Nielsen Media Research

Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre films (via the AMC Theatres MAP program) and newspapers. NMR, headquartered in New York City, is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings.

Nielsen Media Research
Formerly
ACNielsen
Corporation
IndustryMedia Research
Founded1996
Headquarters85 Broad Street, ,
Area served
Worldwide
ServicesConsumerization
ParentNielsen Holdings
Websitewww.nielsen.com

History

Nielsen Media Research, once one of the largest media research companies in the world, began as a division of ACNielsen, a marketing research firm. In 1996, Nielsen Media Research was split off into an independent company and in 1999, was purchased by the Dutch conglomerate VNU. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella.[1] VNU was reorganized and renamed the Nielsen Company in 2007.

The Nielsen TV Ratings have been produced in the USA since the 1950-51 television season and statistically measure which programs are watched by different segments of the population. The most well-known portion is the "diary". During the four "sweeps" months of February, May, July and November, Nielsen interviewers in Oldsmar, Florida and Radcliff, Kentucky ask homes to participate in filling out a diary of the programs watched in their home for a one-week period.

The Nielsen sample included roughly 1,700 audiometer homes and rotating board of nearly 850 diary respondents, by the early 1980s. Nielsen launched its Nielsen Homevideo Index (NHI) in 1980 to measure cable, pay cable, and VCRs, and the NHI began offering daily cable ratings in 1982. Nielsen's continued to advance with steady changes into the mid 2000s (decade). Along with changing their counting methods, Nielsen also started emphasizing their sample in 2003 in reaction to census shifts and requests from some industry sectors. Nielsen's automated Local People Meter (LPM) technology was introduced in New York and Los Angeles. The LPM improved the method of measurement from active and diary-based to passive and meter-monitored. More importantly, the LPM provides accurate measurements to particular local markets, verse a nationwide sample from the People meter. While diary-based surveys concentrated on quarterly sweeps periods, the industry has been pushed toward year-round measurement, due to the automated LPM system.

In 1996 Nielsen Media Research began tracking computer, internet, and video game usage through telephone surveys.[2]

Recently, Nielsen announced the launch of its A2M2 project that would measure television viewing in and out of the home.

Nielsen Media Research is a sister company to Nielsen NetRatings, which measures Internet and digital media audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media.

Nielsen also conducts market research for the film industry through National Research Group (NRG).

In September 2018, Nielsen acquired SuperData Research, an industry analysis firm that deals with tracking viewing habits within the video game and eSports areas, an area that Nielsen plans to expand into.[3]

Corporate affairs

Nielsen has its headquarters in Lower Manhattan, New York City.[4][5]

The company maintains an office in Oldsmar, Florida. Most of the employees of Nielsen Media Research work in Oldsmar, and the company's media measurement work originates from the office. The Associated Press said that the Oldsmar building, with a cost figure of $80 million, was "its so-called nerve center."

Initial public offering

Nielsen went in for an IPO (NYSENLSN) in January 2011 and was the largest public offer in the United States in the previous four years. Being the largest IPO for a firm backed by private equity at $1.64 billion, the IPO was well received and closely watched by all big banks and private equity boutiques[6] On March 1, 2011 they announced the appointment of Liz Zale as Senior Vice President for Investor Relations. Liz Zale was previously Vice President for Investor Relations at Moody's Corporation (NYSEMCO).[7]

