National Association of Realtors

The National Association of Realtors (NAR), whose member brokers are known as realtors (member agents are known as realtor associates), is a North American trade association[1] for those who work in the real estate industry. It has over 1.1 million members,[2] including NAR's institutes, societies, and councils, involved in all aspects of the residential and commercial real estate industries. NAR also functions as a self-regulatory organization for real estate brokerage. The organization is headquartered in Chicago.

National Association of Realtors
National Association of Realtors logo
Logo of the National Association of Realtors
FormationMay 8, 1908
1.3 million


National Association of Realtors building (Washington DC)
National Association of Realtors building on New Jersey Ave, NW, Washington DC

The National Association of Realtors was founded on May 13, 1908 as the National Association of Real Estate Exchanges in Chicago, Illinois. In 1916, the National Association of Real Estate Exchanges changed its name to The National Association of Real Estate Boards. The current name was adopted in 1972.

NAR's members are residential and commercial real estate brokers, real estate salespeople, immovable property managers, appraisers, counselors, and others engaged in all aspects of the real estate (immovable property) industry, where a state license to practice is required. Members belong to one or more of some 1,600 local realtor boards or associations. They are pledged to a code of ethics and standards of practice, which were adopted in 1913.[3]

The National Association of Realtors is also a member of The Real Estate Roundtable, a lobbying group in Washington, D.C.[4]


The use of the term "realtor" was first proposed by Charles N. Chadbourn, in an article in the National Real Estate Journal in March 1916.[5] Chadbourn, then a real estate agent in Minneapolis and vice-president of the National Association of Real Estate Boards,[6] wrote "I propose that the National Association adopt a professional title to be conferred upon its members which they shall use to distinguish them from outsiders. That this title be copyrighted and defended by the National Association against misuse... I therefore, propose that the National Association adopt and confer upon its members, dealers in realty, the title of realtor (accented on the first syllable)."[5] The association adopted the term the following year, at its national convention in New Orleans in April 1916.[6]

In 1949, the National Association of Real Estate Boards obtained U.S. registration no. 515,200[7] for "realtors" as a collective trademark for real estate brokerage services. In 1950, it obtained a second registration, registration no. 519,789,[8] for "realtor", in the same field. NAR has since obtained registrations for the term in such fields as electronic lock-boxes,[9] clothing,[10] and jewelry.[11]

The 515,200 and 519,789 registrations have been subject to a number of cancellation proceedings:

  • In November 2001, Jacob Zimmerman, a student who was not a member of NAR, petitioned the USPTO to cancel the registrations, on the ground that "realtor" and "realtors" were generic terms rather than a trademark.[13] On March 31, 2004, the TTAB denied the petition, finding on the evidence before it that the term was not generic.[13]
  • In March 2015, Jeffrey Schermerhorn petitioned to cancel the 519,789 registration.[14] Schermerhorn alleged fraud under Torres v. Cantine Torresella S.r.l.[15] as well as genericness, arguing that "Social Media such as Facebook, Twitter, Linkedin, Instagram and Google Plus" provides additional evidence of generic use that was not available at the time of the Zimmerman proceeding.[14] On March 30, 2016, the TTAB granted the NAR's motion to dismiss the petition on the ground that Schermerhorn, who had been a NAR member and licensee at the time he submitted his petition to cancel, was also estopped from challenging the mark.[14]

NAR and Multiple Listing Service (MLS) systems

The NAR governs the hundreds of local Multiple Listing Services (MLSs) which are the information exchanges used across the nation by real estate brokers. (However, there are many MLSs that are independent of NAR, although membership is typically limited to licensed brokers and their agents; MLSPIN[16] is an example of one of the larger independent MLSs in North America.)

Through a complicated arrangement, NAR sets the policies for most of the Multiple Listings Services, and in the late 1990s, with the growth of the Internet, NAR evolved regulations allowing Internet Data Exchanges (IDX) whereby brokers would allow a portion of their data to be seen on the Internet via brokers' or agents' websites and Virtual Office Websites (VOW) which required potential buyers to register to obtain information.

These policies allowed participants—whether they were individual one-person brokers or large regional companies—to limit access to some or all of the MLS data by individual brokers (whether they were brokers operating solely on the Internet or local competitors). In 2005, this prompted the Department of Justice to file an antitrust lawsuit against NAR alleging its MLS rules in regard to these types of limitations on the display of data were the product of a conspiracy to restrain trade by excluding brokers who used the Internet to operate differently from traditional brick-and-mortar brokers. (For a description of the DOJ action, see Antitrust Case filings for US v. National Association of Realtors.[17]) Meanwhile, various real estate trends such as expanded consumer access and the Internet are consolidating existing local MLS organizations into larger and more statewide or regional MLS systems, such as in California and Virginia/Maryland/Washington DC's Metropolitan Regional Information Systems.

