Milestone Media

Milestone Media was a company best known for creating Milestone Comics, which were published and distributed by DC Comics, and the Static Shock cartoon series. It was founded in 1993 by a coalition of African-American artists and writers, consisting of Dwayne McDuffie, Denys Cowan, Michael Davis, and Derek T. Dingle. The founders believed that minorities were severely underrepresented in American comics, and wished to address this.

Milestone Media
StatusDefunct (as publisher, 1997)
FounderDwayne McDuffie, Denys Cowan, Michael Davis, and Derek T. Dingle
Country of originU.S.
Headquarters locationNew York City
Publication typesComic books
Fiction genresSuperhero
Static Shock - Rebirth of the Cool (no.1 - cover)
Milestone Media's Static character



Christopher Priest participated in the early planning stages of Milestone Media, and was originally slated to become the editor-in-chief of the new company, but bowed out for personal reasons before any of Milestone's titles were published.[1][2] Davis left Milestone in 1995, after the imprint had launched, to become president of the new Motown Machine Works imprint, which was published by Image Comics. Cowan soon joined him to serve as editor in chief.[3]

All Milestone Media titles were set in a continuity dubbed the "Dakotaverse", referring to the fictional midwestern city of Dakota in which most of the early Milestone stories were set. Before any titles were published, an extensive "bible" was created by McDuffie and other early creators which provided back-story and information on all of the original Dakotaverse characters, as well as detailed information about the history and geography of Dakota. Cowan produced the original character sketches that served as a guide for the other artists.

Publishing deal

Although Milestone comics were published through DC Comics, they did not fall under DC Comics' editorial control; DC retained only the right not to publish any material they objected to. Milestone Media retained the copyright of their properties and had the final say on all merchandising and licensing deals pertaining to them. In essence, DC licensed the characters, editorial services, and creative content of the Milestone books for an annual fee and a share of the profits.[4] Dwayne McDuffie said that DC held up this agreement even though some of Milestone's storylines made them "very uncomfortable" as they were from perspectives that DC weren't used to.[5] The biggest conflict they had was when an issue of Static showed the hero kissing his girlfriend on a bed, with unopened condoms visible. DC didn't want to publish this cover on grounds that it was using sex to sell comics; Milestone covered most of the image as a compromise. McDuffie believed it made DC uncomfortable because it was specifically "black sexuality".[6]

Milestone was criticized by several black independent companies and creators for their DC deal, claiming that Milestone Media was compromising itself by working with a "white" company like DC Comics and was being used by DC to undermine independent black companies.[7]


In 1993, Milestone Media launched its first batch of titles: Hardware, Icon, Blood Syndicate and Static. At the same time, SkyBox and DC issued a trading card series, Milestone: The Dakota Universe (1993).[8]

A year later, Milestone Media published its first company-wide crossover, Shadow War, which spawned two more titles: Shadow Cabinet and Xombi. Another ongoing series, Kobalt, was introduced later. Milestone also participated in an intercompany crossover with DC, called "Worlds Collide" in which Metropolis-based superheroes from the DC Universe and Dakota-based superheroes from the Dakotaverse interacted temporarily.

Milestone had several advantages in its publishing efforts: Their books were distributed and marketed by one of the "Big Two" comic book publishers, the comics industry had experienced remarkable increases in sales in preceding years, they featured the work of several well-known and critically acclaimed creators, they used a coloring process that gave their books a distinctive look, and they had the potential to appeal to an audience that was not being targeted by other publishers.

They also suffered from several disadvantages: The comics market was experiencing a glut of "new universes" as several other publishers launched superhero lines around the same time (a slump would start in 1993 and a market crash in 1994), a significant number of retailers and readers perceived the Milestone books to be "comics for blacks" and assumed they would not interest non-African-American readers,[9] the books received limited exposure beyond existing comics-shop customers, the coloring process added slightly to the cover price of their books, and overall comics sales had peaked around the time of Milestone's launch and declined dramatically in the years that followed. Initial sales, however, were found to be decent - albeit not as high as other companies. The perception of "comics for blacks" would be used by industry insiders to justify these early sales issues, ignoring the existence of the glut; few people at the time wanted to believe that the market conditions might be unsound and excuses were needed for why newer companies were struggling.[10]

Milestone cancelled several of its lower-selling series in 1995 and 1996, and aborted plans for several mini-series. Heroes, a new team book featuring Static and several of its more popular second-tier characters, was launched, but failed to sell well enough to justify an ongoing series. Milestone shut down its comic book division in 1997, with some of the remaining ongoing series discontinued in mid-story. It became primarily a licensing company, focusing on the Emmy Award and Humanitas Prize winning animated series Static Shock.