See also

References

  1. ^ FABRIKANT, GERALDINE (13 August 2011). "Big Makeover for Dutch Media Data Company". New York Times. Retrieved 1 August 2011.
  2. ^ "Tidbits...". Electronic Gaming Monthly. Ziff Davis (82): 20. May 1996.
  3. ^ Grubb, Jeff (September 5, 2018). "Nielsen acquires SuperData Research to better track digital games and esports". Venture Beat. Retrieved September 5, 2018.
  4. ^ "Univision sues over Nielsen's meters." Associated Press at the St. Petersburg Times. June 11, 2004. Retrieved on August 28, 2011.
  5. ^ "Contact Us Archived 2011-08-29 at the Wayback Machine." Nielsen Holdings. Retrieved on August 28, 2011. "The Nielsen Company, 770 Broadway, New York, NY 10003-9595"
  6. ^ Cowan, Lynn (26 January 2011). "Nielsen, Demand Media Jump on Debut". Wall Street Journal. Retrieved 4 April 2011.
  7. ^ Bouryal, Kristie. "The Nielsen Company Appoints Liz Zale Senior Vice President for Investor Relations". Nielsen Press Room. The Nielsen Company. Archived from the original on 24 April 2011. Retrieved 4 April 2011.
  • Lotz, Amanda D. "The Television Will be Revolutionized." New York University Press. Retrieved April 13, 2011.
  • Stoddard Jr., Laurence R. “The History of People Meters: How We Got There (And Why).” United Kingdom, Cambridge University Press.

External links

AGB Nielsen Philippines

AGB Nielsen Media Research Philippines, popularly called AGB Nielsen, is a market research firm in the Philippines specializing in broadcast media. AGB Nielsen conducts audience measurement of television ratings for certain areas in the Philippines, most notably in urban areas.

As of 2013, AGB Nielsen uses a panel size of 1,980 households based solely in urban areas that represent 57 percent of the total Philippine TV viewing population.

List of The Amazing World of Gumball episodes

The Amazing World of Gumball is a British-American animated comedy television series created by Ben Bocquelet for Cartoon Network. Since its debut on May 3, 2011, 238 episodes of the series have been broadcast; its sixth season premiered on January 5, 2018. The Amazing World of Gumball revolves around the life of a 12-year-old cat named Gumball Watterson (Logan Grove, seasons 1 to 3; Jacob Hopkins, season 3 to 5; Nicolas Cantu, rest of season 5 onwards) and his frequent shenanigans in the fictional American world of Elmore. Throughout the series, he interacts with characters such as his former pet, brother and best friend Darwin (Kwesi Boakye, seasons 1 to 3; Terrell Ransom Jr., season 3 to 5; Donielle T. Hansley Jr, rest of season 5; Christian J. Simon, season 6 onwards), sister Anais (Kyla Rae Kowalewski), and parents Nicole and Richard (Teresa Gallagher and Dan Russell).

Bocquelet conceived The Amazing World of Gumball in 2007 while working as a development artist for Cartoon Network Studios Europe. Having been asked by the network to pitch an idea for a new series for Adult Swim, he took sketches of several unused characters he had created for commercials and started developing a concept for a new series based on them. As Cartoon Network was heavily interested in "family and school shows" at the time, Bocquelet decided to make the series a kid series called The Amazing World of Gumball which was a combination of both. He pitched the series to Daniel Lennard, vice president of Original Series and Development at Turner Broadcasting, who was impressed by the series' premise and ultimately greenlit its production. The first series to be greenlit by Cartoon Network Studios Europe, The Amazing World of Gumball premiered on May 3, 2011 with the episode "The DVD", which was watched by 2.120 million viewers in the United States.On June 2, 2014, Cartoon Network announced that the series had been renewed a fourth and fifth season. Both seasons combined consisted of 40 half-hour episodes.On June 22, 2016, Cartoon Network renewed the series for a sixth season which will consist of 44 episodes. On September 6, 2016, Ben Bocquelet announced he would be departing production of Gumball upon completing the sixth season; but production will continue without him. However, on October 2018, the author of that article made a follow up article clarifying that there could still be more seasons.

The series is rated TV-Y7-FV in the United States (and has a PG certificate in the UK on all DVD releases) for comedic fantasy violence, mild to moderate suggestive content (including use of sexual innuendo), rude (often dark) humor, and scenes of peril, threat, and danger.As of June 17, 2019, 238 episodes of the series have aired.

