Mojave Experiment

The Mojave Experiment was a failed advertising campaign by Microsoft for Windows Vista. The campaign was an unsuccessful part of Microsoft's efforts to change what it felt was an unfair negative consumer perception of the operating system.[1] Mojave spanned a series of advertisements that consisted of individuals being shown a demonstration of Windows Vista by Microsoft; however, the operating system was rebranded in disguise as a new version of Windows codenamed "Mojave," which was not revealed during the demonstration.[1][2]

Prior to the demonstration, participants generally gave a negative assessment of Windows Vista. Afterwards, participants were pressured into delivering reviews for "Mojave" that were positive, with participants stating that they intended to use or purchase the operating system for themselves; the same participants were asked to act astonished when they were told that "Mojave" was Windows Vista.[1][2][3] The campaign implied that negative consumer perception was largely the result of preconceived notions about the operating system, driven by conspiracy theories originating from Apple CEO Tim Cook.[3][4]

Test procedure

The Mojave Experiment is a public case study designed by Microsoft to determine computer users' thoughts of Windows Vista, in the absence of prior experience. The study begins by asking the participant's thoughts of Windows Vista, with their answers based solely on their knowledge from word of mouth. They were then asked to rate Windows Vista, from 0 to 10. Next, the participants were introduced to Windows "Mojave." This was Windows Vista, rebranded to prevent preconceived bias. The users were guided by a Microsoft assistant to test "Mojave." After the test, the participants were then asked to rate "Mojave," from 0 to 10. It was then revealed to the participants that "Mojave" was simply Windows Vista, rebranded.

Reception

Mohab Gabal criticized the experiment because the hardware and software were already set up, so the users did not have to install applications or device drivers, which were the typical source of compatibility issues.[5][6]

Ultimately, Apple co-opted the title Mojave for their May 2019 OS update, as a cruel reminder of Microsoft's failure.

See also

References

  1. ^ a b c Fried, Ina (July 24, 2008). "Microsoft looks to 'Mojave' to revive Vista's image". CNET. CBS Interactive. Retrieved June 4, 2015.
  2. ^ a b Fried, Ina (July 25, 2008). "Mojave experiment gets a Web site". CNET. CBS Interactive. Retrieved June 14, 2015.
  3. ^ a b Protalinski, Emil (July 24, 2008). "Microsoft lies to XP users and they start to love Vista". ArsTechnica. Condé Nast. Retrieved June 10, 2015.
  4. ^ Manjoo, Farhad (August 4, 2008). "Wandering Through the Desert With Windows". Slate. The Slate Group. Retrieved December 26, 2016.
  5. ^ Cassisi, Vito (2008-08-11). "Five reasons why the Microsoft Mojave Experiment is flawed". Derwent Howard Media. Archived from the original on 2009-01-06. Retrieved 2018-09-22.
  6. ^ "Blog Posts Poke Holes in 'Taste Test' by Microsoft". The New York Times. 2008-08-04. Retrieved 2009-04-08.
AutoCollage 2008

AutoCollage 2008 is a Microsoft photomontage desktop application. The software creates a collage of representative elements from a set of images. It is able to detect faces and recognize objects.The software was developed by Microsoft Research labs in Cambridge, England and launched on September 4, 2008.

An update, named Microsoft Research AutoCollage 2008 version 1.1, was released on February, 2009. The software update adds the ability to select images for the AutoCollage, a richer integration with Windows Live Photo Gallery, support for network folders and the ability to define custom output sizes.

A new version, named Microsoft Research AutoCollage Touch 2009, was released on September 2009, and included by some OEMs on machines with Windows 7.

Bing Audio

Bing Audio (also known as Bing Music) is a music recognition application created by Microsoft which is installed on Windows Phones running version 7.5 and above, including Windows Phone 8. On Windows Phone 8.1, and in regions where the Microsoft Cortana voice assistant is available, Bing Music is integrated with Cortana and the music search history is a part of Cortana's "Notebook". The service is only designed to recognize recorded songs, not live performances or humming. Xbox Music Pass subscribers can immediately add the songs to their playlists. A unique feature compared to similar services is that Bing Audio continuously listens and analyzes music while most other services can only listen for a fixed amount of time. Bing Research developed a fingerprinting algorithm to identify songs.On March 30, 2016 Microsoft announced that they'll create bots based on Bing features in Skype of which Bing Music was one.