In response to the case, NAR had proposed setting up a single Internet Listing Display system which would not allow participants to exclude individual brokers (whether of a bricks-and-mortar type or solely internet-based) but require a blanket opting out of display on all other brokers' sites. This system became the IDX system. Although IDX allows the public to view MLS listings, it still requires the listing brokerage information to be placed on the listing every place it appears (brokers legally "own" the listings of their brokerage), to prevent misrepresentation of the listing information, and to place accountability for the information on the broker as the law dictates.

The antitrust lawsuit was settled in May 2008.[18] The agreement mandates that all Multiple Listing Service systems allow access to Internet-based competitors.[18][19] The NAR will be required to treat online brokers the same as traditional brokers and cannot exclude them from membership because they do not have a traditional business model.[20] The NAR admitted no wrongdoing, and it paid neither fines nor damages as part of the deal.[20] The settlement will not be official until a federal judge formally approves it, most likely in 2008.[20] While the general counsel of the NAR believes that the settlement will have no effect on the commission paid by the general public, a business professor at Western Michigan University predicted that the increased competition would cause a 25 to 50 percent decrease in commissions.[20]

Another major anticompetitive practice is supported (indirectly) by various state laws which prohibit the "sharing" of commissions with unlicensed individuals. In broad interpretations, this is deemed to prevent a buyers' agent from providing a credit to his or her buyers from commissions received. Currently, there are 10 states where real estate agents and brokers are barred from offering homebuyers or sellers cash rebates or gifts of any kind with a cash value more than $25. Various realtors in such states have successfully contested this interpretation in states which now allow the practice (notably, Patrick Lea, a realtor in Ohio, and numerous agents in Kentucky). The Kentucky case was ultimately tried with the United States Department of Justice as the plaintiff and the Kentucky Real Estate Commission as the defendant.[21]


The NAR wields substantial power as a lobbying organization. Since 1999, the NAR has spent more than $99,384,108,[22] and spent $22,355,463 in 2011 alone.[23] It has consistently ranked among the largest Political Action Committees in the United States.

In its 2016 figures, the Center for Responsive Politics ranked the National Association of Realtors as the 2nd largest top spender in lobbying after the U.S. Chamber of Commerce. The NAR spent $64,821,111 in 2016. [24]

On the total spending, the largest share—46%—has gone to Republicans, and 30.8% has gone to Democrats. Key political issues for the group revolve around federal de-regulation of the financial services industry.

Enabling the subprime mortgage crisis

U.S. Housing Price Measures - Index and Dollar Price Value
U.S. Median Price of Homes Sold

Some experts[25] believe that brokers and realtors bear at least partial responsibility for the subprime mortgage crisis, purposefully inflating the perceived market values of homes, and subsequently encouraging buyers to take out larger mortgages than needed. The theory is that collusion with mortgage lenders enabled realtors to earn high volumes of commission on borrowed money for inflated house values with no risk to the realtors. Many victims feel that home buyers were tricked into taking out larger loans to buy more expensive homes, and the higher sales prices paid the realtors higher commissions. This practice is not considered "unethical" by the NAR which claims to be a Self-regulatory organization; however, obvious implications show extensive and substantial harm rendered to the public. Many victims are encouraging the Securities and Exchange Commission to begin aggressively regulating[26] agents and refunding overpayments to homebuyers.

Antitrust lawsuits

In 2005, the United States Department of Justice filed a formal complaint against the National Association of Realtors for violating Section 4 of the Sherman Antitrust Act.[27][28] The complaint sought to enjoin the National Association of Realtors "from maintaining or enforcing a policy that restrains competition from brokers who use the Internet to more efficiently and cost effectively serve home sellers and buyers, and from adopting other related anticompetitive rules.[27]

The DOJ challenged NAR's MLS rules that inhibited competition from Internet-based brokers.[27][29] On November 18, 2008 the Court entered a Final Judgment approving a settlement against NAR.[29] Under the Final Judgment, the NAR agreed to the policies challenged by the United States and replaced those policies with rules that do not discriminate against brokers who use the Internet to provide low-priced brokerage services to consumers.[27][29][30]

