National Bohemian

National Bohemian Beer, colloquially Natty Boh, is an American beer originally brewed in Baltimore, Maryland, but now owned by the Pabst Brewing Company. First brewed in 1885[1] by the National Brewing Company, whose other brands were National Premium and Colt 45 malt liquor, this Bohemian-style beer's slogan had long been "Oh boy. What a beer!"

Nearly 90 percent of National Bohemian sales are in Baltimore.[2] The beer is currently brewed under contract at the MillerCoors brewing facilities in Eden, NC, Albany, GA, Trenton, OH and is also owned by Pabst Brewing Company.[2]

National Bohemian Beer
National Bohemian Beer Logo
ManufacturerPabst Brewing Company
Introduced1885[1]
StylePilsener

History

For a time, National's president Jerold Hoffberger also owned the Baltimore Orioles; Natty Boh was served at Memorial Stadium and became the "official" beer of Baltimore in the late 1960s. The "Land of Pleasant Living" slogan reached its peak during the mid-late 1960s when National acquired a Chesapeake Bay skipjack (local sailing vessel) and named it the "Chesterpeake" after a pelican who appeared in their ads. The Chesterpeake traveled throughout the Maryland portion of the Chesapeake Bay visiting various local festivals, regattas, yacht clubs, etc. and was also seen in television commercials.

After a 1975 merger with Canadian brewer Carling, the Baltimore brewery located at the intersection of O'Donnell and Conkling streets was closed in 1978 and production moved to the company's facility in nearby Halethorpe. Carling-National was itself bought out by the G. Heileman Brewing Company in 1979. Heileman added Tuborg to the list of beers brewed in Halethorpe.

In 1996, Heileman was sold to Stroh Brewery Company and, eventually, to Pabst Brewing Company. Brewing stopped at the Halethorpe facility by 2000. The facility was sold to a local interest. The Halethorpe brewing facility was demolished by 2006, while the original Baltimore brewing facility was redeveloped as the Brewers Hill[3] complex by Obrecht Commercial Real Estate, Inc.

In May 2010, Pabst Brewing was sold to C. Dean Metropoulos, a private investor, for $250 million.[4]

For over 15 years, the famous Baltimore beer was not available on draft, only bottles and cans, but in February 2011, local taverns in the Baltimore area celebrated the ability to serve National Bohemian from a keg.[5] National Bohemian draft also became available at Oriole Park at Camden Yards for the home season opener in 2011.

Marketing

The company's mascot, the one-eyed, handlebar-mustachioed Mr. Boh, has been a recognizable icon since his introduction in 1936 by company president Arthur Deute.[6] In an era when National Boh's main competition was another local brew Gunther Beer, whose slogan was "Gunther's got it," schoolchildren would ask: "What happened to Mr. Boh's other eye?" Answer: "Gunther's got it."

According to Dawson Farber, who was promoted to Vice-President of marketing in 1950, he has "no idea why he only has one eye," Farber confesses. "I don't think anybody does." It is hinted that it could be so because Mr. Boh's head is supposed to be viewed from the side. The image was debuted in the 1930s and through Farber's modern redesign it became a "potent brewery icon".[7] By the end of National’s 1960’s to mid-1970’s run as one of Baltimore’s most prominent corporate “citizens,” Mr. Boh’s image largely gave way to the “National Bohemian” name itself against a rectangular background which dipped in the middle to form a “V.” Indeed some of Boh’s popularity began to wane in 1967 when the brewer temporarily shifted its advertising slogan from “The Land of Pleasant Living” to “Every Man Should Have a Beer He Can Call His Own.”

The mascot's image is licensed for a Maryland Lottery scratch off; by Smyth Jewelers; and is the official team mascot of the Baltimore Boh's professional soccer team. A Mr. Boh neon sign currently sits atop the former site of the National Brewery building in the Brewer's Hill neighborhood of Baltimore and is clearly visible from I-95 just north of the Fort McHenry Tunnel. Mr. Boh still appears on all cans, bottles, and packaging; and merchandise featuring him can still easily be found in shops in Maryland, including several in Fells Point. The National line also included "National Bohemian Dark" and "National Premium", available in can, bottle and draft versions. Both were discontinued following Heileman's sale to Stroh's in 1996; however, National Premium rights were purchased and the recipe re-bottled and distributed starting in 2012 by a couple located on the Eastern Shore of Maryland.[8] National Bohemian also produces an ice beer called "Boh Ice" having an alcohol content of 5.8%.