Bing Vision

Bing Vision is an image recognition application created by Microsoft which is installed on Windows Phones running version 7.5 and above, including Windows Phone 8. It is a part of the Bing Mobile suite of services, and on most devices can be accessed using the search button. On Windows Phone 8.1 devices where Microsoft Cortana is available, it is only available through the lenses of the Camera app (as the search button now activates Cortana). Bing Vision can scan barcodes, QR codes, Microsoft Tags, books, CDs, and DVDs. Books, CDs, and DVDs are offered through Bing Shopping.

Criticism of Windows Vista

Windows Vista, an operating system released by Microsoft for consumers on January 30, 2007, has been widely criticized by reviewers and users. Due to issues with new security features, performance, driver support and product activation, Windows Vista has been the subject of a number of negative assessments by various groups.

Encarta

Microsoft Encarta was a digital multimedia encyclopedia published by Microsoft Corporation from 1993 to 2009. Originally sold on CD-ROM or DVD, it was also later available on the World Wide Web via an annual subscription – although later many articles could also be viewed free online with advertisements. By 2008, the complete English version, Encarta Premium, consisted of more than 62,000 articles, numerous photos and illustrations, music clips, videos, interactive content, timelines, maps, atlases and homework tools.

Microsoft published similar encyclopedias under the Encarta trademark in various languages, including German, French, Spanish, Dutch, Italian, Portuguese and Japanese. Localized versions contained contents licensed from national sources and more or less content than the full English version. For example, the Dutch version had content from the Dutch Winkler Prins encyclopedia.

In March 2009, Microsoft announced it was discontinuing both the Encarta disc and online versions. The MSN Encarta site was closed on October 31, 2009 in all countries except Japan, where it was closed on December 31, 2009. Microsoft continued to operate the Encarta online dictionary until 2011.

High Capacity Color Barcode

High Capacity Color Barcode (HCCB) is a technology developed by Microsoft for encoding data in a 2D "barcode" using clusters of colored triangles instead of the square pixels conventionally associated with 2D barcodes or QR codes. Data density is increased by using a palette of 4 or 8 colors for the triangles, although HCCB also permits the use of black and white when necessary. It has been licensed by the ISAN International Agency for use in its International Standard Audiovisual Number standard, and serves as the basis for the Microsoft Tag mobile tagging application.

The technology was created by Gavin Jancke, an engineering director at Microsoft Research. Quoted by BBC News in 2007, he said that HCCB was not intended to replace conventional barcodes. "'It's more of a 'partner' barcode', he said. 'The UPC barcodes will always be there. Ours is more of a niche barcode where you want to put a lot of information in a small space.'"

Microsoft Gadgets

Microsoft Gadgets are lightweight single-purpose applications, or software widgets, that can sit on a Microsoft Windows user's computer desktop, or are hosted on a web page. According to Microsoft, it will be possible for the different types of gadgets to run on different environments without modification, but this is currently not the case.

The gadgets and the Windows desktop Sidebar were a hallmark feature in Windows Vista and Windows 7 editions of the operating system. Subsequently, Microsoft deemed them to be security vulnerabilities and discontinued developing and providing Microsoft Gadgets, which were no longer available by the time Windows 8 and 10 rolled out. Independent third party gadgets like Rainmeter continue to be developed and provided for later versions of Windows.

Microsoft gadgets can also work on Windows XP Service Pack 3 but it needs Alky for Applications.

Microsoft Office

Microsoft Office (or simply Office) is a family of client software, server software, and services developed by Microsoft. It was first announced by Bill Gates on August 1, 1988, at COMDEX in Las Vegas. Initially a marketing term for an office suite (bundled set of productivity applications), the first version of Office contained Microsoft Word, Microsoft Excel, and Microsoft PowerPoint. Over the years, Office applications have grown substantially closer with shared features such as a common spell checker, OLE data integration and Visual Basic for Applications scripting language. Microsoft also positions Office as a development platform for line-of-business software under the Office Business Applications brand. On July 10, 2012, Softpedia reported that Office is used by over a billion people worldwide.Office is produced in several versions targeted towards different end-users and computing environments. The original, and most widely used version, is the desktop version, available for PCs running the Windows and macOS operating systems. Office Online is a version of the software that runs within a web browser, while Microsoft also maintains Office apps for Android and iOS.