In 2012, American Home Realty Network, Inc. the operator of NeighborCity filed antitrust counterclaims in response to a pair of copyright lawsuits, alleging that the "copyright lawsuits filed against it by two multiple listing services with financial backing from the National Association of Realtors are part of a concerted effort by NAR to drive the company out of business and eliminate it as a provider of services to real estate brokers."[31] The counter-claims also allege that the copyrights asserted were never properly registered.[31][32] In the Minnesota case, which recites claims against the NAR but does not directly name the NAR as a counter-defendant, AHRN filed a second amended counterclaim adding Edina Realty and Home Services of America as Counter-Defendants in the antitrust and unfair competition claims.[33] Edina Realty is a subsidiary of HomeServices of America, Inc., a Berkshire Hathaway company, which owns real estate brokerage firms in states across the country, including Minnesota, Maryland, North Carolina, Georgia, Washington, Oregon, Arizona, Rhode Island, Connecticut, Iowa, Nebraska, Ohio, Illinois, Kansas, South Carolina, Missouri, Pennsylvania, Indiana, Kentucky, Alabama, and California.[31][33][34][35][36] Earlier in 2012, the mid-Atlantic multiple listing service Metropolitan Regional Information Systems, Inc. (MRIS) and St. Paul, MN-based Regional Multiple Listing Service of Minnesota Inc. (NorthstarMLS) filed copyright claims against NeighborCity.[31][32] The National Association of Realtors said it would provide financial support for NorthstarMLS and MRIS legal expenses.[35][37]


NAR educational requirements and recognized designations

Realtors, as members of NAR, also have the option of studying for additional certifications in a variety of specialties, several of which are backed by NAR with offerings of certification and update courses available nationwide.[38]

The most well known NAR sponsored designations are the following:

  • Accredited Buyer Representative (ABR). The Real Estate Buyers Agent Council has over 40,000 members and is the largest association of real estate professionals focusing on all aspects of buyer representation. Of the REBAC members, over 30,000 have completed REBAC's two-day course and provided documentation of buyer agency experience. Linked to the ABR is the ABRM, Accredited Buyer Representative Manager (ABRM) for managers.
  • Accredited Land Consultant (ALC). ALC's are specialists in land brokerage transactions, including farms and ranches, raw land sales and development.
  • Certified Commercial Investment Member (CCIM). CCIMs are specialists in commercial real estate brokerage, leasing, valuation and investment analysis. There are more than 7,500 designees and an equal number of candidates principally in North America, but also in Asia and Europe.
  • Certified Property Manager (CPM). Geared to real estate property management specialists, designees handle all forms of management from residential to commercial to industrial.
  • Certified Real Estate Brokerage Manager (CRB). The designation is awarded to realtors who have completed the Council's advanced educational and professional requirements.
  • Certified Residential Specialist (CRS). CRS Designees earn a median income of $85,000 annually, nearly 3 times the $29,400 median income of realtors serving as sales associates.[39] They also average a total of 21 transactions per year with gross sales of $3.2 million.[39] Requirements for this designation include a total of at least 25 transactions (or specific volume of sales) over a specific time period, and significant experience, as well as educational requirements.
  • Certification for Internet Professionalism (e-Pro). An e-Pro is a realtor who has undergone a new training program presented entirely online to be certified as Internet Professionals. NAR is the first major trade group to offer certification for online professionalism which involves all aspects of doing business on the internet. This is not a designation but rather a certification sponsored by NAR.
  • Certified International Property Specialist (CIPS). Realtors with the CIPS designation have training and hands-on experience in international real estate transactions, Whether traveling abroad to put transactions together, assisting foreign investors, helping local buyers invest abroad, or serving an immigrant niche in local markets. CIPS designees have also completed a program of study focusing on critical aspects of transnational transactions, including currency and exchange rate issues and cross-cultural relationships, regional market conditions, investment performance, tax issues and more. The CIPS network consists of 1,500 real estate professionals from 50 countries.
  • Counselor of Real Estate (CRE). A CRE designee is one of only 1,100 by-invitation-only members of an international group of professionals who provide seasoned, objective advice on real property and land-related matters.
  • Graduate of the Realtor's Institute (GRI). The GRI designation is held by 19% of realtors and courses are offered through state realtor associations with 90 hours of coursework on marketing and servicing listed properties to real estate law. In a 2003 survey, NAR has determined that GRIs earned over $33,200 more annually than non-designees.
  • Real Estate Professional Assistant (REPA). Designed for administrative assistants or employees of realtors (who may or may not hold a real estate license), a two-day certificate course provides an intensive introduction to the real estate business and to the specific ways support staff can become valuable assets to their employers.
  • Seniors Real Estate Specialist (SRES). The SRES is a designation for realtors to address the needs of home buyers age 50-plus, the largest and wealthiest buyer's group in the country. SRES is a council of REBAC, a wholly owned subsidiary of The National Association of Realtors.