Mr. Boh has become an icon to the city of Baltimore. Stores have been built with products featuring the character such as shirts, hats, and memorabilia in Fells Point, Canton, and other locations. The citizens of Baltimore have fought to make Mr. Boh an unofficial spokesman for the city.

Mr. Boh and the Utz Girl meme

Mr. Boh has been part of an ongoing internet meme where he can be seen in artwork and images on the internet as the husband, fiance, boyfriend, or male partner of the Utz Girl mascot of Utz Quality Foods. Like National Bohemian beer Utz Quality Foods, or Utz snacks as it is more commonly known, has historic ties to the city of Baltimore, Maryland. The meme can be traced back to a billboard in Baltimore that first appeared in 2007. The billboard was an advertisement for a local Baltimore jeweler and depicted Mr. Boh on one knee proposing to the Utz Girl with a diamond ring in his hand and the caption, "Where Baltimore gets engaged." The billboard was part of a larger ad campaign which included local television commercials. In May 2014 the billboard was taken down with plans of replacing it with a permanent brick and mortar mural at another location within the city.[9]

Caps Puzzles

National Bohemian added Cap Puzzles, a series of pictograms, or rebus that create a common phrase, in 1944. The bottles with Cap Puzzles were used by United States spies[1] to aid the allies in World War II. After the conclusion of the war Cap Puzzles remained and are now a staple of the product.

Community support and sponsorship

From the 1950s through the demise of the National Brewing Company in 1978, the brewery was involved in many athletic sponsorships. Early involvements included bowling and golf tournaments held in the Baltimore metro area. During the 1950s and 1960s, National Beer sponsored the PGA Eastern Open Invitational held at the Mt Pleasant Golf Course in Baltimore. Beginning in the late 1960s, National Beer began sponsoring the National Beer Brewers softball team, composed primarily of Baltimore Clippers hockey players. From 1968 to 1985, the brewery sponsored the National Brewers ice hockey team in the Chesapeake Hockey League.[10] Though the brand lost a great deal of local market share in the 1970s, 1980s, and 1990s (due mainly to the overwhelming media blitz of Anheuser-Busch) there has been a resurgence of interest in "Natty Boh" in recent years, particularly among younger beer drinkers.

References

  1. ^ a b c "National Bohemian - History". nationalbohemian.com. National Brewing Co. 2017.
  2. ^ a b Maza, Erik (26 January 2011). "National Bohemian beer to be served on draft again". The Baltimore Sun. Retrieved 6 July 2012.
  3. ^ "Welcome to Brewers Hill". brewershill.net. Obrecht Commercial Real Estate. 2014.
  4. ^ "Pabst Brewing Sold: Natty Boh Future Unclear". Bohsandos.com. May 26, 2010. Archived from the original on March 10, 2013. Retrieved September 21, 2010.
  5. ^ Maza, Erik (February 3, 2011). "Nacho Mama's taps one of the first kegs of Natty Boh in 15 years". The Baltimore Sun. Archived from the original on March 4, 2016. Retrieved June 9, 2011.
  6. ^ Sandler, Gilbert (August 6, 1991). "A city's love affair with its beer". The Baltimore Sun. Retrieved 13 December 2017.
  7. ^ Ybarra, Maggie (January 16–22, 2002). "A Beer to Call Your Own". Baltimore City Paper. Archived from the original on February 11, 2002.
  8. ^ Wykoff, Scott (March 28, 2012). "Bringing Back National Premium Beer". WBAL (AM).
  9. ^ Mirabella, Lorraine; Kaltenbach, Chris (April 10, 2014). "Smyth seeks permanent home for Natty Boh/Utz Girl billboard". The Baltimore Sun.
  10. ^ "The National Brewers Ice Hockey Team". nationalbrewers.com.