Media market

A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content. They can coincide or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used in audience measurements, which are compiled in the United States by Nielsen Media Research. Nielsen measures both television and radio audiences since its acquisition of Arbitron, which was completed in September 2013.Markets are identified by the largest city, which is usually located in the center of the market region. However, geography and the fact that some metropolitan areas have large cities separated by some distance can make markets have unusual shapes and result in two, three, or more names being used to identify a single region (such as Wichita-Hutchinson, Kansas; Chico-Redding, California; Albany-Schenectady-Troy, New York; and Harrisburg-Lebanon-Lancaster-York, Pennsylvania).

In the United States, radio markets are generally a bit smaller than their television counterparts, as broadcast power restrictions are stricter for radio than TV, and TV reaches further via cable. AM band and FM band radio ratings are sometimes separated, as are broadcast and cable television. Market researchers also subdivide ratings demographically between different age groups, genders, and ethnic backgrounds; as well as psychographically between income levels and other non-physical factors. This information is used by advertisers to determine how to reach a specific audience. In countries such as the United Kingdom, a government body defines the media markets; in countries such as the United States, media regions are defined by a privately held institution, without government status.

News ratings in Australia

Television news ratings in Australia are collected by three main organisations: OzTAM in metropolitan areas, Regional TAM in regional areas serviced by three commercial television networks, and in areas with two commercial networks, Nielsen Media Research Australia. Ratings are collected for 40 weeks during the year, excluding a two-week break during Easter and ten weeks over summer. The majority of locally produced news and public affairs top the rating charts week after week.

Nielsen ratings

Nielsen ratings are the audience measurement systems operated by Nielsen Media Research that seek to determine the audience size and composition of television programming in the United States using a rating system.

Nielsen Media Research was founded by Arthur C. Nielsen, a market analyst who started his career in the 1920s with brand advertising analysis and had expanded into radio market analysis during the 1930s, culminating in Nielsen ratings of radio programming, which was meant to provide statistics as to the markets of radio shows. The first Nielsen ratings for radio programs were released the first week of December 1947. They measured the top 20 programs in four areas: total audience, average audience, cumulative audience, and homes per dollar spent for time and talent.In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio. That method became the primary source of audience measurement information in the US television industry.

TVN 7

TVN 7 is a Polish television channel specialising in action, drama and comedy shows and movies. Owned by TVN Group, the channel was launched in March 2002, replacing RTL 7.

It features popular foreign series such as Gossip Girl, Friends, One Tree Hill, Monk, The Following, Prison Break, Violetta or NCIS as well local Polish productions. It is available via cable and satellite service and it is one of the most popular channels in Poland, according to AGB Nielsen Media Research.

Top-rated United States television programs of 1979–80

This table displays the top-rated primetime television series of the 1979-80 season as measured by Nielsen Media Research.

Top-rated United States television programs of 1989–90

This table displays the top-rated primetime television series of the 1989-90 season as measured by Nielsen Media Research.

Top-rated United States television programs of 1990–91

This table displays the top-rated primetime television series of the 1990-91 season as measured by Nielsen Media Research.

Top-rated United States television programs of 1991–92

This table displays the top-rated primetime television series of the 1991-92 season as measured by Nielsen Media Research.

Top-rated United States television programs of 1993–94

This table displays the top-rated primetime television series of the 1993-94 season as measured by Nielsen Media Research.

Top-rated United States television programs of 1994–95

This table displays the top-rated primetime television series of the 1994-95 season as measured by Nielsen Media Research.

Top-rated United States television programs of 1995–96

This table displays the top-rated primetime television series of the 1995-96 season as measured by Nielsen Media Research.

Top-rated United States television programs of 1996–97

This table displays the top-rated primetime television series of the 1996-97 season as measured by Nielsen Media Research.

Top-rated United States television programs of 1997–98

This table displays the top-rated primetime television series of the 1997-98 season as measured by Nielsen Media Research.

Top-rated United States television programs of 2000–01

This table displays the top-rated primetime television series of the 2000-01 season as measured by Nielsen Media Research.

Top-rated United States television programs of 2003–04

This table displays the top-rated primetime television series of the 2003-04 season as measured by Nielsen Media Research.

Top-rated United States television programs of 2017–18

This table displays the top-rated primetime television series of the 2017–18 season, as measured by Nielsen Media Research.

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