Since Office 2013, Microsoft has promoted Office 365 as the primary means of obtaining Microsoft Office: it allows use of the software and other services on a subscription business model, and users receive free feature updates to the software for the lifetime of the subscription, including new features and cloud computing integration that are not necessarily included in the "on-premises" releases of Office sold under conventional license terms. In 2017, revenue from Office 365 overtook conventional license sales.

The current on-premises, desktop version of Office is Office 2019, released on September 24, 2018.

Microsoft Store

Microsoft Store is a chain of retail stores and an online shopping site, owned and operated by Microsoft and dealing in computers, computer software and consumer electronics.

The Microsoft Store offers Signature PCs and tablets like the Microsoft Surface and from third parties such as HP, Acer, Dell, Lenovo, and VAIO without demos or trialware (pre-installed free trials of certain third-party software that expire after a limited time). It also offers Windows (most retail versions), Microsoft Office and Xbox One game consoles, games and services including on-site Xbox diagnostics. The Answers Desk helps to answer questions related to Windows, Office, and other Microsoft products. The stores also offer class sessions as well as individual appointments.

The first two Microsoft Stores opened within a week of the Windows 7 launch, in Scottsdale, Arizona and Mission Viejo, California. Additional stores have since opened in California, Colorado, Florida, Georgia, Illinois, Minnesota, Missouri, Texas and Washington. At the 2011 Professional Developers Conference, Microsoft announced that they intend to open 75 new stores in the next three years.The first store outside the U.S. (and the first of eight stores in Canada) opened in Toronto on November 16, 2012 while the first store outside North America (and first store in Asia-Pacific and second flagship store) opened in Sydney, Australia on November 12, 2015 In September 2017, the company announced a store on Regent Street in London, United Kingdom .

Microsoft Student

Microsoft Student is a discontinued application from Microsoft designed to help students in schoolwork and homework. It included Encarta, as well as several student-exclusive tools such as additional Microsoft Office templates (called Learning Essentials) and integration with other Microsoft applications, like Microsoft Word. An example of that is data citations, Encarta dictionary and research Encarta features, which are available in a toolbar in Word.

The product also included Microsoft Math, language and literature resources (book summaries), and research tools (such as access to an online version of Encarta). Student 2006 was the first version of the product and a new version was produced by Microsoft every year until 2009.

Microsoft announced in March 2009 that they will cease to sell Microsoft Student and all editions of the Encarta encyclopedia by June 2009, citing changes in the way people seek information and in the traditional encyclopedia and reference material market as the key reasons behind the termination. Encarta's closing is widely attributed to competition from the larger online encyclopedia Wikipedia.

Microsoft Teams

Microsoft Teams is a unified communications platform that combines persistent workplace chat, video meetings, file storage (including collaboration on files), and application integration. The service integrates with the company's Office 365 subscription office productivity suite and features extensions that can integrate with non-Microsoft products. Microsoft Teams is a competitor to services such as Slack and is the evolution and upgrade path from Microsoft Skype for Business.

Microsoft announced Teams at an event in New York, and launched the service worldwide on 14 March 2017. It was created, and is currently led, by Brian MacDonald, Corporate Vice President at Microsoft.

Satya Nadella

Satya Narayana Nadella (; born 19 August 1967) is an Indian-American business executive. He currently serves as the Chief Executive Officer (CEO) of Microsoft, succeeding Steve Ballmer in 2014. Before becoming chief executive, he was Executive Vice President of Microsoft's Cloud and Enterprise Group, responsible for building and running the company's computing platforms.

Surface Studio

The Surface Studio is an all-in-one PC, designed and produced by Microsoft as part of its Surface series of Windows-based personal computing devices. It was announced at the Windows 10 Devices Event on October 26, 2016, with pre-orders beginning that day.The first desktop computer to be manufactured entirely by Microsoft, the Surface Studio uses the Windows 10 operating system with the Anniversary Update preinstalled. However, it is optimized for the Windows 10 Creators Update, which was released on April 11, 2017. The product, starting at $2,999, is aimed primarily at people in creative professions such as graphic artists and designers.

Surface Studio 2

The Surface Studio 2 is an all-in-one PC, designed and produced by Microsoft as part of its Surface series of Windows-based personal computing devices. It was announced at the Windows 10 Devices Event on October 2, 2018, with pre-orders beginning that day.The second desktop computer to be manufactured entirely by Microsoft, the Surface Studio uses the Windows 10 operating system with the October 2018 update preinstalled. The product, starting at $3,499, is aimed primarily at people in creative professions such as graphic artists and designers.