Consumer outreach

The NAR launched[40] in February 2010 in an attempt to reach consumers directly for the first time.[41] Beyond establishing that bond with consumers, the goal of the site is to provide education—with much commercial interests—to consumers about investing in their homes.

NAR produces the radio show Real Estate Today, which is distributed by Westwood One.[42][43]

Other national real estate associations

See also


  1. ^ National Trade and Professional Associations (2008), 43rd ed., ISBN 978-1-880873-56-4
  2. ^ "Historic Report". Retrieved 2019-04-11.
  3. ^ "The Code of Ethics". Retrieved 2019-04-11.
  4. ^ "Lobbying Spending Database: National Assn of Realtors : 2007". Retrieved 2008-10-25.
  5. ^ a b "Realtor". Oxford English Dictionary (3rd ed.). Oxford University Press. September 2005. (Subscription or UK public library membership required.) Accessed April 3, 2015.
  6. ^ a b "Charles N. Chadbourn, Originator of the word "Realtor"". National Real Estate Journal. 17 (1): 7. January 1918. Retrieved April 3, 2015.
  7. ^ Realtors, ser. no. 71/540,015 (filed July 17, 1947), reg. no. 515,200 (September 13, 1949). United States Patent and Trademark Office. Accessed April 3, 2015.
  8. ^ Realtor, ser. no. 71/540,013 (filed July 17, 1947), reg. no. 519,789 (January 10, 1950). United States Patent and Trademark Office. Accessed April 3, 2015.
  9. ^ Realtor, ser. no. 78/426,864 (filed May 28, 2004), reg. no. 2,983,269 (August 9, 2005). United States Patent and Trademark Office. Accessed April 3, 2015.
  10. ^ Realtor, ser. no. 86/074,481 (filed September 25, 2013), reg. no. 4,583,156 (August 12, 2014). United States Patent and Trademark Office. Accessed April 3, 2015.
  11. ^ Realtor, ser. no. 86/074,386 (filed September 25, 2013), reg. no. 4,583,155 (August 12, 2014). United States Patent and Trademark Office. Accessed April 3, 2015.
  12. ^ a b Arleen Freeman v. Nat'l Ass'n of Realtors, cancellation nos. 27,885, 27,885, U.S. Patent and Trademark Office, Trademark Trial and Appeal Board 64 U.S.P.Q.2d 1700 (June 18, 2002)
  13. ^ a b Jacob Zimmerman v. Nat'l Ass'n of Realtors, cancellation nos. 92032360, 92040141, U.S. Patent and Trademark Office, Trademark Trial and Appeal Board, 70 U.S.P.Q.2d 1425 (March 31, 2004)
  14. ^ a b c Jeffrey Schermerhorn v. Nat'l Ass'n of Realtors, cancellation no. 92061031, U.S. Patent and Trademark Office, Trademark Trial and Appeal Board (filed March 9, 2015; decided March 30, 2016)
  15. ^ Torres v. Cantine Torresella S.r.l., 808 F.2d 46 (Fed. Cir. 1986)
  16. ^ "Welcome to MLS PIN - Connecting Real Estate Professionals". Retrieved 2019-04-11.
  17. ^ United States v. National Association of Realtors. United States District Court for the Northern District of Illinois, Eastern Division. 2008-05-27. Retrieved 2008-05-27.
  18. ^ a b Bartz, Diane. Realtors to open listings to settle lawsuit. Reuters. 2008-05-27. Retrieved 2008-05-27.
  19. ^ Jordan, Lara Jakes. Settlement opens listings to online real estate agents. Associated Press. The Mercury News, Silicon Valley. 2008-05-27. Retrieved 2008-05-27.
  20. ^ a b c d Lichtblau, Eric. Realtors Agree to Stop Blocking Web Listings. The New York Times. 2008-05-28. Retrieved 2008-05-27.
  21. ^ "Competitive Impact Statement: U.S. v. Kentucky Real Estate Commission". United States District Court for the Western District of Kentucky. 26 July 2005.
  22. ^ "Noteworthy Contributor Summary". National Institute on Money in State Politics. Retrieved 5 February 2014.
  23. ^ "National Assn of Realtors". The Center for Responsive Politics. Retrieved 5 February 2014.
  24. ^ "National Assn of Realtors". The Center for Responsive Politics. Retrieved 24 January 2018.
  25. ^ "The Subprime Blame Game: Where Were the Realtors?". Knowledge@Wharton. Wharton University of Pennsylvania. October 17, 2007. Retrieved December 3, 2012.
  26. ^ "Is it time to regulate real estate agents?". January 12, 2009.
  27. ^ a b c d "United States District Court for the Northern District of Illinois Eastern Division". US Justice Department. Retrieved 19 April 2013.
  28. ^ "Justice Department Sues National Association of Realtors for Limiting Competition Among Real Estate Brokers". US Department of Justice. Archived from the original on 14 January 2013. Retrieved 19 April 2013.
  29. ^ a b c "United States v. Consolidated Multiple Listing Service, Inc". US Department of Justice. Retrieved 19 April 2013.
  30. ^ "United States District Court for the Northern District of Illinois Eastern Division". US Department of Justice. Retrieved 19 April 2013.
  31. ^ a b c d Brambila, Andrea. "NAR, MRIS hit with antitrust suit". Inman. Retrieved 19 April 2013.
  32. ^ a b "Fight Over Real Estate Listings Escalates As NeighborCity Counters Copyright Claims With Antitrust Accusations". Techdirt. Retrieved 19 April 2013.
  33. ^ a b "In the United States District Court for the District of Maryland Greenbelt Division" (PDF). Inman. Retrieved 19 April 2013.
  34. ^ Fuller, Matt. " alleges NAR, MRIS, NorthstarMLS violate anti-trust laws: op/ed". AG Beat. Retrieved 19 April 2013.
  35. ^ a b "MLS says no thanks to NAR funds for MRIS v. NeighborCity". Aim Group. Retrieved 19 April 2013.
  36. ^ "HomeServices of America, Inc. Announces Acquisition of Prudential Georgia Realty". BHHS Georgia. Home Services. March 19, 2013. Retrieved 19 April 2013.
  37. ^ Brambila, Andrea. "NAR helping MLSs cover costs of NeighborCity copyright suits". Inman. Retrieved 19 April 2013.
  38. ^ NAR Accredited Designations & Courses. National Association of Realtors.
  39. ^ a b Membership Stats & Surveys
  40. ^ "Home Ownership | Home Improvement | HouseLogic". Retrieved 2019-04-11.
  41. ^ Scene, Local (2010-02-26). "Realtors looking for special bond with consumers". Chicago Tribune.
  42. ^ "Real Estate Today Radio". Retrieved 2019-04-11.
  43. ^ Real Estate Today - Westwood One