In 2010, DC released a limited series titled Milestone Forever. Taking place in the original Milestone Universe, it detailed the final fate of several of Dakota's heroes and revealed the events that led to its earlier merger into the DC Universe.

DC Universe

The "Return to the Dakota Universe" panel at the 2017 New York Comic Con. From left to right: DC Vice President of Creative Affairs Dan Evans (at the podium), Kyle Baker, Denys Cowan, Derek T. Dingle, Reginald Hudlin, Alice Randall, Greg Pak, Ken Lashley, and Jim Lee. Close-ups of the panelists can be found here.

In 2008, DC Comics executive editor Dan DiDio announced that the Milestone Universe and characters would be revived and merged into the DC Universe proper. Examples of the integration included Static joining the Teen Titans; Static, Icon, and Rocket appearing in the Young Justice TV series; various character appearances in Brave and the Bold; and the Shadow Cabinet appearing in Justice League of America.[11] An ongoing series starring Static was included in the initial 2011 launch of The New 52, but was cancelled after six issues.

In a January 2015 interview, writer Reginald Hudlin discussed a relaunch of Milestone Media Group, along with surviving co-founders Denys Cowan and Derek Dingle.[12] The following July, DC Comics announced the creation of "Earth-M" within their multiverse, which would be home to the earlier Milestone characters as well as new ones, and that one or two "Earth-M" titles would be published annually, as well as miniseries and one-shots.[13] No further developments took place until October 2017, when it was announced that Milestone would be returning in 2018 with five titles, including Milestone (featuring Icon and Rocket), a new Static series, Duo (based on the character Xombi), and two other new titles: Earth-M and Love Army.[14][15]


Milestone's founders were joined in the company's formative years by young professionals who formed the early production team for the startup company. The first two non-founder employees of Milestone were Matt Wayne, a script and comic writer who became editor, then managing editor; and Christine Gilliam, the office manager–cum head of corporate communications. By January, 1993 Noelle Giddings, who had previously worked in comics as a colorist, became Milestone's color editor, supervising the line's painted art; and Joe James, an experienced graphic designer, served as designer and creative associate. Later the production staff would expand to include Erica Helene, Jason Medley, Jacqueline Ching, Joe Daniello, Andrew Burrell, Marcus Bennett, and Michelline Hess. Allen Epps was the CFO and Bob Stein was the legal counsel.

In addition to using the talents of established creative professionals such as Dwayne McDuffie, Denys Cowan, M.D. Bright, and Mike Gustovich, Milestone hired new talent, many of whom went on to successful careers. Among them are John Paul Leon, Christopher Sotomayor, Christopher Williams (aka ChrisCross), Ivan Velez Jr., Shawn Martinbrough, Tommy Lee Edwards, Jason Scott Jones (aka J.Scott.J), Prentis Rollins, J.H. Williams III, Humberto Ramos, John Rozum, Eric Battle, Joseph Illidge, Madeleine Blaustein, Jamal Igle, Chris Batista, Harvey Richards, and Robert L. Washington III.


Comic titles published by Milestone include:

Monthly series

  • Hardware – 50 issues. A trade paperback Hardware: The Man in The Machine was published in 2010, collecting issues #1-8.
  • Blood Syndicate – 35 issues.
  • Icon – 42 issues. The first eight issues were collected in the trade paperback, Icon: A Hero's Welcome in 1996, and a second edition was released in 2009. The issues that feature Buck Wild, Icon's return to his home planet, and the rampage of Icon's enemy Oblivion have been collected as Icon: Mothership Connection in 2010, collecting issues #13, 19-22, 24-26 and 30.
  • Static – 45 issues. Also made into an animated series Static Shock. The first four issues were collected in a graphic novel: Static Shock: Trial by Fire in 2000; and a new mini-series was published in 2001 called Static Shock: The Rebirth of the Cool, it ran for four issues.
  • Shadow Cabinet – 17 issues.
  • Xombi – 21 issues.
  • Kobalt – 16 issues.
  • Heroes – 6 issues.


