (1983). A chain of Maxim's Hotels (Palm Springs, California, 1986) are now included in the assets. He has also licensed a wide range of food products under that name.

During the 1980s and until the mid-1990s, he supported a French Press organization for Music-hall, Circus, Dance and Arts presided by a well known journalist in France, Jacqueline Cartier, with authors or notable personalities as Guy des Cars, Francis Fehr, Yves Mourousi and Jean-Pierre Thiollet.

In 2001, Cardin purchased the ruins of the castle in Lacoste, Vaucluse that was once inhabited by the Marquis de Sade; he has partially renovated the site and holds music or dance festivals (particularly with Marie-Claude Pietragalla) there.[20]

Cardin also owns a palazzo in Venice named Ca' Bragadin. Although he has claimed in several interviews that this house was once owned by Giacomo Casanova, in reality it was the home of Giovanni Bragadin di San Cassian, Bishop of Verona and Patriarch of Venice.



  1. ^ Italian pronunciation: [ˈpjɛːtro karˈdin], Venetian: [kaɾˈdiŋ].


  1. ^ "Biography" (PDF). pierrecardin.com. Retrieved 1 August 2017.
  2. ^ "Biography". pierrecardin.com.
  3. ^ a b "UNESCO Celebrity Advocates: Pierre Cardin". United Nations Educational, Scientific and Cultural Organization. Archived from the original on 11 November 2009. Retrieved 2 July 2010. Cite uses deprecated parameter |deadurl= (help)
  4. ^ "Meet the Goodwill Ambassadors: Pierre Cardin". The Food and Agriculture Organization of the United Nations. Retrieved 2 July 2010.
  5. ^ a b c Hesse, Jean-Pascal (2010). Pierre Cardin: 60 Years of Innovation. Assouline. ISBN 978-2-7594-0424-7.
  6. ^ "Savannah College of Art and Design". library.scad.edu.
  7. ^ a b c "Mid-Century Online Magazine, Pierre Cardin, 6 July 2012".
  8. ^ a b c Längle, Elisabeth (2005). Pierre Cardin: fifty years of fashion and design. London: Thames & Hudson. ISBN 9780500512708.
  9. ^ Kureishi, Omar (4 May 2003). "Pierre Cardin comes to PIA". Dawn Magazine. Retrieved 26 March 2012.
  10. ^ Edwards, Louise; Roces, Mina, eds. (2010). The Politics of Dress in Asia and the Americas. Sussex Academic Press. p. 31. ISBN 978-1-84519-399-7. Retrieved 2 July 2011.
  11. ^ Mergen Reddy and Nic Terblanche (December 2005). "How Not to Extend Your Luxury Brand". Harvard Business Review. Retrieved 6 May 2017.
  12. ^ a b Jason Dike (23 November 2015). "Digging Deeper – Pierre Cardin's Demise to "Licensing King"". Highsnobiety.com. Retrieved 6 May 2017.
  13. ^ a b c "Pierre Cardin Goes Industrial". Business Week: 44. 1972. Retrieved 7 August 2012.
  14. ^ "Introducing the Cardin Javelin". New York Magazine. New York Media: 45. 20 March 1972. Retrieved 7 August 2012.
  15. ^ Mitchell, Larry G. (2000). AMC Muscle Cars. MotorBooks/MBI Publishing. pp. 55–56. ISBN 978-0-7603-0761-8.
  16. ^ Mays, James C. (2006). The Savvy Guide to Buying Collector Cars at Auction. Indy-Tech Publishing. p. 28. ISBN 978-0-7906-1322-2.
  17. ^ Lamm, Michael (October 1972). "AMC: Hornet hatchback leads the lineup". Popular Mechanics. 138 (4): 119. Retrieved 7 August 2012.
  18. ^ a b Cranswick, Marc (2012). The Cars of American Motors: An Illustrated History. McFarland. p. 112; 125; 247. ISBN 978-0-7864-4672-8. Retrieved 7 August 2012.
  19. ^ Foster, Patrick (April 2007). "Pierre Cardin Meets the Javelin". Hemmings Classic Car (31).
  20. ^ Lichfield, John (19 August 2009). "Does Lacoste want the grand designs of Pierre Cardin? Non merci". The Independent. Retrieved 19 January 2010.
  21. ^ Gouvernement de Monaco (18 November 2007). "Ordonnances Souveraines (Décorations) N° 7835" (PDF). www.legimonaco.mc (in French). Retrieved 4 July 2019.