External links


.realtor is an active generic top-level domain (gTLD) intended for real estate brokers who are members of the National Association of Realtors or the Canadian Real Estate Association. The registry for .realtor is run by Real Estate Domains (RED). The sole registrar of .realtor domains is Real Estate Domains LLC.

Certified Property Manager

Certified Property Manager (CPM) is a real estate professional designation awarded by the Institute of Real Estate Management (IREM) and recognized by the National Association of Realtors (NAR).

The Institute offers a comprehensive program developed exclusively for property and asset managers working with large portfolios of all property types. The designation is considered to be among the industry's premier real estate management credentials. There are over 8,600 professional real estate managers who hold this designation worldwide. CPM members manage approximately $900 billion in real estate assets.

To attain the CPM designation, the candidate must join IREM, which costs about $500 a year, and join the local IREM chapter for the city in which the candidate lives. There is also a fee to become a CPM candidate.

To achieve the CPM designation, a candidate must pass about 10 required courses given by IREM, including marketing, human resources, asset management and ethics and complete a management plan on a subject building. Most courses can be taken in a classroom setting, on-line or via home study. IREM also examines the candidate's experience and asks for 3 professional references.

David Lereah

David Lereah is the President of Reecon Advisors, Inc., a real estate advisory and information company located in the Washington, DC area. Lereah was previously an Executive Vice President at Move, Inc. and before that, Chief Economist for the National Association of Realtors (NAR). Lereah served as the NAR's spokesman on economic forecasts, interest rates, home sales, mortgage rates, as well as other policy issues and trends affecting the United States real estate industry. Lereah was also the Chief Economist for the Mortgage Bankers Association during the 1990s and has testified before Congress on economic and real estate matters.

On April 30, 2007, the NAR announced that in May Lereah would be leaving his job as chief economist to join Move, Inc. as an Executive Vice President. He was succeeded by Lawrence Yun. Lereah left Move in 2008 to join Reecon Advisors, Inc.He received his B.A. in Economics & Marketing from American University, Washington, D.C. and his Ph.D. in Economics from the University of Virginia. He lives in Fairfax Station, Virginia.