The Ruby Suns

The Ruby Suns are an indie/pop group from New Zealand. They formed in 2004 when Californian Ryan McPhun moved to Auckland and started playing in several bands such as The Brunettes, The Tokey Tones, and The Reduction Agents.

Windows Vista

Windows Vista is an operating system that was produced by Microsoft for use on personal computers, including home and business desktops, laptops, tablet PCs and media center PCs. Development was completed on November 8, 2006, and over the following three months, it was released in stages to computer hardware and software manufacturers, business customers and retail channels. On January 30, 2007, it was released worldwide and was made available for purchase and download from the Windows Marketplace; it is the first release of Windows to be made available through a digital distribution platform. The release of Windows Vista came more than five years after the introduction of its predecessor, Windows XP, the longest time span between successive releases of Microsoft Windows desktop operating systems.

New features of Windows Vista include an updated graphical user interface and visual style dubbed Aero, a new search component called Windows Search, redesigned networking, audio, print and display sub-systems, and new multimedia tools such as Windows DVD Maker. Vista aimed to increase the level of communication between machines on a home network, using peer-to-peer technology to simplify sharing files and media between computers and devices. Windows Vista included version 3.0 of the .NET Framework, allowing software developers to write applications without traditional Windows APIs.

Microsoft's primary stated objective with Windows Vista was to improve the state of security in the Windows operating system. One common criticism of Windows XP and its predecessors was their commonly exploited security vulnerabilities and overall susceptibility to malware, viruses and buffer overflows. In light of this, Microsoft chairman Bill Gates announced in early 2002 a company-wide "Trustworthy Computing initiative", which aimed to incorporate security into every aspect of software development at the company. Microsoft stated that it prioritized improving the security of Windows XP and Windows Server 2003 above finishing Windows Vista, thus delaying its completion.While these new features and security improvements have garnered positive reviews, Vista has also been the target of much criticism and negative press. Criticism of Windows Vista has targeted its high system requirements, its more restrictive licensing terms, the inclusion of a number of then-new DRM technologies aimed at restricting the copying of protected digital media, lack of compatibility with some pre-Vista hardware and software, longer boot time, and the number of authorization prompts for User Account Control. As a result of these and other issues, Windows Vista had seen initial adoption and satisfaction rates lower than Windows XP. However, with an estimated 330 million Internet users as of January 2009, it had been announced that Vista usage had surpassed Microsoft's pre-launch two-year-out expectations of achieving 200 million users.

At the release of Windows 7 (October 2009), Windows Vista (with approximately 400 million Internet users) was the second most widely used operating system on the Internet with an approximately 19% market share, the most widely used being Windows XP with an approximately 63% market share. In May 2010, Windows Vista's market share had an estimated range from 15% to 26%. On October 22, 2010, Microsoft ceased sales of retail copies of Windows Vista, and the OEM sales for Vista ceased a year later. Since April 2019, Vista's market share has declined to under 0.5% of Windows' total market share.

Windows Vista I/O technologies

Windows Vista introduced a number of new I/O functions to the Microsoft Windows line of operating systems. They are intended to shorten the time taken to boot the system, improve the responsiveness of the system, and improve the reliability of data storage.

Windows Vista editions

Windows Vista—a major release of the Microsoft Windows operating system—was available in six different product editions: Starter; Home Basic; Home Premium; Business; Enterprise; and Ultimate. On September 5, 2006, Microsoft announced the USD pricing for editions available through retail channels; the operating system was later made available to retail on January 30, 2007. Microsoft also made Windows Vista available for purchase and download from Windows Marketplace; it is the first version of Windows to be distributed through a digital distribution platform. Editions sold at retail were available in both Full and Upgrade versions and later included Service Pack 1 (SP1).Microsoft characterized the retail packaging for Windows Vista as "designed to be user-friendly, […] a small, hard, plastic container designed to protect the software inside for life-long use." The packaging opens sideways to reveal the Windows Vista DVD suspended in a clear plastic case. The Windows Vista disc itself uses a holographic design similar to the discs that Microsoft has produced since Windows 98.

With the exception of Windows Vista Starter, all editions support both 32-bit (x86) and 64-bit (x64) processor architectures. Microsoft ceased retail copies of Windows Vista in October 2010. OEM distribution of Windows Vista ended in 2011

This page is based on a Wikipedia article written by authors (here).
Text is available under the CC BY-SA 3.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.