External links

Baltimore

Baltimore ( BAL-di-MOR (local)) is the most populous municipality in the U.S. state of Maryland. Baltimore was established by the Constitution of Maryland as an independent city in 1729. With a population of 602,495 in 2018, Baltimore is the largest such independent city in the United States. As of 2017, the population of the Baltimore metropolitan area was estimated to be just under 2.802 million, making it the 21st largest metropolitan area in the country. Baltimore is located about 40 miles (60 km) northeast of Washington, D.C., making it a principal city in the Washington-Baltimore combined statistical area (CSA), the fourth-largest CSA in the nation, with a calculated 2018 population of 9,797,063.Baltimore is also the second-largest seaport in the Mid-Atlantic. The city's Inner Harbor was once the second leading port of entry for immigrants to the United States. In addition, Baltimore was a major manufacturing center. After a decline in major manufacturing, heavy industry, and restructuring of the rail industry, Baltimore has shifted to a service-oriented economy. Johns Hopkins Hospital (founded 1889) and Johns Hopkins University (founded 1876) are the city's top two employers.With hundreds of identified districts, Baltimore has been dubbed a "city of neighborhoods." Famous residents have included writers Edgar Allan Poe, Edith Hamilton, Frederick Douglass, Ogden Nash, and H. L. Mencken; jazz musician James "Eubie" Blake; singer Billie Holiday; actor and filmmakers John Waters and Barry Levinson; and baseball player Babe Ruth. During the War of 1812, Francis Scott Key wrote "The Star-Spangled Banner" in Baltimore after the bombardment of Fort McHenry. His poem was set to music and popularized as a song; in 1931 it was designated as the American national anthem.Baltimore has more public statues and monuments per capita than any other city in the country, and is home to some of the earliest National Register Historic Districts in the nation, including Fell's Point, Federal Hill, and Mount Vernon. These were added to the National Register between 1969 and 1971, soon after historic preservation legislation was passed. Nearly one third of the city's buildings (over 65,000) are designated as historic in the National Register, which is more than any other U.S. city.

Baltimore Bohemians

Baltimore Bohemians were an American soccer club based in Baltimore. They competed in the USL Premier Development League, the fourth tier of the American Soccer Pyramid, between 2012 and 2016. The club went on hiatus for the 2017 season.

Baltimore accent

The Baltimore accent, also known as Baltimorese (sometimes pseudo-phonetically written Bawlmerese, Ballimorese, etc.), commonly refers to the accent and dialect that originated among blue-collar residents of South and Southeast Baltimore, Maryland: a sub-variety of Mid-Atlantic American English, as is nearby Philadelphia English.At the same time, there is considerable linguistic diversity within Baltimore, which complicates the notion of a singular "Baltimore accent". According to linguists, the accent and dialect of African American Baltimoreans are different from the "hon" variety that is popularized in the media as being spoken by white blue-collar Baltimoreans. White working-class families who migrated out of Baltimore city along the Maryland Route 140 and Maryland Route 26 corridors brought local pronunciations with them, creating colloquialisms that make up the Baltimore accent.

Brewers Hill, Baltimore

Brewers Hill is a neighborhood in the Southeast District of Baltimore, Maryland, United States.

The neighborhood is bounded by Fleet Street to the north, Haven Street to the east, Dillon Street to the south, and Conkling Street to the west. Brewers Hill is south of the Highlandtown and east of the Canton neighborhoods. The city's Canton Industrial Area lies to the south.The neighborhood's architecture includes a variety of houses built between 1915 and 1920 as the city expanded eastward. The housing includes traditional Baltimore rowhouses built of redbrick and formstone. Many of the older houses have original architectural features, such as marble steps and porch fronts. A portion of the neighborhood, bounded by Haven, Dillon, Conkling, and Eastern, was listed on the National Register of Historic Places in 2014.

Culture of Baltimore

The city of Baltimore, Maryland, has been a predominantly working-class town through much of its history with several surrounding affluent suburbs and, being found in a Mid-Atlantic state but south of the Mason-Dixon line, can lay claim to a blend of Northern and Southern American traditions.

Griffith Stadium

Griffith Stadium was a sports stadium that stood in Washington, D.C., from 1911 to 1965, between Georgia Avenue and 5th Street (left field), and between W Street and Florida Avenue NW.

An earlier wooden baseball park had been built on the same site in 1891. It was called Boundary Field, or National Park as its occupants were then known primarily by the nickname Nationals. This park was destroyed by a fire in March 1911 and replaced by a steel and concrete structure, also at first called National Park and then American League Park; it was renamed for Washington Senators owner Clark Griffith in 1923. The stadium was home to the American League Senators from 1911 through 1960, and to an expansion team of the same name for their first season in 1961.

The venue hosted the All-Star Game in 1937 and 1956, as well as World Series games in 1924, 1925, and 1933. It served as home for the Negro league Homestead Grays during the 1940s. It was also home to the Washington Redskins of the National Football League for 24 seasons, from the time they transferred from Boston in 1937 through the 1960 season.

The ballpark was demolished in 1965 and the Howard University Hospital now occupies the site.