For sale by owner

For Sale By Owner, or FSBO, is the process of selling real estate without the representation of a real estate broker or real estate agent. Homeowners may employ the services of marketing or online listing companies or market their own property but do not pay a commission and represent themselves with the help of a lawyer or Solicitor (mostly in Commonwealth) throughout the sale.

Green (certification)

Green rating or certification is used to indicate the level of environmental friendliness for real estate properties.

In the US, it is a real estate designation for REALTORs approved by the (American) National Association of Realtors (NAR). The program was developed in 2008 by the Real Estate Buyer's Agent Council of NAR, with administration transferred to the Green Resource Council. The course curriculum includes sustainable building practices, marketing, and rating systems (e.g., LEED, IFGICT and Energy Star). As a result, there is some course content overlap with the EcoBroker and NAGAB's Accredited Green Agent and Broker designations.

In India, the Energy Resources Institute (TERI) developed the GRIHA (Green Rating for Integrated Habitat Assessment). GRIHA is promoted by Ministry of New and Renewable Energy (MNRE) as a national rating system. It originally developed from LEED and has additional requirements. There is also the Indian Green Building Council (IGBC) rating system.

Institute of Real Estate Management

Institute of Real Estate Management (officially, Institute of Real Estate Management of the National Association of Realtors) is an international community of real estate managers dedicated to ethical business practices, maximizing the value of investment real estate, and promoting superior management through education and information sharing. An affiliate of the National Association of Realtors, Institute of Real Estate Management is the home for all industry professionals connected to real estate management and the only organization serving both the multifamily and commercial sectors.

Institute of Real Estate Management believes that good management matters, and that well-managed properties pay dividends in terms of value and in the quality of life for residents, tenants, and customers. Institute of Real Estate Management believes in professional ethics, the power of knowledge, and the importance of sharing it.

Institute of Real Estate Management offers a variety of membership types for professionals of every experience level, from on-site managers to high-level executives. Institute of Real Estate Management credentials, earned by meeting high standards of education, experience, and ethical business practices include: Certified Property Manager (CPM), Accredited Residential Manager (ARM) Accredited Commercial Manager (ACoM), or Accredited Management Organization (AMO).

Since 1933, when it was founded in Chicago, Institute of Real Estate Management has set the standard for best practices in real estate management. At the beginning of 2014, Institute of Real Estate Management membership included 19,000 individual and 580 corporate members.

Internet Data Exchange

An Internet Data Exchange (IDX, also known as Information Data Exchange) refers to the agreement between listing (Selling) Agents or Brokers and Buyers' Agents to display Multiple Listing Service properties online, across multiple websites (via Real Estate Syndication where the listing Agent/Broker allows a listing to be Syndicated).

IDX search users are home buyers or sellers in the market to buy or sell real estate. Their interests may focus on new development, land, condos, rentals, and any other property listed by a particular MLS.

Real estate agents use IDX to market homes, attract leads, and close more sales. By displaying listings online, agents can reach a larger audience and better match available homes to prospective buyers.Certain rules apply to the real estate companies' ability to display each detail about a property. These "display rules" are set by the Multiple Listing Service organization, which generally forms its policy around the recommendations of the National Association of Realtors. Pricing for IDX services is set by MLS boards and third party vendors. In some cases basic IDX services are free, and premium features are available for a fee. IDX implementations and standards have changed drastically over recent years, as brokers and agents using IDX services along with companies proving IDX services have focused on the inherent ability to optimize websites with IDX-driven listing content. A variety of options for displaying IDX content on individual websites exist, including the practice of "truly embedding" IDX content into pages to iframe-driven implementations, which some consider a hidden implementation, since the true site delivering the IDX service is only framed into another website. Policies around these implementations as well as IDX content on social media is a hot topic in many circles.An alternative policy called the Internet Listing Display was considered in 2005, but later abandoned in the same year as a result of investigation from the U.S. Department of Justice into anti-competitive practices by traditional real estate brokers.

A common and standard data exchange protocol for IDX information is the Real Estate Transaction Standard (RETS).

