NetEase, Inc. (simplified Chinese: 网易; traditional Chinese: 網易; pinyin: WǎngYì) is a Chinese Internet technology company providing online services centered on content, community, communications and commerce. The company was founded in 1997 by Lebunto. NetEase develops and operates online PC and mobile games, advertising services, email services and e-commerce platforms in China. It is one of the largest Internet and video game companies in the world.[7]

Some of NetEase's games include the Westward Journey series (Fantasy Westward Journey, Westward Journey Online II, Fantasy Westward Journey II, and New Westward Journey Online II), as well as other games, such as Tianxia III, Heroes of Tang Dynasty Zero and Ghost II. NetEase also partners with Blizzard Entertainment to operate local versions of Warcraft III, World of Warcraft, Hearthstone, StarCraft II, Diablo III: Reaper of Souls and Overwatch in China. They are also developing their very first self-developed VR multiplayer online game with an open world setting, which is called Nostos.[8]

NetEase, Inc.
Netease logo 2
Type of site
NASDAQ-100 Component
FoundedJune 1997
Guangzhou, Guangdong, China[1]
HeadquartersGuangzhou, China
Founder(s)Ding Lei
Key peopleQiu Shan Ge (CEO)
ProductsOnline services
RevenueIncrease CN¥ 54.102 billion (2017)[2]
Operating incomeDecrease CN¥ 12.154 billion (2017)[2]
Net incomeDecrease CN¥ 10.849 billion (2017)[2]
Total assetsIncrease CN¥ 71.031 billion (2017)[2]
Employees18,129 (December 2017)[3]
  • Titan Studio
Alexa rankIncrease 262 (August 2018)[6]
NetEase office in Hangzhou


The company was founded in June 1997 by Chinese entrepreneur Ding Lei, and grew rapidly due in part to its investment in search engine technology[9] and massively multiplayer online role-playing gaming. Its first MMORPG developed internally was Fantasy Westward Journey. The Westward Journey series began in 2001, and includes Westward Journey Online II.

  • 2004: NetEase's founder and chief architect William Ding (Ding Lei) won the Wharton Infosys Business Transformation Award for his innovative use of information technology. Ding became one of the wealthiest individuals in China after founding NetEase.
  • 2008: The domain attracted at least 1.8 million visitors annually by 2008 according to a survey.[10]
  • 2010: The site was the 28th most visited site in the world according to Alexa's internet rankings[11] and in August 2010, the site was the 27th most visited site drawing more traffic than the websites of AOL, BBC, Flickr, Craigslist, Apple, CNN, LinkedIn, Adobe, CNet, ESPN.
  • 2012: The company's official English name was changed from, Inc to NetEase, Inc.[12] In April 2012, NetEase began testing a restaurant recommendation mobile app called "Fan Fan".[13][14] The company collaborated with to provide Massive Open Online Course (MOOC) in China.[15]
  • 2017: NetEase makes an agreement with the American company Marvel Comics to develop a comic based on a Chinese superhero, in addition 12 comic copies by Marvel will be released online such as The Amazing Spider-Man, Captain America, and Guardians of the Galaxy.[16]
  • 2018: NetEase invests US$100 million into Bungie for a minority stake in the company and a seat on its board of directors.[17]. In December of the same year NetEase invested in New Zealand devloper A44 (Formally known as Aurora 44),[18] and it sold its comics business to Bilibili.[16]
  • 2019: NetEase obtains a minority stake in Quantic Dream for an undisclosed investment.[19]


  • PC-client & Mobile Games: provider of self-developed online client games to Internet users in China; licensee of games by Blizzard Entertainment; developer & publisher of mobile games.
  • Internet Media: Operating a network of mobile applications, services and social communication platforms, as well as Internet portals with enriched content.
  • E-mail Services: Largest provider of free e-mail services in China with more than 940 million users as of 2017, in addition to, the company also runs, and more.[20]
  • Youdao Products: Specialized online tools including Youdao Dictionary, Youdao Cloudnote and
  • E-commerce: services available to Chinese consumers on both desktop and mobile including, NetEase's self operated cross-border e-commerce platform, online video broadcasting services and insurance products.[21]


Gamers trying the new release of Speedy Ninja at PAX 2015

PC Games: Fantasy Westward Journey II, Westward Journey Online II, New Ghost, Tianxia III, Revelation, Demon Seals, Hegemon-‐King of Western Chu, Rules Of Survuval[22]

Mobile Games: Fantasy Westward Journey mobile, Westward Journey Online mobile, Invincible, Kung Fu Panda 3 mobile game, The X-‐World, Kai-Ri-Sei Million Arthur, Chrono Blade and Hearthstone, Cyber Hunter, Survival Royale, Rules of Survival, Knives Out, Life After, Fortcraft, Onmyoji series and Identity V.

