Penske Media Corporation

Penske Media Corporation (PMC) is an American digital media, publishing, and information services company based in Los Angeles and New York City. It publishes more than 20 digital and print brands, including Variety, Rolling Stone, WWD, Deadline Hollywood, BGR, and others. PMC's Chairman and CEO since founding is Jay Penske.

Penske Media Corporation
Velocity Services (2003–2007)
Industry Media Corporation (2007–2012)
HeadquartersUnited States
Key people
Jay Penske
OwnerJay Penske
DivisionsPenske Business Media, LLC.
PMC Studios
SubsidiariesDeadline Hollywood
Fairchild Fashion Media
Boy Genius Report
Gold Derby
Robb Report
Wenner Media[2]
Art in America


Founding and early years of Penske Media

Penske Media Corporation was founded by Jay Penske in 2003.[3][4] It began as an Affinity marketing and internet services company called Velocity Services, Inc.[3] The company acquired the domain and was renamed to the Media Corporation (MMC).[5] By 2008, the company owned digital entertainment properties like,, Movieline, and MailTimes in addition to operating the portal and email service. In mid-2008, the company received a $35 million growth equity round of financing from a leading private equity fund.[6]

In early 2009, the company announced the purchase of Deadline Hollywood Daily (now known as The website had previously been operated by publisher, LA Weekly.[7][8][9][10]

In February 2010, MMC finalized and announced a joint venture with Zee TV, one of India's leading TV networks, on the creation of the new web portal and seven other portals.[11] The site was designed to compete with other portals like, Yahoo, and[12] In April 2010, MMC purchased Jonathan Geller's Boy Genius Report (BGR), a tech and gadget blog, for an undisclosed amount of money. MMC moved the blog to a new URL ( and also introduced a broader spectrum of technology coverage. Geller remained the website's Editor in Chief after the sale.[13]

Variety, Fairchild, and other acquisitions

In October 2012, the PMC purchased Variety Inc.,, Variety Magazine, and all associated assets for a reported $25 million from Reed Elsevier.[14] PMC received financial backing from the hedge fund, Third Point LLC. Some of PMC's early changes to Variety's business plan included eliminating the website's paywall, making the print magazine a weekly publication, and investing more in the digital platform,[15] The paywall was officially taken down on March 1, 2013 and the print publication began its run as a weekly magazine a month later in April 2013.[16]

In late 2014, PMC purchased Fairchild Fashion Media from Condé Nast for just under $100 million. Under the terms of the deal, PMC obtained ownership of Fairchild's print and digital media properties including WWD (Women's Wear Daily), Footwear News, Beauty Inc., and others.[17] Condé Nast had previously in 2003 purchased the assets from Disney Corporation for over $650 million. Two of Fairchild's properties, and W, remained under Condé Nast's ownership.[18]

In June 2015, Penske Media Corporation formed a partnership with Shutterstock Inc. to compete with Getty Images in the categories of editorial images in the entertainment and fashion industries. Beginning in 2016, Shutterstock will have an exclusive right and license to PMC's fashion and entertainment archives.[19] The following month, PMC purchased Gold Derby, a data platform and website that utilizes user and professional predictions to predict the outcome and winners of global awards shows and events.[20] In January 2016, PMC acquired independent film and television platform, Indiewire from SnagFilms, Inc. for an undisclosed amount of money.[21] Michael Schneider the Editor-in-Chief of TV Guide joined as Executive Editor shortly after the PMC acquisition, joining editorial leaders Anne Thompson, Eric Kohn, and editor Dana Harris.[22]

2017 to present: Acquisition of Robb Report and Rolling Stone

In January 2017, Penske Media Corporation entered into a joint venture for the Robb Report with Rockbridge, the private equity firm of Dan Gilbert.[23] In December 2017, Penske Media acquired a majority stake of Rolling Stone magazine from Wenner Media.[24] In 2018, it expanded further into music with an investment in BuzzAngle Music.[25] Additional acquisitions from 2017–18 include SheKnows Media, Sourcing Journal,[26][27] and Art Media Holdings which includes Art in America and ARTnews.[28]



PMC owns and operates Variety magazine and its various digital and data platforms. Founded in 1905, Variety is a leading media provider for new and information on the entertainment industry. PMC purchased the now 110 year-old publication in 2012 from Reed Elsevier for approximately $30 million.[14]