John T. Reed

John T. Reed is an American businessman, author and former real estate investor. Reed has authored and self-published books on real estate investing, football coaching, baseball coaching, success, and self-publishing. He has been reportedly recommended by the National Association of Realtors as a serious investigator in the industry.Reed, who claims many years of experience in property management, considers real estate investment a hands-on business. He has been writing and publishing "nuts-and-bolts guides devoid of motivational or promotional filler" since 1979. Reed also publishes the Real Estate Investor’s Monthly newsletter.The most popular feature on John Reed's website is his real estate "guru" rating, with his opinions of the legitimacy of their claims. Those whom Reed critiques include Robert G. Allen, Robert Kiyosaki, Carleton Sheets and Russ Whitney. Whitney sued Reed for three years, later withdrawing some of the suits and settling another on confidential terms.Reed has a B.Sc. from West Point and a MBA from the Harvard Business School. He is based in Alamo, California.

Laurie Rushing

Laurie Jeanette Rushing (born September 10, 1968) is a real estate broker from Hot Springs, Arkansas, who is a Republican member of the Arkansas House of Representatives for District 26, which includes Garland and Hot Spring counties.

In the 2014 general election, Rushing narrowly unseated the Democratic incumbent David Kizzia, 4,369 (51.4 percent) to 4,126 (48.6 percent).


serves on the House committees of (1) Judiciary Committee, (2), Aging, Children and Youth, Legislative and Military Affairs, (3) Select committee for Rules, and (4) the Legislative Joint Auditing.Rushing is heavily involved in various activities of the National Association of Realtors. She is a member of the Baptist Church. She graduated from Fountain Lake High School in Hot Springs. She has a son, Kevin Rushing of Little Rock. She formerly lived in Fayetteville, Arkansas,].In 2002, Rushing and her mother, Lorna Jean Nobles, opened Trademark Real Estate in Hot Springs.

Lawrence Yun

Lawrence Yun is a Chief Economist and Senior Vice President of Research at the National Association of Realtors.

Move (company)

Move, Inc. is a real estate listing company based in Santa Clara, California. The company operates the Move Network of real estate websites, the largest of which is Move has a longstanding partnership with the National Association of Realtors, the real estate industry's largest trade association, for operating

Multiple listing service

A multiple listing service (MLS, also multiple listing system or multiple listings service) is a suite of services that real estate brokers use to establish contractual offers of compensation (among brokers) and accumulate and disseminate information to enable appraisals. A multiple listing service's database and software is used by real estate brokers in real estate (or aircraft broker in other industries for example), representing sellers under a listing contract to widely share information about properties with other brokers who may represent potential buyers or wish to work with a seller's broker in finding a buyer for the property or asset. The listing data stored in a multiple listing service's database is the proprietary information of the broker who has obtained a listing agreement with a property's seller.


NeighborCity is a residential real estate information and service company that rates real-estate agents in the United States, offering a way for buyers and sellers of homes to compare and evaluate agents.

It is based in San Francisco.

The company rates virtually every member of the National Association of Realtors in the United States, based on transaction and listing history. NeighborCity analyzes agents’ performance based on closing rate, number of closings, number of active listings, geographic specialization, number of days on market, rate of dual agency, sales price per square foot, and the difference between ask and sale price, for the homes they sell. NeighborCity provides an evaluation of the quality of service delivered by agents, with respect to their clients’ interests and relative to competing real-estate agents.The company also maintains a national database of real-estate listings. The site recommends corresponding independent buy-side real estate agents next to each for-sale listing along with a performance score and a link to a detailed professional profile for each recommended agent.

Real Estate Transaction Standard

RETS is an acronym which stands for Real Estate Transaction Standard.

RETS is a framework used in Canada and the United States by the real estate industry to facilitate the exchange of data. RETS was launched in 1999 by the National Association of Realtors and related groups.RETS was originally created to overcome the difficulties presented by the existence of a large number of organizations desiring to share and distribute real estate information with others. Prior to RETS, much of the data exchange was done using the FTP protocol, which did not allow for queries, and required transfer of complete datasets. The inefficiencies of this approach meant that to generate a query such as "new listings since yesterday", the entire dataset had to be downloaded again and compared with a local copy. Rather than basing a solution on alternatives used by other industries to allow for such queries, RETS was created from the ground up as a new framework to attempt to address the need for a common and efficient standard for the exchange of real estate data. Most North American multiple listing service (MLS) data exchange service providers use the RETS protocol. Although the implementation of the protocol has offered some standardization, the field names of the underlying datasets still vary widely between markets.

RETS is a framework that can be adopted by computer systems to receive data from the multiple listing service (MLS) servers, as well as those of other real estate systems provided they also have software installed designed to communicate using the RETS framework. The National Association of Realtors refers to RETS as a "common language".

