Media studies

Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and communication studies.[1] Researchers may also develop and employ theories and methods from disciplines including cultural studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, feminist theory, and information theory.[2]


For a history of the field, see History of media studies.The first Media Studies M.A. program in the U.S. was introduced by John Culkin at The New School in 1975, which has since graduated more than 2,000 students. Culkin was responsible for bringing Marshall McLuhan to Fordham in 1968 and subsequently founded the Center for Understanding Media, which became the New School program.

Around the world


Media is studied as a broad subject in most states in Australia, with the state of Victoria being world leaders in curriculum development[1]. Media studies in Australia was first developed as an area of study in Victorian universities in the early 1960s, and in secondary schools in the mid 1960s.

Today, almost all Australian universities teach media studies. According to the Government of Australia's "Excellence in Research for Australia" report, the leading universities in the country for media studies (which were ranked well above World standards by the report's scoring methodology) are Monash University, QUT, RMIT, University of Melbourne, University of Queensland and UTS.[3][4]

In secondary schools, an early film studies course first began being taught as part of the Victorian junior secondary curriculum during the mid 1960s. And, by the early 1970s, an expanded media studies course was being taught. The course became part of the senior secondary curriculum (later known as the Victorian Certificate of Education or "VCE") in the 1980s. It has since become, and continues to be, a strong component of the VCE. Notable figures in the development of the Victorian secondary school curriculum were the long time Rusden College media teacher Peter Greenaway (not the British film director), Trevor Barr (who authored one of the first media text books Reflections of Reality) and later John Murray (who authored The Box in the Corner, In Focus, and 10 Lessons in Film Appreciation).

Today, Australian states and territories that teach media studies at a secondary level are Australian Capital Territory, Northern Territory, Queensland, South Australia, Victoria and Western Australia. Media studies does not appear to be taught in the state of New South Wales at a secondary level.

In Victoria, the VCE media studies course is structured as: Unit 1 - Representation, Technologies of Representation, and New Media; Unit 2 - Media Production, Australian Media Organisations; Unit 3 - Narrative Texts, Production Planning; and Unit 4 - Media Process, Social Values, and Media Influence. Media studies also form a major part of the primary and junior secondary curriculum, and includes areas such as photography, print media and television.

Victoria also hosts the peak media teaching body known as ATOM which publishes Metro and Screen Education magazines.


In Canada, media studies and communication studies are incorporated in the same departments and cover a wide range of approaches (from critical theory to organizations to research-creation and political economy, for example). Over time, research developed to employ theories and methods from cultural studies, philosophy, political economy, gender, sexuality and race theory, management, rhetoric, film theory, sociology, and anthropology. Harold Innis and Marshall McLuhan are famous Canadian scholars for their contributions to the fields of media ecology and political economy in the 20th century. They were both important members of the Toronto School of Communication at the time. More recently, the School of Montreal and its founder James R. Taylor significantly contributed to the field of organizational communication by focusing on the ontological processes of organizations.

Carleton University and the University of Western Ontario, 1945 and 1946 prospectively, created Journalism specific programs or schools. A Journalism specific program was also created at Ryerson in 1950. The first communication programs in Canada were started at Ryerson and Concordia Universities. The Radio and Television Arts program at Ryerson were started in the 1950s, while the Film, Media Studies/Media Arts, and Photography programs also originated from programs started in the 1950s. The Communication studies department at Concordia was created in the late 1960s. Ryerson's Radio and Television, Film, Media and Photography programs were renowned by the mid 1970s, and its programs were being copied by other colleges and universities nationally and Internationally.

Today, most universities offer undergraduate degrees in Media and Communication Studies, and many Canadian scholars actively contribute to the field, among which: Brian Massumi (philosophy, cultural studies), Kim Sawchuk (cultural studies, feminist, ageing studies), Carrie Rentschler (feminist theory), and François Cooren (organizational communication).

In his book “Understanding Media, The Extensions of Man”, media theorist Marshall McLuhan suggested that "the medium is the message", and that all human artefacts and technologies are media. His book introduced the usage of terms such as “media” into our language along with other precepts, among them “global village” and “Age of Information”. A medium is anything that mediates our interaction with the world or other humans. Given this perspective, media study is not restricted to just media of communications but all forms of technology. Media and their users form an ecosystem and the study of this ecosystem is known as media ecology.

