Media market

A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content. They can coincide or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used in audience measurements, which are compiled in the United States by Nielsen Media Research. Nielsen measures both television and radio audiences since its acquisition of Arbitron, which was completed in September 2013.[1]

Markets are identified by the largest city, which is usually located in the center of the market region. However, geography and the fact that some metropolitan areas have large cities separated by some distance can make markets have unusual shapes and result in two, three, or more names being used to identify a single region (such as Wichita-Hutchinson, Kansas; Chico-Redding, California; Albany-Schenectady-Troy, New York; and Harrisburg-Lebanon-Lancaster-York, Pennsylvania).

In the United States, radio markets are generally a bit smaller than their television counterparts, as broadcast power restrictions are stricter for radio than TV, and TV reaches further via cable. AM band and FM band radio ratings are sometimes separated, as are broadcast and cable television. Market researchers also subdivide ratings demographically between different age groups, genders, and ethnic backgrounds; as well as psychographically between income levels and other non-physical factors. This information is used by advertisers to determine how to reach a specific audience. In countries such as the United Kingdom, a government body defines the media markets; in countries such as the United States, media regions are defined by a privately held institution, without government status.

United States


United States Designated Market Areas 2013
Map of United States Television Market Areas as of 2013

A Television Market Area (TMA) is a group of counties in the United States covered by a specific group of television stations. The term is used by the U.S. Government's Federal Communications Commission (FCC) to regulate broadcast, cable, and satellite transmissions, according to the Code of Federal Regulations, at 47 CFR § 76.51 and The TMAs not only have full control over local broadcasts, but also delineate which channels will be received by satellite or cable subscribers ("must-carry" rules). These market areas can also be used to define restrictions on rebroadcasting of broadcast television signals. Generally speaking, only stations within the same market area can be rebroadcast. The only exception to this rule is the "significantly viewed" list.[2] Virtually all of the United States is located within the boundaries of exactly one TMA.

A similar term used by Nielsen Media Research is the Designated Market Area (DMA), and they control the trademark on it. DMAs are used by Nielsen Media Research to identify TV stations that best reach an area and attract the most viewers. There are 210 Nielsen DMAs in the United States, 56 of which are metered (in other words, viewership in these markets are estimated automatically instead of through the archaic diary system still in use in the smaller markets).[3]

TMAs may cover a much larger area than the stations that serve it, especially since the digital television transition. This is particularly true in markets that have hilly or mountainous terrain that is ill-suited for digital broadcasting. In these cases, the outlying areas of a TMA may only be served by cable and satellite, or perhaps by small translators. (There are some cases, such as that of Olean, New York, where a sizable number of independent stations operate, but none carry any major network affiliation unless they operate as translators. Because of this, Olean is considered part of the Buffalo, New York market despite none of that city's major signals reaching the city from 70 miles away.) Conversely, a geographically small market such as Erie, Pennsylvania may have stations where their signal spills well over into neighboring TMAs (most of Chautauqua County, New York is closer to Erie than Buffalo, but the county is also located within the Buffalo DMA).

Arbitron (now Nielsen Audio) at one time also maintained similar areas for television ratings, each called an area of dominant influence (ADI). There were 286 ADI's in the United States. Arbitron stopped offering a television ratings service.


Nielsen Audio (previously Arbitron) maintains smaller areas for radio stations; each is called an Arbitron Radio Metro. Whereas a typical TMA may cover ten counties, an Arbitron market generally covers two to four, and a TMA may contain two to four separate Radio Metros. There are 302 Radio Metros in the United States, but not all areas of the country are covered.

In 2009, Nielsen began offering radio ratings in competition with Arbitron, starting in those markets ranked 101st and smaller.[4]

See also


  1. ^ "Nielsen Acquires Arbitron". Retrieved 3 March 2018.
  2. ^
  3. ^ See the PDF's at "Television Measurement". Wayback Machine. Archived from the original on December 9, 2012. Retrieved January 11, 2013.
  4. ^ "Radio Measurement | Radio Audience". Nielsen. Archived from the original on August 13, 2012. Retrieved 2013-06-25.