Knives Out (2017) is one of the most popular battle royale games, having reached over 250 million players.[23]

New games planned for launch: Fantasy Westward Journey: Warriors, New Ghost Mobile, a series of new titles based on novels by Gu Long, and a version of Minecraft and Minecraft: Pocket Edition for China.

Game released under Titan Studio: Creative Destruction for PC and Mobile.[5][4][24]

Licensed online games

  • Commercially re-launched World of Warcraft in September 2009, which used to be operated by another company, The9 Limited
  • StarCraft II: Heart of the Swarm launched in PRC in July 2013
  • Launched free-to-play digital strategy card game Hearthstone in PRC in Jan 2014; mobile version launched in April 2015
  • Open beta testing of Heroes of the Storm started in China in May 2015
  • Initiated open beta testing in PRC of Diablo III: Reaper of Souls in April 2015
  • Three-‐year agreement to license Blizzard's title Overwatch in PRC[22]
  • Agreement to license Mojang's Minecraft and Minecraft: Pocket Edition in China[25]
    • Operates the Chinese third-party Minecraft Hypixel server[26]
  • Will assume the publishing of EVE Online in the Chinese market starting in October 2018[27]
  • Developing Diablo Immortal for iOS and Android[28]


NetEase launched their first Western Headquarters in August 2014 bringing one of the largest tech companies in China to the US.[29] In 2015, NetEase North America, the San Francisco-based arm of the Chinese technology giant, announced a new funding initiative for independent developers. Known as the NetEase Success Fund, the scheme offers an alternative to traditional publishing by providing up to $500,000 for each accepted developer to fund marketing and advertising. Furthermore, developers awarded funding retain the rights, creative control, and full ownership of their products. In December 2015, NetEase Capital Venture arm has made a $2.5 million investment into Reforged Studios, a privately held game studio based in Helsinki.

Music streaming service

NetEase has an on-demand music-streaming service; 网易云音乐 (roughly "NetEase cloud music").[30]

Significance of the number 163

NetEase's official website address is This was attributed to the past where Chinese internet users had to dial "163" to connect to the internet, before the availability of broadband internet.[31]