Rolling Stone

PMC first became the majority owner of Rolling Stone by purchasing a 51 percent stake in the company from Wenner Media in 2017.[24], and then acquired the 49 percent stake held by BandLab Technologies in January 2019 to become its full owner.[29] Rolling Stone is an American monthly magazine that focuses on popular culture. It was founded in San Francisco in 1967 by Jann Wenner, who is still the magazine's publisher, and the music critic Ralph J. Gleason. It was first known for its musical coverage and for political reporting by Hunter S. Thompson. In the 1990s, the magazine shifted focus to a younger readership interested in youth-oriented television shows, film actors, and popular music.[30]

Robb Report

The Robb Report is an American English-language luxury-lifestyle magazine featuring various products, including automobiles, aviation, boating, real estate, and watches.

Deadline Hollywood

Deadline Hollywood, also known as and previously known as news blog Deadline Hollywood Daily, is an online magazine founded by Nikki Finke in 2006. The blog had initially been operated by publisher LA Weekly prior to being purchased by Penske Media in June 2009.

Fairchild Fashion Media

Fairchild Fashion Media is a is a digital media, publishing, and events company that owns multiple fashion-related content properties. PMC purchased Fairchild properties from Condé Nast in late 2014. These publications included WWD (Women's Wear Daily), Footwear News, Beauty Inc., M, and Fairchild Summits. WWD is often considered the "Bible of the fashion industry."[31] The other properties are considered leading business-to-business publications offering news and insights into various fashion and beauty niches.[31] is an entertainment, celebrity, and fashion news website founded and run by former US Weekly, Marie Claire, and Glamour editor, Bonnie Fuller. The site targets women ages 18 to 35 and attracts an audience of 35 million visitors per month.[32][33]

The web portal is a joint venture between PMC and Zee Entertainment Enterprises. The alliance created in 2010.[12] The portal has acquired a number of different network properties including, (a tech and gadget news blog), (an entertainment news site), (a cricket news platform),,,, and Mashable India.[34]

Other properties

Other properties under the PMC banner include the Boy Genius Report (or, TVLine, SheKnows Media, and Sourcing Journal. is a tech and gadget blog originally founded by Jonathan Geller and purchased by PMC in 2010.[13] The Gold Derby Awards (or "Gold Derby TV and Film Awards") are awards given by the website for television and film.[35] The awards began in 2004.[36] Owned by Jay Penske since 2015, it is a brand of the Penske Media Corporation.[37]