External links

1st Primetime Emmy Awards

The 1st Emmy Awards, retroactively known as the 1st Primetime Emmy Awards after the debut of the counterpart Daytime Emmy Awards, were presented at the Hollywood Athletic Club in Los Angeles on Tuesday, January 25, 1949. Only shows produced in Los Angeles County, California and aired in the Los Angeles media market were eligible to win. The awards were hosted by Walter O'Keefe who substituted for Rudy Vallée when he had to leave town at the last minute. A special award category was introduced and awarded to Louis McManus for designing the actual Emmy Award statuette.

2019 NHL Winter Classic

The 2019 NHL Winter Classic (officially the 2019 Bridgestone NHL Winter Classic) was an outdoor regular season National Hockey League (NHL) game, part of the Winter Classic series, that was played on January 1, 2019. The game featured the Chicago Blackhawks taking on the Boston Bruins at Notre Dame Stadium in Notre Dame, Indiana, home of the University of Notre Dame's Fighting Irish football team. This was the fourth Winter Classic for the Blackhawks (2009, 2015, 2017, sixth outdoor appearance overall and fifth in six years) and the third for the Bruins (2010, 2016). The game was the Bruins' first Winter Classic as the visiting team, and the first time the NHL hosted an outdoor game outside a team's immediate media market (Chicago, the host team, is in an adjacent media market to the South Bend market where Notre Dame is located).

Chicago metropolitan area

The Chicago metropolitan area, or Chicagoland, is the metropolitan area that includes the city of Chicago, Illinois, and its suburbs. With an estimated CSA population of 9.9 million people and an MSA population of 9.5 million people, it is the third largest metropolitan area in the United States.The Chicago metropolitan area is one of the world's largest and most diversified economies, with more than four million employees and generating an annual gross regional product (GRP) of $680 billion in 2017. The region is home to more than 400 major corporate headquarters, including 31 in the Fortune 500.There are several definitions of the area, including the area defined by the United States Office of Management and Budget (OMB) as the Chicago–Joliet–Naperville-Aurora, IL–IN–WI Metropolitan Statistical Area (MSA), and the area under the jurisdiction of the Chicago Metropolitan Agency for Planning (CMAP) (a metropolitan planning organization).


KKOL-FM (107.9 MHz, "Kool Gold 107.9") is a commercial FM radio station serving the Honolulu, Hawaii media market. The Salem Media Group outlet broadcasts at 107.9 MHz with an ERP of 100 kW and is licensed to Aiea, Hawaii. Its transmitter is on Palehua Road in Kapolei and its studios and offices are in Honolulu.KKOL-FM airs the nationally syndicated "Kool Gold" classic hits format from Westwood One.


KSKS (93.7 MHz) is a commercial FM radio station located in Fresno, California. The station is owned by Cumulus Media and it airs a country music radio format branded as "Kiss Country". Its studios are located at the Radio City building on Shaw Avenue in North Fresno and its transmitter is off Auberry Road in Meadow Lakes, California. 93.7 Kiss Country has local DJs during the day and in the evening runs the syndicated Nash Nights with Shawn Parr from Nash FM, a subsidiary of Cumulus Media.

KSKS is licensed to broadcast in the HD (digital hybrid) format. As one of the oldest FM stations in the Fresno media market, the station is considered a grandfathered superpower station. Its effective radiated power is 68,000 watts at a height above average terrain of 580 meters (1,903 feet). Stations at that height in Central California should run less than 3,000 watts, according to current Federal Communication Commission rules for Class B regions. But KSKS went on the air in 1946, founded before the rules were put in place.


KUJZ (95.3 MHz, "Sportsradio 95.3") is a commercial FM radio station licensed to Creswell, Oregon and broadcasting to the Eugene-Springfield, Oregon media market. The station is owned by Cumulus Media and the broadcast license is held by Cumulus Licensing LLC.

KUJZ airs a sports radio format, with CBS Sports Radio programming most of the day and a nightly local call-in show focusing on University of Oregon teams. Nationally syndicated shows from Dan Patrick and Jim Rome are heard on weekdays. KUJZ is the Eugene outlet for Oregon Ducks football and basketball broadcasts as well as Seattle Seahawks football.