Further reading

  • Lorenz, Sylvana (2006). Biographie de Pierre Cardin (in French). Paris: éditions Calmann-Lévy.

External links

12th Lumières Awards

The 12th Lumières Awards ceremony, presented by the Académie des Lumières, was held on 5 February 2007, at the Espace Pierre Cardin in Paris. The ceremony was chaired by Isabelle Mergault. Tell No One won the award for Best Film.

19th Lumières Awards

The 19th Lumières Awards ceremony, presented by the Académie des Lumières, was held on 20 January 2014, at the Espace Pierre Cardin in Paris. The ceremony was chaired by actress Carole Bouquet. Television journalist Estelle Martin and director Patrick Fabre were the hosts for the night. Blue Is the Warmest Colour won four awards including Best Film. Other winners included Me, Myself and Mum, The French Minister, Venus in Fur, Grand Central, Horses of God and The Young and Prodigious T.S. Spivet.

20th Lumières Awards

The 20th Lumières Awards ceremony, presented by the Académie des Lumières, was held on 2 February 2015, at the Espace Pierre Cardin in Paris. Nominations were announced on 12 January 2015. Saint Laurent garnered the most nominations with a total of five. Timbuktu, La Famille Bélier and Love at First Fight won two awards each.

21st Lumières Awards

The 21st Lumières Awards ceremony, presented by the Académie des Lumières, was held on 8 February 2016, at the Espace Pierre Cardin in Paris to honour the best in French films of 2015. Nominees were announced on 4 January 2016. My Golden Days garnered the most nominations, with a total of seven.Mustang won four awards, out of its six nominations, including Best Film and Best First Film.

Agnieszka Pachałko

Agnieszka Pachałko – Miss Polish 1993, Miss Miss Polish Audience 1993, Miss International 1993, is the second Pole, which it did (after Agnieszka Kotlarska in 1991).

I graduated from High School Jan Kasprowicz in Inowrocław. Christina's mother is a retired teacher Pachałko biology in the second and LO Pachałko father Leon is a retired physical education teacher in the High School. Jan Kasprowicz in Inowrocław.

In 1993, Agnes took first place in a beauty contest Miss Polish. It turned out to be a ticket to the world of fashion. In 1994–1999 she worked as a model in Paris, presenting the collections include: Karl Lagerfeld, Chanel, Yves Saint Laurent, Pierre Cardin, Nina Ricci, Loris Azzaro and Luis Ferrau, working alongside such models as: Claudia Schiffer, Linda Evangelista, Carla Bruni and Karen Mulder. In January 1999 was on the cover of a magazine CKM. After returning to the Polish company founded her own clothing.

Arthur Cardin

Pierre-Joseph-Arthur Cardin, (June 28, 1879 – October 20, 1946) also known as Arthur Cardin was a Canadian politician who quit the cabinet of William Lyon Mackenzie King over the issue of conscription.

Born in Sorel, Quebec, he was a lawyer before being elected to the House of Commons of Canada for the riding of Richelieu in the 1911 federal election. A Liberal, he was re-elected in every election he contested in Richelieu and, beginning in 1935, Richelieu—Verchères. He held four ministerial positions: Minister of Marine and Fisheries, Minister of Marine, Minister of Public Works, and Minister of Transport.