McLuhan says that the “technique of fragmentation that is the essence of machine technology” shaped the restructuring of human work and association and “the essence of automation technology is the opposite”. He uses an example of the electric light to make this connection and to explain “the medium is the message”. The electric light is pure information and it is a medium without a message unless it is used to spell out some verbal ad or a name. The characteristic of all media means the “content” of any medium is always another medium. For example, the content of writing is speech, the written word is the content of print, and print is the content of the telegraph. The change that the medium or technology introduces into human affairs is the “message”. If the electric light is used for Friday night football or to light up your desk you could argue that the content of the electric light is these activities. The fact that it is the medium that shapes and controls the form of human association and action makes it the message. The electric light is over looked as a communication medium because it doesn’t have any content. It is not until the electric light is used to spell a brand name that it is recognized as medium. Similar to radio and other mass media electric light eliminates time and space factors in human association creating deeper involvement. McLuhan compared the “content” to a juicy piece of meat being carried by a burglar to distract the “watchdog of the mind”. The effect of the medium is made strong because it is given another media “content”. The content of a movie is a book, play or maybe even an opera.[5]

McLuhan talks about media being “hot” or “cold” and touches on the principle that distinguishes them from one another. A hot medium (i.e., radio or Movie) extends a single sense in “high definition”. High definition means the state of being well filled with data. A cool medium (i.e., Telephone and TV) is considered “low definition” because a small amount of data/information is given and has to be filled in. Hot media are low in participation and cool media are high in participation. Hot media are low in participation because it is giving most of the information and it excludes. Cool media are high in participation because it gives you information but you have to fill in the blanks and it is inclusive. He used lecturing as an example for hot media and seminars as an example for low media. If you use a hot medium in a hot or cool culture makes a difference.[5]


There are two universities in China that specialize in media studies. Communication University of China, formerly known as the Beijing Broadcasting Institute, that dates back to 1954. CUC has 15,307 full-time students, including 9264 undergraduates, 3512 candidates for doctor and master's degrees and 16780 students in programs of continuing education.[6] The other university known for media studies in China is Zhejiang University of Media and Communications (ZUMC) which has campuses in Hangzhou and Tongxiang. Almost 10,000 full-time students are currently studying in over 50 programs at the 13 Colleges and Schools of ZUMC. Both institutions have produced some of China's brightest broadcasting talents for television as well as leading journalists at magazines and newspapers.

Czech republic

There is no university specialized on journalism and media studies, but there are seven public universities which have a department of media stuides. Three biggest are based in Prague (Charles University), Brno (Masaryk University) and Olomouc (Palacký University). There are another nine private universities and colleges which has media studies department.


One prominent French media critic is the sociologist Pierre Bourdieu who wrote among other books On Television (New Press, 1999). Bourdieu's analysis is that television provides far less autonomy, or freedom, than we think. In his view, the market (which implies the hunt for higher advertising revenue) not only imposes uniformity and banality, but also a form of invisible censorship. When, for example, television producers "pre-interview" participants in news and public affairs programs, to ensure that they will speak in simple, attention-grabbing terms, and when the search for viewers leads to an emphasis on the sensational and the spectacular, people with complex or nuanced views are not allowed a hearing.[7]


In Germany two main branches of media theory or media studies can be identified.

The first major branch of media theory has its roots in the humanities and cultural studies, such as film studies ("Filmwissenschaft"), theater studies ("Theaterwissenschaft") and German language and literature studies ("Germanistik") as well as Comparative Literature Studies ("Komparatistik"). This branch has broadened out substantially since the 1990s. And it is on this initial basis that a culturally-based media studies (often emphasised more recently through the disciplinary title Medienkulturwissenschaft) in Germany has primarily developed and established itself.