  1. ^ "NetEase - Corporation Profile"., Inc.
  2. ^ a b c d "NetEase - Fundamentals - Annual Income Statement".
  3. ^ "Investor FAQs". Retrieved August 3, 2018.
  4. ^ a b "CREATIVE DESTRUCTION Trademark of HONG KONG NETEASE INTERACTIVE ENTERTAINMENT LIMITED Serial Number: 87884773 :: Trademarkia Trademarks".
  5. ^ a b "Creative Destruction on Steam".
  6. ^ " Site Overview". Alexa Internet. Retrieved 2014-07-04.
  7. ^ "Tencent leads the top 25 public game companies with $10.2 billion in revenues | GamesBeat".
  8. ^ "Nostos :: Welcome to the Nostos Community!". 14 November 2018.
  9. ^ "Netease Search Engine - Youdao/yodao spider". 2008-12-31. Retrieved 2012-08-17.
  10. ^ us Data Only (2011-10-26). "". Retrieved 2012-08-17.
  11. ^ "Alexa Top 500 Global Sites". Retrieved 2010-04-15.
  12. ^ "NetEase English Name Changes" (in Chinese). March 29, 2012. Retrieved March 29, 2012.
  13. ^ "Follow news on, Inc". BrightWire. Archived from the original on 2013-01-19. Retrieved 2012-08-17.
  14. ^ "Netease Begins Testing for Mobile App "Fan Fan" on Thursday". BrightWire. Archived from the original on 2012-07-27.
  15. ^ "Coursera partners with NetEase to deliver free online learning in China".
  16. ^ a b Zen Soo; Zheping Huang (13 December 2018). "Chinese gaming giant NetEase sells comics business to rival Bilibili, retains rights to Marvel series". South China Morning Post. Retrieved 20 May 2019.
  17. ^ "Bungie gets more than $100 million investment from NetEase". June 1, 2018. Retrieved June 1, 2018.
  18. ^ "AURORA44 LIMITED (4672299) Registered". New Zealand Companies Office. December 17, 2018.
  19. ^ McWhertor, Michael (January 29, 2019). "Quantic Dream receives investment from NetEase to develop next-gen games". Polygon. Retrieved January 29, 2019.
  20. ^ NetEase Q2 2017: Revenue Grows to $2 Billion, Games Generate $1.4bn, Chris Wray, WCCFTECH, Aug 10, 2017
  21. ^ "NetEase - Presentation". Retrieved 2015-10-16.
  22. ^ a b "NetEase - Fact Sheet". Retrieved 2015-10-16.
  23. ^ "NetEase Games' Knives Out battlefield is spreading to PlayStation 4". Gamasutra. September 11, 2018. Archived from the original on October 26, 2018. Retrieved October 28, 2018.
  24. ^ Inc, 网易,NetEase; Studio, Titan. "Creative Destruction: A Sandbox Survival Game on Mobile".
  25. ^ "Minecraft is coming to China".
  26. ^ "Hypixel is coming to China".
  27. ^ "The Next Step For EVE China & Serenity – Announcing Partnership With NetEase! | EVE Online". EVE Online. Retrieved 2018-08-01.
  28. ^ Moyen, Motek (19 November 2018). "'Diablo Immortal' Is An Imminent Strong Tailwind For NetEase". Seeking Alpha. Retrieved 10 May 2019.
  29. ^ "NetEase North America". Retrieved 2015-10-16.
  30. ^ "网易云音乐 听见好时光 (NetEase cloud music to listen to the good times)". 网易云音乐 (NetEase cloud music). Retrieved 2015-05-03.
  31. ^ Beam, Christopher (May 1, 2014). "The Secret Messages Inside Chinese URLs". The New Republic. Retrieved February 1, 2016.

External links


CodeCombat is a startup educational gaming company in San Francisco, California. It makes a game-based computer science program that teaches learners Javascript and Python.

Diablo Immortal

Diablo Immortal is an upcoming action role-playing hack and slash video game in the Diablo series designed for online multiplayer play on mobile devices. Developed by Blizzard and NetEase, the game was announced in late 2018 and is planned for release on Android and iOS with no set release date.

Fantasy Westward Journey

Fantasy Westward Journey (simplified Chinese: 梦幻西游; traditional Chinese: 夢幻西遊; pinyin: Mèng Huàn Xī Yóu) is a MMORPG developed and run by NetEase. It was released for the Microsoft Windows platform in December 2001. The game is the most popular online game in China as of May 2007 by peak concurrent users (PCU), with a peak count of 1.5 million. Registered users reached 25 million by April 2005, with 576,000 peak concurrent players on 198 game servers, considered the fastest growing online game in China at the time. Average concurrent users was reported in August 2006 to be around 400,000. The game uses the same engine as Westward Journey II with a distinctively different graphical style. Both games are inspired by the Chinese novel Journey to the West.

Han Geng

Han Geng (Chinese: 韩庚; Pinyin: Hán Gēng; Hangul: 한경; RR: Han Gyeong) (born February 9, 1984) is a Chinese Mandopop singer and actor.

He started his career in 2001, when he was chosen by S.M. Entertainment to become a member of South Korean boy band Super Junior, which debuted in 2005. He later became the leader of its sub-group Super Junior-M in 2008. On December 21, 2009, Han filed a lawsuit against SME to terminate his contract. He has since returned to China to pursue a solo career. On September 27, 2011, Han's departure from SM Entertainment was made official as both parties came to a mutual agreement.

For his various contributions to the spread of Chinese culture, Han was chosen as a torch bearer for the 2008 Beijing Olympics. He later also became an ambassador for the 2010 Shanghai Expo and the 2010 Asian Games. In late 2012, Han started to gain international attention and won the 2012 MTV Europe Music Awards' "Best Worldwide Act" and Nickelodeon's 2013 Kids' Choice Awards' "Favorite Asian Act".

