The Microsoft Store offers Signature PCs and tablets like the Microsoft Surface and from third parties such as HP, Acer, Dell, Lenovo, and VAIO without demos or trialware (pre-installed free trials of certain third-party software that expire after a limited time). It also offers Windows (most retail versions), Microsoft Office and Xbox One game consoles, games and services including on-site Xbox diagnostics. The Answers Desk helps to answer questions related to Windows, Office, and other Microsoft products. The stores also offer class sessions as well as individual appointments.
The first two Microsoft Stores opened within a week of the Windows 7 launch, in Scottsdale, Arizona and Mission Viejo, California. Additional stores have since opened in California, Colorado, Florida, Georgia, Illinois, Minnesota, Missouri, Texas and Washington. At the 2011 Professional Developers Conference, Microsoft announced that they intend to open 75 new stores in the next three years.
The first store outside the U.S. (and the first of eight stores in Canada) opened in Toronto on November 16, 2012 while the first store outside North America (and first store in Asia-Pacific and second flagship store) opened in Sydney, Australia on November 12, 2015  In September 2017, the company announced a store on Regent Street in London, United Kingdom .
|Founded||October 22, 2009|
Number of locations
World: 116 stores in 4 countries and 1 territory
(107 US/10 elsewhere)
In 2009, Microsoft built a "Retail Experience Center" in their Redmond, WA headquarters and announced plans to build its own retail stores. On October 22, 2009, the same day as the Windows 7 launch, Microsoft opened a retail store in Scottsdale, Arizona. A week later, another opened in Mission Viejo, California. Five additional stores were opened in 2010. A ninth store opened in Atlanta in May 2011, with two more openings planned in Houston and Los Angeles by the end of June.
The Microsoft Store is similar to the popular Apple Store concept, which has been largely successful. The concept aims to give a greater level of customer satisfaction by not only having sales staff but also employing "Technical Advisers" (similar to Apple's "Geniuses") to assist customers with technical questions and issues. In addition "Specialists" (or trainers) are employed to show customers how to get the most out of their software. Xbox One consoles are also available to entertain patrons.
There are Microsoft Store retail locations throughout the US, seven in Canada, one in Sydney, Australia and one due to open in London, United Kingdom in 2019. There was formerly a store in Helsinki, Finland.
In May 2013, Microsoft began to launch mall kiosk locations known as Microsoft Specialty Stores, expanding upon the Surface-focused pop-up stores established during the launch of Windows 8. They have a smaller product offering, with a particular focus on Surface and Windows Phone product lines.
In June 2019, Microsoft closed all “Specialty Store” locations. 
On June 13, 2013, Microsoft announced a partnership with the Best Buy chain to replace their existing PC departments with The Windows Store (unrelated to the software distribution platform) at 600 locations in the United States and Canada by September 2013. The store-within-a-store showcases Windows devices and Microsoft hardware and software products (including the Surface, Office, and Xbox lines). Departments for other manufacturers (such as Apple, Samsung and Google) remain separate from the Windows Store sections. Best Buy also pledged to add 1,200 Microsoft-trained sales associates to its stores, and to stock more accessories for Microsoft-related products, such as Windows Phone devices.
Adobe Photoshop Express is a free image editing and collage making mobile application from Adobe Systems Pvt. Ltd. The app is available on iOS, Android and Windows phones and tablets. It can also be installed on Windows desktop with Windows 8 and above, via the Microsoft Store. Photoshop Express Editor has various features which can be used to enhance photos.
In November 2016 Collage creation was introduced to Adobe Photoshop Express on iOS. They allow editing pictures in the smartphone or tablet rather than online. It can be used to showcase your latest art, ideas, or products.Affinity Photo
Affinity Photo is a raster graphics editor developed by Serif for macOS, iOS and Windows. It is part of the "Affinity trinity" alongside Affinity Designer and the yet-to-be-released Affinity Publisher. Affinity Photo is available for purchase in the Mac App Store, iOS App Store, and the Microsoft Store.Beachwood Place
Beachwood Place is a shopping mall located in Beachwood, Ohio, an affluent Greater Cleveland suburb roughly 10 miles from downtown Cleveland. It is accessible from I-271 and within close proximity to I-480.
It is anchored by Dillard's (247,000 square feet (22,900 m2)), Nordstrom (215,000 square feet (20,000 m2)), Saks Fifth Avenue (117,000 square feet (10,900 m2)), and Zara. Luxury boutiques within Saks Fifth Avenue include Chanel, Gucci, Louis Vuitton, and Prada. Other notable retailers include Alex and Ani, Kate Spade New York, MAC Cosmetics, Microsoft Store, Pottery Barn, and Tommy Bahama.Dragon Ball GT
Dragon Ball GT (Japanese: ドラゴンボールGT (ジーティー), Hepburn: Doragon Bōru Jī Tī) is a Japanese anime series based on Akira Toriyama's Dragon Ball manga. Produced by Toei Animation, the series premiered in Japan on Fuji TV on February 7, 1996, spanning 64 episodes until its end on November 19, 1997.