This plurality of perspectives make it difficult to single out one particular site where this branch of Medienwissenschaft originated. While the Frankfurt-based theatre scholar, Hans-Theis Lehmanns term "post dramatic theater" points directly to the increased blending of co-presence and mediatized material in the German theater (and elsewhere) since the 1970s, the field of theater studies from the 1990s onwards at the Freie Universität Berlin, led in particular by Erika Fischer-Lichte, showed particular interest in the ways in which theatricality influenced notions of performativity in aesthetic events. Within the field of Film Studies, again, both Frankfurt and Berlin were dominant in the development of new perspectives on moving image media. Heide Schlüpman in Frankfurt and Gertrud Koch, first in Bochum then in Berlin, were key theorists contributing to an aesthetic theory of the cinema (Schlüpmann) as dispositif and the moving image as medium, particularly in the context of illuion (Koch). Many scholars who became known as media scholars in Germany originally were scholars of German, such as Friedrich Kittler, who taught at the Humboldt Universität zu Berlin, completed both his dissertation and habilitation in the context of Germanistik. One of the early publications in this new direction is a volume edited by Helmut Kreuzer, Literature Studies - Media Studies (Literaturwissenschaft – Medienwissenschaft), which summarizes the presentations given at the Düsseldorfer Germanistentag 1976.

The second branch of media studies in Germany is comparable to Communication Studies. Pioneered by Elisabeth Noelle-Neumann in the 1940s, this branch studies mass media, its institutions and its effects on society and individuals. The German Institute for Media and Communication Policy, founded in 2005 by media scholar Lutz Hachmeister, is one of the few independent research institutions that is dedicated to issues surrounding media and communications policies.

The term Wissenschaft cannot be translated straightforwardly as studies, as it calls to mind both scientific methods and the humanities. Accordingly, German media theory combines philosophy, psychoanalysis, history, and scienctific studies with media-specific research.

Medienwissenschaften is currently one of the most popular courses of study at universities in Germany, with many applicants mistakenly assuming that studying it will automatically lead to a career in TV or other media. This has led to widespread disillusionment, with students blaming the universities for offering highly theoretical course content. The universities maintain that practical journalistic training is not the aim of the academic studies they offer.[8]


Media Studies is a fast growing academic field in India, with several dedicated departments and research institutes. With a view to making the best use of communication facilities for information, publicity and development, the Government of India in 1962-63 sought the advice of the Ford Foundation/UNESCO team of internationally known mass communication specialists who recommended the setting up of a national institute for training, teaching and research in mass communication. Anna University was the first university to start Master of Science in Electronic Media programmes. It offers a five-year integrated programme and a two-year programme in Electronic Media. The Department of Media Sciences was started in January 2002, branching off from the UGC's Educational Multimedia Research Centre (EMMRC). National Institute of Open Schooling, the world's largest open schooling system, offers Mass Communication as a subject of studies at senior secondary level. All the major universities in the country have mass media and journalism studies departments. Centre for the Study of Developing Societies (CSDS), Delhi has media studies as one of their major emphasis. Centre for Internet and Society, Bangaluru that does interdisciplinary research on internet and digital technologies also is worth mentioning. Main scholars who are working on Indian media include Arvind Rajagopal,[9] Ravi Sundaram,[10] Robin Jeffrey,[11] Sevanti Ninan,[12] Shohini Ghosh, and Usha M. Rodrigues and Maya Ranganathan.[13] The work of Nalin Mehta on the expansion of private television channels in India,[14] Amelia Bonea's research on the history of telegraph and journalism,[15] and Shiju Sam Varughese's work on science and mass media [16] open new areas of research in Indian media studies.


In the Netherlands, media studies are split into several academic courses such as (applied) communication sciences, communication- and information sciences, communication and media, media and culture or theater, film and television sciences. Whereas communication sciences focuses on the way people communicate, be it mediated or unmediated, media studies tends to narrow the communication down to just mediated communication. However, it would be a mistake to consider media studies a specialism of communication sciences, since media make up just a small portion of the overall course. Indeed, both studies tend to borrow elements from one another.

Communication sciences (or a derivative thereof) can be studied at Erasmus University Rotterdam, Radboud University, Tilburg University, University of Amsterdam, University of Groningen, University of Twente, Roosevelt Academy, University of Utrecht, VU University Amsterdam and Wageningen University and Research Centre.

Media studies (or something similar) can be studied at the University of Amsterdam, VU University Amsterdam, Erasmus University Rotterdam, University of Groningen and the University of Utrecht.