Huang Zitao

Huang Zitao (Chinese: 黃子韜; pinyin: Huáng Zǐtāo; born May 2, 1993), also known as Tao, is a Chinese singer-songwriter, rapper, actor and model. After leaving the South Korean-Chinese boy band Exo, he made his solo debut in China 2015 with the mini-album TAO, under the new stage name Z.Tao. Huang made his acting debut in the romantic movie You Are My Sunshine and later received recognition for his leading role in Negotiator.

Liu Tao

Liu Tao (Chinese: 刘涛, born 12 July 1978) is a Chinese actress from Nanchang, Jiangxi. She is known for her roles in Demi-Gods and Semi-Devils (2003), Mazu (2012), To Elderly With Love (2013), Nirvana in Fire (2015), Legend of Mi Yue (2015), Ode to Joy (2016) and The Advisors Alliance (2017).

In 2017, Liu ranked 6th on Forbes China Celebrity 100 list.

Lu Han

Lu Han (Chinese: 鹿晗, born April 20, 1990) is a Chinese singer and actor. He was a member, known as Luhan, of the South Korean-Chinese boy group Exo and its sub-group Exo-M, before leaving the group in October 2014. That year, he was ranked the 6th most popular entertainment star in China by China National Radio. In 2017, Lu Han was listed as the second highest-paid celebrity in the Forbes China Celebrity 100 list, behind only Fan Bingbing.Lu Han released his solo debut album, Reloaded in 2015; and has starred in several box office hits such as 20 Once Again (2015), The Witness (2015) and Time Raiders (2016). In 2017, he starred in his first television series, Fighter of the Destiny.

Luo Jin

Luo Jin (simplified Chinese: 罗晋; traditional Chinese: 羅晉; pinyin: Luó Jìn, born 30 November 1981) is a Chinese actor. He graduated from Beijing Film Academy in 2006.

NetEase Music

Netease Cloud Music (Chinese: 网易云音乐) is a freemium music streaming service developed and owned by NetEase, Inc. The streaming service was launched to the public on the 23 April 2013. As of April 2017, the platform has 300 million users, and a music database consisting of more than over 10 million songs. In April 2017 it received its series A financing of 750 million CNY (107 million USD), and was valued at eight billion CNY(1.14 billion USD), making it a Unicorn Company. It is known to be one of the big three competitors in the Chinese music streaming business competing with Tencent's QQ Music and Alibaba's Xiami music service.

Online gaming in China

Online gaming in China represents one of the largest and fastest growing Internet business sectors in the world. With 457 million Internet users currently active in China, the country now has the largest online user base in world, of which two-thirds engage in online game play. The average online gamer in China is relatively young (18 to 30 years old), male, and has at least completed a secondary level of education. Demographically the online gaming user base in China is very similar to base of China Internet users, most of whom live in larger cities.Online games in China fall into two primary categories: MMORPGs and MOCGs, the former have a predilection for persistent online worlds where hundreds to thousands of game players can interact simultaneously; the latter is a generic term for games played competitively online without the existence of a persistent online realm (games as simple as online Ma Jiang and online competitive card games would fall under this category). In 2011, there were over 100 million Chinese MMO gamers.

Official Chinese statistics regarding online gaming state that as of the close of 2006 revenue from China's online gaming industry reached 8 billion RMB or around 1.04 billion US dollars, with earnings reaching around 33 billion RMB or 4.3 billion US dollars. Additionally, while Japanese, American, and South Korean companies have traditionally dominated the market, Chinese developed software now holds a 65% market share on the mainland, with an additional 20 million in revenue generated by users outside of China.China is the source of some of the largest gaming companies in the world, including Tencent, NetEase and more, and has been increasingly developing and acquiring popular online games throughout the world.

The online gaming market in China grew to $1.6 billion in 2007,

and is expected to exceed $3 Billion in 2010.

According to another estimate, in 2007, China's online games market was worth about US$970 million, with over 36 million gamers.QQ Games is one such popular online game. Growth was driven in part by China's most popular online game, Netease's Fantasy Westward Journey, which now has 1.66 million peak concurrent users. Another contributor is Giant's Zhengtu Online, which has 1.52 million peak concurrent users.China is now the world's largest online gaming market, contributing one-third to the global revenue in this sector in 2009, or 56 percent of the Asia Pacific total.There are 368 million Internet users playing online games in the country and the industry was worth US$13.5 billion in 2013. 73% of gamers are male, 27% are female.