  1. ^ Staff, WWD (28 February 2018). "Penske Media Corp. Gets $200M Investment From Saudi Fund".
  2. ^ Jr, Mike Fleming (20 December 2017). "PMC Closes $100 Million Deal With Jann Wenner; Acquires Majority Interest In Rolling Stone Publisher Wenner Media".
  3. ^ a b Novellino, Teresa. "Jay Penske founded Penske Media Group to acquire Conde Nast's Fairchild Fashion Media - The Business Journals". Retrieved 20 August 2014.
  4. ^ Trachtenberg, Jeffrey A. (21 December 2017). "Rolling Stone's Owner Sells Controlling Stake to Penske Media". The Wall Street Journal. Retrieved 14 November 2018.
  5. ^ Novellino, Teresa (20 August 2014). "Jay Penske picks up fashion bible WWD". Business Journals. Retrieved 14 November 2018.
  6. ^ Reisinger, Don (October 21, 2008). " lands $35 million in funding". CNET. Retrieved October 26, 2017.
  7. ^ Schuker, Lauren A.E. (June 24, 2009). "Hollywood Web-Site Sale Reflects Growing Clout". The Wall Street Journal. Retrieved October 26, 2017.
  8. ^ Garrahan, Matthew (June 24, 2009). "Finke to sell Hollywood news website". Financial Times. Archived from the original on August 31, 2017. Retrieved October 26, 2017.
  9. ^ Luft, Oliver (June 24, 2009). "Deadline Hollywood blog sold for up to $15m". The Guardian. Retrieved October 26, 2017.
  10. ^ Stelter, Brian (June 23, 2009). "Nikki Finke, Hollywood Blogger, Gets Her Payday". Media Decoder. The New York Times. Retrieved October 26, 2017.
  11. ^ "India's Zee TV chief: 'We believe we will succeed' in the German market". DW. Retrieved 26 November 2018.
  12. ^ a b Ali, Rafat (23 February 2010). "Penske's Launching India Portal With Zee, on". Gigaom. Retrieved 26 November 2018.
  13. ^ a b Valentino-DeVries, Jennifer (27 April 2010). "Jay Penske Expands Online Media Empire, Buying Boy Genius Report". The Wall Street Journal. Retrieved 14 November 2018.
  14. ^ a b Barnes, Brooks; Cieply, Michael (9 October 2012). "In a Fire Sale, Penske Media Buys Variety". The New York Times. Retrieved 11 November 2018.
  15. ^ Almendrala, Anna (9 October 2012). "Penske Media Corp. Buys Variety As Entertainment Industry Trade Moves Online". Huffington Post. Retrieved 11 November 2018.
  16. ^ Barnes, Brooks (26 February 2013). "Daily Variety, No Longer a Top Star, to Be Closed". The New York Times. Retrieved 3 December 2018.
  17. ^ "Condé Nast sells Women's Wear Daily, others to Penske Media". USA Today. Retrieved August 19, 2014.
  18. ^ Somaiya, Ravi (19 August 2014). "Condé Nast to Sell Fairchild Fashion Media for $100 Million". The New York Times. Retrieved 3 December 2018.
  19. ^ Bond, Shannon (2015-06-22). "Shutterstock to challenge Getty Images after Variety tie-up". Financial Times. ISSN 0307-1766. Retrieved 2015-09-02.
  20. ^ Zosche, Christine. "Penske Media Corp. Acquires Gold Derby". AdWeek. Retrieved 3 December 2018.
  21. ^ "Penske Media Acquires Indiewire". Variety. January 19, 2016. Retrieved January 25, 2016.
  22. ^ Horgan, Richard. "Michael Schneider Exiting TV Guide Magazine". AdWeek. Retrieved 3 December 2018.
  23. ^ "Dan Gilbert's Robb Report joins forces with Penske Media". 4 January 2017.
  24. ^ a b Ember, Sydney (20 December 2017). "Rolling Stone Publisher Sells Majority Stake to Penske, Owner of Variety". The New York Times. Retrieved 8 November 2018.
  25. ^ Sisario, Ben (31 July 2018). "After Top Executive Leaves, Billboard Confronts Its Internal Culture". The New York Times. Retrieved 11 November 2018.
  26. ^ Mullin, Benjamin (6 March 2018). "Penske Media Purchases SheKnows Media". The Wall Street Journal. Retrieved 11 November 2018.
  27. ^ Haithman, Diane (29 October 2017). "Penske Media Corp. Acquires Sourcing Journal". Los Angeles Business Journal. Retrieved 11 November 2018.
  28. ^ Steigrad, Alexandra (13 November 2018). "Penske Media buys Peter Brant's trove of art publications". New York Post. Retrieved 13 November 2018.
  29. ^ Pompeo, Joe (31 January 2019). "JAY PENSKE GOBBLES UP THE REMAINING 49 PERCENT OF ROLLING STONE". Vanity Fair. Retrieved 5 April 2019.
  30. ^ Freedman, Samuel G. (2002). "Literary 'Rolling Stone' sells out to male titillation". USA Today. Archived from the original on March 12, 2009. Retrieved February 12, 2009.
  31. ^ a b Novellino, Teresa (20 August 2014). "Jay Penske picks up fashion bible WWD". The Business Journals. Retrieved 3 December 2018.
  32. ^ Fritz, Ben (26 November 2009). "Jay Penske betting he can beat the odds in Internet media". Los Angeles Times. Retrieved 3 December 2018.
  33. ^ Launder, William (15 September 2013). "Bonnie Fuller Starts to Trend". The Wall Street Journal. Retrieved 3 December 2018.
  34. ^ "Mashable India Launched as Venture With Penske Media Corporation". Variety. 18 February 2015. Retrieved 26 November 2018.
  35. ^ Hammond, Pete (3 February 2017). "Oscars: Deadline, Gold Derby, IndieWire & Variety Take The Gloves Off In Ultimate Predictions Smackdown". Deadline Hollywood. Retrieved 29 May 2017.
  36. ^ "PMC Acquires Awards Website Gold Derby". 21 July 2015.
  37. ^ "Penske Media Corporation Acquires Gold Derby". Variety. 21 June 2015. Retrieved 29 May 2017.