Cardin called for a "Yes" vote in the 1942 plebiscite to release the King government's from its pledge not to introduce conscription but resigned from Cabinet in May 1942 over the introduction of the National Resources Mobilization Act which gave the government the authority to do so when Mackenzie King was prepared to enable conscription through an Order in Council, although he had previously promised to seek a motion of confidence before bringing in mandatory military service.In April 1942, Cardin announced that he would be leading a slate of candidates in the June 1945 federal election most of whom were former Liberals who had left the party over the issue of conscription. The party, which won the support of the "Independent Group" of Quebec MPs led by Frédéric Dorion was to be known as the National Front and was considered more moderate than the Bloc populaire canadien. Among its policies was opposition to the "socialism" the Mackenzie King government had introduced during the war, continued opposition to conscription, and bringing about greater national unity in Canada based on equality between French and English Canadians. However, in May Cardin abandoned his plans for a new party on May 8, 1945, declaring his desire to use the new party to bring about the "unity and equality" of both the province and the country as "an illusion", due to the failure of the more radical Bloc populaire canadien and other nationalists to join his movement and unite behind his leadership. One serious problem for Cardin was hostility towards him from former Montreal mayor Camillien Houde who had been interned during the war for his opposition to conscription and was attempting to lead his own group of candidates in the 1945 election. Houde held Cardin, who had been a member of Cabinet at the time of Houde's arrest, responsible for the decision to intern him. Cardin instead ran and was re-elected to parliament as an independent candidate. He died the next year in 1946.

Cardin Mountain, later adjusted to Mount Cardin, in British Columbia is named in his honour.[1]


Cardin is a surname. Notable people with the surname include:

Arthur Cardin (1879-1946), Canadian politician

Ben Cardin (born 1943), senior Senator from Maryland

Charlotte Cardin, Canadian pop singer

Jon S. Cardin (born 1970), American politician, nephew of Ben Cardin

Louis-Pierre-Paul Cardin (1840-1917), Canadian politician

Lucien Cardin (1919-1988), Canadian lawyer, judge and politician

Meyer Cardin (1907-2005), American judge, father of Ben Cardin

Pierre Cardin (born 1922), noted French fashion designer

Serge Cardin (born 1950), Canadian former Member of Parliament

Design Village

Design Village is an outlet mall in Batu Kawan, Penang, Malaysia. Opened in 2016, it is Malaysia's biggest outlet mall, spanning a built-up area of 37,161 m2 (400,000 sq ft). Design Village is reportedly built on a 24-acre tropical garden. At the time of its opening in November 2016, the mall was nearly 70% filled with tenants. Among the tenants are Gap, Timberland, Pierre Cardin, Padini, Adidas, Body Glove, Levi's, Guess, Samsonite, Esprit and Cotton On. There are eateries within the mall such as Coffee Bean, Starbucks, Baskin-Robbins and Wendy's. A handful of health care stores also complement the wide range of international brands, including Watsons and 7-Eleven.

Designer clothing

Designer clothing is luxury clothing.

Fabio Mancini

Fabio Mancini (born August 11, 1987) is an Italian male supermodel. He is best known for having been one of the top male models for Giorgio Armani for the last 10 consecutive years on both the runway and in various advertising campaigns.

Fantastic Man (magazine)

Fantastic Man is a semi-annual men's fashion magazine which was launched in 2005. It presents men's fashion by detailed interviews with male celebrities and intellectuals from many different backgrounds.The featured personalities included Ewan McGregor, Tom Ford, Rupert Everett, Malcolm McLaren, Helmut Lang, Bret Easton Ellis and Pierre Cardin. Contributors include photographers Zoe Ghertner, Jamie Hawkesworth, Alasdair McLellan, Juergen Teller, Wolfgang Tillmans, Inez van Lamsweerde and Vinoodh Matadin, Bruce Weber, and Milan Zrnic.

The magazine has been lauded for its art direction, winning the British D&AD award for Best Magazine & Newspaper Design in 2008 and is also known for the quality of its writing and its arch, sometimes ironic, editorial voice. Aaron Britt, in a review of men's fashion magazines for the San Francisco Chronicle, praised it as "...the best fashion mag out there ... Fashion-forward, clever, deeply engaged with the fashion world, ... Fantastic Man is better designed, better photographed and rafts more stylish than the competition. If you buy only one men's fashion magazine, it should be this one."It is published in Amsterdam by Top Publishers, which also publishes BUTT magazine. Fantastic Man launched a website with daily content in 2009 and a sister publication aimed at women, The Gentlewoman, in March 2010.