  • Deathwish – 4 issues (Hardware Spin-off)
  • My Name is Holocaust – 5 issues (Blood Syndicate Spin-off)
  • Static Shock: Rebirth of the Cool – 4 issues
  • Wise Son: The White Wolf – 4 issues (Blood Syndicate Spin-off)


  • Shadow War – Company-wide crossover. Involved all comics, including the newly premiered Xombi and Shadow Cabinet.
  • Long Hot Summer – Company-wide crossover: three issues of the comic by the same title, plus tie-ins in every Milestone title. – July–September 1995.
  • Worlds Collide – 1 issue (crossover with Blood Syndicate, Hardware, Icon, Static, and DC's Steel, Superman and Superboy).

In other media


  • The Milestone property Static was most notably used as the star of Static Shock animated series, which ran for four seasons on Kids' WB.
  • Icon and Rocket were featured as supporting characters in Young Justice, and Icon was featured as a member of the Justice League. Static was also featured as a recurring character in the second season, Young Justice: Invasion. In Young Justice: Outsiders, the series third season, Hardware was shown to be a member of the Justice League, and Holocaust was seen as a metahuman who was fighting Terra in a metahuman fightclub.

Video games

  • Static was featured as a member of the Teen Titans in DC Universe Online.
  • Static was added as a playable character, unlocked through a challenge in April 2015, in the mobile version of Injustice: Gods Among Us.
  • Rocket appears as an unlockable character in Young Justice: Legacy.


  1. ^ Milestone: Finally I Was There.
  2. ^ SDCC Interview: Hudlin, Cowan Say Christopher Priest Is Part Of Milestone 2.0.
  3. ^ "GCD :: Issue :: The Crush #1". Retrieved 2013-09-02.
  4. ^ Brown, Jeffrey A. (2001). Black Superheroes, Milestone Comics and their Fans. University Press of Mississippi. ISBN 1-57806-281-0.
  5. ^ Unfinished Milestone documentary; 01:50 to 00:58
  6. ^ Unfinished Milestone documentary;10:48 to 12:37
  7. ^ Unfinished Milestone documentary; 00:36 to 00:58, 09:35 to 10:47, and 12:38 to 13:16
  8. ^ "Card World". Retrieved 2011-02-03.
  9. ^ Documentary 07:58 to 09:15
  10. ^ Jacobs & Jones, Will and Gerard (1997). The Comic Book Heroes (page 354). Prima Communications. ISBN 0-7615-0393-5.
  11. ^ Renaud, Jeffrey (2008-07-27). "CCI: McDuffie Reaches Milestone with DC". Comic Book Resources. Retrieved 2009-05-31.
  12. ^ The Washington Post
  13. ^ "DC Entertainment announces the return of the Milestone Universe with the creation of all-new 'Earth-M'". DC Comics. 2015-07-11. Retrieved 2015-12-29.
  14. ^
  15. ^

External links

Arvell Jones

Arvell Jones (whose earliest work is billed Arvell Malcolm Jones) is an American comics artist best known for his work for Marvel Comics, and for DC Comics and its imprint Milestone Media.

Denys Cowan

Denys B. Cowan (born January 30, 1961) is an American comics artist, television producer and one of the co-founders of Milestone Media.

Dharma (comics)

Dharma is a fictional comic book character distributed by DC Comics and is the leader of the Shadow Cabinet. An original character from Milestone Comics, he first appeared in Hardware #11 (January 1993), and was created by Dwayne McDuffie, Robert L. Washington III, and Denys Cowan.

Dwayne McDuffie

Dwayne Glenn McDuffie (February 20, 1962 – February 21, 2011) was an American writer of comic books and television, known for creating the animated television series Static Shock, writing and producing the animated series Justice League Unlimited and Ben 10, and co-founding the pioneering minority-owned-and-operated comic-book company Milestone Media.