External links

46th Daytime Emmy Awards

The 46th Daytime Emmy Awards, presented by the National Academy of Television Arts and Sciences (NATAS), honored the best in U.S. daytime television programming in 2018. The ceremony was held on May 5, 2019, at the Pasadena Civic Auditorium in Pasadena, California. Actors and television hosts Mario Lopez and Sheryl Underwood hosted the ceremony for the third consecutive time.The drama pre-nominees were announced on January 24, 2019, and the standard nominations were announced on March 20, 2019.

74th Academy Awards

The 74th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), took place on March 24, 2002, at the Kodak Theatre in Hollywood, Los Angeles. During the ceremony, AMPAS presented Academy Awards (commonly referred to as Oscars) in 24 categories honoring films released in 2001. The ceremony, televised in the United States by ABC, was produced by Laura Ziskin and directed by Louis J. Horvitz. Actress Whoopi Goldberg hosted the show for the fourth time. She first hosted the 66th ceremony held in 1994 and had last hosted the 71st ceremony in 1999. Three weeks earlier, in a ceremony held at the Regent Beverly Wilshire Hotel in Beverly Hills, California, on March 2, the Academy Awards for Technical Achievement were presented by host Charlize Theron.A Beautiful Mind won four awards, including Best Picture and Best Director for Ron Howard. Other winners included The Lord of the Rings: The Fellowship of the Ring also with four awards, Black Hawk Down, and Moulin Rouge! with two, and The Accountant, For the Birds, Gosford Park, Iris, Monster's Ball, Monsters, Inc., Murder on a Sunday Morning, No Man's Land, Pearl Harbor, Shrek, Thoth, and Training Day, with one. Despite a record length of four hours and twenty-three minutes, the telecast garnered nearly 42 million viewers in the United States.

Art in America

Art in America is an illustrated monthly, international magazine concentrating on the contemporary art world in the United States, including profiles of artists and genres, updates about art movements, show reviews and event schedules. It is designed for collectors, artists, art dealers, art professionals and other readers interested in the art world. It has an active website,

Boy Genius Report

Boy Genius Report (also referred to as BGR) is a technology-influenced website that covers topics ranging from consumer gadgets, to entertainment, gaming, and science. Founded in October 2006 by anonymous web personality Boy Genius (also referred to as BG/BGR), the site was previously based on offering the public an early look at upcoming mobile phones and devices before anyone else. On April 27, 2010, BGR was acquired by Penske Media Corporation.

Criminal Minds

Criminal Minds is an American police procedural crime drama television series created and produced by Jeff Davis. It premiered on September 22, 2005, and has run for fourteen seasons on CBS. It tells the story of a group of behavioral profilers who work for the FBI as members of its Behavioral Analysis Unit (BAU). The team focuses on profiling criminals, called the "unsub" or "unknown subject", as well as victimology, in investigation of crimes. The show follows the team as they work various cases and tackle their personal struggles.

The show has an ensemble cast, with Jason Gideon (Mandy Patinkin), Aaron Hotchner (Thomas Gibson), Elle Greenaway (Lola Glaudini), Derek Morgan (Shemar Moore), Spencer Reid (Matthew Gray Gubler), Jennifer Jareau (A. J. Cook), and Penelope Garcia (Kirsten Vangsness) as the original cast. Throughout the show's later seasons, the characters Emily Prentiss (Paget Brewster), David Rossi (Joe Mantegna), Ashley Seaver (Rachel Nichols), Alex Blake (Jeanne Tripplehorn), Kate Callahan (Jennifer Love Hewitt), Tara Lewis (Aisha Tyler), Luke Alvez (Adam Rodriguez), Stephen Walker (Damon Gupton), and Matt Simmons (Daniel Henney) were introduced.