List of radio stations in North America by media market

Below is a list of radio stations in North America by media market.

List of television stations in North America by media market

These links go to individual lists of television stations by the markets in which they are located.

MIPTV Media Market

MIPTV (Marché International des Programmes de Télévision) is an event which takes place annually in Cannes, France, using the facilities and infrastructure which the town has developed over the years to host other important events such as the Cannes Film Festival amongst other events.

It is essentially a content market for co-producing, buying, selling, financing and distributing entertainment content. It provides the people involved in the TV, film, digital and audiovisual content, production and distribution industry a market conference and networking forum to discover future trends and trade content rights on a global level.

This event is very closely related to the MIPCOM event, but retains its distinct focus. The MIPCOM event takes place in the same venue in October each year.

Northeast Ohio

Northeast Ohio refers to the northeastern region of the U.S. state of Ohio. In its greatest definition, the region contains six metropolitan areas, including Cleveland–Elyria, Akron, Canton–Massillon, Youngstown–Warren, Mansfield, and Weirton–Steubenville, along with eight micropolitan statistical areas. Most of the region is considered either part of the Cleveland–Akron–Canton, OH Combined Statistical Area and media market or the Youngstown–Warren, OH-PA Combined Statistical Area and media market. In total the region is home to 4,529,596 residents. Northeast Ohio also includes most of the area known historically as the Connecticut Western Reserve. In 2011, the Intelligent Community Forum ranked Northeast Ohio as a global Smart 21 Communities list. It has the highest concentration of Hungarian Americans in the United States.


OLiS (Oficjalna Lista Sprzedaży; English: Official Sales Chart) is the official chart of the highest selling music albums in Poland. The chart exists since October 23, 2000 and is provided by ZPAV.

This is a chart of best selling music albums in the Polish media market, involving 50 matches. This overview is based on data from 233 points of sale: 227 stores of the largest retail chains in Poland: Empik (121 stores), Real (53 stores), Media Markt (38 stores) and Saturn (15 stores), two of the largest Polish internet stores:, and 4 retail stores. Taylor Nelson Sofres collects and compiles the information about selling.

The Plain Dealer

The Plain Dealer is the major daily newspaper of Cleveland, Ohio, United States. It has the largest circulation of any Ohio newspaper and was a top 20 newspaper for Sunday circulation in the United States as of March 2013.As of December 2015, The Plain Dealer had more than 250,000 daily readers and 790,000 readers on Sunday. The Plain Dealer's media market, the Cleveland-Akron DMA (Designated Market Area), is one of the Top 20 markets in the United States. With a population of 3.8 million people, it is the fourth-largest market in the Midwest, and Ohio's largest media market.In April 2013 The Plain Dealer announced it would reduce home delivery to four days a week, including Sunday. This went into effect on August 5, 2013. A daily version of The Plain Dealer is available electronically as well as in print at stores, newsracks and newsstands.


WBJV (88.9 FM) is a radio station broadcasting a Religious format. It is licensed to Steubenville, Ohio, United States, and serves the Pittsburgh Media Market. The station is owned by the American Family Association.


WIVK-FM is an FM radio station broadcasting at 107.7 MHz near Knoxville, Tennessee, United States. The station is owned by Cumulus Media and broadcasts in HD radio.

WIVK is a Federal Communications Commission-Licensed Class C FM radio station serving the valleys and mountains of East Tennessee. WIVK provides country music, news, and University of Tennessee sports from its Sequoyah Hills studios in west Knoxville.

WIVK operates a 91,000-watt transmitter located at Greentop Knob on Chilhowee Mountain near Pigeon Forge, Tennessee. The signal can be received in East Tennessee and parts of southwestern Virginia, western North Carolina, southeastern Kentucky, northern Georgia, and northwest South Carolina.

WIVK is deeply rooted in regional heritage. Commonly known as "WIVK {weh-vik} The Frog Station," WIVK has received numerous Country Music Association, Academy of Country Music, Associated Press, NAB Marconi and RTNDA Edward R. Murrow Awards and is the number-one rated station by Arbitron in the Knoxville Media Market.


