Momo (company)

MOMO Srl is a design company headquartered in Milan, Italy that makes accessories and parts for automobiles.

MOMO S.r.l
Private
IndustryAutomotive accessories
Founded1964
FounderGianpiero Moretti
Headquarters,
Italy
Websitewww.momo.it
2005 Momo Peugeot Pars ELX
MOMO accessories installed in a 2005 Peugeot Pars ELX
Momo helmet
A MOMO helmet

Company history

MOMO was founded by gentleman racer Gianpiero Moretti in 1964.[1] MOMO are the initials for Moretti-Monza. Monza is a town in the Province of Milan. That year, Moretti produced a racing steering wheel for his own race car. This was the first steering wheel produced by the brand. Compared to the other racing steering wheels available on the market at that time, Momo featured thicker grip, the other racers noticed the convenience of that steering wheel and wanted to obtain the same for their vehicles. So, steering wheels by this brand gained fame throughout the racing community and among the Formula One drivers. So, John Surtees, one of Formula One drivers, requested the same steering wheel for this single-seater Ferrari. The same year he won Formula One race and that was the first significant victory of Momo brand.

In 1969 MOMO opened production plant in Tregnago, Province of Verona.[1] Due to increasing United States federal government safety regulations and the wide adoption of airbags in passenger vehicles internationally, MOMO was sold in 1996 to Breed Technologies, a steering wheel airbag manufacturer. Breed Technologies was acquired by private equity firm Carlyle Group and merged with other OEM automotive businesses they owned to form Key Safety Systems in 2003. Key Safety Systems sold the MOMO brand name to an Italian private equity group in 2006, but most of the manufacturing plants and technologies previously owned by MOMO were retained by Key Safety Systems.

In 2011, MOMO was sold to Henrique Cisneros, a Venezuelan-American businessman part of the Grupo Cisneros and amateur racecar driver.[2][3]

Products

MOMO's product range includes consumer accessories such as steering wheels, shift knobs and alloy wheels, through to race equipment such as racing suits and helmets. MOMO airbagged steering wheels have become standard accessories on some regional Subaru and Mitsubishi performance cars. MOMO steering wheels were standard features in the UMM Alter II from 1987 to 1991. MOMO has also designed a steering wheel for computer peripheral company Logitech (called the Logitech MOMO), to be used as a video game controller. Thomas Superwheel controllers (a brand of high-quality, premium priced controllers) also feature the MOMO name. Also watches, eyewear, fragrances, clothing, accessories, etc. are made by brand MOMO DESIGN.[4]

Motorsport involvement

GianpieroMoretti
Momo founder Gianpiero Moretti at the wheel of an Alba AR3 at Laguna Seca in 1984.

The company sponsored many prototype cars in the IMSA WSC series including the Ferrari 333 SP sports prototype car, after Scuderia Ferrari had retired from that racing category 20 years earlier.

MOMO was the official steering wheel of the Champ Car series from 2004 to 2007, before Champ Car merged to Indy Racing League. MOMO are also suppliers of the official steering wheel, racing seats, clothing and racing accessories of the Speedcar Series.

MOMO also sponsors Lira Motorsports in the ARCA Racing Series and the Camping World Truck Series.

See also

Notes

  1. ^ a b "MOMO Sport, steering wheels & shift knobs". autocarparts.com. Retrieved 2007-08-21.
  2. ^ How Henrique Cisneros revived MOMO - George Tamayo, Racer, 16 September 2017
  3. ^ Francisco Romeo, Hombre, 3 October 2017
  4. ^ website Momo Design

External links

/Drive

/DRIVE is an automotive network and popular YouTube channel with web video series dedicated to car reviews, driving adventures, motorsports coverage, and detailed looks at the manufacturing of high-end cars. Launched on January 2, 2012, /DRIVE was the first new series to air as part of Google's original content initiative. Michael Spinelli of Jalopnik.com, Gumball 3000 veteran Alex Roy of Team Polizei 144, Matt Farah of TheSmokingTire.com, and Chris Harris formerly of Autocar and EVO Magazine, were part of the initial launch season and remain key contributors to the /DRIVE channel.

Giampiero Moretti

Gianpiero Moretti (20 March 1940 – 14 January 2012) was an Italian racing driver and the founder of the MOMO company in the 1960s. He was born in Milan.

Moretti won the 24 Hours of Daytona, in 1998, driving a Ferrari 333SP with co-drivers Mauro Baldi, Arie Luyendyk and Didier Theys. Moretti died on 14 January 2012 in Milan of cancer. He was 71.

March 20

March 20 is the 79th day of the year (80th in leap years) in the Gregorian calendar. 286 days remain until the end of the year. Typically the March equinox falls on this date, marking the vernal point in the Northern Hemisphere and the autumnal point in the Southern Hemisphere.

Nissan NPT-90

The Nissan NPT-90 was a racing car developed in 1990 for Nissan Motors by Nissan Performance Technology Incorporated (NPTI), formerly known as Electramotive Engineering. It was a replacement for the highly successful GTP ZX-Turbo that had won the IMSA GT Championship in 1989. The NPT-90 would go on to win the championship in 1990 and 1991 before being retired by Nissan at the end of the 1992 season.

Although officially known as the NPT-90, the car continued to race with the GTP ZX-Turbo naming painted on it. This was an attempt by Nissan to continue to use that name to market for the Nissan 300ZX road car.

UMM Alter II

UMM Alter II is a Portuguese automobile produced by UMM from 1986-1994.

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