Handlebar moustache

A handlebar moustache is a moustache with particularly lengthy and upwardly curved extremities. These moustache styles are named for their resemblance to the handlebars of a bicycle. It is also known as a spaghetti moustache, because of its stereotypical association with Italian men. The Handlebar Club humorously describes the style as "a hirsute appendage of the upper lip and with graspable extremities".

Jerold Hoffberger

Jerold Charles Hoffberger (April 7, 1919 – April 9, 1999) was an American businessman. He was president of the National Brewing Company from 1946 to 1973. He was also part-owner of the Baltimore Orioles of the American League from 1954 to 1965, and majority owner from 1965 to 1979.

List of regional beverages of the United States

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National Brewing Company

The National Brewing Company was a beer brewing company based in Baltimore, Maryland. The National Brewing Company operated from 1872 until the late 1970s. At the end of the 1970s, the National Brewing Company was purchased and their breweries were shut down. However, National's two most prominent brands, National Bohemian Beer and Colt 45, were kept alive and are now brewed in Wisconsin.

The complex was listed on the National Register of Historic Places in 2002. It is located in the Brewers Hill Historic District.

Old Bay Seasoning

Old Bay Seasoning is a blend of herbs and spices that is marketed in the United States by McCormick & Company, and produced in Maryland.

The seasoning mix includes celery salt, black pepper, crushed red pepper flakes, and paprika. It is regionally popular, specifically in Maryland, the Mid-Atlantic States, the Southern States, and parts of New England and the Gulf Coast.

Pabst Brewing Company

The Pabst Brewing Company () is an American company that dates its origins to a brewing company founded in 1844 by Jacob Best and was, by 1889, named after Frederick Pabst. It is currently a holding company which contracts the brewing of over two dozen brands of beer and malt liquor: these include its own flagship Pabst Blue Ribbon, as well as brands from now defunct breweries including P. Ballantine and Sons Brewing Company, G. Heileman Brewing Company, Lone Star Brewing Company, Pearl Brewing Company, Piels Bros., Valentin Blatz Brewing Company, National Brewing Company, Olympia Brewing Company, Falstaff Brewing Corporation, Primo Brewing & Malting Company, Rainier Brewing Company, F & M Schaefer Brewing Company, Joseph Schlitz Brewing Company, Jacob Schmidt Brewing Company and Stroh Brewery Company. About half of the beer produced under Pabst's ownership is Pabst Blue Ribbon brand, with the other half their other owned brands.The company is also responsible for the brewing of Ice Man Malt Liquor, St. Ides High Gravity Malt Liquor, and retail versions of beers from McSorley's Old Ale House and Southampton Publick House (of Southampton, New York).Pabst is headquartered in Los Angeles, California. On November 13, 2014, Pabst announced that it had completed its sale to Blue Ribbon Intermediate Holdings, LLC. Blue Ribbon is a partnership between Russian-American beer entrepreneur Eugene Kashper and TSG Consumer Partners, a San Francisco–based private equity firm. Prior reports suggested the price agreed upon was around $700 million.In 2017, the company opened the Pabst Milwaukee Brewery, a brewpub located in an old chapel on the original Milwaukee Pabst Brewery campus, that brews relatively small batches of craft-type beers and long-discontinued, historic Pabst brands (such as Old Tankard and Andeker).

Rebus

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For example, in its basic form, three salmon (fish) are used to denote the surname "Salmon". A more sophisticated example was the rebus of Bishop Walter Lyhart (d.1472) of Norwich, consisting of a stag (or hart) lying down in a conventional representation of water.

The composition alludes to the name, profession or personal characteristics of the bearer, and speaks to the beholder Non verbis, sed rebus, which Latin expression signifies "not by words but by things" (res, rei (f), a thing, object, matter; rebus being ablative plural).

St. John Nepomuk Parish Historic District

St. John Nepomuk Parish Historic District is centered on the Catholic parish of St. John Nepomuk in the Soulard neighborhood of St. Louis, Missouri, United States. The historic district is listed on the National Register of Historic Places.

The Bridge (band)

The Bridge is an American jam band. They are based out of Baltimore, Maryland and formed between 2001 and 2002. The band is known for their live performances, blending various elements of blues, folk, funk and bluegrass.

Utz Quality Foods

Utz Quality Foods, Inc. , more commonly known as Utz, is the largest independent, privately held snack food brand in the United States. Based in Hanover, Pennsylvania the company produces a wide variety of potato chips, pretzels, and other snacks with most distribution being limited to the eastern United States.

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