Unlike the previous two anime in the Dragon Ball franchise, Dragon Ball GT does not adapt the manga by Toriyama, but is a sequel show to the Dragon Ball Z anime with an original story using the same characters and universe. It was succeeded by Dragon Ball Super.Get Help
Get Help, known as Contact Support before the Windows 10 Creators Update, is a built-in interface for communicating with Microsoft customer service employees over the Internet. The opening screen requests that the user specify a product and explain a problem with it. It also offers the user links to online help articles for business and IT support, Microsoft Store sales and support, and a disability answer desk.Once a problem has been entered, the user is offered a chance to review that and select a product from the following icon-based list:
Office for Mac, iOS, or Android
Business, IT & developer
Visual StudioAfter the user has selected a product category, the next screen presents links for solving the problem, device information, a call link with an estimated wait time, a scheduler, and a screen for chatting with an agent by instant message.Like Quick Assist, Get Help is updated through Windows Update, not the Windows Store, even though Get Help is built from the Universal Windows Platform.Microsoft Messaging
Messaging (also known as Microsoft Messaging) is an instant messaging Universal Windows Platform app for Windows 10 and Windows 10 Mobile. The mobile version allows SMS, MMS and RCS messaging. The desktop version is restricted to showing SMS messages sent via Skype, and billing SMS message from an LTE operator.Microsoft Paint
Microsoft Paint (formerly Paintbrush) is a simple raster graphics editor that has been included with all versions of Microsoft Windows. The program opens and saves files in Windows bitmap (BMP), JPEG, GIF, PNG, and single-page TIFF formats. The program can be in color mode or two-color black-and-white, but there is no grayscale mode. For its simplicity and that it is included with Windows, it rapidly became one of the most used applications in the early versions of Windows, introducing many to painting on a computer for the first time. It is still widely used for simple image manipulation tasks.
In July 2017, Microsoft added Paint to the list of deprecated Windows features and announced that it would become a free standalone app in Microsoft Store. However, Paint continued to be included with Windows 10 for four more builds.Microsoft Store (digital)
Microsoft Store (formerly known as Windows Store) is a digital distribution platform sponsored by Microsoft. It started as an app store for Windows 8 and Windows Server 2012 as the primary means of distributing Universal Windows Platform (UWP) apps. With Windows 10, Microsoft merged its other distribution platforms (Windows Marketplace, Windows Phone Store, Xbox Video and Xbox Music and eventually Xbox Store) into Microsoft Store, making it a unified distribution point for apps, digital videos, digital music, and console games. e-books were included until 2019. Some content is available free of charged from the store.
In 2015 over 669,000 apps were available on the store. Categories containing the largest number of apps are "Games", "Entertainment", "Books and Reference", and "Education". The majority of the app developers have one app.
As with other similar platforms, such as the Mac App Store and Google Play, Microsoft Store is curated and apps must be certified for compatibility and content. In addition to the user-facing Microsoft Store client, the store also has a developer portal with which developers can interact. Microsoft takes 30% of the sale price for apps. Prior to January 1, 2015, this cut was reduced to 20% after the developer's profits reached $25,000.Mobile app
A mobile app or mobile application is a computer program or software application designed to run on a mobile device such as a phone/tablet or watch. Apps were originally intended for productivity assistance such as Email, calendar, and contact databases, but the public demand for apps caused rapid expansion into other areas such as mobile games, factory automation, GPS and location-based services, order-tracking, and ticket purchases, so that there are now millions of apps available. Apps are generally downloaded from application distribution platforms which are operated by the owner of the mobile operating system, such as the App Store (iOS) or Google Play Store. Some apps are free, and others have a price, with the profit being split between the application's creator and the distribution platform. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device.
In 2009, technology columnist David Pogue said that newer smartphones could be nicknamed "app phones" to distinguish them from earlier less-sophisticated smartphones. The term "app", short for "software application", has since become very popular; in 2010, it was listed as "Word of the Year" by the American Dialect Society.Paint 3D
Paint 3D, a refresh of Microsoft Paint, is one of several applications introduced with the Windows 10 Creators Update and one of several 3D modeling and printing applications introduced or improved with the Windows 10 Creators Update, along with View 3D, Windows Mixed Reality, Holograms, and 3D Builder. Developed by Microsoft's Lift London studio, Paint 3D incorporates features of the Microsoft Paint and 3D Builder applications to combine a lightweight hybrid 2D-3D editing experience that allows users to pull in a variety of shapes from the app, their personal computer, and Microsoft's Remix 3D service.RaiPlay
RaiPlay is the multimedia portal owned by Italian national broadcaster RAI replacing Rai.tv since September 12, 2016.Free login and registration are required to watch on demand content on RaiPlay. Initially, access has been required only for the app, but since August 21, 2017, it is also required when using the browser.