New Zealand

Media studies in New Zealand is healthy, especially due to renewed activity in the country's film industry and is taught at both secondary and tertiary education institutes. Media studies in NZ can be regarded as a singular success, with the subject well-established in the tertiary sector (such as Screen and Media Studies at the University of Waikato; Media Studies, Victoria University of Wellington; Film, Television and Media Studies, University of Auckland; Media Studies, Massey University; Communication Studies, University of Otago). Different Media Studies courses can offer students a range of specialisations- such as cultural studies, media theory and analysis, practical film-making, journalism and communications studies. But what makes the case of New Zealand particularly significant in respect of Media Studies is that for more than a decade it has been a nationally mandated and very popular subject in secondary (high) schools, taught across three years in a very structured and developmental fashion, with Scholarship in Media Studies available for academically gifted students. According to the New Zealand Ministry of Education Subject Enrolment figures [17] 229 New Zealand schools offered Media Studies as a subject in 2016, representing more than 14,000 students.


In Pakistan, media studies programs are widely offered. University of the Punjab Lahore is the oldest department. Later on University of Karachi, Peshawar University, BZU Multaan, Islamia University Bahwalpur also started communication programs. Now, newly established universities are also offering mass communication program in which University of Gujrat emerged as a leading department. Bahria University which is established by Pakistan Navy is also offering BS in media studies.


In Switzerland, media and communication studies are offered by several higher education institutions including the International University in Geneva, Zurich University of Applied Sciences, University of Lugano, University of Fribourg and others.

United Kingdom

In the United Kingdom, media studies developed in the 1960s from the academic study of English, and from literary criticism more broadly. The key date, according to Andrew Crisell, is 1959:

When Joseph Trenaman left the BBC's Further Education Unit to become the first holder of the Granada Research Fellowship in Television at Leeds University. Soon after in 1966, the Centre for Mass Communication Research was founded at Leicester University, and degree programmes in media studies began to sprout at polytechnics and other universities during the 1970s and 1980s.[18]

James Halloran at Leicester University is credited with much influence in the development of media studies and communication studies, as the head of the university's Centre for Mass Communication Research, and founder of the International Association for Media and Communication Research.[19] Media Studies is now taught all over the UK. It is taught at Key Stages 1– 3, Entry Level, GCSE and at A level and the Scottish Qualifications Authority offers formal qualifications at a number of different levels. It is offered through a large area of exam boards including AQA and WJEC.

Much research in the field of news media studies has been led by the Reuters Institute for the Study of Journalism. Details of the research projects and results are published in the RISJ annual report.[20]

United States

Mass communication, Communication studies or simply 'Communication' may be more popular names than “media studies” for academic departments in the United States. However, the focus of such programs sometimes excludes certain media—film, book publishing, video games, etc. The title “media studies” may be used alone, to designate film studies and rhetorical or critical theory, or it may appear in combinations like “media studies and communication” to join two fields or emphasize a different focus. It is a very broad study as media has many platforms in the modern world. Social Media is an industry that has gotten a lot of attention in recent years. Our primary form of entertainment is no longer our TVs but we have access to a screen about worldwide events all the time.

MIT Comparative Media Studies Writing square logo
MIT Comparative Media Studies/Writing

In 1999, the MIT Comparative Media Studies program started under the leadership of Henry Jenkins, since growing into a graduate program, MIT's largest humanities major, and, following a 2012 merger with the Writing and Humanistic Studies program, a roster of twenty faculty, including Pulitzer Prize-winning author Junot Diaz, science fiction writer Joe Haldeman, games scholar T. L. Taylor, and media scholars William Uricchio (a CMS co-founder), Edward Schiappa, and Heather Hendershot. Now named Comparative Media Studies/Writing, the department places an emphasis on what Jenkins and colleagues had termed "applied humanities": it hosts several research groups for civic media, digital humanities, games, computational media, documentary, and mobile design, and these groups are used to provide graduate students with research assistantships to cover the cost of tuition and living expenses. The incorporation of Writing and Humanistic Studies also placed MIT's Science Writing program, Writing Across the Curriculum, and Writing and Communications Center under the same roof.

