Meredith Kopit Levien

Meredith Kopit Levien (born 1971) is an American media executive, chief operating officer of The New York Times Company, and an advocate of native advertising.[1]

Meredith Kopit Levien
Born
Meredith Kopit

1971 (age 47–48)
NationalityUnited States
EducationB.A. University of Virginia
OccupationMedia executive
Known forChief operating officer of The New York Times
Childrenone
Parent(s)Carole and Marvin Kopit

Biography

Levien was born Meredith Kopit and raised in metropolitan Richmond, Virginia,[1] the daughter of Carole and Marvin Kopit.[2] She has one sister, Barbara.[2] She graduated from the University of Virginia[3] where she majored in rhetoric and worked at the college newspaper, The Cavalier Daily.[4] After school, she worked at The Advisory Board Company, a think tank founded by David G. Bradley and then for the digital agency i33/AppNet. After Bradley bought Atlantic Media (publisher of The Atlantic magazine), he rehired her in 2003, and she sold advertising eventually working her way up to associate publisher.[4]

In April 2008, she joined Forbes Media where she ran the Forbes Life Magazine. After stemming losses at the magazine by ending the print edition to focus on the digital side of the magazine, C.E.O. Tim Forbes appointed her group publisher. She also introduced programmatic buying (where the purchase of advertisements are done through online media) and "Brandvoice" which allows advertisers to create their own content under the Forbes logo. This new method of advertising, denominated as native advertising, has been criticized for blurring the line between editorial and advertising. In 2012, she was named chief revenue officer at Forbes Media.[4]

In July 2013, she was appointed executive vice president at The New York Times Company by C.E.O. Mark Thompson. Levien refocused The New York Times toward digital content and sales, hiring 80 new employees with internet skills and offered severance packages to 40 older employees. She again introduced native advertising under the name "Paid Posts" (where New York Times writers write advertisements in conjunction with customers in the same writing style and format as New York Times news articles) to increase advertising revenue; working with Netflix, Chevron, Dell, MetLife, and others.[1]

In April 2015, she was elevated to chief revenue officer of The Times, in charge of all advertising both print and digital.[5][6] Levien was brought in to help to stem the decline in advertising revenues (which had declined from a peak of $1.3 billion in 2000 to $667 million in 2013). Levien has said that video is the next big step for newspapers and has worked to include more video content.[1] In June 2017, Kopit was promoted to chief operating officer of the New York Times.[7]

Personal life

Kopit lives in New York City.[8]

References

  1. ^ a b c d Capital New York: "Going native at the Times" by Joe Pompeo September 29, 2014
  2. ^ a b Washington Post: "Marvin Kopit" January 2, 2013
  3. ^ New York Times: "Meredith Kopit Levien - Executive Vice President" retrieved January 19, 2015
  4. ^ a b c Sternberg, Josh (July 9, 2013). "Back In Black: Forbes' Champion Of Innovation". Digiday.
  5. ^ Wall Street Journal: "New York Times Promotes Ad Chief Meredith Kopit Levien to Chief Revenue Officer" by By Nathalie Tadena April 17, 2015
  6. ^ New York Times: "New York Times Co. Elevates Meredith Kopit Levien to Chief Revenue Officer" By RAVI SOMAIYA APRIL 17, 2015
  7. ^ Wall Street Journal: "New York Times Promotes Meredith Kopit Levien to Chief Operating Officer" by Lukas I. Alpert June 7, 2017
  8. ^ Sternberg, Josh (July 9, 2013). "Back In Black: Forbes' Champion Of Innovation". Digiday.

External links

"Meredith Kopit Levien, and Sebastian Tomich, The New York Times Company: The 2020 Media Company". IAB. September 27, 2016.

Levien

Levien is a surname. Notable people with the surname include:

David Levien (born 1967), American screenwriter, novelist, director and producer

Hannah Levien, Australian actress and writer

Jason Levien (born 1971), American sports executive

Jonas Levien (1840–1906), Australian politician

Julia Levien (1911–2006), American dancer, dance teacher and choreographer

Meredith Kopit Levien (born 1971), American media executive

Norman Joseph Levien (1871–1967), New Zealand army officer

Raph Levien, American software programmer

Robert Levien (1849–1938), Australian politician

Roy Levien, American inventor

Sonya Levien (1888–1960), Russian-born American screenwriter

List of The New York Times employees

This is a list of former and current New York Times employees, reporters, and columnists.

New York Times Building (41 Park Row)

The New York Times Building, at 41 Park Row in the Civic Center neighborhood of Manhattan, New York City, was the home of The New York Times from 1889 to 1903, when it moved to Longacre Square, now known as Times Square. The building stands as the oldest of the surviving buildings of what was once "Newspaper Row", and is owned by Pace University. A bronze statue of Benjamin Franklin holding a copy of his Pennsylvania Gazette stands in front of the building across the street in Printing-House Square, currently known as 1 Pace Plaza.

The Cavalier Daily

The Cavalier Daily is the independent daily news organization at the University of Virginia. Founded in 1890 under the name College Topics, The Cavalier Daily is Virginia's oldest collegiate daily and the oldest daily newspaper in Charlottesville, Virginia.

Since the summer of 1996, The Cavalier Daily has been the only daily newspaper at the University, with a print circulation of 10,000 distributed on Grounds and in the surrounding Charlottesville area. The Cavalier Daily also publishes a daily online edition with expanded and enhanced content.

The Cavalier Daily is an entirely student-run, non-profit organization with an operating budget accrued through advertising and donations.

Cavalier Daily staffers have gone on to write professionally and edit for some of journalism's most prestigious publications, including The New York Times, The Los Angeles Times, The Dallas Morning News, The Baltimore Sun, Politico, Yahoo!, Associated Press, NBC News and The Washington Post.

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