Motor Trend is an American pay television network. Owned by Motor Trend Group, a venture of Discovery Inc. and Source Interlink, it primarily broadcasts automotive-themed programming and motorsports events, and is officially targeted towards an "upscale male" audience.
It was originally founded in 2002 as Discovery HD Theater (later HD Theater), the first 24/7 high definition basic cable network. It featured high-definition programming from its other channels. Redundant after the introduction of high-definition simulcasts for Discovery's networks, it re-launched in 2011 as Velocity. Following Discovery's acquisition of a majority stake in the magazine's publisher, it was announced that Velocity would rebrand as Motor Trend on November 23, 2018, as a brand extension of the automotive magazine Motor Trend.
As of January 2015, approximately 85.3 million American households (87.9% of households with television) receive Motor Trend.
|Launched||June 17, 2002|
|Owned by||Motor Trend Group|
(Discovery, Inc./Source Interlink)
|Picture format||1080i HDTV|
|Headquarters||Silver Spring, Maryland|
|Dish Network||Channel 246|
|C Band||AMC 11 - Channel 617 (4DTV Digital)|
|Verizon FiOS||Channel 631|
|AT&T Uverse||Channel 1104|
|Motor Trend||Internet Protocol Television|
|Hulu||Internet Protocol Television|
|DirecTV Now||Internet Protocol Television|
|Sling TV||Internet Protocol television|
|Philo||Internet Protocol television|
|PlayStation Vue||Internet Protocol television|
The network launched nationwide in the United States on June 17, 2002, as Discovery HD Theater; and was the first 24/7 basic cable HD network in the US. The channel was rebranded to HD Theater on September 22, 2007. Programming included shows from Discovery sister networks, such as American Chopper and Animal Planet's Corwin's Quest, in addition to original programming such as Sunrise Earth (which featured footage of outdoor scenes with no narration), and history-focused titles such as When Dinosaurs Roamed America and Before We Ruled the Earth.
By 2011, as high definition feeds of mainstream networks had become more common, HD Theater no longer filled a unique niche. On April 14, 2011, Discovery Communications announced that HD Theater would be re-launched as Velocity later in the year; the re-launch took place on October 4, 2011. Aimed primarily at an "upscale male" audience, the network focused primarily on automotive-oriented programming and other shows of interest to a primarily male audience.
On August 3, 2017, Discovery announced that it would contribute Velocity into a joint venture with the digital, live events, and direct-to-consumer businesses of automotive publisher TEN: The Enthusiast Network. Discovery will hold a majority stake in the venture.
In April 2018, it was announced that TEN had been renamed the Motor Trend Group, and that Velocity would rebrand to Motor Trend Network later in 2018. Co-branded with the automotive magazine Motor Trend, the rebranding is part of an effort by Discovery, following its acquisition of Scripps Networks Interactive, to focus more on direct-to-consumer offerings targeting niche topics with "passionate" audiences. Motor Trend already operates the subscription video-on-demand service Motor Trend OnDemand, and had plotted out international expansion (including a British launch of Motor Trend OnDemand in the UK in December 2017, and a forthcoming over-the-air Motor Trend television channel in Italy.
Velocity officially rebranded as Motor Trend on November 23, 2018.
In some markets, Discovery operates similarly-themed channels known as Discovery Turbo (Asia-Pacific, Latin America, UK/Ireland), DTX (Europe, except UK/Ireland), and Motor Trend (Italy), which feature a similar focus on automotive-themed programs.
In 2015, Motor Trend (then known as Velocity) and Discovery Channel acquired the broadcast rights to Barrett-Jackson's automobile auctions, previously held by Fox Sports. Mike Joy, Chris Jacobs, and Ray Evernham host the Barrett-Jackson Live broadcasts on the two channels.
In April 2018, it was announced that Discovery and Motor Trend Group had acquired the North American broadcast rights to the FIA World Endurance Championship, beginning with the 2018-19 "super season", also replacing Fox Sports. The first and last hours of most events are televised by Motor Trend (with the entire events streaming on Motor Trend digital platforms), and there is live flag-to-flag television coverage of the 1000 Miles of Sebring and 24 Hours of Le Mans. The broadcasts are produced by Eurosport, Discovery's pan-European sports network.
|Europe, Middle East & Africa|