Formerly an interdisciplinary major at the University of Virginia the Department of Media Studies was officially established in 2001 and has quickly grown to wide recognition. This is partly thanks to the acquisition of Professor Siva Vaidhyanathan, a cultural historian and media scholar, as well as the Inaugural Verklin Media Policy and Ethics Conference, endowed by the CEO of Canoe Ventures and UVA alumnus David Verklin.[21] In 2010, a group of undergraduate students in the Media Studies Department established the Movable Type Academic Journal, the first ever undergraduate academic journal of its kind. The department is expanding rapidly and doubled in size in 2011.

Brooklyn College, part of the City University of New York, has been offering graduate studies in television and media since 1961. Currently, the Department of Television and Radio administers an MS in Media Studies, and hosts the Center for the Study of World Television.

The University of Southern California has three distinct centers for media studies: the Center for Visual Anthropology (founded in 1984), the Institute for Media Literacy at the School of Cinematic Arts (founded in 1998) and the Annenberg School for Communication and Journalism (founded in 1971).

University of California, Irvine had in Mark Poster one of the first and foremost theorists of media culture in the US, and can boast a strong Department of Film & Media Studies. University of California, Berkeley has three institutional structures within which media studies can take place: the department of Film and Media (formerly Film Studies Program), including famous theorists as Mary Ann Doane and Linda Williams, the Center for New Media, and a long established interdisciplinary program formerly titled Mass Communications, which recently changed its name to Media Studies, dropping any connotations which accompany the term “Mass” in the former title. Until recently, Radford University in Virginia used the title "media studies" for a department that taught practitioner-oriented major concentrations in journalism, advertising, broadcast production and Web design. In 2008, those programs were combined with a previous department of communication (speech and public relations) to create a School of Communication. (A media studies major at Radford still means someone concentrating on journalism, broadcasting, advertising or Web production.)

The University of Denver has a renowned program for digital media studies. It is an interdisciplinary program combining Communications, Computer Science, and the arts.

See also


  1. ^ Webster, Frank (1995). Theories of The Information Society. London: Routledge. ISBN 0-415-10574-9.
  2. ^ Dayan, Daniel & Katz, Elihu (1992). Media Events. London, England: Harvard University Press. ISBN 0-674-55956-8.
  3. ^ Excellence in Research for Australia, "Section 2: Results by Field of Research Code", Australian Research Council (Government of Australia)
  4. ^ Excellence in Research for Australia, "Section 4: Institutional Report" (20. Languages, Communication and Culture), Australian Research Council (Government of Australia), p286
  5. ^ a b McLuhan, Marshall (1964). Understanding Media: The Extensions of Man (1st ed.). McGraw-Hill. ISBN 0-262-63159-8.
  6. ^ "Welcome to Communication University of China". Archived from the original on 30 July 2015. Retrieved 26 July 2015.
  7. ^ Cass R. Sunstein, New York Times, Television, a French sociologist explains, dumbs itself down, August 2, 1998.
  8. ^ Jan-Martin Wiarda: Medien-was?, Die Zeit, 19. May 2005.
  9. ^ Arvind Rajagopal (ed.). 2009. The Indian Public Sphere: Readings in Media History. New Delhi: Oxford University Press; Arvind Rajagopal. 2001. Politics after Television. Cambridge: Cambridge University Press.
  10. ^ Ravi Sundaram. 2010. Pirate Modernity: Delhi’s Media Urbanism. London and New York: Routledge;
  11. ^ Robin Jeffrey. 2000. India’s Newspaper Revolution: Capitalism, Politics and the Indian Language Press. New Delhi: Oxford University Press; Robin Jeffrey. 2010. Media and Modernity: Communications, Women, and the State in India. Ranikhet: Permanent Black.
  12. ^ 2007. Headlines from the Heartland: Reinventing the Hindi Public Sphere. Los Angeles, London, New Delhi, and Singapore: Sage Publications.
  13. ^ Maya Ranganathan and Usha M. Rodrigues. 2013. Indian Media in a Globalised World. Sage Publihsers, New Delhi; Usha M. Rodrigues and Maya Ranganathan. 2014. Indian news Media: from Observer to Participant. Sage Publihsers, New Delhi
  14. ^ Mehta, Nalin. 2008. India on Television: How Satellite News Channels Have Changed the Way We Think and Act. New Delhi: Harper Collins Publishers India with the India Today Group.
  15. ^ Amelia Bonea. 2016. The News of Empire: Telegraphy, Journalism, and the Politics of News Reporting in Colonial India, c.1830-1900. Oxford University Press, New Delhi
  16. ^ Shiju Sam Varughese. 2017. Contested Knowledge: Science, Media, and Democracy in Kerala. Oxford University Press, New Delhi
  17. ^ NZ Ministry of Education
  18. ^ Crisell, Andrew (2002). An Introductory History of British Broadcasting (2 ed.). London: Routledge. pp. 186–7. ISBN 0-415-24792- 6.
  19. ^ Mosco, Vincent (9 September 2011). The Political Economy of Communication (2 ed.). London: Sage Publications. p. 89. ISBN 9781446204948. Retrieved 24 November 2014.
  20. ^
  21. ^ "David Verklin". Retrieved 26 July 2015.