Raymond Lam

Raymond Lam (Chinese: 林峯; pinyin: Làm Fūng; born 8 December 1979) is a Hong Kong actor and singer who has acted roles in the television dramas A Step into the Past, Moonlight Resonance, Highs and Lows and Line Walker and was dubbed the King of Chok after his role in The Mysteries of Love.

Rules of Survival

Rules of Survival (RoS) is a free-to-play, multiplayer online battle royale game developed and published by NetEase Games, first released via beta access in November 2017. By October 2018, the game had reached 230 million players worldwide.As of May 30, 2018, the game was released on Steam. Unlike the free non-Steam version, however, the game was released with a price tag, offering "special gifts" with the purchase. The game was later taken down from Steam by June 13, 2018, and reinstated by June 28, 2018.

Shanghai Dragons

The Shanghai Dragons (Chinese: 上海龙之队; pinyin: Shànghǎi Lóngzhīduì) are a professional Overwatch esports team based in Shanghai, China that competes in the Overwatch League (OWL) as a member of the league's Pacific Division. Founded in 2017, Shanghai Dragons are one of the twelve founding members of the OWL and is one of four professional Overwatch teams based in China. The team is owned by Chinese Internet technology company NetEase.

Shanghai Dragons did not win a single match in their first season in the OWL, going 0–40, but finds more success in the second season after roster changes. The team holds the record for the longest losing streak in professional sports history at 42 losses.

Story of Yanxi Palace

Story of Yanxi Palace (Chinese: 延禧攻略) is a Chinese period drama series created by Yu Zheng. It is an original screenplay written by Zhou Mo, and later developed into a novel by Xiao Lian Mao. Starring Wu Jinyan, Charmaine Sheh, Qin Lan, Nie Yuan and Xu Kai, the series premiered on iQiyi from July 19, 2018 to August 26, 2018, during which time it was streamed more than 15 billion times. State television channels pulled out the TV series in 2018 because there was a magazine article that critizised the TV show.Distributed in more than 70 markets worldwide, Story of Yanxi Palace has since become a huge hit, especially in Asia. It has been named the world's most Googled TV show in 2018.

Westward Journey Online II

Westward Journey Online II (Chinese: 大话西游 Online II) is a MMORPG developed and run by NetEase. After its initial release it began experiencing serious technical problems and was closed for reworking, to be reopened several months later as "Westward Journey II". Another MMORPG, Fantasy Westward Journey, uses the same engine with a different graphical style. Westward Journey is one of the most popular online games in China, with a peak concurrent user count of 588,000 as of March 2005 and with over 56 million registered accounts, ranking it in the top 3 MMORPG games in China at the time. Registered users reached 83 million by July 2006.The content of the game is heavily inspired by classical Chinese literature: the title is a reference to one such source, Journey to the West. Unlike many Western MMORPG's, the games feature prominent nudity and anti-religious themes. "Westward Journey II" met with controversy when the State party closed it for several months, due to criticism of the party in-game.

Xu Jiao

Xu Jiao (Chinese: 徐娇, born 5 August 1997) is a Chinese actress. She made her film debut in the 2008 sci-fi film CJ7 where she played a boy, and won the Hong Kong Film Award for Best New Performer. She is also known for the films Starry Starry Night (2011) and Mr. Go (2013).


Youdao (有道) is a search engine released by Chinese internet company NetEase (網易) in 2007. It is the featured search engine of its parent company's web portal,, and lets users search for web pages, images, news, music, blogs, Chinese-to-English dictionary entries, and more.

Zhao Liying

Zhao Liying (Chinese: 赵丽颖, born 16 October 1987), also known as Zanilia Zhao, is a Chinese actress. She is best known for her roles in television series Legend of Lu Zhen (2013), Boss & Me (2014), The Journey of Flower (2015), The Mystic Nine (2016), Noble Aspirations (2016), Princess Agents (2017) and The Story of Minglan (2018). She ranked 4th on Forbes China Celebrity 100 list in 2017.

Zhu Zhengting

Zhu Zhengting (Chinese: 朱正廷, born March 18, 1996), is a Chinese singer, dancer, model and actor. He is a member of Nine Percent and the leader of NEX7.

Companies of the NASDAQ-100 index
Major Chinese Web portals
Major Internet companies
Largest Internet companies
Cloud computing
E-commerce only

This page is based on a Wikipedia article written by authors (here).
Text is available under the CC BY-SA 3.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.