RaiPlay has accounts on the main social media networks (Facebook, Twitter, Instagram) where the latest content and live streaming is shared. The site is also available for smartphones with the dedicated app downloadable from Microsoft Store, Google Play and App Store. Commercials are managed by Rai Pubblicità.Scroogled
Scroogled was a Microsoft attack advertising campaign that ran between November 2012 and 2014. Created by Mark Penn, the campaign sought primarily to attack a competing company, Google, by pointing out disadvantages and criticism of their products and services in comparison to those run by Microsoft (particularly, Bing and Outlook.com). The original campaign focused on Google Shopping's change to a pay per click model, with later campaigns focusing upon Google's use of user data for targeted advertising, and the capabilities of the Chrome OS platform in comparison to Windows.St. Johns Town Center
The St. Johns Town Center is an upscale super-regional open-air mall in southeast Jacksonville, Florida. It opened its doors on March 18, 2005 with over 167 stores, many of which were new to the Jacksonville market at the time. The 51.2-acre (0.207 km2) mall is located at the intersection of J. Turner Butler Boulevard and the Interstate 295 East Beltway. Key tenants are Anthropologie, Apple, Microsoft Store,
Nordstrom, Dillard's, Lucky Brand Jeans, P.F. Chang's, Maggiano's Little Italy and The Cheesecake Factory.
The St. Johns Town Center is one mile away from the University of North Florida.Tips (Windows)
Tips is the latest of a series of tutorial hubs in Microsoft Windows that provides information about using features. Information is presented as screenshots, text descriptions, videos, and web links. As Windows upgrades have traditionally been drastic, each version since Windows 95 has had its own tutorial app, and the name has changed frequently. Notably, the feature list shown has tended to expand as newer versions of Windows are released and the most recently released tutorial receives updates through the Microsoft Store, allowing it to receive updates more frequently than Windows itself is upgraded.VLC media player
VLC media player (commonly known as VLC) is a free and open-source, portable, cross-platform media player and streaming media server developed by the VideoLAN project. VLC is available for desktop operating systems and mobile platforms, such as Android, iOS, Tizen, Windows 10 Mobile and Windows Phone. VLC is also available on digital distribution platforms such as Apple's App Store, Google Play and Microsoft Store.
VLC supports many audio and video compression methods and file formats, including DVD-Video, video CD and streaming protocols. It is able to stream media over computer networks and to transcode multimedia files.The default distribution of VLC includes a large number of free decoding and encoding libraries, avoiding the need for finding/calibrating proprietary plugins. The libavcodec library from the FFmpeg project provides many of VLC's codecs, but the player mainly uses its own muxers and demuxers. It also has its own protocol implementations. It also gained distinction as the first player to support playback of encrypted DVDs on Linux and macOS by using the libdvdcss DVD decryption library.Windows 10 editions
Windows 10 has twelve editions, all with varying feature sets, use cases, or intended devices. Certain editions are distributed only on devices directly from a device manufacturer, while editions such as Enterprise and Education are only available through volume licensing channels. Microsoft also makes editions of Windows 10 available to device manufacturers for use on specific classes of devices, including smartphones (Windows 10 Mobile) and IoT devices.Windows Maps
Windows Maps, and its predecessor Maps, are web mapping client software for the Bing Maps service. The Maps app is included with Windows 8 and Windows 8.1, while Windows Maps is included with Windows 10 and is available for Xbox One.Xbox (app)
The Xbox app is an app for Windows 8, Windows 10, Android, and iOS. It acts as a companion app for Xbox video game consoles, including Xbox 360 and Xbox One video game consoles, providing access to Xbox Live community features, remote control, as well as second screen functionality (formerly branded as SmartGlass) with selected games, applications, and content.
On Windows 10, the app additionally serves as a launcher for PC games installed on a device (including games obtained from Microsoft Store and Steam), and provides access to the system's screen recording functions.Xbox Games Store
Xbox Games Store (formerly Xbox Live Marketplace) is a digital distribution platform used by Microsoft's Xbox One and Xbox 360 video game consoles. The service allows users to download or purchase video games (including both Xbox Live Arcade games and full Xbox One and Xbox 360 titles), add-ons for existing games, game demos along with other miscellaneous content such as gamer pictures and Dashboard themes.
The service also previously offered sections for downloading video content, such as films and television episodes; as of late 2012, this functionality was superseded by Xbox Music and Xbox Video (now known as Groove Music and Microsoft Movies & TV respectively).
In late-2017, Xbox Store was replaced on Xbox One by Microsoft Store, as the standard digital storefront for all Windows 10 devices.