External links


An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art; some events invite overt audience participation and others allowing only modest clapping and criticism and reception.

Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations.

In the age of easy internet participation and citizen journalism, professional creators share space, and sometimes attention with the public. American journalist Jeff Jarvis said, "Give the people control of media, they will use it. The corollary: Don't give the people control of media, and you will lose. Whenever citizens can exercise control, they will." Tom Curley, President of the Associated Press, similarly said, "The users are deciding what the point of their engagement will be — what application, what device, what time, what place."

Centre for Convergence Media Studies

Centre for Convergence Media Studies, established in 2005 in the University of Kerala at its Senate House Campus, Palayam, Thiruvananthapuram, offers one-year Post Graduate Diploma in Convergence Media (PGDCM)

Concision (media studies)

In media studies, concision is a form of broadcast media censorship by limiting debate and discussion of important topics on the rationale of time allotment.Media critics such as Noam Chomsky contend that this practice, especially on commercial broadcasts with advertising, encourages broadcasters to exclude people and ideas that they judge cannot conform to the time limits of a particular program. This leads to a limited number of "the usual suspects" who will say expected ideas that will not require extensive explanation such as mainstream political ones.

The beauty of concision, you know, saying a couple sentences between two commercials, the beauty of that is you can only repeat conventional thoughts. Suppose I go on Nightline, whatever it is, two minutes, and I say Gaddafi is a terrorist, Khomeini is a murderer etcetera etcetera…I don’t need any evidence, everyone just nods. On the other hand, suppose you’re saying something that isn’t just regurgitating conventional pieties, suppose you say something that’s the least bit unexpected or controversial, people will quite reasonably expect to know what you mean. If you said that you’d better have a reason, better have some evidence. You can’t give evidence if you’re stuck with concision. That’s the genius of this structural constraint.Furthermore, introducing controversial or unexpected statements that do not conform to those conventional ideas are discouraged as time inefficient because the person will be required to explain and support them in detail. Since this can often take considerable time in itself and digress from the primary discussion topic of the broadcast, this is discouraged. Alternatively, the explanation could be subject to extensive editing for time which could lead to an inadequate presentation of the subject's thoughts.

Electronic media

Electronic media are media that use electronics or electromechanical audience to access the content. This is in contrast to static media (mainly print media), which today are most often created electronically, but do not require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and online content. Most new media are in the form of digital media. However, electronic media may be in either analogue electronics data or digital electronic data format.

Although the term is usually associated with content recorded on a storage medium, recordings are not required for live broadcasting and online networking.

Any equipment used in the electronic communication process (e.g. television, radio, telephone, desktop computer, game console, handheld device) may also be considered electronic media.

Film studies

Film studies is an academic discipline that deals with various theoretical, historical, and critical approaches to films. It is sometimes subsumed within media studies and is often compared to television studies. Film studies is less concerned with advancing proficiency in film production than it is with exploring the narrative, artistic, cultural, economic, and political implications of the cinema. In searching for these social-ideological values, film studies takes a series of critical approaches for the analysis of production, theoretical framework, context, and creation. In this sense the film studies discipline exists as one in which the teacher does not always assume the primary educator role; the featured film itself serves that function. Also, in studying film, possible careers include critic or production. Film theory often includes the study of conflicts between the aesthetics of visual Hollywood and the textual analysis of screenplay. Overall the study of film continues to grow, as does the industry on which it focuses. Academic journals publishing film studies work include Sight & Sound, Film International, CineAction, Screen, Cinema Journal, Film Quarterly and Journal of Film and Video.