Criminal Minds has gained critical acclaim for its characterization, pacing, atmosphere, acting, directing, and writing. It has also become a ratings hit for CBS, regularly featuring as one of the network's most-watched cable shows throughout its decade-long run. Its success has spawned a media franchise, with several spinoffs, including a South Korean adaptation and a video game. The show was renewed for its fifteenth and final season of ten episodes on January 10, 2019.

Deadline Hollywood

Deadline Hollywood, also known as and previously known as the news blog Deadline Hollywood Daily, is an online magazine founded by Nikki Finke in 2006. Owned by Jay Penske since 2009, it is a brand of the Penske Media Corporation. The site is updated several times a day, with entertainment industry news as its focus.

Fairchild Fashion Media

Fairchild Media is a publisher of fashion trade magazines, websites, and conferences for the fashion, retail and beauty industries. Fairchild Media brands include Women’s Wear Daily, Footwear News (FN), Beauty Inc, M and Fairchild Summits.

Gold Derby

Gold Derby is an American awards prediction and entertainment news website, founded in 2000 by Tom O'Neil. Beginning in 2004, the website began giving out their own awards, the Gold Derby Awards, to film and television. In 2015, the website was acquired by Penske Media Corporation (PMC).

Gold Derby Awards

The Gold Derby Awards (or Gold Derby TV and Film Awards) are awards given by the website (Gold Derby) for television and film. The awards began in 2003. Owned by Jay Penske since 2015, it is a brand of the Penske Media Corporation.

For the television awards, the competition is open to programs released or aired during the calendar year, usually before the Primetime Emmy Awards. Winners are selected entirely by a written balloting of active members.

Hollywood Life

Hollywood Life is an American entertainment website at launched in 2009 as part of Penske Media Corporation by longtime magazine editor Bonnie Fuller, who is the former editor of the magazines Cosmopolitan, Glamour, and Us Weekly. The site covers celebrity, fashion, beauty, and entertainment news.

Hollywood Life also offers live coverage of awards shows and other notable pop culture events. In June 2015, Hollywood Life and PIX11, Tribune Broadcasting's New York flagship station, announced a content and cross-promotional partnership across all platforms. As part of the collaboration, Hollywood Life now provides PIX11 News with content on air and on Additionally, Bonnie Fuller is a regular contributor along with the outlet's senior entertainment reporter Chloe Melas and fashion editor Katrina Mitzeliotis.The website began airing a weekly podcast in January 2015, hosted by editor-in-chief Bonnie Fuller, which includes discussion, debate and exclusives on celebrity news.


IndieWire (sometimes stylized as indieWIRE or Indiewire) is a film industry and review website that was established in 1996. As of January 19, 2016, IndieWire is a subsidiary of Penske Media. It has a staff of about 20, including publisher James Israel, and Editor-in-Chief Dana Harris.

Lethal Weapon (TV series)

Lethal Weapon is an American buddy cop action comedy-drama television series developed by Matt Miller and based on the film franchise created by Shane Black. The show premiered on Fox on September 21, 2016 with 3 seasons having aired.For its first two seasons, Lethal Weapon starred Clayne Crawford and Damon Wayans as Martin Riggs and Roger Murtaugh, mismatched detective partners who were also the main characters in the films originally played by Mel Gibson and Danny Glover. The series includes other characters directly or loosely inspired by characters from the films, including Leo Getz (played by Thomas Lennon)—a close friend of Riggs and Murtaugh.

In May 2018, amidst reports of bad behavior and incidents of hostility between cast and crew on the show's set,

Crawford was fired from the show, resulting in the Martin Riggs character being killed by his father's second son. He was subsequently replaced in the third season by Seann William Scott, as a new character named Wesley Cole. The third season premiered on September 25, 2018.In October 2018, just weeks after the third-season premiere, Wayans announced that he will leave the series following the end-of-season production in December 2018. On October 12, 2018, it was reported that Fox had ordered an additional two episodes for the third season, bringing the total for the season to fifteen episodes.On May 10, 2019, Fox canceled the show after three seasons.