Fashion cigarettes

Historically considered a masculine habit, the feminization of smoking occurred in tandem with the advent of fashion brands or premium brands of cigarettes specifically marketed toward women. Most often this is focused on young fashion-conscious professional ladies who are the target demographic for these brands, which are differentiated by slimness and added length over traditional brands of cigarettes.

These brands include decorative ones like Eve, marketed strictly toward women like Virginia Slims, or as evening-out styles like Sobranie Cocktail or Sobranie Black Russian. Many fashion houses have lent their name (through a licensing agreement) to cigarettes; Yves Saint Laurent is arguably the most successful of these (even though he admitted in a 1968 interview he smokes, but not his namesake brand, as he does "not like the flavour"), though many other brands have been marketed, from time to time, in select international markets: Givenchy, Versace, Pierre Cardin, Christian Lacroix and Cartier (a jewelry house).

In the 1980s and early 1990s, manufacturers created longer, 164 millimeter versions of several ladies' cigarettes. However, finding only a small niche market, the machines that produced them have since been dismantled.

With the anti-smoking movement in the United States, cigarette manufacturers have turned to Asia, where there is a distinct market for female oriented brands, and to the nouveau riche in Russia.

Hiroko Matsumoto

Hiroko Matsumoto (松本 裕子, Matsumoto Hiroko, 1936-2003) was a Japanese model.

Lacoste, Vaucluse

Lacoste is a commune in the Vaucluse department in the Provence-Alpes-Côte d'Azur region in southeastern France.

Its population doubles in size during the height of the summer tourist season.

María Gloria Penayo De Duarte

Maria Gloria Penayo De Duarte (born 10 November 1962), née Solaeche, was the first lady of Paraguay. She is the wife of Nicanor Duarte, President from 2001–2004. She is a convert to the Mennonites.In 2005, she was nominated to be an ambassador of the United Nations Food and Agriculture Organization for that organism's alimentation world day. By 2010, she was one of the organization's ambassadors, along with others such as Pierre Cardin, Lea Salonga, Gong Li and Dionne Warwick.


Maxim's is a restaurant in Paris, France, located at No. 3 rue Royale in the 8th arrondissement. It is known for its Art Nouveau interior decor. Maxim's was regarded as the most famous restaurant in the world.

Palais Bulles

Palais Bulles ("Bubble Palace") is a large house in Théoule-sur-Mer, near Cannes, France, that was designed by the Hungarian architect Antti Lovag, and built between 1975 and 1989. It was built for a French industrialist, and was later bought by the fashion designer Pierre Cardin as a holiday home.The 1200 square metres house was built for a French industrialist, Pierre Bernard, and comprises a reception hall, panoramic lounge, 500-seat open-air amphitheatre, 10 bedrooms, various swimming pools and waterfalls in extensive landscaped grounds. After Bernard's death in 1991, the house was bought by Pierre Cardin.

The ten bedrooms have each been decorated by a specific artists, including Patrice Breteau, Jerome Tisserand, Daniel You, François Chauvin, and Gerard Cloarec.Emma Bunton, British pop singer and former Spice Girl shot the artwork for her 2004 album Free Me at the house in the summer of 2003.It was featured in Absolutely Fabulous: The Movie.In 2016, a five-year renovation by the French architect Odile Decq was completed. In March 2017, it was listed for sale with an asking price of €350 million.

Pierre Bernard (industrialist)

Pierre Bernard (1922-1991), was a French industrialist, best known for commissioning the Palais Bulles (Bubble Palace), a large house in Théoule-sur-Mer, near Cannes, France, designed by the Hungarian architect Antti Lovag, and built between 1975 and 1989. After his death in 1991, it was bought by the fashion designer Pierre Cardin.

Bernard was an industrialist active in the field of automobile distribution since the 1950s.

San Biagio di Callalta

San Biagio di Callalta is a comune (municipality) in the province of Treviso, Veneto, north-eastern Italy.

It is the birthplace of Pierre Cardin.


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