Global village

The term global village describes the phenomenon of the world becoming more interconnected as the result of the propagation of media technologies throughout the world. The term was first coined by Canadian media theorist, Marshall McLuhan and popularized in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) and Understanding Media (1964). Literary scholar Sue-Im describes how the term global village has come to designate “the dominant term for expressing a global coexistence altered by transnational commerce, migration, and culture” (as cited in Poll, 2012). Economic journalist Thomas Friedman’s definition of the global village as a world “tied together into a single globalized marketplace and village” is another popular contemporary understanding of the term (as cited in Poll, 2012).


The principle of individuation, or principium individuationis, describes the manner in which a thing is identified as distinguished from other things.The concept appears in numerous fields and is encountered in works of Carl Gustav Jung, Gilbert Simondon, Alan Watts, Bernard Stiegler, Friedrich Nietzsche, Arthur Schopenhauer, David Bohm, Henri Bergson, Gilles Deleuze, and Manuel De Landa.

Interactive media

Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games.

Louisiana State University Press

The Louisiana State University Press (LSU Press) is a university press that was founded in 1935. It publishes works of scholarship as well as general interest books. LSU Press is a member of the Association of American University Presses.

LSU Press publishes approximately 70 new books each year and has a backlist of over 2000 titles. Primary fields of publication include southern history, southern literary studies, Louisiana and the Gulf South, the American Civil War and military history, roots music, southern culture, environmental studies, European history, foodways, poetry, fiction, media studies, and landscape architecture. In 2010, LSU Press merged with The Southern Review, LSU's literary magazine, and the company now oversees the operations of this publication.

Mass communication

Mass communication is the study of how people exchange their information through mass media to large segments of the population at the same time with an amazing speed. In other words, mass communication refers to imparting and exchanging information on a large scale to a wide range of people. It is usually understood for relating newspaper, magazine, and book publishing, as well as radio, television and film, even via internet as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large number of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, the attitude, opinion, or emotion of the person or people receiving the information.

Definition of mass communication։

Normally, transmission of messages to many persons at a time is called mass communication. But in complete sense, mass communication can be defined as the process through which a message is circulated extensively among people nearby and also throughout far extending areas such as entire countries or the globe.

What is Mass Communication?

Mass communication is the process of transmitting messages to a large number of scattered audiences ....

Through mass communication, information can be transmitted quickly to a large number of people who generally stay far away from the sources of information. Mass communication is being done through many mediums, such as radio, television, social networking, billboards, and newspapers.


MediaSmarts (formerly the Media Awareness Network) is a Canadian non-profit organization based in Ottawa, Ontario that focuses on media literacy programs. In particular, the organization promotes critical thinking via education resources and analyzes the content of various types of mass media. Surveys and studies performed by MediaSmarts have explored youth media consumption, such as television and internet use, as well as media issues. In recent years the organization's focus has shifted more heavily to digital literacy, although it continues to produce resources on traditional media.

The funding for MediaSmarts is primarily derived from private sector sponsors and Canadian Government grants. The group partnered with Microsoft and Bell Canada to produce web resources for teachers and parents to protect kids online. MediaSmarts has received a number of awards for its work, including an award from the Canadian Race Relations Foundation and several online awards for web-based content.

Media culture

In cultural studies, media culture refers to the current Western capitalist society that emerged and developed from the 20th century, under the influence of mass media. The term alludes to the overall impact and intellectual guidance exerted by the media (primarily TV, but also the press, radio and cinema), not only on public opinion but also on tastes and values.