Multiple other systems exist which support the secure and standardized transfer of datasets and associated access control requirements in a secure and efficient manner, such as MySQL. These other systems enjoy widespread adoption across most industries, whereas RETS is for one specific industry. RETS is generally not used outside North America.

In 2018, the Real Estate Standards Organization announced that it planned to retire RETS and replace it with the RESO Web API.

Real estate license

Real estate licenses, authorizations issued by state governments, give agents and brokers the legal ability to represent a home seller or buyer in the process of buying or selling real estate. Real estate agents and real estate brokers are required to be licensed when conducting real estate transactions in the United States and many other countries.

Through a complicated arrangement, the National Association of Realtors (NAR), a trade and lobbying group for agents and brokers, sets policies for most of the multiple listing services. As the Internet gained widespread use in the late 1990s, NAR created regulations allowing Information Data Exchanges (or Internet Data Exchanges) (IDX) whereby brokers would allow a portion of their data, such as listings of homes for sale, to be seen online via brokers' or agents' websites.The association attempted to limit online access to some or all of that data, particularly by brokers operating solely on the Internet. In 2005, the Department of Justice brought an antitrust lawsuit against the NAR trade group. The complaint accused the association of unfairly limiting access to the multiple listing service (MLS), which effectively prevented online brokerages from competing with traditional brick-and-mortar offices. The Justice Department accused the NAR of conspiring to restrain trade. (stylized as is a real estate listings website operated by the News Corporation subsidiary Move, Inc. and based in Santa Clara, California. The site launched as the Realtor Information Network in 1995, serving as a closed network for members of the National Association of Realtors. It relaunched in 1996 as a public website displaying property listings. Since then, claims to have become the largest website in the United States for real estate listings, and in 2016 was valued at $2.5 billion by Morgan Stanley. The website's advertising campaigns have been recognized by Adweek and the Webby Awards.

Residential Real Estate Council

Founded in 1976, the Residential Real Estate Council, formally the Council of Residential Specialists, is the largest not-for-profit affiliate of the National Association of Realtors, with its headquarters in Chicago, IL. It is composed of nearly 30,000 Certified Residential Specialist (CRS) Designees and Candidates/General Members and over 52 chapters across the United States. According to the Council's website: "the association was created to attract and retain those Realtors seeking the knowledge, tools and relationship-building opportunities needed to maximize their income and professionalism in residential real estate."The Council also quality tests products related to the real estate industry by seven independent reviewers followed by a committee and upon approval will receive the CRS Quality Tested Seal. Examples of products that have received this seal are: Pro Step Marketing’s Action Agent Web System, Point2 Agent, Agency Logic and Single Property Sites. The Council is also recognized by the National Association of Home Builders (NAHB) and the Better Business Bureau (BBB).

Self-regulatory organization

A self-regulatory organization (SRO) is an organization that exercises some degree of regulatory authority over an industry or profession. The regulatory authority could exist in place of government regulation, or applied in addition to government regulation. The ability of an SRO to exercise regulatory authority does not necessarily derive from a grant of authority from the government.

In United States securities law, a self-regulatory organization is a defined term. The principal federal regulatory authority—the Securities and Exchange Commission (SEC)—was established by the Federal Securities Exchange Act of 1934. The SEC originally delegated authority to the Financial Industry Regulatory Authority (FINRA) and to the national stock exchanges (e.g., the NYSE) to enforce certain industry standards and requirements related to securities trading and brokerage. On July 26, 2007 the SEC approved a merger of the enforcement arms of the NYSE and the NASD, to form a new SRO, the Financial Industry Regulatory Authority (FINRA). In addition, Congress created the Municipal Securities Rulemaking Board (MSRB) as an SRO charged with adopting investor protection rules governing broker-dealers and banks that underwrite, trade and sell tax-exempt bonds, 529 college savings plans and other types of municipal securities.

The American Arbitration Association is also an SRO with official, statutory status.

Because of the prominence of the SROs in the securities industry, the term SRO is often used too narrowly to describe an organization authorized by statute or government agency to exercise control over a certain aspect of the industry.

The National Association of Realtors (NAR) is an example of an SRO that fills the vacuum left by the absence of government oversight or regulation. The NAR sets the rules for multiple listing services and how brokers use them. Another example is the American Medical Association which sets rules for ethics, conflicts, disciplinary action, and accreditation in medicine.

William W. Hannan

William Washington Hannan (July 4, 1854 – December 24, 1917) was a real estate developer and the first president of the National Association of Real Estate Exchanges (now National Association of Realtors).


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