WQDT-LD is a low-powered digital television station licensed to Lumberton, Mississippi and serving the New Orleans, Louisiana media market. The station is a Buzzr affiliate owned by DTV America Corporation. The station’s digital signal is broadcast over UHF channel 33, but consumer television receivers display the channel as virtual channel 34 via PSIP.

The station transmits its digital signal from a tower located along U.S. 90 near Westwego.


WROL is a radio station in the Boston, Massachusetts radio market. The station is owned by Salem Media Group, and is located on 950 kHz on the AM dial. Most of WROL's programming is religious including local ministers as well as national radio hosts such as Dr. Charles Stanley, Jay Sekulow and Eric Metaxas. Former WBZ-TV news anchor-turned-minister Liz Walker also has a program on the station. WROL also airs several Irish music blocks on weekends, including the Irish Hit Parade on Saturdays and A Feast of Irish Music on Sundays.

WROL operates with 5000 watts by day but must reduce power to 90 watts at night to protect other stations on 950 kHz. WROL uses a non-directional transmitter located off Route 107 in the Rumney Marsh Reservation in Saugus, Massachusetts. WROL is one of three religious formatted radio stations in the Boston media market owned by Salem Communications. 590 WEZE also airs religious programming and 1150 WWDJ carries religious shows in Spanish.


WWDE-FM (101.3 MHz) is a commercial FM radio station licensed to Hampton, Virginia, serving the Norfolk/Hampton Roads media market. WWDE-FM airs an adult contemporary radio format. The station is owned and operated by Entercom Communications.WWDE-FM has studios and offices on Clearfield Avenue in Virginia Beach. The transmitter is off East Indian River Road in Norfolk.WWDE-FM broadcasts in HD. The station calls itself "2WD" referring to the two Ws in its call letters, followed by a D and an E that can be pronounced as "DEE." WWDE-FM is one of two Hampton Roads FM radio stations to play all-Christmas music from mid-November to December 25, with the other being 107.7 WMOV-FM, owned by iHeartMedia. AM 1230 WJOI, owned by Saga Communications, also plays all-holiday music starting a couple of weeks before Christmas.


WWHO, virtual channel 53 (UHF digital channel 46), is a CW-affiliated television station serving Columbus, Ohio, United States that is licensed to Chillicothe. Owned by Manham Media, Inc., the station is operated by the Sinclair Broadcast Group under a shared services agreement (SSA), making it a sister station to Columbus-licensed ABC affiliate WSYX (channel 6, owned by Sinclair outright) and Fox affiliate WTTE (channel 28, owned by Cunningham Broadcasting and operated by Sinclair under a separate local marketing agreement). However, Sinclair effectively owns WTTE as the majority of Cunningham's stock is owned by the family of deceased group founder Julian Smith. The three stations share studios on Dublin Road in Grandview Heights (though the mailing address says Columbus); WWHO's transmitter is located in Williamsport, Ohio.

WWHO also served briefly as the default CW affiliate (on cable) for the Zanesville media market from March 2008 thru early July 2008, after WHIZ-TV discontinued WBZV, its cable-only CW Plus affiliate. The CW Plus has since been reinstated to the Zanesville cable line-up. WWHO served as the de facto over-the-air WB affiliate for the Dayton, Ohio media market until 1999, when WBDT (then a primary Pax affiliate) joined The WB; which relegated Pax to a secondary affiliation. WWHO also provided UPN service to much of the Dayton market over the air until 2006, when The CW was launched.


WWTN (99.7 MHz) is a commercial FM radio station serving the Nashville, Tennessee media market. Home to many local and national talk radio shows, the station is marketed as SuperTalk 99.7 WTN (the first W is eliminated for simplicity). It is owned by Cumulus Media. WWTN operates at 100,000 watts and is a Class C0 station.WWTN is licensed to the city of Hendersonville, Tennessee which is approximately 15 miles (24 km) northeast of Nashville. Its antenna (395 meters/1296 feet in height above average terrain, 604 meters/1982 feet above sea level) is located approximately 25 miles (40 km) SSE of Nashville in Rutherford County, Tennessee, between the cities of Murfreesboro and Franklin. The station's studios are in the Music Row district of Nashville.

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