The alternative term mass culture conveys the idea that such culture emerges spontaneously from the masses themselves, like popular art did before the 20th century. The expression media culture, on the other hand, conveys the idea that such culture is the product of the mass media. Another alternative term for media culture is "image culture."Media culture, with its declinations of advertising and public relations, is often considered as a system centered on the manipulation of the mass of society. Corporate media "are used primarily to represent and reproduce dominant ideologies." Prominent in the development of this perspective has been the work of Theodor Adorno since the 1940s. Media culture is associated with consumerism, and in this sense called alternatively "consumer culture."

Media psychology

Media psychology is the branch of psychology that focuses on the interaction of human behavior and media and technology. Media psychology is not restricted to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact and sharing behaviors. This branch is a relatively new field of study because of advancement in technology. It uses various methods of critical analysis and investigation to develop a working model of a user's perception on media experience. These methods are used for society as a whole and on an individual basis. Media psychologists are able to perform activities that include consulting, design, and production in various media like television, video games, films, and news broadcasting. Media psychologists are not considered to be those who are featured in media (such as counselors-psychotherapists, clinicians etc.), rather than those who research, work or contribute to the field.

Philosophy of technology

The philosophy of technology is a sub-field of philosophy that studies the nature of technology and its social effects.

Philosophical discussion of questions relating to technology (or its Greek ancestor techne) dates back to the very dawn of Western philosophy. The phrase "philosophy of technology" was first used in the late 19th century by German-born philosopher and geographer Ernst Kapp, who published a book titled "Grundlinien einer Philosophie der Technik".

Popular culture

Popular culture (also called pop culture) is generally recognized by members of a society as a set of the practices, beliefs and objects that are dominant or ubiquitous in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. Heavily influenced in modern times by mass media, this collection of ideas permeates the everyday lives of people in a given society. Therefore, popular culture has a way of influencing an individual's attitudes towards certain topics. However, there are various ways to define pop culture. Because of this, popular culture is something that can be defined in a variety of conflicting ways by different people across different contexts. It is generally viewed in contrast to other forms of culture such as folk culture, working-class culture, or high culture, and also through different theoretical perspectives such as psychoanalysis, structuralism, postmodernism, and more. The most common pop-culture categories are: entertainment (such as movies, music, television and video games), sports, news (as in people/places in the news), politics, fashion/clothes, technology, and slang.Popular culture is sometimes viewed by many people as being trivial and "dumbed down" in order to find consensual acceptance from (or to attract attention amongst) the mainstream. As a result, it comes under heavy criticism from various non-mainstream sources (most notably from religious groups and from countercultural groups) which deem it superficial, consumerist, sensationalist, or corrupt.

Poynter Institute

The Poynter Institute for Media Studies is a non-profit school for journalism located in St. Petersburg, Florida. The school is the owner of the Tampa Bay Times newspaper.

Sichuan University

Sichuan University (Chinese: 四川大学; pinyin: Sìchuān Dàxué, often simply called to "川大" Chuāndà and shortened to "SCU" in English) is a university in Chengdu, the capital of Sichuan Province, China. It has a long history and many predecessors, of which the earliest one was founded in 1740 with the origin in BCE 141. It was transformed to be a modern university in 1920s and the name National Sichuan University (國立四川大學) was adopted in 1931.

Sichuan University (SCU) is one of the national universities directly under the Ministry of Education (MOE). It is also one of the State 211 Project and 985 Project universities enjoying privileged construction in the Ninth Five-Year Plan period, and is a Chinese Ministry of Education Class A Double First Class University.

University of Minnesota Press

The University of Minnesota Press is a university press that is part of the University of Minnesota.Founded in 1925, the University of Minnesota Press is best known for its books in social theory and cultural theory, critical theory, race and ethnic studies, urbanism, feminist criticism, and media studies.

The University of Minnesota Press also publishes a significant number of translations of major works of European and Latin American thought and scholarship. Minnesota also publishes a diverse list of works on the cultural and natural heritage of the state and the upper Midwest region.

University of Texas Press

The University of Texas Press (or UT Press) is a university press that is part of the University of Texas at Austin. Established in 1950, the Press publishes scholarly books and journals in several areas, including Latin American studies, Texana, anthropology, U.S. Latino studies, Native American studies, African American studies, film & media studies, classics and the ancient Near East, Middle East studies, natural history, art, and architecture. The Press also publishes trade books and journals relating to their major subject areas.

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