Minions (film)

Minions is a 2015 American 3D computer-animated comedy film, serving as a spin-off prequel to the Despicable Me franchise. Produced by Illumination Entertainment for Universal Pictures, it was directed by Pierre Coffin and Kyle Balda, written by Brian Lynch, and produced by Chris Meledandri and Janet Healy. The film stars the voices of Coffin (as the Minions, including: Kevin, Stuart, and Bob), Sandra Bullock, Jon Hamm, Michael Keaton, Allison Janney, Steve Coogan, and Jennifer Saunders, with the narration provided by Geoffrey Rush. It was first foreshadowed in the end credits of Despicable Me 2 (2013), where Kevin, Stuart, and Bob, three of the Minions and the film's main characters, are seen auditioning for the film.Minions had its premiere on June 11, 2015, in Leicester Square, London, and went into general release in the United States on July 10, 2015. Critical response was mixed: some critics praised the comedic aspects of the film and the vocal performances of Bullock and Hamm, while also saying they felt that the title characters were not able to carry the film on their own, and that the villains were flatly characterized. The film has grossed over $1.1 billion worldwide (outgrossing each of the Despicable Me films), making it the fifth-highest-grossing film of 2015, the eighteenth-highest-grossing film of all time, the third-highest-grossing animated film (behind Incredibles 2 and Frozen) and the highest-grossing non-Disney animated film. A sequel, Minions: The Rise of Gru is scheduled to be released on July 3, 2020.

Robb Report

The Robb Report is an American, English-language, luxury-lifestyle magazine featuring products, including automobiles, aviation, boating, real estate and watches.

SheKnows Media

SHE Media, formerly SheKnows Media, is an American digital media company.


TVLine is a website devoted to information, news, and spoilers of television programs.

Variety (magazine)

Variety is an American media company owned by Penske Media Corporation. It was founded by Sime Silverman in New York in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933 it added Daily Variety, based in Los Angeles, to cover the motion-picture industry. features breaking entertainment news, reviews, box office results, cover stories, videos, photo galleries and more, plus a credits database, production charts and calendar, with archive content dating back to 1905.

Vera Farmiga

Vera Ann Farmiga (; born August 6, 1973) is an American actress, director, and producer.

Farmiga began her career on stage in the original Broadway production of Taking Sides (1996). She made her television debut in the Fox fantasy series Roar (1997), and her film debut in the drama-thriller Return to Paradise (1998). Farmiga made her directorial debut in 2011 with the acclaimed drama film Higher Ground, in which she also had a leading role.

Farmiga's breakthrough came in 2004 with her starring role as a mother harboring a secret drug habit in the drama Down to the Bone. She received further praise for the drama film Nothing But the Truth (2008), and won critical acclaim for playing Alex Goran in the 2009 comedy-drama Up in the Air, for which she was nominated for the Golden Globe Award, SAG Award, BAFTA Award, and Academy Award for Best Supporting Actress.

Farmiga also had starring roles in the political thriller The Manchurian Candidate (2004), the crime drama The Departed (2006), the romance drama Never Forever (2007), the historical drama The Boy in the Striped Pyjamas (2008), the romantic comedy Henry's Crime (2010), the science fiction thriller Source Code (2011), the action thriller Safe House (2012), the legal drama The Judge (2014), the biographical drama The Front Runner (2018), and the monster film Godzilla: King of the Monsters (2019).

Farmiga portrayed paranormal investigator Lorraine Warren in the blockbuster horror films The Conjuring (2013), The Conjuring 2 (2016), and Annabelle Comes Home (2019). From 2013 to 2017, she starred as Norma Louise Bates in the A&E drama series Bates Motel, which earned her a Primetime Emmy Award nomination. These roles, along with Joshua (2007) and Orphan (2009), saw her dubbed as a contemporary scream queen.

Women's Wear Daily

Women's Wear Daily (WWD) is a fashion-industry trade journal sometimes called "the bible of fashion". WWD delivers information and intelligence on changing trends and breaking news in the men and women's fashion, beauty and retail industries with a readership composed largely of retailers, designers, manufacturers, marketers, financiers, media executives, advertising agencies, socialites and trend makers. It is the flagship publication of Fairchild Fashion Media, which is owned by Penske Media Corporation. James Fallon is the editorial director of Fairchild Fashion and the publisher of WWD is Paul Jowdy. Its editor-in-chief is Miles Socha. The final newsprint edition of WWD was printed on April 24, 2015 as the paper switched to a digital daily format and a weekly print edition was launched on April 29, 2015.

Penske Media Corporation

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