McDuffie earned three Eisner Award nominations for his work in comics.

Holocaust (DC Comics)

Holocaust is a fictional character in the Milestone and DC Comics universes. Created as part of the Blood Syndicate for Milestone Media, the character has since gone on to become a gangster and supervillain.

Icon (comics)

Icon is a fictional superhero appearing in comic books published by DC Comics, one of the headline characters introduced by Milestone Media in the 1990s. A being from another planet, he has taken on the form of an African American man, but has abilities such as flight, super-strength, and invulnerability. He uses these in partnership with Rocket, a human teenager using his alien technology, to protect the people of the fictional city of Dakota.

Ivan Velez Jr.

Ivan Velez Jr. (born 1961) is an openly gay Latino American creator of comic books, known for his work with Milestone Media and for creating Tales of the Closet, one of the first comics to depict the everyday lives of LGBT youth.

Keith Pollard

Keith Pollard (; born January 20, 1950) is an American comic book artist. Originally from the Detroit area, Pollard is best known for his simultaneous work on the Marvel Comics titles The Amazing Spider-Man, Fantastic Four, and Thor in the late 1970s–early 1980s.

Kobalt (DC Comics)

Kobalt is a fictional character, a comic book superhero published by DC Comics. He first appears in Kobalt #1 (June 1993), and was created by John Rozum and Arvell Jones.

List of DC Comics imprint publications

DC Comics is one of the largest comic book and graphic novel publishers in North America. DC has published comic books under a number of different imprints and corporate names. This page lists all series, mini-series, limited series, and graphic novels published under the imprints All-Star, ABC, CMX, DC Focus, Helix, Homage, Impact, Johnny DC, Milestone, Minx, Paradox Press, Piranha Press, Tangent, Vertigo, WildStorm, and Young Animal as well as those Amalgam Comics published by DC.

A list of DC Comics published under the DC or AA imprint can be found here.

A list of DC Archive Editions can be found here.

A list of DC Comics trade paperback reprint collections can be found here.

A list of DC Comics imprints reprint collections can be found here.

List of cosmic entities in DC Comics

This is a list of cosmic entities owned or published primarily by DC Comics. In superhero comic books, cosmic beings are fictional characters possessing superpowers in a planetary, stellar, or even universal level, far beyond those of humans or superheroes, and usually serving some natural function in the fictional universes they exist in.

Note: most, but not all, of these characters exist within the DC Universe. Some listed are part of the Wildstorm Universe, others of Alan Moore's America's Best Comics line, and others are characters from stand-alone stories, Elseworlds publications, or from companies listed with reference and published by DC Comics. America's Best Comics, Elseworlds, Helix, Homage Comics, Impact Comics, Milestone Media, Paradox Press, Piranha Press, Vertigo Comics, and Wildstorm are all trademark publications of the DC Comics group.

List of superhero teams and groups

The following is a partial list of teams of superheroes from various comic books, television shows, and other sources.

Matt Wayne

Matt S. Wayne is an American writer of comic books and television. Wayne is probably best known for his work on the animated series Niko and the Sword of Light, Cannon Busters and Ben 10: Omniverse, and writing and editing comic books for Milestone Media.

Mike Gustovich

Michael Gustovich (born November 15, 1953) is an American artist, known for his comic book art in the 1980s and early 1990s. He created the superhero team Justice Machine in 1981, which went on to be featured in comics from several publishers. He inked most of the 1990s Milestone Media series Icon (written by Dwayne McDuffie and penciled by M.D. Bright). Specializing primarily in inking, he produced art for dozens of series for various publishers, including Marvel Comics, DC Comics, First Comics, Comico, and Eclipse Comics. He retired from the comics industry in the 1990s, later teaching at Virginia Marti College of Art and Design in Lakewood, Ohio.

Rocket (comics)

Rocket is a comic book superhero in materials published by DC Comics.


Xombi is a fictional character, a comic book superhero published by DC Comics. He first appeared in Xombi #0, (January 1994), and was created by John Rozum and Denys Cowan.

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